LATEST INNOVATIONS pginnovation.com New Wella Professionals Elements are the first Wella Professionals range of care products free of sulfates, parabens and artificial colorants, and that provide up to ten times more keratin protection* for renewed hair vitality. The Elements collection delivers a luxurious experience and superior results — enabling consumers to make a conscious choice about the ingredients in their hair care products, without compromising performance. The Wella Professionals Elements collection features four care products needed for daily hair care regimen: • Renewing Shampoo is a sulfate-free shampoo that renews the moisture of hair, preserving and nourishing it from root to tip. • Renewing Conditioner is a lightweight, paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve hair’s natural vitality. • Reconstructing Mask is a paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of hair. • Leave-In Conditioning Spray is a paraben-free, dual-phase spray that cares for and protects hair from day-to-day stress. • The refreshing fragrance of this new collection — featuring fresh top notes of green basil, water lily, star fruit and mandarin — is designed to transport the senses to the green woods of the Amazon forest. *Shampoo and conditioner or shampoo and mask versus non-conditioning shampoo