Launching your service into the French Market Advice for startups wanting to conquer the Eiffel Tower Cédric Giorgi Marketing Director @ Goojet
Launching your service into the French Market
Oct 17, 2014
Presentation made at Geeknrolla 2010.
Purpose to give some insights and tips to startups wanting to launch their service in France.
Two main parts in this presentation:
- statistics about the French market
- specificities of French people
Purpose to give some insights and tips to startups wanting to launch their service in France.
Two main parts in this presentation:
- statistics about the French market
- specificities of French people
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Transcript
Launching your service into the French Market
Advice for startups wanting to conquer the Eiffel Tower
Cédric GiorgiMarketing Director @ Goojet
20/04/10 2
Web & Mobile Usage in France
20/04/10 3
35,34 million
Internet users
(Feb. 10)
31,76 million have broadband
Internet (Jan. 10)
Source: Mediametrie, Fevad, Comscore
24 millione-commerce
users (Dec. 09)
47 million have a mobile Phone
(Dec. 09)
47 million have a mobile Phone
(Dec. 09)
Most visited websites
20/04/10 4
Source: Mediametrie, March 2010
Main Requests on Google in 2009
20/04/10 5
Major E-Commerce Websites
20/04/10 6
Source: Mediametrie, March 2010
Money, Money, Money
20/04/10 7
25 billion euros spent
online in France in 2009
(Fevad)
1,17 billion euros in online
Advertising in 2009 (UDA)
Social Media in France • Facebook: 17 million accounts
• Twitter: hundreds of thousands
• Linkedin: 1+ million profiles
• Viadeo: 3 million profiles
• Skyblog: 30 millions Blogs
• Overblog: 10 million UV
20/04/10 8
Sources: brand websites or newspaper articles
Mobile in France• 47 million Subscribers
• Operators: 40% Orange, 31% SFR, 18% Bouygues Telecom, 11% MVNO
• More than 2 million iPhone users
• 13,5 million mobile web users
• 5,5 million mobile social networks users
20/04/10 9
Source: Comscore
Major Tech Blogs
20/04/10 10
Major Mobile Blogs
20/04/10 11
20/04/10 12
French way of thinking• Latin Cartesian– French want to understand (Cartesian)– French prefer Inspiration to Procedure (latin
• Justice and Rights• Why we can? vs Yes we can• Work is a mean, not an end.• French are epicurean• French love talking
20/04/10 13
Business in France• Strong Labour Law in France• 35hour-week is not for everyone.• Few deals between large corporations and startupsBUT• Entrepreneur is a French word!• Subtantial tax incentives and gov grants for
innovative young companies (CIR, Oseo, Tepa Law)• French are not xenophobic in Business• Paris-Centric
20/04/10 14
Check-List for a launch• Start early• Do a French version• Adapt your product• Check local competitors or partners (lots of web
startups in France)• Come to France• Meet influencers (Entrepreneurs, Bloggers,
Journalists etc.)• Hire a local team• Learn cheese and wine names ;)
20/04/10 15
Why do you have to launch in France?• Europe without France is not Europe.• French love Anglo-saxon innovation• Strong Technical infrastructure
(Internet/Mobile)• Really good developers• It’s a big market
Because we need more strong European startups!
20/04/10 16
In the end
20/04/10 17
Picture Credits• Eiffel Tower: http://www.flickr.com/photos/marcobellucci/3308414653/• Percentage: http://www.flickr.com/photos/17025281@N00/2402015792/• Gold: http://www.daily-bourse.fr/images/• Cliché: http://www.flickr.com/photos/syel/1137450027/• Flag :TF1
• Followers on Twitter• Elaia Partners, Orkos Capital• Guillaume Decugis, Marc Rougier and Thomas Nicholls• Vincent Ducrey
20/04/10 19
Thanks for the help
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