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Failure is an orphan

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Software is binary...But mostly zero

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Make it work first time

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Gamification is great.

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But it doesn’t make people start

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Our Product:

Passle turns busy experts into recognised thought leaders.

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Case study: A Venture Capital firm in NYC

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They chose Passle to demonstrate their knowledge

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Just select text, and hit the Passle button

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Add your thoughts, comments or opinion

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Add other people’s tweets to give perspective

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The post is created in just a couple of minutes

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We use 2 launch competitions:

1. League tables - individual & team

2. Lottery – uncertain, variable rewards

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The Impact of Passle…

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The Fintech Collective have done this over 950 times in 1

year

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Where does the content go to?

Passle Content

Passle Network

Your Website

Social NetworksNewsletters

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Two things you need:

1. Only works they want to!2. You must have stats