latest innovations pginnovation.com • Charmin Ultra Soft: This product brings a new consumer winning combination of comfortable cleaning with a new velvety, cushiony softness— so using less never felt so good. • Charmin Ultra Strong: Charmin Ultra Strong now offers efficient cleaning through increased sheet flexibility and softness, while maintaining a sheet that is strong and has low lint. Together, it provides a clean you will notice. • Charmin Mega Roll: This roll size is Charmin’s largest “extended roll life” format--with the same number of sheets as 4 Charmin regular rolls. It’s a popular consumer idea because there are fewer rolls to change, and fewer cores to throw away, and is now made for an improved fit in your bathroom. • Charmin Basic: Our product for the consumer who is looking for the right balance and a smart choice is now also being introduced in Canada. • Charmin Sensitive: Charmin Plus Lotion is now being renamed Charmin Sensitive. It contains gentle and soothing lotion with a touch of Aloe & E, and now is Dermatologist-Tested to be gentle on sensitive skin. • Charmin Freshmates: Charmin wipes have improved dispensing that helps maintain the sheets’ moisture. Charmin Freshmates provide a Cleaner Clean (vs. dry bath tissue alone). This summer, Charmin bathroom tissue is introducing a number of new improvements across its entire line.
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pginnovation.com
•Charmin Ultra Soft: This product brings a new
consumer winning combination of comfortable
cleaning with a new velvety, cushiony softness—
so using less never felt so good.
•Charmin Ultra Strong: Charmin Ultra Strong
now offers efficient cleaning through increased
sheet flexibility and softness, while maintaining a
sheet that is strong and has low lint. Together, it
provides a clean you will notice.
•Charmin Mega Roll: This roll size is Charmin’s
largest “extended roll life” format--with the same
number of sheets as 4 Charmin regular rolls.
It’s a popular consumer idea because there are
fewer rolls to change, and fewer cores to throw
away, and is now made for an improved fit in
your bathroom.
•Charmin Basic: Our product for the consumer
who is looking for the right balance and a smart
choice is now also being introduced in Canada.
•Charmin Sensitive: Charmin Plus Lotion is now
being renamed Charmin Sensitive. It contains
gentle and soothing lotion with a touch of Aloe &
E, and now is Dermatologist-Tested to be gentle on
sensitive skin.
•Charmin Freshmates: Charmin wipes have
improved dispensing that helps maintain the
sheets’ moisture. Charmin Freshmates provide a
Cleaner Clean (vs. dry bath tissue alone).
This summer, Charmin bathroom tissue is introducing a number of new improvements across its entire line.
About Charmin Technology:
•Our proprietary process used to make our tissue
provides a breakthrough level of softness without
reducing strength or increasing lint for our
Charmin Ultra Soft and Charmin Ultra Strong.
•The softness improvement is a combination of
a more flexible tissue and a smoother, velvety feel.
The process is flexible, so we’re able to balance
the changes in order to meet different
consumer needs.
•Also, our new Charmin Mega Roll is made using
our new winding technology--so we can create
a roll with more sheets on it that also fits well on
home bathroom tissue holders.
•Charmin Sensitive has our combination of lotion
and tissue, providing great softness and gentleness
to skin.
Availability:
New improved Charmin products will begin shipping
in mid July 2010 in the US and Canada. Charmin Basic
is also being launched in Canada July 2010.
Contacts
LisaJesterCharmin/FamilyCareER
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