Landing Page and Value Curve

Walking home  has  never  been  easier

Week  7

Agenda  of  the  week

Value  curves

Interviews

Surveys

Landing  pages

Interviews

8%

20% 20% 20% 20%16% 18% 18% 16%

20%

100%

0%

20%

40%

60%

80%

100%

120%

CS5 VP1 CS1   CR1 CS4 VP4 CS2 CS3 CR2 VP2

Hypothesis  Validation  -­‐ Interviews

Landing  Pages

1° version(5 € -­‐ B/W)

2° version (10  € -­‐ colors)

Sessions54 67

Conversions14 15

Conversions %26 22

Value  Curve  –Walk  of  Fame

0

1

2

3

4

5

6

Price Commodity Design Comfortable Variety

walk  of  fame  

Value  Curve  –Competitors

0

1

2

3

4

5

6

Price Commodity Design Comfortable Variety

butterfly  twists

rollasole

Value  Curve  –Main  Differences

Commodity-­‐like

Focus  on  low  price

Low  variety

Higher  priced,  not  for  disposal

Focus  on  design  and  comfort.

Large  varieties

End

THANK  YOU!

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