"Launching a new country: Lessons learned & mistakes to avoid!" by Dion McKenzie, UK Country Manager at Weebly

LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!

BY DION MCKENZIE

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LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!

DION MCKENZIEUK COUNTRY MANAGER

@DIONMCK

Overview

1. Weebly - our expansion into Europe2. Identify your launch markets3. The mechanics of international 4. Why, when and who

About

Founded in San Francisco

Online platform for website creation and commerce

38 million users

2015 was a busy year

Carbon European Launch

1. Identify your launch markets

LaunchingGoing global

Country selectionActive UsersFurther expansion

$480b

$600b$640b

$42b

$66b

Source: eMarketer October 2014

E-commerce Sales 2016,

by region (projected)



Mobile usage eCommerce spending

Publish rate



2. The mechanics of International

If your customers don’t understand you, they won’t buy from you

Marty Homlish, Former CMO

“

The mechanics of Internationalnuts and bolts

TranslationMarketingPaymentsLegal setup









Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa

UK UK FRANCE



1. Can you get paid2. Is it native to your users3. Does it scale with you





Checkout flow Multi-platformEncourage payments


TranslationMarketingFurther expansionLegal setup

3. Why, when and who

QUESTIONS?

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"Launching a new country: Lessons learned & mistakes to avoid!" by Dion McKenzie, UK Country Manager at Weebly

Small Business & Entrepreneurship