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  • 0

    ReynerBanham,StandardofLivingPackage,1965

    ReynerBanham:InSearchofanImageable,InvisibleArchitecture

    JaredLangevin

    HistoryofArchitecturalTheory

    ProfessorKaiGutschow

    FinalTermPaper,Spring2008

  • 1

    Disillusionedwiththearchitecturalestablishmentinthe1960s,PeterReyner

    Banhamwroteoneofthemoresubversivehistoriesofarchitectureunderthetitle

    TheArchitectureoftheWellTemperedEnvironment(1969).Holdingtoatraditional

    surveyformatfororganization,thebookdrewitsradicalnaturefroma

    considerationthatthreatenedtodoawaywiththeusefulnessofbuildings

    altogether:theemergenceofamanmadeclimatemadepossiblethroughdeveloping

    technologieslikeelectricityanddomesticairconditioning,whichnegated

    architecturestimehonoredroleasthesolecreatorofenvironmentsforliving

    throughitsphysicality.AndyetevenasBanhamscriticalstandpointallowedhim

    tocalltheoperationalloreofarchitectureintoquestion,hestillhadaclear

    allegiancetoanevolvingModernaestheticwhichwouldleadhimfirsttopraisethe

    consciousimageabilityoftheSmithsonsNewBrutalistbuildingsand

    subsequentlythefantasticalpublicationsofArchigram.Bothofthesegroups

    espousedtherevisionistidealsthatinspiredBanhamssearchforanarchitecture

    autreinthe1950sand60s,butArchigramseffortsinparticulartopursueanew,

    popculturallyrelevantimageforarchitectureresultedinworkthatwasonly

    symbolicandrepresentationalofnewtechnology,havinglittletodowiththewayit

    couldactuallyfunctiontocreateenvironments.1BanhamssupportofArchigrams

    1BanhamfirstcoinedthetermarchitectureautreinhisarticleTheNewBrutalism,publishedinDecemberof1955.Itwasanalogoustotheconceptofunartautre,thesubjectandtitleofabookwrittenbytheFrenchartcriticMichelTapieandpublishedinParisin1952.

  • 2

    imageablePoparchitecturethereforestandsincontradictiontohisstrongest

    pointsinTheWellTemperedEnvironment,revealingthedominanceofan

    attachmenttotheveryacademicaestheticismthathiswritingsonartificial

    environmentsrespondedagainst.

    Banhamsfirstmajorwork,TheoryandDesignintheFirstMachineAge,was

    anefforttorevisethewidelypublishedandacceptedaccountsofmodern

    architecturalhistory.WrittenashisPhD.dissertationundertheguidanceoffamed

    historianNikolausPevsnerattheCourthaldInstituteinLondon,itcalledinto

    questiontheselectiveandclassicizingtendenciesofmanyoftheseminalhistoy

    textsonModernism,someofwhichwerewrittenbyPevsnerhimself.2Banhamwas

    criticaloftextslikePevsnersbecausehebelievedtheirsubstancetobemisleading,a

    presentationofclearcutandneatlycategorizedviewsofdevelopmentsinearly

    twentiethcenturyarchitecturethatwereinfactfarmessier.Hewasparticularly

    suspiciousofPevsnersestablishmentofWalterGropiusasanoriginatingfigurefor

    Moderndesign.OfGropius,Banhamwrote,

    Hisreestablishmentasoneofthe leadersofModerndesignafterabout1923wasastheheadofaschool devotedtoMachineAgearchitectureandthedesignofmachineproducts, employingaMachineAgeaestheticthathadbeenworkedoutbyother meninotherplaces.3

    2Banham,Reyner.MachineAesthetic.ArchitecturalReview(February1959):89.

    3Banham,Reyner.TheoryandDesignintheFirstMachineAge.Connecticut:Praeger,1960,p.12

  • 3

    BanhamalsocriticizedGropiusforhavingcreatedamyththatBauhausdesigns

    werefunctionalwheninfacttheintentclearlyhadmuchmoretodowith

    aestheticsthanitdidwitheconomy:

    itwasnomoreaninherentlyeconomicalstylethananyother.Thetrueaimofthestylehadbeen,toquoteGropiusswordsaboutBauhausanditsrelationtotheworldoftheMachineAgetoinventandcreateformssymbolizingthatworld.4

    ExistinginwhatwastoBanhamacompletelytransformativeMachineAge,most

    earlymodernarchitects,likeGropiusandothersattheBauhaus,usedtechnology

    andtheMachineasanexcuseforastylisticallymotivatedmachineaesthetic.

    Banhambelievedthattheaestheticreflecteditsarchitectssuperficial

    understandingofdevelopingtechnologiesandmaterials.Hewrote,forexample,of

    howLeCorbusierssmoothwhiteconcretesurfacesdidnotaccuratelyreflectthe

    machinetechnologyusedtomakethemandhadmoretodowithilldrawn

    analogiesbetweenmachineryandabstractart.5BanhamalsomarveledatLe

    Corbusiersstubbornpursuitofdesigndecisionsthatonlycouldhavemadesenseon

    anaestheticlevel,suchasadifferencebetweenframeandwallwhichmustbe

    mademanifestatallcosts,evenatthecostofcommonsenselogic.6

    4Banham,Reyner.TheAgeoftheMasters:APersonalViewofModernArchitecture.NewYork,Evanston,SanFransisco,London:Harper&RowPublishers,1975,p.29

    5Banham,Reyner.MachineAesthetes,NewStatesman55(August1958)inBanham,Reyner.ACriticWrites:EssaysbyReynerBanham.Berkeley,LosAngeles,London:UniversityofCaliforniaPress,1996,p.27

    6Banham,Reyner.TheoryandDesignintheFirstMachineAge.Cambridge:TheMITPress,1981,p.262

  • 4

    BanhamfurtherdistancedhimselffromhistorianslikePevsnerbysupporting

    theFuturists,asmallgroupofItalianartistsandarchitectsrespondingtotherapid

    industrializationofItalyfollowing1890byembracingmechanizationandallowing

    ittoinformtheirtheoreticalstandpoints.BanhamfeltthattheFuturistswerethe

    onlygroupthatactuallyunderstoodthevalueoftechnologytoartandarchitecture

    inmorethanjustaestheticterms.InTheoryandDesign,hewrotethatchange

    overtoatechnologicalsociety.animatedthewholeofFuturistthought,and.

    enabledthemtoexploitmorequicklythantheotherEuropeanintellectualsthenew

    experiences..7HeaddedinthearticlePrimitivesofaMechanizedArtthatThe

    Futuristsdidnotmerelyacceptthefactthattheyhadtoliveinthetwentieth

    century:theyvolunteeredtojoinit.8.ForBanham,thatmeantthattheywerefully

    awareoftheculturalimplicationsthenewtechnologycarriedwithit.Machineslike

    theautomobilewerenowavailabletobeactivelyusedbytheuppertierofsociety,

    andartistscouldnowcreatetechnologicalexperienceforthemselvesratherthan

    relatetoitpassively.9FuturistpainterBoccionireferredtoanewmechanized

    individualandF.T.Marinetti,founderofthegroup,spokeoftheManMultipledby

    theMotor10.TheworkoftheFuturistarchitectAntonioSantElia(seeFig.1),

    whichwasperformedentirelyonpaper,calledtoahaltthestylisticchangesthat

    7Banham,TheoryandDesign,(1981),101

    8Banham,Reyner.PrimitivesofaMechanizedArt,TheListener62(December1959)inBanham,ACriticWrites,41

    9Banham,TheoryandDesign,(1981),102

    10Banham,TheoryandDesign,(1960),11

  • 5

    hadmodifiedarchitecturetothatpointandadvocatedacompletelynewsetof

    forms,lines,andreasonsforlivinginharmonywiththenewageofmachines.11

    HistorianslikePevsnerbarelymentionedtheFuturistsintheirhistoriesof

    modernarchitecture,andwhentheydid,itwasonlytodownplaytheirsignificance.

    InPioneersofModernDesign,PevsnerspokeofSantEliasvisionsasappearing

    fantasticalwhensetsidebysidewiththeSachlichkeitoftheworkofthoseGerman

    architectswhoagreedwithMuthesius.12.BanhamsawthisdismissalofFuturist

    workassymptomaticoftheaforementionedselectivecharacterplaguing

    Pevsnerswriting,whichfailedtoaccommodateworkorindividualsthatconflicted

    withtheestablishedchronologicandtheoreticalorderofhishistories.

    BanhamssupportoftheFuturistsmayhaveputhimatoddswithmanyofhis

    contemporaries,buthisattachmenttotheirprovocativevisionsandaesthetic

    explorationsstillrevealedhimtobeevaluatingtheFuturistsworkinmuchofthe

    samewaythatothercriticsdidthatofthemainstreammodernists.Indeed,though

    theirsetsofformsandlinesweremoredirectaproductofthenewMachineAgein

    respondingtonewtechnologies,theFuturistswereyetstillagroupofartists

    reactingtosocietalchangesthroughprimarilyaestheticmeans.Banhamsattraction

    totheirworkinspiteofthisfirstexposeshispreoccupationwiththenotionofa

    zeitgeistofanarchitecturethatwasexpressiveoftheculturefromwhichitarose.

    ThoughtheFuturistworkwasprimarilyimages,theimageswereappropriatelyof

    11Banham,TheoryandDesign,(1981),128

    12Banham,TheoryandDesign,(1981),128

  • 6

    thetwentiethcenturyandindicatedmuchaboutthemachineagethattheywere

    createdfor.SimilarreasonssometimesledBanhamtoexpressenthusiasmsforthe

    workofthemodernarchitectsthathewasmostcriticalof.Intheconclusionto

    TheoryandDesign,forexample,BanhampraisedworksincludingtheVillaSavoye

    justpagesafterlevelingtheaforementionedaccusationsagainstLeCorbusier,citing

    theworkshighanthropologicalvalue:

    Theirstatusasmasterpiecesrests,asitdoeswithmostothermasterpiecesofarchitecture,upontheauthorityandfelicitywithwhichtheygiveexpressiontoaviewofmeninrelationtotheirenvironment.13

    Thezeitgeist,andBanhamsfascinationwithit,wouldcontinuetofigure

    prominentlyinBanhamsworkofthe1960s,andespeciallyinhissupportofthe

    imageableNewBrutalistandArchigramworksinthefaceofradical,rational

    beliefsinanotherkindofarchitecture,onethatproposedtodoawaywithaesthetics

    altogether.

    ForBanham,the1960swereatonceacontinuationofanddeparturefromthe

    workheddoneduringthepreviousdecadeonTheoryandDesign,whichwas

    publishedin1960.Thebookhadexaminedthearchitecturethatwasbuiltduring

    whatBanhamdeemedtobetheFirstMachineAge,whenmachineshadreacheda

    humanscalebutwereonlyabletobeexperiencedbytheeliteofsociety.14Italso

    claimedthatatthetimeitwasbeingwritten(1950s),aSecondMachineAgehad

    alreadybeenusheredintoEnglandthroughuniversallyaccessibledomestic

    13Banham,TheoryandDesign,(1960),325

    14Banham,TheoryandDesign,(1960),10

  • 7

    electronics,butnobodyoftheoryhadrisentomeetthenewtechnological

    developments.ThenewdecadesawBanhamsearchingforthisbodyoftheory,

    drawinguponhispreviouscriticismsofmainstreammodernaestheticismwhilealso

    nowbuildingtowardshisownalternativekindofresponsetothecontemporary

    MachineAge.

    Banhamsdesireforanalternativeorotherarchitectureshowedhimto

    beheavilyinfluencedbyinvolvementwithtwogroups.ThefirstwastheFuturists,

    whoseappealtoBanhamhasalreadybeendescribed.Banhamtookparticular

    interestintheFuturistpainterBoccioni,who,inpursuinganartisticresponse

    particulartothenewconditionsofthetwentiethcentury,Banhamsaidhadbecome

    thefatherofantiart.InhisbookPitturaSculturaFuturista,Boccioniwrote:

    Wewillputintotheresultingvacuumallthegermsofthepowerthataretobefoundintheexampleofprimitivesandbarbariansofeveryrace,andintherudimentsofthatnewsensibilityemerginginalltheantiartisticmanifestationofourepochcafchantant,gramophone,cinema,electricadvertising,mechanisticarchitecture,skyscrapers,nightlife,speed,automobiles,aeroplanesandsoforth.15

    Thepursuitofantiartalsopartiallyinspiredtheconveningofthesecondgroupto

    influenceBanham,theIndependentGroupofLondon,whichhewasamemberof.

    TheIndependentGroupmetatLondonsInstituteofContemporaryArtintwoseries

    ofsessions,onein1952andanotherin1955.Thegroupconsistedofartists,

    architects,designers,andcriticswithadiversityofsometimesconflictinginterests

    rangingfrompopculturetoantiarttoculturaltheory,allofwhichreflecteda

    generaldesiretorevisetheestablishedvaluesofhighmodernculture.Banham

    15Banham,PrimitivesofaMechanizedArtinBanham,ACriticWrites,4445

  • 8

    operatedsomewhereinbetweenthesevariedinterestswhilebringingaparticular

    focusontechnologyastheheadchairofthemeetings,startinginfallof1952.

    BanhamalsohelpedtostagetheParallelofLifeandArtexhibitinfallof1953atthe

    ICA,whichwasprimarilybasedonthecommoninterestofgroupmembersAlison

    andPeterSmithson,EduardoPaolozzi,andNigelHendersoninanartautrethat

    rejectedformalismandstrictconventionsofbeauty.16Theexhibitfeaturedaseries

    offuzzyimagestakenportrayingsubjectsthatdidnotconformtothetypicalhigh

    artstandards,includingXRays,primitivearchitecture,andslowmotionstudies.

    ThefocusoftheexhibitandthegroupwithintheIGthatauthoreditclearlyhada

    majorinfluenceinBanhamsowninterestinarchitectureautreduringthefollowing

    decade.

    BanhamhadfirstcoinedthetermarchitectureautreinanarticletitledThe

    NewBrutalism,publishedinDecember1955intheArchitecturalReview,towhich

    wewilllaterreturn.Hisownunderstandingofwhatthisotherarchitecturecould

    bebegantocoalescewithhissuddendiscoveryofAmericanBuckminsterFullerat

    theendofthe1950s.NigelWhiteleynotesinReynerBanham:Historianofthe

    ImmediateFuture,thatindeed,Banhamseemstohaverealizedthesignificanceof

    Fulleronlylateinthe1950s;hedoesnotfeatureinhisPh.D.dissertation,noting

    thatBanhamdidbrieflymentionFullerinonechapterasanengineerandwould

    eventuallyaddresshimatlengthinitsconclusion,addedlateratthetimeof

    16Literallyanotherartfororiginofterm,refertofootnote#1

  • 9

    publicationin1960.17WhiteleyalsoobservesthatBanhamfirstwroteatlengthon

    Fullerin1959,inanarticletitledThoughtisComprehensive,publishedinthe

    NewStatesman.18Inthe1960articleStocktaking,Banhamagaindirectly

    addressedFullerasonewhowasacceptedasaformgiver,whilehiselaborate

    bodyoftheoryandfundamentalresearchintotheshelterneedsofmankindis

    mostlydismissedunread.19TheStocktakingarticlewasalsoBanhamsfirst

    attempttodefineelementsofhisarchitectureautre,andpositedtechnology

    againsttraditionastheprimarycombatantsinthestruggletodetermine

    architecturesdevelopingtrajectory.Tradition,Banhamwrote,reliedonwhat

    CharlesEamesoriginallytermedtheloreoftheoperationasthecoreofits

    argumentagainstotherorantiarchitecturalsources.Operationallorewas

    definedherebyBanhamastheintegrationofexperienceratherthanapparent

    intelligence(i.e.availableinformation),baseduponthenotionthatfutureprogress

    stillmustfallintothecategoryconventionallyunderstoodasarchitecturalevenif

    thatmeantoverlookingthepotentialofutilizingnewtechnologies.20Banham

    claimedtheloretohavespawnedbackwardslookingmovementslikeNeoLiberty

    inItalyandtheFestivalofBritainin1951,bothofwhichsacrificedsensistivityfor

    stabilityandthelatterofwhichdrewonfalse,nostalgicVictorianformsasameans

    17Whiteley,Nigel.ReynerBanham:HistorianoftheImmediateFuture.Cambridge,MA,London,England:TheMITPress,2002,p.156

    18Whiteley,Nigel.ReynerBanham:Historian,156.

    19Banham,Reyner,19601:StocktakingTraditionandTechnology,ArchitecturalReview(February1960)inBanham,ACriticWrites,51,53

    20Banham,19601:Stocktakingin"Banham,ACriticWrites,50

  • 10

    ofmakingBritainsafefortheModernMovementandexploitingongoing

    nationalisticsentiments.21

    ThepromiseoftechnologythatBanhamofferedasaformofoppositionto

    architecturestraditionwasmuchinspiredbyhisunderstandingofFuller,whoin

    1927haddevelopedhisDymaxionHouse(seefig.2)asahumanlifeprotectingand

    nurturingscientificdwellingserviceindustry22.Furtherdevelopingthisidea,

    Fullerhadturnedtothegeodesicdomeinthelate1940sasastructurecapableof

    simplyandefficientlycreatinganartificialenvironmentinwhichhumanscould

    live.Banhamusedtheideaofartificialenvironmentsasaprimaryevidenceof

    technologyspotentialinStocktakingandseemedtobereferringtoFullerinhis

    assessmentofthepotentialforthosepursuingenvironmentstodisruptthepractice

    ofarchitectureasitexisted:

    Itappearsalwayspossiblethatatanyunpredictablemomenttheunorganizedhordesofuncoordinatedspecialistscouldfloodoverintothearchitectspreservesand,ignorantoftheloreoftheoperation,createanOtherArchitecturebychance,asitwere,outofapparentintelligenceandthetaskofcreatingfitenvironmentsforhumanactivities.23

    ElaboratingonFullersstructuralinvestigations,Banhamestablishedhisown

    writtenparametersfordefiningafitenvironmentandindoingsointroduceda

    radicaltheoreticaloutlookthatwouldcontinuetopervadeinhisworkduringthe

    remainderofthe1960s:

    21Whiteley,ReynerBanham:Historian,13

    22McLuhan,Marshall,BuckminsterFullerChronofile(1967)inMeller,James,ed.,TheBuckminsterFullerReader.London:Pelican,1972,30.

    23Banham,19601:StocktakinginBanham,ACriticWrites,61

  • 11

    Thewordfitmaybedefinedinthemostgeneroustermsimaginable,butitstilldoesnotnecessarilyimplytheerectionofbuildings.Environmentsmaybemadefitforhumanbeingsbyanynumberofmeans.24

    HereBanhamwassuggestingacompletelynewkindofhabitablespace,onethat

    shedtheprerequisitesofmassandphysicalityandwasenabledbytechnologies

    capableofconditioningfitenvironmentswithouttheaidofarchitectureasithad

    traditionallybeenunderstood.Banhamcontinuedtodevelopthisargumentinhis

    writingduringtheearly1960s,andin1965,hisalignmentwithFullerontheissue

    becameevenmoreapparent.AnexcerptfromaFullerlecturewasthenpublishedin

    anissueofMegascope3inwhichFullersaid

    Withtheeverincreasingscientificdevelopment,theenvironmentwillbecompletelycontrolledandtheconceptofthehousewillbeeliminatedweareworkingtowardstheinvisiblehousewhatwillyoudowitharchitecturethen?25

    Thatsameyear,BanhampublishedhisarticleAHomeIsNotaHousewhich

    similarlysuggestedthepossibilityofanunhouse(seefig.3)andquestioned

    whetherstructureswerestillnecessarybasedontheprogressbeingmadein

    environmentaltechnology:

    Whenyourhousecontainssuchacomplexofpiping,flues,ducts,wires,lights,inlets,outlets,ovens,sinks,refuse,disposers,hifireverberators,antennae,conduits,freezers,heaterswhenitcontainssomanyservicesthatthehardwarecouldstandupbyitselfwithoutanyassistancefromthehouse,whyhaveahousetoholditup?26

    24Banham,19601:StocktakinginBanham,ACriticWrites,49

    25BuckminsterFuller,extractfromlecture,Megascope3(November1965):unpaginatedinWhiteley,Nigel,ReynerBanham,Historian,185.

    26Banham,Reyner.AHomeisNotaHouse,ArtinAmerica(April1965):70.

  • 12

    BahamsinvolvementwithFullerandenvironmentsduringthe1960sparalleleda

    generalinterestinAmerica,whereboomingpostWWIIconsumerismhadledto

    revolutionaryproductslikethedomesticairconditioningunit.Histripsthere

    beginningin1961allowedBanhamtoconducttheresearchthatwouldeventually

    informTheArchitectureoftheWellTemperedEnvironment.

    BanhamsloveforAmericabeganlongbeforehisfirsttriptherein1961,when

    PhilipJohnsoninvitedhimtoNewYorkCityforapublicdebate.Whiteleytraces

    BanhamsinterestinAmericaallthewaybacktohisyouth,writingthathisearly

    lifewasamidneitherhighnoraspirationalculture,butAmericanpulps,things

    likeMechanixIllustratedandthecomicbooks27Banhamwouldcarrythisaffinity

    forAmericanpopcultureintohisyearsasamemberoftheIndependentGroup,who

    sharedacommonbeliefinthevalueofAmericanpopcultureandtheviewof

    AmericanPopArtasamaximumdevelopmentofaformofcommunicationthatis

    commontoallurbanpeople,asIGmemberLawrenceAllowayoncedefinedit.By

    thetimeofhisfirstvisittoAmericain1961,Banhamwasalsocarryingwithhiman

    interestinAmericastechnologicalprogress,whichhadbeenunparalleled

    worldwideinitsdevelopmentfollowingtheSecondWorldWar.Followinghistrip

    toNewYork,hewasinvitedtoattendtheAspenDesignConference,begunin1951

    byChicagobusinessmanWalterPaepckeasachancetobringtogetherdesigners,

    artists,engineers,andbusinessmenforpresentationsonthetheoryandpracticeof

    27Whiteley,Nigel.ReynerBanham:Historian,5

  • 13

    design.28Banhamstartedtoattendtheconferenceannually,andin1964and1965,

    wasabletoincreasehistimeinAmericaandfocusspecificallyontechnological

    researchastherecipientofaGrahamFoundationAward,whichwasgivento

    individualsandorganizationstofosterthedevelopmentandexchangeofdiverse

    andchallengingideasaboutarchitectureanditsroleinthearts,culture,and

    society.29Hereportedhisfindingsinnumerousarticles,suchasTheGreatGizmo,

    publishedinIndustrialDesignMagazinein1965.InTheGreatGizmo,Banham

    praisedthedominantroleoftechnologyinAmerica,proclaimingthatThemanwho

    changedthefaceofAmericahadagizmo,agadget,agimmick.30Healsomarveled

    atthecliponculturethathebelievedhadcolouredAmericanthoughtandaction

    farmoredeeplythaniscommonlyunderstood.31InAmerica,Banhamwas

    discoveringevidenceoftherevolutionary,accessibletechnologyonamassscale

    neededtoimplementhisarchitectureautreanditstaskofcreatingfitenvironments

    forhumanactivities.

    28Authornotgiven.History.AspenDesignSummit.Onlineavailableat

    ,accessed08/11/08.

    29Authornotgiven.Mission.GrantFoundationAward.Onlineavailableat

    ,accessed08/11/08.

    30Banham,Reyner.TheGreatGizmo,IndustrialDesign12(September1965)inBanham,ACriticWrites,109

    31Banham,TheGreatGizmoinBanham,ACriticWrites,113

  • 14

    Banhamsresearchandwritingonenvironmentsandtechnologyinthe

    1960shadanotableinfluenceoncontemporaryarchitecturalthoughtinhis

    hometownofLondon.BanhamworkedtherefortheArchitecturalReviewuntil

    1964,amagazinewithenormouslocalandinternationalinfluenceamongst

    architecturecircles.Thefirstsignificantprojectthatshowedastrongrelationship

    toBanhamsworkwasCedricPricesFunPalaceof1961(seefig.4).Thedesign

    calledforanewpublicspacewithoutfloors,walls,orceilings,butinsteadagiant

    steelframeworkfromwhichspacescouldbesuspendedorcreatedinanyfashion

    thattheusersdesired,usingtechnologyasameansofinstantlycreatingand

    modifyingspaceasBanhamhadsuggestedintheStocktakingarticleof1960.It

    wasastrategythatwouldbelateradoptedbythegroupArchigram,whohadbegun

    publishingtheavantgardeArchigrampamphletsin1961fromtheArchitectural

    AssociationinLondon,andlikePrice,wereinterestedinhypotheticalinvestigations

    intothepotentialfortechnologytodrivearchitecturesfuture.AsintheFunPalace,

    ArchigramsprojectforaPlugInCityin1964(seefig.5)calledforasupporting

    megastructureintowhichfullycontrollableunitscouldbeplugged,eachbeing

    plannedforobsolescence.32Theprojectimpliedaseriesofenvironmentsbut

    focusedmoredirectlyonarchitecturesrelevancetothrowawayconsumerculture

    andpowerfulPopimagery,twothingsBanhamwasinitiallyambivalenttowards.

    BanhamsinfluenceismoreclearlyseeninArchigramsInstantCityprojectof1969,

    32Whiteley,Nigel.ReynerBanham:Historian,170

  • 15

    whichproposedthataseriesoftouringinstantenclosuresandsoundanddisplay

    equipmentcouldquicklyinjectahighintensityboostintomajortownswhich

    wouldbefurtheredbythedevelopmentofcommunicationnetworks.33Theproject

    markedashiftinArchigramsworkfromwhatWhitelycallshardwareto

    software.34FoundingmemberPeterCookexplainedtheirshiftingattitude,

    especiallytowardsthenecessityoflargephysicalstructures,in1968:

    Thedeterminationofyourenvironmentneednolongerbeleftinthehandsofthedesigneritcanbeturnedovertoyouyourself.Youturntheswitchesandchoosetheconditionstosustainyouatthatpointintime.Thebuildingisreducedtotheroleofcarcassorless.35

    ThedesiretonearlyeliminatethebuildingshellrecallsBanhamsAHomeisNota

    Houseof1965,andtheliberatingpotentialattributedtotheenvironmental

    controlsfollowedBanhamsownfascinationwithappliancesliketheair

    conditioningunitthatcouldcreateormodifyanenvironmentalmostinstantly.

    ThoughArchigramstheoryandprojectssignificantlyaddressedthe

    notionofenvironments,Banhamwassupportiveoftheirworkforadifferent

    reason:whathedeemedtobetheirworksimageability.Thiswasatermhedfirst

    usedtopraisetheworkoftheSmithsonsinTheNewBrutalism,apreviously

    referencedarticletowhichwenowreturn.WiththeirParallelofLifeandArt

    Exhibitionof1953,theSmithsonshadintroducedtheirinterestinantiartandina

    33Cook,Peter,Herron,Ron.InstantCity,ArchitecturalDesign(November1970)inWhiteley,ReynerBanham:Historian,221

    34Whiteley,ReynerBanham:Historian,215

    35Cook,Peter.ControlandChoice,reprintedinCook,Peter.Archigram,London:StudioVista,1972inWhiteley,ReynerBanham:Historian,216

  • 16

    cultofugliness,shownintheirrough,grainyphotographs.Sympathizingwithart

    brut,astyleofpaintingthatinvolvedrawaestheticsandphysicality,theybegan

    usingthesequalitiesintheirarchitectureasareactiontothewhite,idealizedboxes

    ofprewarModernism.Banhamfollowedthismovementclosely,whichhasalso

    beencreditedtoLeCorbusier,whoBanhamquotedinTheNewBrutalism.Inthe

    article,BanhamtriedtooutlinethemaintenetsofNewBrutalism,whichhestated

    asbeing1.)MemorabilityasanImage2.)ClearExhibitionofStructure3.)Valuation

    ofMaterials.36ThefirstitemintroducedBanhamsconceptofimageability,which

    hefurtherdescribedtomeansomethingthatisvisuallyvaluable,butnot

    necessarilybythestandardsofclassicalaesthetics.37TheNewBrutalists,hewrote,

    understoodtheobligationforgreatarchitecturetopossessthisimageability,and

    honestlyconstructedform,anactiontheFunctionalistshadtriedtohidebehind

    excusesofstructureandutility.ToBanham,therefore,theNewBrutalistsbuildings

    wereatonceimageableandethical,twocharacteristicsthatbecame

    synonymousinhiseyesbythelate1950s,whentheSmithsonsworkbeganto

    degradeinhiseyesdowntoacontrivedaestheticdevoidofitsonceethical

    underpinnings.WhiteleyspecificallynotesBanhamsdistasteforthe1956Patioand

    PavilionprojecttheSmithsonsdesignedfortheThisisTomorrowexhibition(see

    fig.6),writingthatby1956thesuspicionwasgrowingthattheSmithsonswere

    36Banham,Reyner.TheNewBrutalism,TheArchitecturalReview118(December1955)inBanham,ACriticWrites,15

    37Banham,TheNewBrutalisminBanham,ACriticWrites,12

  • 17

    becomingseducedbyaestheticsratherthanethics38Whatparticularlytroubled

    Banhamherewastheevidentaestheticgoaloftimelessness,whichBanham

    believedtobesubmissivetotraditionalvaluesandclosedminded.39Ethical

    validitytoBanhamthereforewasanoffshootofgoodimageability,whichincluded

    anopenaesthetic,expressiveofandonpacewiththebreakneckdevelopmentofthe

    newMachineAges.Bytheendofthe1950sBanhambelievedtheSmithsonsNew

    Brutalistbuildingimagestohavelostthisquality.

    TheworkofArchigramwasentirelyimagebased,remainingwithinthe

    confinesofpaperarchitecture,andinthiswayfulfilledBanhamsstandardof

    imageabilitymoreovertlythandidtheNewBrutalistsbuiltwork.InArchigrams

    drawings,Banhamsawtheconsciousattempttousewildarchitecturalaestheticsas

    aneffective,popculturallydrivenexpressionoftheneweraoftechnology.He

    wrotethatArchigram

    Makenobonesaboutbeingintheimagebusinessliketherestofustheyurgentlyneedtoknowwhatthecityofthefutureisgoingtolooklike,becauseoneofthemostfrustratingthingstotheartyoldAdaminmostofusisthatthewondersoftechnologyhaveahabitofgoinginvisibleonus.40

    Theseweresymbolicrepresentationsofatechnologicallydrivenarchitecture,oras

    Banhamputit,thefirsteffectiveimageofthearchitectureoftechnology41In

    theirabstract,eyecatching,andcolorfulcharacter,theywereadvertisements

    38Whiteley,ReynerBanham:Historian,132

    39Whiteley,ReynerBanham:Historian,131

    40Whiteley,ReynerBanham:Historian,175

    41Whiteley,ReynerBanham:Historian,176

  • 18

    specificallydirectedattheaverageconsumer,thefocusofanincreasinglyproduct

    drivenculture.LiketheFuturists,Archigramkeptthedetailsofhowtheprojects

    technologyactuallyfunctionedintheabstractrealm,andBanham,asinthecaseof

    theFuturists,foundArchigramsimagestobeprovocativeenoughtosetasidethe

    quibbleswithactualfunctionalitythathehadleveledontheworkofGropuis,Le

    Corbusier,andotherModernMasters.Infact,Banhamwentsofarastoworrythat

    questionsaboutfunctionalitywouldcompromisetheimpactofArchigramsvisions:

    AlotofpofacedtechniciansaregoingtopoohpoohPluginCitystechnologicalimprobabilitiesandbrushitoffasaKookieteenagePopartfrivol,andintheprocesstheformallessonsofthePluginCitymightbemissed.42

    Archigramhadntfoundaworkablearchitectureofenvironments,buttheyhad

    comeupwithanattractivevisionofwhatthisarchitecturemightlooklike,andin

    doingsohadmostsuccessfullyachievedthepowerfulimagebilityBanhamhadso

    desiredforanarchitectureparticulartotheSecondMachineAge.

    BanhamspreoccupationwithArchigramsimageableworkpresented

    anobviousincongruitywithhissimultaneouspursuitofantiaestheticfit

    environmentsduringthe1960s,whichhadculminatedwithhispublicationofThe

    ArchitectureoftheWellTemperedEnvironmentin1969.Bringingtogethermuchof

    thewritingandresearchBanhamhaddonethroughoutthedecade,TheWell

    TemperedEnvironmentrejectedthecategorizationofarchitecturalstylesandepochs

    baseduponaestheticconsiderations.Instead,itofferedacohesivesurveyof

    architecturalhistoryinrelationtotheachievementoffitenvironmentsand

    42Whiteley,ReynerBanham:Historian,176

  • 19

    examinedthedevicesusedtodoso.Intheintroductiontothebook,Banham

    criticizedthedominanceofthevisualandstylisticaspectofarchitecturetheform:

    thefactremainsthatthehistoryofarchitecturefoundinthebookscurrently

    availablestilldealsalmostexclusivelywiththeexternalformsofhabitablevolumes

    asrevealedbythestructuresthatenclosethem.43Hecitedtwoexamplesof

    buildingswithprogressiveapproachestomechanicalservicesKahnsRichards

    MemorialLaboratoriesinPhiladelphia,andWrightsLarkinAdministration

    Building,inBuffalo.Both,heexplained,werewellknownwithinmodernhistories

    solelybecausethemechanicalsystemaffectedtheoverallaestheticofthebuilding,

    reflectinghistoriansshallowinterestintheprogressionofformalstylesanda

    primarilyvisualunderstandingofarchitecture.Hecontinuedbyreiteratinghis

    previousdisdainfortheloreoftheoperation,lamentingthatarchitectsstilltried

    toregulatetheenvironmentthroughthephysicalityandmassivenessoftheir

    structures,atraditionthatheclaimedbecameirrelevantwithnewenvironmental

    technologythatmadeheavyenclosuresunnecessary.Hewrote,

    Societiesprescribethecreationoffitenvironmentsforhumanactivities;the

    architecturalprofessionresponds,reflexively,byproposingenclosedspacesframed

    bymassivestructures,becausethatiswhatarchitectshavebeentaughttodo44

    AlthoughBanhamwaspublishingthesecriticismsafewyearsafter

    ArchigramsprojectforaPlugInCity,muchofhiswritingthatwas

    43Banham,Reyner.TheArchitectureoftheWellTemperedEnvironment.Chicago:TheUniversityofChicagoPress,1969,p.12

    44Banham,TheArchitectureoftheWellTempered,21

  • 20

    contemporaneouswithandevenbeforethetimeofthePlugInCitylikeAHome

    isnotaHouseandStocktakingechoedthesesamebeliefsagainstarchitectures

    physicalandvisualpriorities,anditseemsshockingthatBanhamcouldhavehad

    suchaninterestinnegatingstructureandrejectingaestheticevaluationandwhile

    simultaneouslypraisingtheimageabilityofthemonumentalArchigram

    megastructures.Indeed,thedominantaspectofArchigramsmegastructureswas

    therestrikingphysicalandvisualpresence,eveniftheirmaterialswereindicatedto

    bemorelightweightandexpendable.Inaddition,themegastructureswere

    emblematicofanothermajorproblemBanhamexposedinTheWellTempered

    Environment;theunmitigatedglorificationofarchitectureandthearchitectand

    downplayingoftheengineer,whoBanhambelieveddeservedmorecreditforhaving

    tocomeupwiththerevolutionarysystemthatmadesuchboldarchitecture

    habitable.45InanintroductiontohisbookAgeoftheMasters(1962)writtenafter

    thefactin1975,Banhamadmittedthatindeedthemegastructuresstillclungtothe

    Modernidealofthemasteryofthearchitect,reconcilingthisneedwiththeneedof

    individualfreedoms(thepluginpods),anattemptbythemodernmovementto

    saveitselfbyitsowneffortsandoutofitsownresourcesandtraditions.46Asfaras

    habitability,themegastructurescertainlycouldnthaveachieveditasdrawn,and

    Banhamsdesireheretobringattentiontothosethatmakearchitectureworkwent

    againsthispreviouslymentioneddownplayingoffunctionalityinbothArchigram

    andtheFuturistswork.

    45Banham,TheArchitectureoftheWellTempered,16

    46Banham,TheAgeoftheMasters,6

  • 21

    Onemustwonder,therefore,bothhowandwhyBanhamwasabletohold

    simultaneouslytothesetwoseeminglyopposingbeliefsystemsinhiswritingduring

    the1960s,especiallyevidencedthroughhisappraisalofArchigramsprojects

    imageabilitywhilestillinpursuitoftheantiarchitecturalenvironmentshe

    wroteatgreatestlengthaboutinTheArchitectureoftheWellTempered

    Environment.Oneexplanationhasalreadybeentouchedupon:thatunderneathhis

    desirestoreviseandrejectconventionalhistoriesofarchitecture,Banhamwasstill

    verymuchahistorianhimself,trainedundertheguidanceofoneofthemostnotable

    figuresofarchitecturalhistory,NikolasPevsner,andlikePevsner,Banhamwas

    fascinatedbythenotionofazeitgeist.ThezeitgeistinBanhamsviewwas

    architecturesanthropologicalvalue:howwellitrepresentedthespecificconditions

    ofacertaintime,placeandcultureandcouldconveythemtolatercivilizations,as

    hebelievedprojectssuchastheVillaSavoyewerecapableofdoing,andbackwards

    lookingworkslikePatioandPavilionwerenot.InTheHistoriographyofModern

    Architecture,PanayotisTournikiotisexplainsBanhamsbeliefthatArchitecture

    shouldbeperceivedasastream(intowhichonecannotsteptwice)ofreflectionsof

    thetransformationstakingplaceinotherfields.47Hecontinues:Suchaconcept

    allowstheauthortoseethemodernmovementasaneventbelongingdefinitelyto

    thepastandtostudyitinordertolearnfromitsexperienceawaytoactinthe

    immediatefuture.48Banhamevidentlyclungtothenotionthatthemosteffective

    47Tournikiotis,Panayotis.TheHistoriographyofModernArchitecture.Cambridge,MA,London,England:TheMITPress,1999,p.158

    48Tournikiotis,TheHistoriographyofModernArchitecture,158

  • 22

    wayforthesereflectionstobeperceivedwasasaseriesofpotentanddistinct

    imagesdirectarchitecturalrepresentationsofaculturesdefiningtraits.And,

    thoughhewasclearlyattractedtotheradicalnatureofaninvisiblearchitectureof

    environments,Banhamcouldnevercomeupwithvisionstoaccompanythe

    writtentheorythatwereassatisfyinglyimageableandexpressiveoftheSecond

    MachineAgezeitgeistastheoutwardlyimageconsciousandpopculturally

    relevantpublicationsofArchigram.

    Whiteleyexpandsonthisexplanation,claimingBanhamsconflicting

    viewstonotonlyreflecthisgeneralpositionasahistorian,butalsoamorepersonal

    attachmenttothemodoarchitectorum,orarchitecturesculturalassociations,

    whichpreventedhimfromfullycommittingtohispolemicalattractiontothe

    radical,antiarchitectureofenvironments:

    Itseemsthathowevermuchthepolemicisthatweshouldditcharchitectureanditstraditions,itisarchitectureanditstraditionsthemodoarchitectorumtowhichBanhamremainscommittedandemotionallyattached.Anarchitectureautreneverexistsforlongwithoutversunearchitecture.49

    ForBanham,themodoarchitectorumthatWhiteleyreferstoherecanbemore

    specificallystatedtobeModernism,whichhadmaturedasastyleduringhisyouth,

    andwhichhegenerallyadmiredforitsattempttorespondtoitsculturalcontext,

    howeverabstractly.Thepersonalnatureofthisattachmentiseasilyseenin

    BanhamsvehementrejectionoftheFestivalofBritain,whichhesaidcompromised

    thepurityoftheModernaesthetic,andofPostModernism,whichhedeemedtobe

    49Whiteley,ReynerBanham:Historian,386

  • 23

    buildingindragdespiteitsconsiderationofissueslikesymbolismand

    imageabilitythatBanhamclearlythoughttobeimportant.50

    Banhamsdevelopmentoftwoconflictingviewpointsthereforereveals

    importantinfluencesfromhispast,whetheritbePevsnerandtheideaofazeitgeist,

    asTournikiotissuggests,ortheModernmovementandmodoarchitectorum,as

    Whiteleyargues,tohavepreventedhimfromfullycommittingtohisradical

    architectureofenvironments.Onalargerscale,however,italsoreflectsBanhams

    belongingtotheuniquepresentandemergingfutureofLondonduringthe1960s.

    There,athrivingpostwareconomyhadusheredinadecadeoffinancialsuccesses

    thatfavoredtheflourishingofyouthcultureand,asWhiteleyobserves,the

    dominanceofayoung,hip,flaneurtypeofindividual,supportedthroughthe

    financialstabilityoftheirparents.A1966Timearticleproclaimed,Inadecade

    dominatedbyyouth,Londonhasburstintobloom.Itswings:itisthescene.51The

    overallatmospheresupportedandevenencouragedtheantiestablishment,

    revisioniststancesofstrongpersonaslikeBanhams,andofmultipleunderground

    publications,ofwhichArchigramwasoneofthemostprominent.Theserevisionist

    stanceswereverysuspiciousoftherigid,valueladensystemoftheacademy,and,

    asBanhamexpressedinhiscriticismoftheNewBrutalistscontrivedaesthetics,

    insteadfavoredanopennesstomultipleandunexpectedviewpoints,ideas,and

    influences.Banhamssupportofcontradictingviewpointsreflectshisowndegreeof

    50Banham,Reyner.ABlackBox:TheSecretProfessionofArchitecture,NewStatesmenandSociety(October1990)inBanham,ACriticWrites,293

    51Whiteley,ReynerBanham:Historian,180

  • 24

    opennessasaprominentpartofthisrevisionistcultureofintelligentsia.Insteadof

    allowinghisworkonenvironmentstorestricthimtoanarrowlydefined,dogmatic

    approachtothemultivariedpromisesoftechnology,Banhamwasabletorunwith

    multipleapproachesthatheconsideredbeingequallyviable,usingthem,as

    Whiteleywrites,asseparateresponsestoadiversityofdevelopingissuesfacing

    architecture:

    Itislessacaseofachangedmindthanofbeingoftwominds,andapparentlyofhavingtwoconflictingviewssimultaneously,witheachseemingtobeheldpassionatelyandexclusivelyall(options)werevalidresponsestoparticularsituationsandcouldbeutilizedaccordingly.52

    And,thoughBanhamsresultantoeuvreneverquitepresentedaconsistentenough

    caseforthereconcilingoffields(architectureandscience)whichhehimself

    consideredtobeirreconcilable,itdidmanagetoestablishanopen,theoretical

    relationshipbetweenthetwothatdistinctlyrelatedtothespiritofhistimewhile

    allowingitsauthortoplayhispartasaprominentmemberoftheheterogenous,

    youthdominatedculturesurroundinghiminthe1960s.

    52Whiteley,ReynerBanham:Historian,386,188

  • 25

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    Banham,Reyner.TheAgeoftheMasters:APersonalViewofModernArchitecture.NewYork:Harper&Row,1975.

    Banham,Reyner.TheArchitectureoftheWellTemperedEnvironment.Chicago:UniversityofChicagoPress,1969.

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    Banham,Reyner.TheoryandDesignintheFirstMachineAge.London:TheMIT

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    Cook,Peter.ExperimentalArchitecture.NewYork:UniverseBooks,1970.

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  • 26

    Tournikiotis,Panayotis.TheHistoriographyofModernArchitecture.Cambridge,

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  • Figure 1

    Buckminster FullerDymaxion House, 1927Elevation

    Figure 2

    Antonio SantEliaLa Citta Nuova, 1914Perspective

    Figure 3

    At left:

    Reyner BanhamUnhouse, 1965Elevation

    At right:

    Reyner BanhamStandard of Living Package, 1965Elevation

  • Figure 4

    Cedric PriceFun Palace, 1961Aerial Perspective

    Figure 5

    Peter CookPlug-In City, 1964Elevation

    Figure 6

    Peter + Alison SmithsonPatio and Pavilion, 1956Plan