launching a papaya leave juice in the market

7/30/2019 launching a papaya leave juice in the market

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ACKNOWLEDGEMENT

First of all, we would like to say thanks to Almighty Allah who gives us

courage, knowledge, and rational mind for thinking & understating to

complete this task.

We have benefited from the contributions of our friends, our colleagues in

preparing the complete and comprehensive project. Special thanks to MAM

RAKHSHANDA ALI & SIR ADNAN who motivate us and give us a path how to

achieve this target.

Finally, we are also grateful to those who have directly or indirectly

contributed towards the preparations of this project.

USAMA AKRAM

FAIZAN AHMED

FARHAN SHAFIQ



Nature has a way of its own, nicely put indeed. The dengue cases continue to

rise in different cities of Pakistan and the medications continue to fall short.What have not failed are different juices of papaya's leaves and Guava juice

that has now proven to be one of the best cures for dengue fever, though it

has not been scientifically proven yet.

Dozens of dengue patients benefited from the juices and even some medical

doctors also prescribe it as an effective treatment for the disease. The

complications the disease carry with itself are life threatening and the

implications that papaya leaf juice have are miraculous.

Dengue fever decreases the white blood cells and it is believed that papaya

leaf juice increases the white blood cells count dramatically, though scientific

research has yet to prove it. In last days number of dengue positive cases has

been reported in government hospitals and private laboratories were also

diagnosing dozens of dengue cases regularly. 150 (150,000) platelet count is

considered to be normal which falls when the dengue fever rises.

Pakistan today surveyed the affects papaya leaf juice was having on the

dengue treatment and found that the treatment was affective and was

getting popular day by day. A 45-year-old Hamza Ikram Butt, who was shifted

to the ICU last year with platelet count down by 80 per cent, said "Papayaleaf juice gave me a new life and left the doctors stunned when I had lost



hope" Dr. Sajid, a private clinic owner, said that papaya leave juice was the

most effective medicine available in the market.

"I always prescribe papaya leaf juice to my dengue patients and it has always

worked", he added Ahsan Saleh, a dengue patient, who remained

hospitalised for several days in a local hospital, said "Doctors took several

days in diagnosing and treating the disease but as soon as I started using the

papaya leave juice, its magical effect was imminent" Some people have even

started planting papaya in their gardens to cope with this fatal disease in

future.

Faizan Butt a resident of Nespak Housing Society told Pakistan Today that "I

have planted a sampling of papaya in my small garden, as its leaf juice cured

my various friends suffering from dengue" An entrepreneur, Mirza Ikhlas,said "When my platelet count went down vigorously which was at 70,000

and the medications failed it was papaya leave extract that worked for me."

Popularly known as the super fruit, the apple shaped delicacy-- Guava is atropical fruit. Cultivated in the shades of yellow and green, it offers a

flavourful tasty burst that reminds of pears and strawberries. The tasty fruit

juice, guava nectar is also used in a number of tropically themed alcoholic

drinks, since the sweetness pairs well with alcohol. It may also be mixed with

carbonated water to create a freshens cooling drink, in the production or

sorbet and ice cream.

Guava juice is known to be a great thirst quencher as well as an extremely

rich source of vitamin C and iron. It is believed that this tropical fruit wasoriginally cultivated in the current day Mexico or Central America. Today the

highly nutritious guava juice is enjoyed around the world. The major

producers of guava in the world are India, Brazil, and Mexico.



Origin

The tropical Guava is the native of South America. When the

early Spanish explorers moved to this region in the 1500s.

They found Strawberry Guava, ‘Acca sellowiana O.,' growing

as a tree. They adopted the Mesoamerican name for it

when describing it to others and also started growing it inshrubs and small trees. History records that Seminole

Indians were growing guava trees in Northern Florida in

1816.

"Guavaween" is a traditional central Florida event and fund

raiser that is held every year to celebrate the advent of the

guava corresponding to parades and festivals that are

scheduled near Halloween at holidays Ybor City, Florida, an

outskirt of Tampa, Florida. This "Guavaween" event iscelebrated during the last of October each year.

Guava juice is an extremely rich blend of Vitamin C (the skin of guava

contains more than 5 times Vit. C than that of an orange), Vitamin A and B,

Calcium, Nicotinic Acid, Phosphorus, Potassium, Iron, Folic Acid and Fibres.

Owing to such an amazingly beneficial profile, the juice is advantageous for:

Constipation

treatment

Prolonged

menstruation

High blood pressure

High cholesterol level

Poor circulation

(strengthen theheart)

Acidosis

Asthma

Catarrh

Obesity

Scurvy



Congestion of the

lungs

Beauty treatment: The juice has

skin-smoothing, moisturizing

properties as it contains

arytenoids—powerful

antioxidants that aid in skin

renewal and protect against

environmental toxins. It is a

valuable component for anti-

aging skin care as it containsmoisture retaining B vitamins

which help prevent the oxidation

process of the cell.

Dengue fever: Guava juice helps

with dengue fever to purify your

blood. It helps to keep the

parasites out of your blood so

that the blood platelets do not

drop, with lower chance of getting malaria.

Guava is an important source of

vitamin C, which stimulates

production of collagen and is

involved in the building and

health of cartilage, joints, skin,

and blood vessels. Vitamin C also

aids in neutralizing pollutants

and has natural antihistamine

properties which protect skin

from skin diseases like hives,

eczema, psoriasis, etc.



Punjab is the target market, especially Lahore. As our product is not a sort of

medicine therefore it can be used by every person belonging to almost every

class of Pakistan that’s why the market of Karachi is also our business market

not target market.

In geographic segmentation we’ve emphasized on region, city and metro

areas.

Region / Cities:

Metro Areas

Region / Cities:

In Pakistan through survey we identified the following regions.

ISLAMABAD / RAWALPINDI

SINDH:

Karachi

Hyderabad

Mirpur Khas

Nawab Shah

PUNJAB:

Lahore

Faisalabad

Multan

Bahawalpur



BALUCHISTAN: Quetta.

N.W.F.P: Peshawar

Metro Areas:

We will also penetrate in that area which contains the population of near

about 75,000 to 100,000

: from 4 to above...

: male/female both...

: -------

: any...

: for normal buyers their income should must be

10,000 or more per month ... and no income level

required for the patients of dengue because they

can buy as their per requirement .

: middle class or any...

: No such values required.

: _____

: _____



: Soft drink and juice lovers and needy dengue fever

affected people... It depends on all of them.

: ______

: ______

: yes it depends upon the results for dengue

procurement. It definitely will attract more

customers.

Segments Parameters Fields Remarks

Geographic Region Cities Heavy Users

Metro Areas Population 75,000 to 100,000 Light Users

Demographic Income Above 15,000 Heavy Users

Family Life Cycle Young Single, Married Heavy Users

Education Graduation and above Heavy Users

Social Class Upper Class and Upper Middle Class Heavy Users

Psychographic Personality Ambitious, Aggressive Heavy Users

Life Style Activities, Interests Heavy Users

Behavioural Usage Rate Heavy Users Heavy Users



FOR PER PACK (300ml)

Ingredients : PKR Rs 20

Packaging : PKR Rs 6

Labour cost : PKR Rs 5

Transportation : PKR Rs 5

Water and electricity : PKR Rs 2

Total direct cost : PKR Rs 26

Add: Total indirect cost : PKR Rs 12

Production cost per bottle : PKR Rs 38



Promotion is the activity done in order to increase the sales of an

organization’s product or services. This is the technique that our company is

using for the awareness and fame of the product in the market. The main

function of promotion includes to inform, persuade and to remind about the

product. By using this technique we can earn high profit.



FOR PER PACK (300ml) : PKR Rs 7

Add production cost : PKR Rs 45

Local Cable Network (Television)

Print media includes Newspapers, magazines, pamphlets, buntings etc. we shall use the following

media;

Newspaper

Particulars of this media are as follows;

Particulars Size Frequency in One Month Total Cost

Jang 12cm x 4 column width 1 108,000.00

Nawa-e-waqt 12cm x 4 column width 1 38400.00

Dawn 12cm x 4 column width 1 43200.00

Total :: 189,600.00

Pamphlets

The cost of Pamphlet media is as follows;

Particulars Cost Per Unit Total Cost

Cost per Pamphlet 2.00

Total No. of Pamphlets 100,000.00



Total Cost 200,000.00

Buntings: The cost of buntings is as follows;

Particulars Cost Per Unit Total Cost

Cost per Bunting 1.50

Total No. of Buntings 50,000.00


Signboards

Cities Size No. of Boards Cost

Lahore 10 ft x 20 ft 4 60,000

Karachi -Do- 5 60,00

Total 120,000

The billboards are totally taken on rent and each billboard has the rent at Rs.20, 000/- per month.

Banners --

Particulars Cost per Unit Total Cost

Cost per Banner 100.00

Total No. of Banners 5000.00




Promotional Expenses

Media Vehicles Cost

Print Media

Newspaper 189,600.00

Pamphlets 200,000.00

Buntings 75,000.00

Out Door Media Sign Boards 120,000.00

Banners 500,000.00

Total :: 1084600





Rent 10,000 110,000

Total::

(Estimated)approx

885000

The whole project of our group is basically a strong business idea. Wehave searched different areas and sectors of the market and we have

found that to fulfil the peoples need for a pure anti-dengue juice isnecessary. A number of people are afraid of this disease because theyare not aware of this disease . We just have tried to overcome thissituation with natural treatment. The interesting part of our project is thatthe juice we are introducing in the market is not a sort of medicine. It canbe used by every normal person for refreshment and for increasing therate of metabolism inside human body. Therefore our product is acomplete package to enjoy a healthy life. As we all are aware of thisquote..................

launching a papaya leave juice in the market

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