Wella Kolestint hair color is being introduced in India, one of the fastest- growing markets globally and one of the world’s top 10 hair color countries. This is P&G’s first hair color launch into a new country since the company acquired Clairol and Wella in 2001 and 2003, respectively. Wella Kolestint, known in some other markets as Wella Koleston, has been one of P&G’s fastest-growing global brands in the past year. latest innovations pginnovation.com With deep, long-lasting color, Wella Kolestint is designed to appeal to beauty-conscious Indian women: • Wella Kolestint is the #1 hair color in some of the world’s largest dark hair markets*, including Brazil, Mexico, Turkey and Saudi Arabia. This is because Wella Kolestint is designed to deliver outstanding color for dark hair. • The unique Wella formula goes deep to the core and soaks each hair strand with color while providing 100% gray coverage. • 82% of Indian women rated Wella Kolestint the longest-lasting color ever**. *Based on external data. **Based on AC Nielsen survey of 456 Indian women in 2009.