@Speaker #LavaCon UX for Content Strategists and Technical Writers What is Information Architecture? Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.
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A DefinitionInformation architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” Information Architecture Institute“
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Makes the invisible, visible.
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Why is it important?
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No more front door…
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Social is the new SEO.
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Even at the New York Times
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You are here.
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What terms to know?
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Taxonomy
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We are storytellers
Ontology
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Polyhierarchy
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Who’s doing it now?
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The Competencies of User Experience
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way