Laura Johnson

La Moda

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JUNE 2011 THIS WEEK ONLY 99p

STOP THE FIGHTINGWhy the girls are at war

Full story inside

WHAT TO WEAR THIS

SUMMER PAGE 4

ISSUE 1

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Fashion on a BUDGET

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THISWEEK

on the cover ... and the rest ...

La Moda JUNE 2011 3

Word from the editor

Hey ladies,Summer is creeping up on us and we could not be more excited for all

the BBQ’s, jugs of Pimms and music festivals.

If the thought of dressing for the summer sends fear into the doors of your wardrobes, then

we have the perfect guide to all things Summer ’11, straight off the catwalks.

Strapped for cash? This week we have fashion

on a budget, stay in the fashion loop even when

you cannot always afford the designer gear.

Also this week, ever wondered what shop as-sistants do all day? We

spoke to Kathryn Bewick-Yost, who works for New Look, to find out what working in retail and fashion really entails.

Have a great week! Lots of love.

Laura Johnsoneditor

[email protected]

join up to our facebook page www.facebook.com/

lamodamagfollow us on twitter @

lamodamag

4. What to wear this Summer ... be ahead of all your friends with the season’s new trends

5. Fashion on a budget ... strapped for cash? Don’t worry. This season’s trends at low prices

12. Stop the fighting ... we investigate why girls are becoming more bitchy to each other

6. Summer Lovin’ ...sunshine and clothes, two of our favourite things

11. Boys Overheard ... they say the silliest things don’t they?

14. 5 minutes with ... we speak to New Look manager Kathryn Bewick-Yost and get the low-down on her fashionista lifestyle

15. Recipe ideas want that bikini body but, not a fan of lettuce? try our low-fat recipe for tasty paella

16. This month’s scopes ... what does your star sign have in store for you this month?16. Puzzles our sudoku puzzles and contact details

www.lamodamagazine.co.uk


WHAT TO WEAR THIS SUMMER

Summer 2011 is upon us and we have got the trends to keep you looking fabulous throughout the coming months.

Stripes are a dominant part of any spring/summer wardrobe. Vertical, horizontal, diagonal – any way. This year sees stripes with a nautical dominance. Think blue and white, think chunky stripes, think sailor. Ahoy indeed

£18 ASOS

£39.99 NEW LOOK

Forget the LBD, this summer it is all about the LWD. The little white dress. Try lace pieces for elegance rather than Essex

£125 FRENCH CONNECTIONPalazzo Pants – Wide leg and floral are key. Wear with chunky wooden heels or wedges

£29 NEXT

Nude Dresses – Barely-there hues are a hit on and off the catwalk, elegant and feminine

£58 LIPSY£30 JANE NORMAN

Block Colour – A key statement for summer. Think hot pink, tangerine, lemon yellow, jungle green, cobalt blue and bright reds. Wear blocked together for maximum impact

£30 JANE NORMAN

£26.99 NEW LOOK

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La Moda fashion

FASHION ON ABUDGET

La Moda JUNE 2011 5

£5 PRIMARK

£14.99 NEW LOOK

Want to be up to date with the latest trends but, can’t afford the designer or even the high street prices? Panic no more, this is fashion’s latest trends, on a budget. Never be left out of the fashion game again.


£16 PRIMARK

£18 PRIMARK

£13 PRIMARK

£8 ASOS

Tip! Have a look in charity shops for clothes. Fashion from different decades often come back with a bang ...

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La Moda fashion

Summer Lovin’

throw on a maxi dress and some flip flops and see in the summer months with style. Sunshine and clothes, two of our favourite things

Stylists JESS ELLIOTT & PIPPA JONES Photography LAURA JOHNSON

6 La Moda JUNE 2011 www.lamodamagazine.co.uk

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PIPPATop £15 NextTrousers £40 River IslandBelt model’s ownSandals £35 Miss SelfridgeSunglasses £7 New Look

JESSTop £34 TopshopTrousers £50 TopshopBelt £7 New LookSandals £30 NextBracelet £130 PandoraJewellery model’s own

La Moda JUNE 2011 7www.lamodamagazine.co.uk

JESSPlaysuit £39 TopshopBelt £20 Urban OutfittersTights £15 Pretty PollyShoes £50 River IslandBracelet £130 Pandora

PIPPAMaxi Dress £48 NextHair Flower £6 New LookShoes £35 Miss Selfridge



JESSPlaysuit £60 TopshopJacket £30 New LookBelt £15 New LookSandals £30 Urban OutfittersSunglasses £150 Raybans Wayfare

PIPPA Dress £1.50 Charity ShopJacket £40 NextFlip Flops £20 NextSunglasses £120 Raybans Aviator

JESS Top £25 TopshopCardigan £19 H&MShorts VintageBelt £7 New LookLeggings £12 TopshopSandals £30 Urban OutfittersJewellery model’s own

PIPPAMaxi Dress £35 River IslandJacket £40 NextFlip Flops £20 NextBelt model’s own



BOYS OverheardThey say the silliest things don’t they? here is our pick from this month’s eavesdropping ...

Boyfriend: Look at that massive puddle over there.Girlfriend: That’s a river.Boyfriend: Are you sure?Girlfriend: Yes, that’s why there are boats on it. – Said to Ronnie by Johnny in Norwich.

Boyfriend: You know girls always tell us to wash our hands after we go to the loo?Girlfriend: Yeah …Boyfriend: And you know us guys never listen?Girlfriend: Yeah …Boyfriend: Well I think I’ve just wiped pee in my eye. – Said to Kate by Tom in Mundesley.

‘STOP MAKING MUSHROOMS OUT OF MOLEHILLS.’ - Overheard by Chrissie in Wroxham.

Boyfriend: Oh my god, look at that amazing cloud.Girlfriend: WhereBoyfriend: Over there, it’s so dark and fluffy.Girlfriend: Erm babes, that’s a tree. – Said by Jack to Lucie in North Walsham.

(Boyfriend and girlfriend ordering in Mc-Donalds)Boyfriend: SteveWoman behind the counter: Sorry, what drink?Boyfriend: Oh I thought you asked for my name … Erm Sprite.Girlfriend: You don’t like Sprite why did you order it?Boyfriend: I was embarrassed and panicked. – Lauren and James in Norwich.

(watching a nature show)Boyfriend: Frog’s don’t swim.Girlfriend: Of course they do, they’re amphibians.Boyfriend: Really? I thought they just sat by the side of the pond, and that they were suicidal when they jumped in. – Said to Lydia by Luke in North Walsham

MATE, WHY ARE YOU WEARING FACTOR 15, THAT’S LIKE A CARDIGAN IN A BOTTLE. – overheard by Jade in Cromer.

I’m not saying she’s ugly, but she’s got too much face - I know she’s your sister but you asked if she was pretty. And anyone can see she’s not. – overheard by Catherine in Norwich.

Girlfriend: There’s an elephant in the room.Boyfriend: (looking) No there isn’t. Are you on drugs? – Said by Phill to Jess in Norwich.

What gems will they come out with this month? Find out in July’s issue of La Moda magazine.

If you overhear the male species saying some-thing ridiculous then email it to us and you might appear in the magazine. [email protected]

12 La Moda JUNE 2011

La Moda features


STOP THE FIGHTING!

We investigate why girls are becoming more bitchy to each other and who is to blame ... Laura Johnson reports

WOMEN have always been bitchy.It’s in our nature but it seems these days that women have become even more evil to each other, usu-ally related to clothes or men, or probably both.I don’t need a psychology degree to tell you that this is borne partly of insecurity from the fear that we are failing in some way to be beautiful, successful, to buy the right dress with the gorgeous shoes.

Getting ‘high’ of the fumes of otherwomen’s misfortune seems to be a cheap buzz, and if feels like we are all getting drunk off it these days.“This is not a new trend.” Says Jessica Elliott, fashion student at Norwich University. “Girls have always been evil to each other but as you get older competition with women in relation to men and fash-ion becomes more exaggerated and girls get nastier.” Why are we all so eager to be the best?“Every woman wants to look good,

By Laura Johnson ...

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With a rise in cyber bullying, La Moda decid-ed to investigate the re-ports that it is in fact the female species who are to blame. We spoke to two girls from Norwich University who gave their own views on this not so brand new phenomenon of ‘the bitch wars’.

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La Moda features


and in a group of friends the pretti-est, trendiest girl gets the mostattention. I’m a fashion student and I like to think I wear clothes well. A few years ago, I was attacked at college by a group of girls. They pinned me to the ground, cut my hair off and burnt a cigarette out on my cheek. They told me I didn’t deserve to be pretty and popular. Luckily, it didn’t knock my con-fidence as much as it could have but, incidents like this could ruin someone’s whole life.”Why do girls feel like they have to make someone else’s life a misery to make them feel better? Do they really feel better about themselves by making others feel awful?Who do we blame for this? Real-ity TV? British soaps? American TV shows? These television pro-grammes appear to display no im-ages of solid female friendships.Media student Amy Rix explains,

“Lauren and Sam fighting over one man on The Only Way is Essex, sister’s Kylie and Becky throwing punches at each other in Corona-tion Street, Blair and Serena shout-ing and screaming at each other over men and clothes on Gossip Girl. It’s all we ever see. I don’t think I can pinpoint any one show that portrays a calm, friendly fe-male relationship.”It’s hard not to mourn the better days of Buffy and Xena, shows that portrayed inspiring female relation-ships.Now, we have traded the plucky sisterhood of Gilmore Girls for the slick villainy and sexiness of Gos-sip Girl.When all you see on television shows and in magazines that wom-

en are fighting with each other itdoesn’t make you feel great about your own friendships. I have guilty of judging my own friends, mainly about the way they look. Jokingly telling your friend her hair looks bad, or that her shoes are awful. I don’t think people always realise just how hurtful those comments can be,” explains Jess.“It’s not even just television shows that are to blame, look at the music industry these days, women are writing songs and being derogatory about other women. What hap-pened to the sisterhood?” says Amy.Me, I am not innocent. If my best friend turns up at my house before a night out looking gorgeous, of course I feel that twinge of jeal-ousy. I would never tell her I was jealous of her, or tell her she looked awful. I’d tell her she looked stun-ning. Why would you want to make someone feel bad to make yourself

feel better?It is not just young girls that this problem is aimed at; the older generation seems to be even worse. If anyone has watched even one episode of Real Housewives of Orange County you will have seen the fighting and bitching from older woman, wives and mothers. Is that really a great example to set to the younger generation? If a young girl see’s her mother behaving in that way to her friends then, she is without a doubt going to think it is the right thing to do.Girls, be nice to each other. Instead of telling your mate she looks fat or her hair looks rubbish, tell her she looks gorgeous. It’ll make you feel better about yourself too. I promise you.

‘What happened to the sisterhood?’

We asked Jess and Amy their tips on how to be the ‘perfect’ woman.

1. If one of your friends looks good, tell her. It won’t only make her feel good about herself, it’ll make YOU feel great.

2. If you ever find your-self doing the ‘looking the stranger up and down’, stop. Smile at them instead.

3.Don’t ever let your friends be derogatory to others, eplain to them how hurt-ful their comments can be and ask them how they would feel if some-one said those things about them.

4. Never, ever, EVER fall out with a friend over a man, deep down they’re really not worth ruining a friendship over.

Next monthWe report on why

borrowing money from friends can end in

disaster.

If you want to contact La Moda magazine with regards to this month’s feature you can email us at [email protected] find us on the social networkwww.facebook.com/lamodam-ag@lamodamag


5 Minutes With ...KATHRYN BEWICK-YOSTwe speak to New Look manager Kathryn Bewick-Yost and get the low-down on her fashionista lifestyle ...

Name: Kathryn Janette Bewick-YostAge: 24Job: Manager at New Look, Norwich.Likes: Maxi dresses, aviators and wooden wedges.Dislikes: Leather shorts, kitten heels and sequins.Cups of tea drank: 3Cream horns eaten: 2Amount of times La Moda tried to get free clothes: 4

LJ: Morning Kat, how are you?KB: Hi, I’m great. Although, I shouldn’t be eat-ing this cream horn.LJ: Don’t be silly, everyone loves a cream horn. So, you’ve worked in retail for years now, how do you find it?KB: I love it. Who wouldn’t love it. What girl would hate being surrounded by gorgeous clothes all day, every day.LJ: That is very true. What does a typical day for a retail manager involve?KB: I go into work, I make sure all my staff know what they’re doing and then we’re off. I manage 8 girls and 2 guys at the Norwich branch. They’re all fabulous.LJ: What perks does your job bring?KB: Obviously being surrounded by clothes and the discount but, I really enjoy going off to regional meetings and sometimes I get to go with the New Look buyer to pick what clothes we’re going to sell in New Look.LJ: I am so jealous. So before we finish, you must tell me what you cannot wait to wear this summer.KB: I love maxi dresses, they hide a multitude of

sins. Heels, every girl should wear heels as much as they can. Sunglasses, especially aviators, they suit most face shapes and they’re so vintage. I also can’t wait to rock the festival look. Dresses with long socks and wellies.LJ: And finally, what trends will you not be ‘rock-ing’ this summer.KB: Leather shorts. Why on earth would you want to wear leather shorts. Leather sticks to you, yuk! Also, kitten heels. Heels are all about massive platform or wedge, none of this little heel business. [laughs]LJ: Well I’m now off to take my leather shorts and kitten heels back. Thanks Kat, see you soon.KB: Thanks Laura, thanks La Moda mag.

Join us next month for an exclusive chat with a secret celebrity ...

La Moda interviews

Kathryn Bewick-Yost - New Look manager


RecipesThis week - PAELLA

Want that bikini body but, not a fan of lettuce? Try our low-fat recipe for tasty paella ...

Prep time - 5 mins Cooking time - 20 mins

Ingredients - SERVES 4

* 1 tbsp olive oil

* 1 leek or onion, sliced

* 110g pack chorizo sausage, chopped

* 1 tsp turmeric

* 300g long grain rice

* 1 hot chicken stock

* 200g frozen peas

* 400g frozen seafood mix , defrosted

We all know how depressing it is when you’re faced with the dilem-ma of fit bikini body, or yummy, delicious dinner. La Moda has the solution. This gorgeous paella is low fat, healthy and will not affect all that hard work down the gym.

Method

1. Heat the oil in a deep frying pan, then soften the leek for 5 mins without browning. Add the chorizo and fry until it releases its oils. Stir in the turmeric and rice until coated by the oils, then pour in the stock. Bring to the boil, then simmer for 15 mins, stirring occasionally.

2. Tip in the peas and cook for 5 mins, then stir in the seafood to heat through for a final 1-2 mins cooking or until rice is cooked. Check for seasoning and serve immediately with lemon wedges.

Per serving - 518 calories, protein 32g, carbohy-drate 75g, fat 12 g, saturated fat 0.4g, fibre 5g, sugar 5g, salt 1.29 g

Try - Chorizo sausage comes from Spain and has a smoked paprika flavour. You can use a handful of pork or chicken instead - cook for 5 mins with 1 tsp smoked paprika before adding the rice.

La Moda food

Next month - recipes for perfect BBQ food and we share our secret to mak-ing the perfect summer cocktails ...

Horoscopes May 2011Gemini - Focus on getting better sleep. Then you’ll be in better shape and mood to so-cialize with friends. you could meet someone and develop a special relationship.

Cancer - Overall a favourable month, you will see greater success at your workplace as well as in family relationships. Romance is also in the offing so plan a special evening.

Leo - beware of unexpected expenses during outings or losing valuable things when in public and take care when buying new things. Romance is on the cards.

Libra - You may be surprised with a special gift from some-one close to you this month. Money matters are particularly in your favour this month

Virgo - New opportunities may arise but if it involves investment of some kind try to postpone the decision. Avoid taking financial decisions in a hurry.

Scorpio - Do something nice for yourself and keep the spirit up. You will find yourself upbeat in relationships. This is a favourable month for both business and romance.

Sagittarius - You will be enthu-siastically optimistic, spread cheer around and you will get many times in return. Relation-ships are upswing both in the workplace and home.

Capricorn - Thankfully only minor irritations will trouble you. You may receive some good news about home and family at the beginning of the month.

Aquarius - Romantic evenings are on the card, prepare well for it. Promote your skills tact-fully especially with the people responsible for the advance-ment of your career.

Pisces - Pisces will find them-selves extremely talkative and friends communicative. This month has the the potential for financial gain in work, if possible.

Aries - optimism enters your relationships and makes May a wonderful month for Aries relationships. finances get a boost with money directed towards you.

What does the month of May have in store for you?

Puzzles See if you can solve our Sudoku puzzle


Taurus - Set goals for the year ahead. This may just be the time for commitment for those giving wedding plans a thought. Budget is the key this month.

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SEE YOU NEXT MONTH

What will June bring? Find out in July’s issue of La Moda

Laura Johnson

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