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Introduction to Laterooms.com A perfect accommodation partner By Mike Wheadon,Partnership Development Manager 28 th April 2010
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Page 1: Laterooms Partner Programme

Introduction to Laterooms.comA perfect accommodation partner

By Mike Wheadon,Partnership Development Manager

28th April 2010

Page 2: Laterooms Partner Programme

• Company summary

• Integration and development opportunities

Content

Page 3: Laterooms Partner Programme

• Monthly Unique Visitors: 3m+

• Annual TTV (FY09): €250m

• Based: Manchester, Palma, Milan, Sydney, Singapore

Company Summary

Page 4: Laterooms Partner Programme

business to consumer• The business to consumer

model offers the partner the choice of brand correct for their market.

• Our expertise lies in our procurement of a broad depth and breadth of accommodation stock in line with partner objectives, distributed through a comprehensive consumable integration with your online sales proposition.

• We understand the key customer touch points within aviation ticketing process and how to intelligently communicate our accommodation proposition to best aid conversion.

• Available in 5 languages

Page 5: Laterooms Partner Programme

• Source Markets: UK – 85%, Europe & RoW –

15%

• Destination Markets: UK – 85%, RoW – 15%

• Customers: Leisure – 60%, Business – 40%

• Monthly Unique Visitors: 3m+

• Annual TTV (FY09): €250m

• Based: Manchester, Palma, Milan, Sydney

Page 6: Laterooms Partner Programme

• Source Markets: 55% UK, 45% Other

• Destination Markets: London

• Customers: Leisure 70%; Business 30%

• Monthly Unique Visitors: 125k

• Annual TTV (FY09): £5m

• Based: Manchester / London

Page 7: Laterooms Partner Programme

• Source Markets: Asia – 50%, Europe – 27%, Americas – 10%,

Oceania – 10%

• Destination Markets: Asia – 82%, Oceania – 6%, Europe – 3%,

Other 9%

• Customers: Leisure – 80%, Business – 20%

• Monthly Unique Visitors: 2.5m

• Annual TTV (FY09): $82.8m US

• Based: Singapore, Pattaya, Manchester

Page 8: Laterooms Partner Programme

The LateRooms model

Broad range of accommodation - great customer choice and something for every budget.

Pay when you stay – no booking or cancellation fees means a great customer experience.

Both online and offline (call centre) availability.

Ongoing hotel recruitment to enhance breadth of choice.

Advance & same day booking.

High service levels for customers, hotels and partners

Page 9: Laterooms Partner Programme

Yield management

LateRooms provide hoteliers with a flexible operating system giving properties complete control over rates and availability.

A combination of the methods can be used to match demand

Referral and Allocation methods enable customers often to get last minute rooms/cancellations and add an extra 15 – 25% on to our conversion

Page 10: Laterooms Partner Programme

LateRooms.com offers over 34,500 hotels throughout the world.

With 150+ hotels available in Birmingham, we have unrivalled stock making LateRooms.com a market leading hotel provider.

LateRooms.com have and a dedicated hotel product team sourcing new properties, building successful relationships who offer best practice.

Hotel stock

Page 11: Laterooms Partner Programme

• 12 months inventory loaded

• Bookable online

• Great content and images

• Competitive Rates

• Choice of room types/basis

LateRooms.com hotels

Page 12: Laterooms Partner Programme

Thetrainline customers are provided with a high standard of service, LateRooms.com offer a wealth of accommodation choice.

LateRooms.com hotel partners

Page 13: Laterooms Partner Programme

Partner Programme

• Established network of affiliate partners• 600+ affiliates delivering 15% of the business• True two way partnership

Page 14: Laterooms Partner Programme

Partnership expertise

Page 15: Laterooms Partner Programme

La t e R o o m s c h o ic e

Page 16: Laterooms Partner Programme

• Maxymiser - market leading conversion management tool

• Tealeaf – market leading customer experience tool

Live visitor testing takes the emotion out of website improvement, it tells us exactly what content turns our lookers into bookers and what doesn’t.

Web development

Page 17: Laterooms Partner Programme

Four subtle changes to the hotel listing offers 4.68% increase in revenue in 6 months

Site Improvements

Page 18: Laterooms Partner Programme

• 540,000 edited reviews

• Multi-lingual review content

• Only guest reviews

• Easy view graphic and numeric representation

• Ability to link in TripAdvisor

Developing review content

Page 19: Laterooms Partner Programme

LateRooms.com launched a new advertising campaign on March 19th going across TV, press, online and social media.

Creative for the campaign again focuses on the wide range of accommodation we have available on the site and retains the ‘Dizzy With Choice’ strap line from 2009.

A variety of different hotel types are represented as ‘worlds’ in the TV ad as we aim to showcase the best accommodation on the site.

The press campaign supports this message of going on a journey when selecting your hotel and will feature across broadsheets and free dailies.

Brand investment

P la y

Page 20: Laterooms Partner Programme

Press advertising

Page 21: Laterooms Partner Programme

Email marketing

Page 22: Laterooms Partner Programme

• £2 million brand campaign in 2009• Predominantly TV and national press• Supported by tactical promotions and digital• Resulted in an 11% shift in prompted awareness

2009 advertising

Page 23: Laterooms Partner Programme

• Company summary

• Integration and development opportunities

Content

Page 24: Laterooms Partner Programme

Integration and development

Page 25: Laterooms Partner Programme

Point of difference

• LateRooms proposition is unique

• Our flexible model leads to depth & breadth of independent and unique properties

• Great choice and value for consumers enhancing conversion

• Joint micro-site harnessing Argos and LateRooms brands

• Strong commercial proposal - commission % rebate displaying commitment to partnership

• On going brand investment – commitment to drive brand equity