LanoLip Power Point Presentation

Indulge inLanoLuxury

About The Lano Company

• Founded in the Winter of 2004 by Miranda Coggins.

• Coggins had been a chronic chapped lip sufferer for years and couldn’t find lip balm that worked so she decided to create her own in her kitchen.

• Coggins developed a now patent-pending formulation of Medical-Grade Lanolin, jojoba and sweet almond oils and vitamin E.

• Shared with friends and family and was encouraged to start selling to local area retailers.

• Received a positive response and was soon selling to all 50 states.

• Stovetop created for uniqueness but now distributed nationwide!

What makes LanoLip Natural Moisturizing

Lip Balm so different?

• LanoLip is the ONLY Medical-Grade Lanolin based lip balm on the market today.

• Patent-pending formula, using only the highest quality ingredients!

• LanoLip’s key ingredient, lanolin has been used for centuries because of its unparalleled moisturizing and emollient action on the skin. Its unique ability to penetrate and bind with the skins natural moisture helps to heal and restore softness, while protecting from the harsh environment.

• LanoLip contains NO-WAX!• Doctor, Dentist and Dermatologist recommended.

LanoLip verses Competition

LanoLip Natural Moisturizing lip balm comes in a beautiful chrome accented acrylic .18oz tub. We currently offer Dreamsicle, Wintergreen, Strawberry and Unscented.

Current Suggested Retail $4.99.

Competition: Comes in a variety and styles, sizes and price ranges depending on location. Sold in roll up tubes, small pots and squeeze tubes.

Education on Lip Care

Most Lip Care Products – Contain a majority petrolatum or wax

Petrolatum – Also known as Petroleum, lies on the top of the skin because the molecules are too large to penetrate the skin. This product acts as a binder for the other products, but essentially has no other purpose.

Wax – Wax has no healing purpose other than to coat the skin giving you temporary relief. Wax will coat and protect from wind or harsh effects of the sun if the wax based lip balm contains an SPF.

This is why most people with chapped lips feel the need to have to continually reapply!

Competition

Size PricePetrolatum

BaseWax Base

Cosmetic Aisle

Neutrogena Lip Nutrition .18oz Pot

.30oz

Squeeze / Tube

$8.99 x x

Neutrogena Lip Boost

$6.69 x

Sally Hansen .20oz Pot $6.99 X

Pharmacy Counter

Size PricePetrolatum

BaseWax Base

Pharmacy Counter

Blistex Lip Medex

.25oz pot $1.59 59.14%

Blistex Daily Conditioning

.25oz pot $2.39 54.86%

Chapstick .15oz roll up tube .99 - $2.00 x

Lip Care Center

Size PricePetrolatum

BaseWax Base

Lip Care Center

Abreva .07oz squeeze tube $16.99 89.5%

Neosporin Lip Treatment

.25oz squeeze tube $5.59 x

Blistex Herbal .15oz roll up tube $2.19 43% x

Facial Care Center

Size PricePetrolatum

BaseWax Base

Facial Care Center

Burt's Bees Lip Balm

.30oz Pot $3.29 x

Einstein Lip Therapy

.17oz $5.99 Water Base

Facial Care Aisle

What Flavors are available and how it is packaged?

LanoLip™ moisturizing lip balm is offered in 4 inviting flavors... Dreamsicle – a light-orange vanilla, Wintergreen, with the tingling action of menthol and Strawberry Twirl with SPF 15 and NEW Unscented SPF 15.

A beautifully designed pre-packed 32 count lip balm display 8 Wintergreen, 8 Dreamsicle, 8 Strawberry SPF 15 8 Unscented SPF 15

Marketing Strategy:

Spring 2007 – Chosen as a CEW Finalist in Lip Care division lip care under $14.00! (Cosmetic Executive Women)

Summer 2007 – Worked Closely with Skin Caner Foundation to make consumers more aware of dangers of the sun on the lips. Donated 25 cents for every lip balm sold for the entire summer.

Fall 2007 – Aggressive PR campaign being launched to 70 National Health and Beauty Magazines.

October 2007 – Women’s World Magazine doing a voluntary write-up on how great LanoLip is for dry lips.

November 2007 – Health Magazine - Must have Holiday gift ideas for total Lip Care.

December 2007 – NBC Business in Action TV Interview

February 2008 – Family Circle Issue feature and mention on NY news station to make lips kissable for Valentines.

Roll out 1st quarter 2008 – Rite Aid, Kroger, Winn Dixie.

Spring 2008 – Massive, PR and Marketing campaign to help educate consumers on benefits of lanolin.

The Lano Company Vision

• Our number one goal is to have the most unique and complete total lip care products on the market today.

• We want to offer quality products that really work and offer them at a price that everyone can afford!

• Our vision is to have Lano products be a household name where people think of quality and value together as one!