LAN Systems social media introduction

Making Social Media work for your

business

Mary Hester, CEO

LAN Systems LinkedIn

Mary Hester LinkedIn

LAN Systems Facebook

Mary Hester Facebook

LANSystems Twitter

LANSystems_Med Twitter

LAN Systems Strategy

• LinkedIn• Facebook• Twitter• eNewsletter• Add Blogging and video• Corporate personality• Organic – not bots• Business focus – build relationships• Provide information - general & specific• Borrow ideas• Monitor effectiveness

What is Social Media?

Liz Hansen, LAN Systems

What is Social Media?

Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.

Why Social Media?

• 250,000 new people become a member of facebook - everyday • Over 50% of facebook users are over the age of 36• The fastest growing demographic - women over 55 years old

• 54% of Fortune 100 companies use twitter to reach customers

• 80% of companies use LinkedIn for recruiting new employees

• Blogger attracts 106.8 billion visits every month

Why Social Media?

• The new Marketing/Ad/PR

David Meerman Scott on “The New Rules of Marketing and PR”

• Reaches target market (and vice versa)• Establishes credibility• Develops relationships (in quantity)• Maximizes communication• Provides tool to monitor reputation• Increases Search Engine Optimization

Why Social Media?

SocialnomicsErik Qualman

• The ability of social media to generate exponential returns for individuals and businesses.

• A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.

• Those returns could vary for business from leads, sales, brand awareness, customer service. 

Why Social Media?Rather than traditional….

• Reach – both provide scale and enable anyone to reach a global audience

• Accessibility - social media tools are generally available to anyone at little or no cost

• Usability - anyone can operate the means of production• Recency - virtually instantaneous responses• Permanence - industrial media, once created cannot be

altered whereas social media can be altered almost instantaneously by comments or editing.

Why Not?Main Reasons Businesses

Don’t Use Social Media

• Aren’t convinced of the value

• Don’t know where to start

• Don’t have time