LANCÔME PARIS ÔSCILLATION
Mar 15, 2016
Identification of
Advertisement Type
The type????
Narrative pattern
A story or part of a storyIt may be spoken, written or imagined, and it will have
one or more points of view representing some or all of the participants
Determining Social Relations involved in your Advertisement
The Image and Act Gaze• Offers the represented
participant as informational items and meditation objects
• Addressing the viewers
indirectly
• The viewer is not the object; represented participant is the object of the viewer
• Size of Frame: Very close shot
• Social Distance: Close Personal Distance
Size of Frame and Social Distance
Angle and Involvement or Detachment
• Horizontal angle
Modality Markers• Low color saturation and
modulation
• Perfect illumination
• Different display of brightness
• Pleasure principle is allowed to be dominant
Sensory Coding Orientation
Relation between the interactive participants
and represented participants
Indirect and non-immediate
Interpreting Written Text
“MUST-HAVE”the attention
getter
Use of famous cities
The function is stated
Interpreting the Message as a Whole
Information Value of Left and Right
• Given – the beautiful model
• New – the Ôscillation
Information Value of Top and Bottom
• Ideal – model, Ôscillation , texts
• Real – availability of Ôscillation
Information Value of Center and Margin
Salience• Element that made
to attract viewers’ attention
Framing• Device that connects
or disconnects elements