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My own experiences in
the 1970s frommarketing & sales, and
my first contact in 1978
with computer
supported marketing,
gave me the idea
The Dialogue
Approach.
Lars-Olof Landin , EBCBSc Business Administration
Senior Dialogue Consultant
EBC Efficient Business Communication
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The Dialouge Loop
EBC Dialogue Approach
EBC Efficient Business Communication
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1. OUT-formation
2. IN-formation3. Ability to
take care of Response(Responsibility)
Ability to take care of response= RESPONSIBILITY
EBC Dialogue ApproachEBC Efficient Business Communication
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4. Confirmation
5. Confidence6. Knowledge
EBC Dialogue ApproachEBC Efficient Business Communication
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7. Continuity
9. Loyalty 8. Commitment
EBC Dialogue ApproachEBC Efficient Business Communication
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1452 - 1519
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The pardigm shift of our time
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The Titanic syndrome
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More than ever there is a
need for Dialogue so we can
cross fertilize the arts,
metaphilosophy with theeconomical and technical
sciences to create a new art
of business.ProfessorIngeman Arbnor
Already the Scoreboard 2001 report Towards a
nowledgebased Economyshowed that countries wit
knowledgebased industries are the winners.
The challenge for Sweden is to accelerate our global top
position in the intellectual capital.
Leif Edvinsson, the first professor in Intellectual Capital
People with primary needs fulfilled do not work to buy
products. They want experiences that meet their
wishes and dreams. You therefore have to translate
knowledge and service into experiences to win the
new individuals!
Richard Normann, professor and creator of Service Management
Warning signals1) unemployment 2) higher and higher
wellfare costs 3) young people and immigrants unemployed
4) and other globalisation disadvantages.
Question? Are there other models for leadership and/ormanagement or other cultures that stimulate creativity,
innovation and creation of value better than the existing model
and culture?
Sweden
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- My bird imitations could save your circus, said the female
artist to a circus director. He was almost broke and could use
a new artist.
- Im not interested, he said. There are thousands of people
that could sound and sing like birds. Im really not interested.
- But.................
- No thank you, out!
- Blame yourself, said the artist and flew out of the window......
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- No, we cannot give you wings.
But we can help you think innew ways and make ideas fly!
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Our relations
The inside world
The outside World
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The intellectual mechanism
Intelligence
IQ
Emotion
EQ
FANTACY
FQ
Fantasy makes us see possibility rooms
Our fantacy allows us to travel in all dimensions.
And this makes us able to discover what really was the past
and what might be the future!
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Culture
Nature
How we harmonise with nature is illustrated by this Reflector.
Our inside reflects the outside - and vice versa!
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Reflection create
points of dialogue
Culture
Nature
Processes are communicated with Dialogue.
An intellectual process always starts with Why?
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Identified individuals or groups of individuals
create communities (= processors).
Culture
Nature
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The Reflector as a Dialogue tool. The processor works inside out. Theother way around it becomes a Derivator, which brings us back to the origin.
Culture
Nature
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VISION
ECOLOGY
ECONOMY
Products &Services
Values & rules
THE LAW
The human process in summary
Ecologistics
MarketDIALOGUE
Through wordsDIALOGUE
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To see the possibility rooms- the new communities
The challenge is to discover thepossibility rooms and fill them...
Start with people, and theirwishes and dreams.
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CrossSensor
Our perception model shows how humanenthusiasm, curiousity and desire co-operate.
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THE INDIVIDUAL
Strengthening via senses Prolongment via senses
CrossSensor in practice
IN RELATION
HEALTH
IDENTITY
INTEGRITY
INFLUENCE
EQUALITY
CONSIDERATION
EMPHATY
PASSION
EXPERIENCE
ENGAGEMENT
Optical, mechanical,
thermical and chemical.
Optical, mechanical,
thermical and chemical.
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Possibiliy room from our sensesHERARING
ENGAGEMENT
PASSION
EXPERIENCE
INFLUENCE
EQUALITY
INTEGRITY
IDENTITY
HEALTH
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A
B
C
D
E
6 Consideration
7 Emphaty
8 Engagement
9 Passion
10 Experience
5 Influence
4 Equality3 Integrity
2 Identity
1 Health
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CREAPRENEUR Interprete and spread the new knowledge that can save
mankind Bring awareness of the mental and intellectual crisis of Europe
Organize change-of-mind meetings and conferences
Initiate and realize projects together with companies and regions