Last.fm: Noise by numbers

Noise by Numbers

Matthew Hawn, VP Product Twitter: @jukevox

a global music community bound together by our listening and sharing habits

More than 100 million tracks by more than 45 million artists

Created from 65 billion Scrobblesfrom 44 million registered users

11,353,666,092 scrobblesIn 2011

71,596 years of music

How do you describe your favorite band?

2000 new unique tags each week2+ million in total

Tags = More Than Genres

Tags = personal maps and legends

Tags = personal maps and legends

Tags = Social Communication

Tags = Social Communication

Tags = Social Communication

Tags = Social Communication

Tags = big scenes

Tags = small scenes

“a campire and a tent and a flashlight and some matches and a tree and that river and

my glasses and a spaceship and a really really big bear but the bear is really really far

away”

Tags = open to any and all musical communities

tags = Your tour mates/scene/ competition/community

tags = temporal music communities

Why Do Tags Matter Outside Music?

Why Do Tags Matter Outside Music?

Because they are really about stories

Thanks!And thanks to @mattsheretFor the original Noise By Numbers presentation

I’m @Jukevox on Twitter