The artist is the main feature of the album front cover, shown in neutral colours, black and white. Although her dress is quite animated it is combined with abstract art on other panels such as the back. This reflects the music inside which is about loss, Although the artist is the main feature on the front cover, the fact that she is in the third sector of the panel in a medium close up shows that she is more about the music rather than selling her, she is there to establish herself. This is common of the folk genre as the music is more important than the celebrity icon side of the music industry, unlike mainstream pop. The use of abstract art could signify the artist and her personality as a creative, original and independent thinker. Art is a common feature across her album covers including ‘Alas cannot Her costume is very much reflective of current trends and is similar to what her target audience would wear. It’s a simple bohemian inspired look in terms of haircut and a tank top. The colours on the digipak have been kept simple and sophisticated in order to reflect the serious message and album title ‘I speak because I can’. The target audience of young adults and teenage festival goers are reflected through this because they are young, creative and are using new art forms and media to express