Lighting
Mar 25, 2016
Lighting
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Who is Laura Ashley? Laura Ashley was a Welsh designer, who became a household name for her iconic floral prints. Together Laura and her husband Bernard Ashley (seen left) developed colorful patterns for a range of fashion and home furnishings sold all over the world.
What does the brand stand for? G The quintessential English brand G Synonymous with quality, creativity and individuality G A mark of timeless, relaxed living G The original lifestyle brand, respected the world over G Both classic and contemporary
Have my customers heard of Laura Ashley?
Laura Ashley has an astounding 88% awareness among women*. Also, Laura Ashley ranks 3rd in terms of most recognized lifestyle brand**.
Why should I offer Laura Ashley lighting?Powerful consumer brand: Strong Brand recognition coupled with few designer brands in lighting creates a powerful preference among customers looking for high quality lighting products.Customers you want most: The Laura Ashley customer is a woman, age 30+, income $50,000+. She makes the lighting decisions and has purchasing power.Support: POPs, banners, counter cards, tote bags, pens, advertising co-ops – to pull customers into your store and generate excitement around the brand.
What marketing materials are available?Please see next page.
*Based on brand image and awareness study in November 2009. Sample demographic: Women, 25-60+, annual HHI $50,000+. Responses were captured from 518 nationwide consumers in 6 major markets by Zoomerang. **Laura Ashley ranked 29th among the top 150 brands featured in HFN’s exclusive Brand Survey. Released in the HFN’s November 2009 issue, consumers ranked Laura Ashley 3rd among lifestyle brands behind Ralph Lauren and Liz Claiborne.
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Banners: Item # X-LABNR1 38 1/2” W x 13 3/8” H
Window Posters: Item # X-0LP418” W x 24” H
(*Frames not included)
Static Cling Decals: Item #X-0LAD 6 4/5” H x 2 1/5” W
Product PedestalsLarge: Item # X-LP16 16” W x 25” H x 16” D
Hang Tags: Item # X-0LAHT 4” W x 1.5” H
Showroom Posters: Item # X-0LP3 30” W x 72” H
(*Hardware not included)
Turnkey Marketing CD: Item #X-0CD10
Product Displays: Item # X-0MSP40” W x 36” H
Marketing Materials
Hang Tags
Banners
Product Displays
Product Pedestals
Showroom Posters
Static Cling Decals
Turnkey Marketing CD
Window Posters
Small: Item # X-LP1212” W x 25” H x 12” D
B
A
Urban Palais
Caprice mini pendant
Chrome finishGlass crystals11-1/4"W x 17-1/2"H1-60 Watt (C)PXX242
B.
Regan shade pendant
Chrome finishFabric shade with glass crystals20"W x 20"H4-60 Watt (C)PXS255
A.
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Urban Palais
C
E F
F
D
D
E
C
E. Bianca floor lamp base
Shiny silver finishwith clear crystal ball10"W x 52"H2-100 Watt (M) BFS010
Bianca table lamp base
Shiny silver finishwith clear crystal ball7-1/2"W x 24-1/2"H2-60 Watt (M) BTS024
F.
Classic barrel shade in white16"W x 10"HSFB916
also available in raw silkSBB01916
C.
Classic bell shade in white 16-1/2"W x 10"HSFL916
also available in raw silkSBL01916
D.
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Urban PalaisSelby collection
Mini pendant
Satin nickel finish Tone-on-tone damask PVC shade8"W x 7"H1-60 Watt (M)PSY067
Medium pendant
Satin nickel finishTone-on-tone damask PVC shade16"W x 13-1/2"H1-100 Watt (M)PXX243
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Medium pendant
Satin nickel finishRaw silk shade in whiteDiffuser and steel rod included16"W x 8-3/4"H2-60 Watt (M)Height adjustableto 40-1/4", 30-3/4", 21-1/4"PSY016
B.Large pendant
Satin nickel finishRaw silk shade in whiteDiffuser and steel rod included25"W x 13-1/2"H3-100 Watt (M)Height adjustableto 45-3/4", 36-3/4", 28-1/4"PSY025
A. Mini pendant
Satin nickel finishRaw silk shade in whitesteel rod included8"W x 6-1/2"H1-60 Watt (M)Height adjustableto 37-1/2", 28", 18-1/2"PSY034
C.
Urban Palais
B
C
A
Selby collection
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Large pendant
Brushed Nickel FinishRound textured shade with horizontal folds in whiteDiffuser and steel rod included20"W x 9-3/4"H3-100 Watt (M)Height adjustable to 41-1/2", 32", 22-1/2" PXS266
Medium pendant
Brushed Nickel FinishRound textured shade with horizontal folds in white13"W x 9-3/4"H1-100 Watt (M) PXS244
Urban PalaisNia collection
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Urban PalaisNia collection
A. Round lamp
Brushed nickel finishTan leatherette cone baseRound textured shade with horizontal folds in white13"W x 24-1/4"H1-100 Watt (M) TCL202
B. Oval lamp
Brushed nickel finishTan leatherette oval baseOval textured shade with horizontal folds in white14"L x 8"W x 24-1/2"H1-60 Watt (M) TCL101
A
B
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Vintage Memento
Gold laced cafe finish BFS004
Lucille drum shade
Embroidered raw silk shadein butter-yellow18"W x 12-1/4"HSLD338
Eleanore floor lamp base
Satin nickel finish 11"W x 53-3/4"H1-150 Watt (M) 3-way switch3-60 Watt (M) 3-way switchBFS005
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B
A
C
D
Vintage Memento
A. Lucille drum shade
Embroidered raw silk shadein butter-yellow14''W x 9-1/2''HSLD334
C. Lucille drum shade
Embroidered raw silk shadein butter-yellow16''W x 10-3/4''HSLD336
B. Nicola table lamp base
Brushed nickel finish 3-1/2"W x 18-7/8"H1-100 Watt (M)BTS010
Bianca table lamp base
Shiny silver finishwith clear crystal ball7-1/2"W x 24-1/2"H2-60 Watt (M) BTS024
D.
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Cream daliya capiz chandelier
Satin nickel finish Layered strands of natural capiz shells30"W x 19"H3-100 Watt (M) PXC255
Vintage Memento
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C
D
A
B
Vintage Memento
Champagne daliya capiz pendant
Satin nickel finishLayered strands of naturalcapiz shells10-1/4"W x 21-1/2"H1-100 Watt (M)PXC266
A. Eau de nil daliya capiz pendant
Satin nickel finish Layered strands of naturalcapiz shells10-1/4"W x 21-1/2"H1-100 Watt (M)PXC222
B. Cream daliya capiz pendant
Satin nickel finishLayered strands of naturalcapiz shells14-5/8"W x 16-3/8"H1-100 Watt (M)PXC244
D.Mauve daliya capiz pendant
Satin nickel finish Layered strands of naturalcapiz shells10-1/4"W x 21-1/2"H1-100 Watt (M)PXC233
C.
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Isodore II drum shade
Cream shade with whiteand taupe printed floral 14"W x 9-1/2"HSLD213
A.
B
C
New Botanicals
A
A
B. Ava ceramic table lamp base
Beige finish7-1/2"W x 15-3/4"H1-100 Watt (M)BTP412
C. Siena ceramic table lamp base
Beige finish5-7/8"W x 22-1/2"H1-100 Watt (M) BTP415
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C
A
B
A
New Botanicals
Belle drum shade
Paper shade in cream with butterfly cutouts 14"W x 9-1/2"HSLD132
A.
B. Garrat crystal table lamp base
Solid crystal base with fench cordShiny nickel finish5-1/2"W x 19-3/4"H1-150 Watt (M)3-way switchBTC006
C. Siena ceramic table lamp base
Beige finish5-7/8"W x 22-1/2"H1-100 Watt (M) BTP415
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New BotanicalsBlossom collection
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New Botanicals
B
C
A
Single wall light
Antiqued ivory finishAntique amber glass6"W x 11-1/4"H x 8"E1-100 Watt (M)WBLS0111
B. 3 light vanity
Antiqued ivory finishAntique amber glass29"W x 11-1/4"H x 8"E3-100 Watt (M)WBLS0133
C.A. 5 light mini chandelier
Antiqued ivory finish20-1/2"W x 18-1/8"H5-60 Watt (C)HBLS0571
Blossom collection
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D
E
F
New Botanicals
D. 3 light mini chandelier
Antiqued ivory finish18-1/8"W x 15"H3-60 Watt (C)MBLS0371
F. 2 light wall light
Antiqued ivory finish10-1/2"W x 11"H x 7-1/2"ext2-60 Watt (C)WBLS0271
E. 8 light chandelier
Antiqued ivory finish24-1/2"W x 20-3/4"H8-60 Watt (C)HBLS0871
Blossom collection
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G
H
I
J
New Botanicals
G. Pendant light
Antiqued ivory finish14"W x 17"H3-60 Watt (C)PBLS3871
H. Mini pendant light
Antiqued ivory finish8"W x 12"H1-60 Watt (M)PBLS0871
I. Candle rack
Antiqued ivory finish9"W x 19-3/4"HKBLS1871
J. 5 light floor lamp
Antiqued ivory finish15"W x 67-1/2"H5-60 Watt (C)FBLS1171
Blossom collection
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Manufactured and distributed by Opus LivingUnder license from Laura Ashley, Inc.
Opus Living | 131 E. North Avenue | Carol Stream, IL 60188-2019 | [email protected] | (866) 597-0336
No. 4 $5.00