Ads Landing Page Best Practices By Salvador Castro
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Ads v
Ads
Landing Page Best Practices
By Salvador Castro
Ads
Best Practices: Landing Pages
Answer these questions:• Where am I?• What should I do here?• Why should I do it?
Ads
Best Practices: Landing Pages
Microsite• More Content• More Informative• Still Drives Lead
Generation
Ads
Best Practices: Landing Pages
No Unsupervised Thinking
Clean Aesthetics
Bullet point key benefits
Clear call to action and
strong offer
Simple conversion form
Simplicity
Ads
Landing Page Incentives
What do we have that we can offer right now?• Webinars• Download Whitepapers / Case Studies• Newsletter Subscriptions• Participate in Image Contest• Sign up for Road Show
Ads
Thank You!
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