Launching and Leading Social Media

@adriandparke@adriandparkerr

#ElevateSoci#ElevateSocialal @adriandparker

#ElevateSocial

Adrian D. Adrian D.

ParkerParker


#ElevateSoci#ElevateSocialal

June 7, 2010



June 7, 2010June 24, 2010




#ElevateSoci#ElevateSocialal @adriandparke@adriandparke

rr


Community Manager1. COACH



rr


Evangelist2. EDUCATOR



rr


External Advocacy3. INTERNAL ALIGNMENT



rr


Test & Learn4. PROVE & DO



rr


Brand Program5. BUSINESS PRACTICE



rr


Mobile as 3rd Screen6. MOBILE AS 1st SCREEN



rr


Policy7. PROTECTION



rr


1.1. If they know the cost, prove the If they know the cost, prove the

worth.worth.

2.2. Give teams permission to failGive teams permission to fail

3.3. Leadership is plural. Vision is Leadership is plural. Vision is

singularsingular

4.4. Return On ImpactReturn On Impact

5.5. Ordinary doing the extraordinaryOrdinary doing the extraordinary

6.6. Mobile 1Mobile 1stst

7.7. Keep your enemies closeKeep your enemies close

Progress over Progress over perfectionperfection





rr


rr




@adriandparker

#ElevateSocial

THANK THANK YOUYOU

Launching and Leading Social Media

Business

elevatesocial adrian

elevatesocial mobile

elevatesocial evangelist

elevatesocial test

elevatesocial policy

elevatesocial brand

adrian d parker

impact ordinary