Lamipak CI-3

BRAND GUIDELINESLamipak

LamipakINTRODUCTION

The lamipak logo is a visual representation of the company, and should be produced and maintained consistently in print, merchandising and electronic media.

Any person or agency authorized to use this guide should adhere to these brand “essentials” diligently.Please contact the marketing manager at [email protected] if you have any questions.

PERSONALITY AND VOICELamipak is

OUR VOICE

BRAND BUILDING BLOCKSCompany name:

Our brand: Lamipak

Category: Plastic manufacturing industry

Brand promise:

Brand vision:

Brand core:

Brand mantra: “Green, affordable plastics”

LamipakLOGO STANDARDS

CORPORATE LOGO MINIMUM SIZE

CLEAR SPACELOGO RATIONALE

Lamipak

The logo should be treated as one complete entity and should only be used in its entirety. No modifications of any kind should be made to the logo. To ensure quality of reproduction, never use a smaller version

by neighboring elements or typography.

A modern and simple icon of a plastic bag is cleverly incorporated into the name asa subtle reference to its origin as a plastic manufacturer. The die cut in the bag adds

Lamipak

25.2 mm

Lamipak

Logotype

Lamipak

LamipakLOGO USAGE

LOGO DOs

Do use the original version of the Logo

from lock up. or patterned background

Do use the Logo in Black and White

Do use the Logo type only on a Lamipak red

Lamipak

Lamipak

Lamipak

Lamipak

LamipakLamipak

Lamipak

LamipakSUB LOGO

Lamipakenvironment

Lamipaklab

Lamipakgreen

Lamipak Environment Lamipak Lab Lamipak Green

LamipakCOLOUR

PRIMARY COLOUR PALETTE

SPOT COLOUR:

CMYK: RGB:Hexadecimal:

SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR: PMS blackCMYK: CRGB:Hexadecimal:




SPOT COLOUR: CMYK: CRGB:Hexadecimal:




Lamipak Environment

Lamipak Corporation

Lamipak Lab

Lamipak Green

A consistent use of the colour palette gives the company a clear identity.

LamipakCOLOUR

SECONDARY COLOUR PALETTE

SPOT COLOUR:

CMYK: CRGB:Hexadecimal:


SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR:


SPOT COLOUR:


are the Secondary spot colours for Lamipak Colour Palette. Pleaseask your printer to match the PMS coatedcolour chip for best result

LamipakTYPOGRAPHY

DIN LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

DIN Regular

DIN MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

DIN BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

DIN BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

VerdanaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ArialABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

LamipakIMAGERY

IMAGE DOs

* Clean and modern* Green* Artistically photographed

Do not use cluttered or controversial imagery.

Lamipak

Lamipak

T +65 6337 2277F +65 6337 298

No. 1 Ubi View#01-21 Focus OneSingapore 408555

www.lamipak.com

PRINT COLLATERAL

Lamipak

Lamipak Investment (1999) Pte LtdLamipak Environment Pte Ltd

Shaoguan Jing Sheng Shi Ye Private Limited (China)

The following examples show how the Lamipak brand assets are used in application.

Sales and Marketing Manager

H.P +65 9790 2228T +65 6337 2277F +65 6337 298

[email protected]

No. 1 Ubi View, #01-21 Focus OneSingapore 408555

JACQUI HENG

5 mm

10 mm

30mm

10mm

30mm

20 mm

22 mm

22 mm

90 mm

221 mm

25 mm

37 mm

110 mm

54 mm

diecut

9/12 7.5 /10.5

7.5 /10.5

7.5 /10.5

9 /12

NAME CARD ENVELOPE

7/11

王惠玲 10 (標楷体)

LamipakPRINT COLLATERAL

Lamipak

LETTERHEAD

Lamipak

TF

ocus OneSingapor

.lamipak.com

diecut


COMPLIMENTARY SLIP

Lamipak

TF

# ocus OneSingapor

lamipak.com

Lamipak

220 mm

diecut

Lamipak TF

ocus OneSingapor .lamipak.com

With Compliments diecut


Y

Headline

ColourBlock

Image

GRID

along each side as a margin

IMAGE

COLOUR

TEXT

Body Copy

Discloser

LOGO

right side.

Lamipak

EMBRACING A GREEN WORLD


Lamipak


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www.lamipak.com

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Sample of template Plastic bag

Y

Subhead

Headline

Website address

Sub image

Image

www.lamipak.com

Lamipak

PLASTIC BAG

LamipakELECTRONIC COLLATERAL

Lamipak

Subhead

01

Te rea

POWERPOINT

Lamipak TF

cus OneSingapor

lamipak.com

Regards,

acqui Heng Sales and Marketing Manager

25mm

25mmHeadline

LamipakELECTRONIC COLLATERAL

EDM

Lamipak


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Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat. Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis fauci-bus. Phasellus molestie venenatis arcu ut gravida.

www.lamipak.com

Y

Y

Sample of EDM

Image

Image

LogoLogoEdition

Headline

Subhead

Subhead

Sub image

Website address

Website address


Lamipak









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www.lamipak.com

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Edition 01/2011

EDM

Y

Sample of EDM

Lamipak CI-3

Documents

lamipak colour palette

lamipak logotype lamipak

voice lamipak

lamipak category

pms black cmyk

pms coated colour chip

secondary spot colours

logo type