Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in 7 languages. We used our proven change management model to create a behavioural journey for all employees, focusing on Awareness and Desire for the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities. Engaging employees in multiple languages and locations for a global insurer +44 (0) 207 7692 7001 www.yourlandscape.co.uk
Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for Zurich, in which we engaged 65,000 employees in 6 languages in 170 countries.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in 7 languages. We used our proven change management model to create a behavioural journey for all employees, focusing on Awareness and Desire for the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities.
Engaging employees in multiple languages and locations for a global insurer
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
Employee engagementMicrositeE-marketingChange story and elevator pitch documentsFlash bannersTraining materialsCopywriting
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
#4Zurich People Power (ZPP)Zurich People Power (ZPP)Introducing Le ChefIntrod i L Ch fng Le Chef
For internal use only. This document forms part of the Irish pilot.