LaShaya Wallace-Beyond the Resume

INNOVATIVE COMMUNICATIONS PROFESSIONALBeyond the resume.

LaShaya M. WALLACE

[email protected]

LaShaya Wallace-Innovative Communications Professional

WHAT OTHERSARE SAYING...I value the work that I do and the positive impact it has on the team and Nationwide as a whole. I have received 14 “Bravos” in the last 3 years. Below are a few testimonials from Nationwide associates, that speak to my work ethic, creativity, problem solving, and communications.

COMPENTENCY- WORK AS ONE TEAM:

A huge thanks for the great work you have done to consult on, provide project management, link, review, post, and link the updated ARG Policy Guide and forms on the D&I website, as well as started the process for the ARG Spot site. Your professionalism and commitment are the foundation of teamwork. We are now prepared to announce this work to all of our internal ARGs/D&I Business Unit Councils, and HR partners. Simply put, you “Got R Done.”

William Edmonds (1/24/14)AVP, Diversity & Inclusion

COMPENTENCY- WORK AS ONE TEAM:

This is in recognition of your exceptional efforts on Leadership Matters. We know that this is the exact work needed to take the performance of Nationwide to the next level of excellence and are excited about the possibilities! We appreciate you for being our trusted experts delivering top quality, best-in-class products! Thank you for your passion and dedication to OneHR and Nationwide.

Gale King (12/19/13)EVP, Chief Administrative Officer

COMPENTENCY- TAKE OWNERSHIP:

I want to recognize LaShaya for her outstanding effort on getting a correction made for our Top 200 mailing. At the last minute we realized there was an error on one of the pieces and LaShaya was able to put the mailing on hold -which was ready to go out the door - and put steps into action to getting the piece corrected, approved, and to print in order to make the mailing a success. Had she not been able to “stop the presses” 20,000 mailings would have gone out with incorrect information. Thank you LaShaya for taking ownership and getting things done so quick!!

Kelly Marchese (11/10/11)Sr. Consultant Marketing Management (NF)

COMPENTENCY- COMMUNICATION

Thank you for the amazing work on the 2014 AWARE ARG Mentoring Program communications. Because of your leadership and creativity, our program participants will experience a clear message with specific outcomes. You’re not only exhibiting the individual contributor competencies, you’re living out the values, and showing us just how much you expect to win in 2014. I look forward to working with you more in the future.

Sherrice Thomas (2/21/14)Sr Consultant, TDOE Relation Mgmt

ü NW brand graphic design elementsü New private pilot program for all new executivesü Outcomes based SPOT layout strategyü Contains articles, events, and private yammer feedü Connects to NW tools and resources

ü AWARE ARG 450+ members across enterpriseü Outcomes based SPOT layout strategyü NW brand graphic design elementsü Private areas for committees and special projectsü Leadership Team documentsü Calendar of eventsü Private Yammer feedü Connects to NW tools & resources

ü New ODI initiative to create a hub for all NW ARGs to find tools, resources, and eventsü 18 ARGs across enterprise-each of their logos connect to specific SPOT pages to learn moreü Calendar & ODI Yammer feedü Removed content from InSide to be house on this site.

LaShaya Wallace-Innovative Communications Professional

SPOT SITEDEVELOPMENT

Trained in SPOT 2013, I have implemented, designed and managed several NW SPOT sites including the ones shown below. The sites are user friendly, efficient, and intuitive to navigate.

Executive Onboarding SPOT site

NW ARG SPOT site

AWARE ARG SPOT site

LaShaya Wallace-Innovative Communications Professional

COMMUNICATION STRATEGY APPROACH

Before a communications plan can be created, a strong strategy must first be in place. I leverage NW’s current communication strategy documents of course, but wanted to share my mental process to developing the strategy. I have found that having this foundational approach centered by desired outcomes and guiding principles is a great framework that gains buy in and yields business results.

EmpathyI sense the emotions of those around me. I can feel what they are feeling as though their feelings are my own. Intuitively, I am able to see the world through their eyes and share their perspective.

BeliefCore values affect my behavior in many ways. They give my life meaning and satisfaction; in my view, success is more than money and prestige. It provides me with direction, guiding me through the temptations and distractions of life toward a consistent set of priorities.

DeveloperI see the potential in others. In my view no individual is fully formed. On the contrary, each individual is a work in progress, alive with possibilities. And I am drawn toward people for this very reason. They bring me strength and satisfaction. Over time many will seek me out for help and encouragement because on some level they know that my helpfulness is both genuine and fulfilling to me.

ConnectednessWe are part of something larger. Some may call it the collective unconscious. My awareness of these responsibilities creates my value system. I am considerate, caring, and accepting. Certain of the unity of humankind, I am a bridge builder for people of different cultures. Sensitive to the invisible hand, I can give others comfort that there is a purpose beyond our humdrum lives.

IntellectionI like to think. I like mental activity. I like exercising the “muscles” of my brain, stretching them in multiple directions. This need for mental activity may be focused; for example, I may be trying to solve a problem or develop an idea or understand another person’s feelings. I am introspective.

LaShaya Wallace-Innovative Communications Professional

MYSTRENGTHS

LaShaya Wallace-Innovative Communications Professional

GROWINGWHILE SERVING...

My professional & personal growth come through my opportunities to serve and give back. Utilizing my skills, resources, and time help me to feel engaged and connected to the things I believe in. Below are 3 areas in which I am able to do just that.

Process BEFORE• Operations team manually entered

dynamic data into Lnotes email to 100+ leaders/mo. (Hours of work)

• Manually look up phone numbers in case of follow up calls needed (Hours of work)

• Inconsistent email formatting, contained lots of “twisties”

• Multiple-emails sent to various program partners regarding details of communications

Process AFTER• Recommended & partnered with NW

email team to send mass branded emails with dynamic data. (Less than 10 min/mo)

• Recommended pulling numbers from BI tool and leveraging a mass voice messaging tool (Less than 10 min/mo)

• Email formatting consistent with NW email team

• Created above 1 pager of snapshot view of program tactics. Used with various audiences.

LaShaya Wallace-Innovative Communications Professional

CONTINUOUSIMPROVEMENT

I am passionate about creating process as well as making them better. Often offering a fresh perspective, I am able to identify inefficiencies and streamline efforts and leverage my cross business unit exposure and relationships that benefit the business.

LaShaya Wallace-Innovative Communications Professional

CREATIVESAMPLES

I enjoy meeting communication needs through creative means. In my external role as a freelance graphic designer, I provide various designs for churches and small business owners across the country. Below are a few samples of recent work. Enjoy!