Launching products that require changes in customer behaviour by Anila Arthanari

Launching products that require changes in

customer behaviour

Anila Arthanari@anila_art

MEASURE ENGAGEMENT

Public Relations Management Software

What is IrisPR?

INFLUENCE THE INFLUENCERS

PROVE IMPACT

(SaaS Product)

o Feb 2014 – MVP in Private Betao Feb 2015 – Acquired Initial Fundingo Nov 2015 – Product Launcho Dec 2015 – Started Learning

Story so far …

Build product Make it easy to use Make it hard to leave Get bug spray

Product Launch Readiness

Launch Surprises

#1 Barrier to adoption = users

BeforeAfter

#2 Stumbling blocks everywhere

#3 Users were not impressed within the first few minutes

Burning Revelations

Adopting new products require changes in customer behavior

#2 Stumbling blocks everywhere

B = MAT

#2 Stumbling blocks everywhere

• Motivation• Ability• Trigger

#Motivation

#Ability

#Triggers

o Breaking old habits is hard.o Creating new habits require consistento Motivationo Abilityo Triggers

What we’ve learnt so far …

o You don’t get product insights unless you ship product first.

o Learn fast by iterating fast.o Don’t forget what you’ve learnt.

What we’ve learnt so far …

@anila_art