Language and Layout

8/13/2019 Language and Layout

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Magazine Layout & Language

I mustunderstand the key features of

magazine

I shouldbe able to identify these features

I couldrecognise the effectthese features

have on me, the reader


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Features of a Magazine

Headline

Subheadings

Pictures

Captions

Use of colour

I mustunderstand the key features of magazine


I couldrecognise the effectthese features have on me, the reader


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Terminology


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What does it mean?

Typography: font

A Masthead: The title used by known typography tomake the readers become familiar with what magazinethey are reading.

Main Image: Typically showing the person(s) or objectdirectly associated with the main feature/article.

Selling line/Strapline: Seen as an introductory headlinebelow the masthead describing the magazine.


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Pug: The ears of the magazine, can either be at the

top left or/and right-hand corners of the front cover.The prices of the paper, the logo or a promotion arepositioned there or even a freebie is placed there tocatch the readers eye.

Tag: The word or phrase is used to engage a readersinterest in a story by categorising it e.g. Exclusive,Sensational, this showing that the magazine has highcompliments.

Coverlines: The essential articles inside the magazineare stated through sell lines, these are regularly seen atthe right hand side of the cover.


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Left Third: The left third contains the main featurearticle (Exclusive interview), as this is the core part ofwhat may be inside the magazine. It also includes themain artist or band situated within.

Barcode/Issue number/Dateline & Price

Top and Bottom Strip: These are the strips below and

above the magazine that give further information towhat may be included in the magazine. Mostly beingthe interesting parts of the magazine.


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Features of a Magazine

Headline

Subheadings

Pictures

Captions

Use of colour I mustunderstand the keyfeatures of magazine

I shouldbe able toidentify thesefeatures

I couldrecognise theeffectthese featureshave on me, the

reader


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Giving one side of

a story toinfluence youropinion unfairly

e.g. Tom pinched me isnt that horrible.

Tom thats awful. Whywould you do that?

She punched me.

Bias

I mustunderstand the key features ofmagazine





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Exaggeration

To make something

appear greater orbigger or morenoticeable than it

actually is.

e.g. I went fishing at the

weekend and caught a fishTHIS big!






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hyperboleis exaggeration (e.g. that was amile wide) and superlatives are the biggest orthe best(e.g. Mount Everest is the tallest

mountain int he world). superlativescan be factual, whilst hyperbole

is just exaggeration.also, it could behyperbole when someone uses a superlative,but not all the time - "the best book everwritten" is a superlative as well as a hyperbole


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Possessive PronounAll words that demonstrate ownership.

I saw her book on your table.

His hair is longer than hers.

My dog is better than their dog.The kids are yours, mine, and ours.

Direct address, Your, You. (personal relationship) ImperativeWe often use imperatives for giving orders

Eat well, Do it now, Tidy it up, Make the food (Feel involved/ personalrelationship)


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InformalCasual, familiar,

unofficial speech orwriting.

Formal = Ashley Olson

and Justin Rosstravel on anaeroplane together.

e.g. Ashley had a well good nightssleep, didnt she!






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Colloquial

Ordinary or familiar

conversation in

speech or writing

e.g. Alright mate!

Hows it going?

Up for a bite to eat later?





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Simple

SentencesSentences with a

noun and a verb.

e.g. She was tired.

He was shocked.






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Simple Vocabulary

Simple words to ensureeverybody can read andunderstand.

e.g. A circle is a closed shape where everypoint is the same distance from thecentre.

Or

A circleis a simple shape of Euclidean

geometry consisting of those points ina plane which are equidistant from agiven point, the centre.





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ConnotationA connotationis a commonly

understood, cultural and/oremotional association that someword or phrase has, in addition to theliteral meaningan impliedjudgement or feeling.

e.g. A stubborn person could also bedescribed as strong-willed or pig-headed.These have the same literal meaning, strong-willed is a more positive connotationsuggests admiration, while pig-headed is anegative connotationit suggests frustration.





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Most valuable areas of page spread are top left and topright parts, because when you skim through the magazinethese are the areas where you look the most.

When placing big blocks of text, try not to break them up.

If you put barriers on the page, reader will have hard time

following the flow of the story. Keep the flow of the textcolumns tidy and even.

Things should be simple, and you should

simplify the design by aligning the columns at the top andplacing images above them. In this way reader will have noproblem to follow the text part of the story.

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