LANA FOSTER portfOlio ART DIRECTION / DESIGN / TYPOGRAPHY / ETC. / 2015
Lana_Foster_porfolio2015small
Aug 12, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
LANA FOSTER
portfOlioART DIRECTION / DESIGN / TYPOGRAPHY/ ETC.
/2015
new
Ariel Baby informational brochure. Practical advice on fabric care, baby clothes and family happiness.
P R E P A R I N GT H E
Bio or non-bio detergent? Without
knowing the difference, it’s difficult to
tell which one might be right for you.
Persil is here to help! This handy guide
explains what each type of detergent
does, when it is best to use them, and
the benefits of using either product.
The essential difference between bio
and non-bio detergents is that bio
detergents contain certain enzymes
that are very effective at cleaning
stains. These enzymes serve as a
booster technology, designed to break
down protein, starches, and fat that are
often found in food stains, sweat and
other common stains. The enzymes
also work at lower temperatures, so bio
detergents are more effective at lower
temperatures (30-50°C) than non-bio
detergents. If you tend to wash at low-
er temperatures or use the quick wash
cycle on your machine, bio detergents
may work better for your family.
Then why use a non-bio detergent?
Many people in the UK prefer to use
a non-bio if they have particularly
sensitive skin. Non-bio detergents
contain no enzymes, so there is a
reduced risk of irritating sensitive skin,
although you may also need to run
your wash at higher temperatures for
enzymatic stains.
1
4
5
the clothes are
in close contact
with your baby’s
sensitive skin,
it is very
important to
take good care
of baby’s clothes.
Have a quick look
at some guidelines
for taking care
of your baby’s
clothes.
Clothing purchase decisions need to be
based on your family’s needs, income,
lifestyle, and available time.
FABRICS
• Lightweight fabrics are best but not
all fabrics are the same. A fabric should
“breathe” so body moisture can
evaporate, especially in the
summer months.
• Cotton and cotton blends are often
the best choices. Cotton washes well
and is durable, which is necessary for
babies. Stains are more easily removed
from cot
COMFORT
• Garments should have a minimal
number of seams. These seams should
not be bulky.
• Garment edges should be well
inished to eliminate irritation.
If garments have collars, they should
be small and lay flat.
• Sleepwear should not be bulky or
irritating. Sleepwear with feet should
provide plenty of room for the feet
to move. The feet should not feel
restricted within the garment.
FIT
• Neck openings should be large and
easy to manipulate.
• The bottom should have easy access
to diapers. You should not have to take
the whole garment off baby
to change a diaper.
This fact sheet will help you understand comfort and safety, choose fabrics, and read labels.
The most impractical items are often the most tempting to buy. However, it doesn’t matter if the clothing
is pink or blue, new or old, as long as the baby feels comfortable and secure.
Often the most enjoyable activity while waiting for baby is purchasing clothes. It is important to keep a couple of things in mind when making purchases.
The most important one is to provide your baby with comfort! The second is that babies grow fast.
ID
New Business Café Identity development.An online hub for creative community at Ketchum. Business talk, pitch win tips, master classes etc.
BRIGHT YOUNGTHING
NEW
BIZ CAFE
NEW
BIZ CAFE
NEW
BIZ CAFE
NEW
BIZ CAFE
NEW
BIZ CAFE
NEW
BIZ CAFE
The MOOD
Nicholas Michael Construction identity.A project to help my brother-in-law with “all the things brand” for his construction business.
Nicholas Michaelconstruction
Nicholas Michaelconstruction
campaiGns
Pronamel brand repositioning development.A complete change in brand positioning from medical to cosmetic applied in print, digital and in store media.
Sensodyne Mouth Wash integrated campaign.
Pantene Damage Proof Hair posters for Cannes.
Pantene rebranding development.
IDE S A
INTERACTIVE POSTERS When a person approaches the poster a camera photographs her/him and detects the colour of their hair then superimposes images of similar coloured objects on to the portrait.
Clairol ’What the natural looking hair colour is made of?’ digital posters in the underground.
Schwartz Recipe Inspirations has a recipe card and individual pre-measured herbs and spices in one handy little pack.
IT’S SIMPLERWITH SCHWARTZ
Schwartz Recipe Inspirations has a recipe card and individual pre-measured herbs and spices in one handy little pack.
IT’S SIMPLERWITH SCHWARTZ
Schwartz Recipe Inspirations has a recipe card and individual pre-measured herbs and spices in one handy little pack.
IT’S SIMPLERWITH SCHWARTZ
Schwartz Recipe Inspirations print ideas.
print print
18
C OM
UN
AT
IO N
10STRU
URE
13IS MARK
ET
GROW
ING
1
21/04/2013Lana Foster, Nadia Farooq, Louisa Charles
BUSINESS PLAN
COMMUNICATIONPLATFORM forCHARITIES
WHY. Business plan presentation for charities communication platform.
illustrations
cv/2015
work experienceKETCHUM LONDON Designer/Art Director, 2015-
Pitch win. Responsible for all creative aspects of commercial accounts such as rebranding, concepts, concept visualisation, creative output and design for the following accounts:
DWELL: Pitch win presentation ARIEL: Print PHILIPS: Digital
GREY LONDON Designer/Art Director, 2009- 2014
Pitch win. Responsible for all creative aspects of commercial accounts such as rebranding, concepts, concept visualisation, creative output and design for the following accounts: SENSODYNE: Print and outdoor media concept. RYVITA: Television and print. SCHWARTZ: Television and print. PANTENE: Television, print and outdoor.
GREY MOSCOW Designer/Art Director, 2007- 2009
FAIRY, PRINGLES, COMET, MR. CLEAN, VISA, EFES.
MCCANN ERICKSON MOSCOW Designer/Art Director, 2005- 2007
NUROFEN, WARSTEINER, MASTER CARD, SRIMOROL, OLA!, CLEARASIL.
educationGoldsmiths University of London media, innovations, creative entrepreneurship studies 2012-
Moscow Institute of Contemporary Art 2006-2008
Moscow State University of Printing and Design, Moscow Russia. Masters in communication and design, 1998
skillsTypography, layouts, visualizations, storyboards, scripts, illustrations, video editing etc.
Photoshop, InDesign, Illustrator, Final Cut.
languagesEnglish, Russian.
LANA FOSTER
