A Presentation from the NewMR Ethnography & Market Research Event - May 25, 2011 Event sponsored by Square Holes All copyright owned by The Future Place and the presenters of the material For more information about Square Holes http://www.squareholes.com/ For more information about NewMR events visit newmr.org A 360° Brand View : Identifying New Opportunities for Your Business Laura Winn Johnson, CMI
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A Presentation from the NewMR Ethnography & Market Research Event - May 25, 2011
Event sponsored by Square Holes All copyright owned by The Future Place and the presenters of the material
For more information about Square Holes http://www.squareholes.com/ For more information about NewMR events visit newmr.org
A 360° Brand View : Identifying New Opportunities for Your Business Laura Winn Johnson, CMI
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
2299 Perimeter Park Dr. Atlanta, GA 30341 678-805-4040
A 360° Brand View : Identifying New Opportunities for Your Business
Laura Winn Johnson!
CMI!
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
What’s the Problem?
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
Gaps & Limitations of Traditional Research
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
The Need – Bridging the Gap
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
Key Questions an Authentic Observational Framework Can Address
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011
What’s the Solution?
Speaker Laura Winn Johnson, CMI Research, USA NewMR Ethnography, May 25, 2011