3D Advertising & What Women Want Lauren Pedersen, VP Global Marketing, Cxense
Jul 14, 2015
PROFILEPROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
Booking summer holiday
PROFILE
Subscriber
Resides: Oslo
• NYC hotel booked
• Not interested in US
stock market
• Secretly likes cat
videos on mobile but
not on desktop at
work
• Not interested in US
manufacturing
• Interested in US
politics (but not Joe
Biden)
Interests:
Global sport
Tech
Travel
Washington, DC
Children
Booking summer holiday
1. Creativity, technology and data must work together
2. The value of banner ads is declining - find new ways to add value
3. Many analytics tools are outdated - take the time to try new audience
insight solutions
4. Getting started with site personalization is easy!
5. You can solve the mysteries of life, like what women want, with data
Summar
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