Landlords NY Presentation March - Digital and Social - Ilana Schwartz Online Marketing Group

12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600

Landlords NY

Online Marketing Group






Female

Male







5 Things You Can Do To Succeed Online in 2014


5 Things You Can Do To Succeed Online

•  Take PPC Beyond Google AdWords •  Organic Social Media is changing… •  Get on Google+! •  Reputation Management & Trust •  Digital Channel Integration


Tip 1: Take PPC Beyond Google AdWords



•  How? – 1. Bing & Yahoo!



•  How? – 2. Mobile & Local


Tip 2: Organic Social Media is Dying L

•  Why? – Overcrowding –  IPOs & £££ – Unsettled users – Algorithm changes – Ad blindness


Tip 2: Organic Social Media is Changing J

•  What Can You Do? – Focus on the right channels

– Social Media Advertising •  Facebook •  Twitter •  LinkedIn •  YouTube •  Instagram/Pinterest etc


Tip 2: Organic Social Media is Changing

•  What Can You Do? – Custom Tabs &

Promotions – SM to boost other

channels •  E.g. mailing list


Top Takeaways…

•  Go beyond AdWords •  Start there or elsewhere

•  Bing/Yahoo! •  Mobile/Local

•  Consider SM a paid channel •  Focus your efforts •  Social Media Advertising •  Promotions, Tabs & Integration


Get On Google+ Right Now!

•  Eugh, not another social media site! •  If your customers are on...

– Facebook, use Facebook – Twitter, use Twitter – LinkedIn, use LinkedIn – ONLINE, use Google+!


Google+ Is Growing...Fast!

•  2nd Biggest •  800,000/month •  70% bus. brands


Lastly…

Consider that for a moment...


Reputation Management & Trust

“It takes 20 years to build a reputation and five minutes to ruin it” ~ Warren Buffett Even in 2014, Online reputation is not thought about enough - monitor, protect & promote...


Three Areas

•  3rd Party Sites (Yelp, apartmentratings, SE talk) •  Native / On Site (testimonials/product reviews) •  Social Media chatter


3rd Party Sites

“Increasingly, consumers are making decisions well before the actual moment of in-store or online purchase. In fact, 88% of

consumers research before they buy, consulting an average of 10.4 sources.” ~ Google


Pos9ng Is the post balanced & Accurate?

No

Trolls Is this poster dedicated to causing problems?

No

Misguided Are there inaccuracies in the pos9ng?

No

Unhappy Is this the result of a bad experience?

No

Evalua9on Could this go viral? Could this risk hur9ng brand reputa9on?

Do you want to respond?

Let it Stand

No

Yes

Share Success Is there an opportunity to share a

further story?

Yes Yes

Yes

Monitor Only – Do Not Respond

Yes

Fix the Facts

Yes Restora9on

Do you wish to make the

situa9on right?

Respond

Discovery

Evaluate

Yes Prepare

to Push Down

Alerts


Adopting a Good Digital Strategy!!!

•  Choose Relevant channels!

•  Consider your budget…

•  Proper planning implementation



Video if Time Permits

Landlords NY Presentation March - Digital and Social - Ilana Schwartz Online Marketing Group

Real Estate

street new york

social media site

google right

tabs integration

custom tabs promotions

paid channel

female male

mailing list