The Power of Words Nicole Kraft School of Communication #TBStraightTalk Nicole Kra+ Assistant Professor (clinical) @nicole_kra+
The Power of Words
Nicole Kraft School of Communication
#TBStraightTalk
NicoleKra+AssistantProfessor(clinical)@nicole_kra+
STOP
Usings7gma7zinglanguage.
START
Usingpeople-firstlanguage
RETHINKandREFRAME
RECOGNIZE
Youtreatpeople,notpa7entsorvic7ms
– Mark Twain
“The difference between the right word and the almost right word is the difference
between lightning and the lightning bug.”