Lam Quen Voi Email Marketing 2010

8/8/2019 Lam Quen Voi Email Marketing 2010

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Lm quen v i

Email Marketing 2.0Nh ng i u c n bi t th c b t u m t chi n dchEmail Marketing hi u qu

By vinaContact.com


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Lm quen v i Email Marketing 2.0

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Copyright @ vinaContact 2010, [email protected]

N i dung:

Gi i thi u Trang 2Email Marketing l g? Trang 3

u i m & Nh c i m c a Email Trang 3

T i sao b n ch n Email Marketing Trang 5

Cc b c th c hi n m t chi n dch Email Marketing Trang 6

Thu th p a ch Email Trang 6

Thi t k v xy d ng n i dung Email Trang 12

G i v theo di k t qu chi n dch Trang 20

Nh ng i u c n ch khi g i Email Trang 20Theo di v phn tch k t qu Trang 22

K t h p Google Analytics nh gi hi u qu chi n dch Trang 24

Trnh Spam v tng t l vo Inbox Trang 27

Lm th no ch n c ph n m m Email Marketing t t? Trang 28

Gi i thi u vinaContact nh cung c p dch v Email Marketing Trang 30
http://[email protected]/


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Gi i thi uLm ch m t cng vi c kinh doanh lun yu c u b n ph i tm nh ng cch thchh p tng doanh s bn hng nh ng v n m b o chi ph th p nh t c th .B n c th nghe n Email Marketing v ang c nh ng d ng nh ngch a bi t b t u t u. Trong ti li u ny, chng ti cung c p cho b n nh ngkhi ni m c b n gip b n c th b t u th c hi n chi n dch Email Marketingc a mnh.

Khng gi ng nh cc hnh th c Marketing tr c tuy n khc nh : Marketing quaWeb, marketing qua cng c tm ki m, qu ng co thng qua cc m ng l i link t,...b n c th ph i tm n m t nh cung c p dch v chuyn nghi p. V iEmail Marketing b n c th t th c hi n n u th i gian c a b n cho php.

T t c , ch yu c u b n b m t cht th i gian tm hi u, thu th p thng tin, vi t n idung email, v g i t i cc a ch thu th p c. Khng c n n ki n th cchuyn su v ai c ng c th lm c.

Uhm, khng nn ni qu nhi u v n lc tm hi u xem ti li u ny c nh ngg. Chng ta hy cng b t u!


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Ch ng 1. Email Marketing l g

Theo Wikipedia - Email Marketing l m t hnh th c c a Marketing tr c ti p sd ng email (th i n t ) lm ph ng ti n truy n thng tin t i khch hng ti mnng. Theo nh ngha r ng: m i m t email g i t i m t khch hng ho c khchhng ti m nng u c th coi nh l email-marketing. Tuy nhin EmailMarketing th ng c dng ch:

G i email nh m tng c ng m i quan h c a cng ty v i cc khch hn g hi nt i hay tr c y nh m khuy n khch lng trung thnh c a khch hng v t othm cc h p ng v i cc khch hng ny.

G i email bi n m t ng i quan tm thnh khch hng ho c thuy t ph ckhch hng hi n t i mua s n ph m/dch v ngay l p t c.

Vi c a cc qu ng co vo trong email c g i b i cc cng ty t i khchhng c a h . V vi c g i cc email qua internet (c cc h th ng email t n t ingoi internet).

M t s u i m c a Email:

D s d ng:Email gi i phng chng ta kh i nh ng cng vi c t nh t hng

ngy, gip chng ta qu n l danh sch lin h , g i mail nhanh chng, l u l i lchs g i mail, cc thng tin quan tr ng c a chng ta.

T c :Email c g i ngay l p t c t i b t c u trn th gi i v khng cdch v no khc h n c Email v t c .

An ton v ng tin c y: Gi i b o m t thng tin ang n l c hng ngy c ithi n vi c b o m t cho vi c g i email. Cc email ngy nay c g i i cm ha nhi u hnh th c v email v n c coi l an ton cho n th i im ny.

D dng trong vi c truy n t i thng tin: khi ai mu n tr l i email v i thngtin c a email tr c , n gi n ch c n nh n reply, ho c nh km m t emailno .

D t ng ha: Ch ng trnh email no c ng gip b n t o m t tr l i t ngm t cch d dng. Cc ch ng trnh Email Marketing hi n t i cn cho php b nt o cc kch b n g i t ng nh : g i 1 gi sau khi ng k, g i hng tu n, g ikhi mua hng,m s c c p trong cc ch ng sau.


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Thn thi n v i mi tr ng: Email l cng c thn thi n mi tr ng nh t trongcc lo i ph ng ti n truy n thng. Khng nh th tn thng th ng s d nggi y ch a nhi u ha ch t. B n khng ph i lo l ng g v mi tr ng khi s d ng

Email.S d ng h a:B n c th t o nhi u hi u ng mu s c, chn video, mthanh, hnh nh, b u thi p vo trong email c a mnh. Lm cho email h p d nh n nhi u so v i m t b c th thng th ng.

L cng c qu ng co h u hi u: s d ng Email hi n ang c coi l chi nl c c b n trong cc cng ty.

D c nhi u u i m nh ng Email c ng c m t s nh c i m nh t nh:

Virus: Email c coi l ch ng trnh pht tn virus h u hi u, virus c th tnh p v t pht tn b ng cch g i cc email nh km virus vo danh sch linh c a b n. Ngy nay cc my ch email th c hi n qut virus t t c cc emailvo ra cng file nh km, nh ng v n cn c cc nguy c i v i cc virus ch a c pht hi n.

Spam: Khi Email c s dng g i tin nh n, qu ng co khng mong mu ngy phi n toi, chng c g i l Spam (th rc). Ki m tra v xa cc email nhv y t n r t nhi u th i gian. L c th rc l m t trong nh ng tnh nng tnh y uc a ch ng tr nh email. Th rc cn lin quan n v n l a o ho c m o

danh nhm m t m c ch no .Hacking: Khi m t email c g i i m ch a t i n i, n s n m u gi acc my ch trn th gi i. Do , email c th b hack b i m t hacker chuynnghi p.

Hi u l m:C ng nh b t k ph ng ti n giao ti p no khc, email c ng c thgy hi u l m n u nh b n di n t khng r rng hay v i v.

Email di : Email c n i dung qu di v khng ch tr ng n cch trnh by cth khi n ng i c m t m i. a s h th ng b qua nh ng email nh v y.

y Inbox: M t trong nh ng i u phi n toi c a email l b y Inbox, nh t lnh ng h p mail c dung l ng h u h n. Khi y, email m i c g i t i s bg i tr l i, i khi gy phi n toi cho c ng i g i l n ng i nh n.

Ki m tra Inbox th ng xuyn: lun c p nh t, b n ph i ki m tra inboxth ng xuyn. i u ny i khi gy m t th i gian v phn tn s t p trung lmgi m hi u qu cng vi c c a b n .


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T i sao ch n Email Marketing

- Chi ph th p: B n c th t ng t ng khi ch a c Internet, g i i m t

b c th t n bao nhiu ti n? Chi ph cho m t email c tnh th p h n 20l n so v i g i th tr c ti p.

- Hi u qu : Email marketing cho php b n ch ng giao ti p v i khchhng hi n t i v ti m nng thay v th ng ch h t i gh thm c a hnghay website c a b n. B n c th d dng phn nhm khch hng ngi n b ng vi c qu n l cc danh sch.

- Cho ph n h i ngay l p t c: Email marketing c 2 u i m l n so v icc ph ng ti n khc: M t l n cho php b n t th c hi n chi n dchc a mnh b ng cc ph n mm email marketing. Hai l n cho k t qungay l p t c, v i cc l i ku g i hnh ng nh click vo y ngk, tm hi u thm v dch v c a chng ti,th ng cho ngay k t qutrong vng 48 gi .

- C th o l ng c:Khng gi ng nh m t s ph ng ti n marketingkhc, b n c th d dng theo di v o l ng t l , ng i m email, t lclick vo lin k t, lin k t no c click,b ng cc ph n m m emailmarketing.

- Marketing ph m vi ton c u: B n c th d dng ti p c n khch hng b t c u.

- Cho php khch hng t l a ch n: Khch hng c th ch ng ch nhay khng ch n nh n email c a b n.

- T ng ha: Nh ni trn, v i ph n m m Email Marketing b n c th th c hi n email marketing 24 gi m t ngy b ng cc kch b n t ng.

- N d dng: Ch ng trnh email marketing cho doanh nghi p v a v nhkhng c n ci t, ch c n ng nh p v s d ng ngay l p t c. Ch ngtrnh c ng tch h p s n cc m u email b n s d ng. B n c ng khngc n ph i lo l ng v vi c thu hay c u hnh my ch g i email n a.

B n c th thu c l i ch t Email Marketing?

t n d ng c l i ch c a Email Marketing, b n c n th c hi n c m tchi n dch Email Marketing t t. Khng n gi n nh vi c dng Outlook hay ph n


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m m g i email hng lo t g i email qu ng co v yu c u h mua m t ci g c a b n.

M t chi n dch Email Marketing thnh cng c th cho b n cc ph n th ngsau:

- Tng doanh s bn hng c a b n

- Gi m chi ph Marketing

- Xy d ng s trung thnh c a khch hng

- Rt ng n chu trnh bn hng

- Ti t ki m th i gian b ng cch t ng ha

Email Marketing c th th c hi n d i nhi u hnh th c khc nhau v nhi u cchcc nhau. Nh ng b t u, b n c th th c hi n ngay l p t c theo m t sb c c b n sau:

B c 1:Thu th p a ch Email.

B c 2:Xy d ng n i dung Email

B c 3:G i v theo di k t qu

Ch ng 2. Cc b c th c hi n chi n dch EmailMarketing

Thu th p a ch Email

y khng ph i l cng vi c d dng, a s chng ta ngay t u khng h xyd ng m t kch b n thu th p a ch email c a khch hng. N d dng vchng ta ngh l c th mua ngay c m t danh sch hng tri u a ch ch v ivi trm ngn ng. Ho c l nh cung c p dch v Email Marketing c th lms n cho chng ta.

S th c khng ph i nh v y, nh th l vi ph m php lu t.

Email Marketing cn c g i b ng m t tn khc Email Marketing cho php.Ngha l b n ch g i email khi c s ng c a ng i nh n.


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L do khng nn mua a ch email trn m ng:

B n c th th y ngay nhi u l i rao v t h p d n trn m ng:

- 24 tri u a ch Email ch v i 300 ngn ng!

- T t c u c test c n th n!

- Km theo ph n m m g i email m b o vo inbox 99%...

T t c u l gi d i. B n khng nn mua v nh ng l do sau :

L do 1: Mua bn danh sch a ch email l vi ph m php lu t.

L do 2: Chng khng hi u qu .

Trong Email Marketing, khng ph i danh sch l n l hi u qu . i u quan tr ngl ch t l ng.

Cc email trong danh sch (m b n mua) c l c b i cc ph n m m tm ki ma ch email, vi c ny th c hi n hon ton t ng. Do khng c c chphn lo i c ng nh ch n l c c n th n.

Trong s cc email c r t nhi u email c a cc cng ty, c quan n c ngoi.Quan i m c a h v Spam r t ch t ch . H s n sng bo c o b n v i n vqu n l my ch hay website c a b n. V khi c bo co b n SPAM hm th c a h , b n c th b ng ng cung c p dch v b t c lc no.

C ng s r t th v khi email spam c a b n l t vo n v chuyn trch v v n g i th rc c a chnh ph . Hay m t b no y lin quan.

Ph n l n email trong danh sch c bn c thu th p t 7-8 nm tr c,chuy n qua nhi u th h ch cn ph n nh trong s chng l ang ho t ng.

Ch nhn cc email n m trong danh sch ny c ng b nh ng ng i khc nhb n spam, nn c th h s r t khng vui n u l i nh n c email c a b n.

Vi c g i email theo phn lo i t ng i t ng l vi c c n thi t trong Email

Marketing. S r t t n km v khng hi u qu n u nh b n g i email t i sai it ng.

L do 3: T t c email u c test c n th n! i u ny khng ng. M t sph n m m cho php b n ch ng th c cc email ho t ng, nh ng vi c ki m trachng c ng khng h d dng. Khi ph n m m g i yu c u t i cc my chemail nh Yahoo, a s k t qu tr v b l i do Yahoo t ch i ch p nh n yuc u truy v n khng r ngu n g c.


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L do 4: Km theo ph n m m g i Email m b o vo Inbox 99%! i u ny vl. Ai lm Email Marketing hay m t ng i chuyn v CNTT u bi t. Vi c g iemail vo Inbox c m t s yu c u b n ph i p ng c:

- My ch g i email Smtp c a b n ph i c uy tn, xc th c b ng a ch IPtnh.

Cho d b n c m t a ch IP tnh c ng khng ch c ch n c b l c c ac a Yahoo ch p nh n, v i Gmail th vi c ny c v d dng h n. V b nc n ph i c u hnh m t s b c ch ng th c kh r c r i.

B n nn bi t , m i email b n g i i u c ph n Header ch a cc thngtin v email c a b n nh : my ch g i email, a ch g i email, a chemail bo co b n vi ph m, xc th c,

- N i dung Email c i m th p trong thang i m m b l c Spam nh gi.Vi c ny s c c p ph n sau: Xy d ng n i dung Email.

Ph n m m email b n c qu ng co s d ng my tnh c a b n g i email.a ch IP my tnh c a b n th ng l a ch ng, vi c m b o vo cInbox l r t th p, th m ch l khng th . Ch c ch n c nhi u b n th v nh n ra i u ny.

Quay tr l i v i vi c thu th p a ch email (h p php) c a b n.

Ch t l ng danh sch email c a b n ph thu c r t l n vo vi c b n ti n hnhthu th p a ch nh th no. M t danh sch ch t l ng s m b o m i ng is n sng v thch th khi nh n email c a b n. H bi t b n v dch v , s n ph mm b n cung c p. V c th s n sng mua s n ph m, dch v c a b n nhi u l n.

D i y l m t s ph ng php thu th p thng tin th ng dng:

1. Thu th p thng tin qua Website:

L i thng th ng nh t c a 1 website l: Khng thu th p a ch Email

B n c n ph i ti n hnh thu th p a ch ngay l p t c, th m ch b n cn ch a ck ho ch th c hi n m t chi n dch Email marketing lc ny.

B n nn tch h p ngay cc webfrom, lin k t thu th p thng tin khch hng lnwebsite, khi b n a ra cc s n phm, dch v c a b n.


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M t s thng tin b n nn thu th p t khch hng nh :

- Thng tin lin l c

- Khch hng bi t c b n qua u (qu ng co, bo, cng c tm ki m,)

- Thng tin gi i tnh, tu i

- Lch s mua hng ( t ng mua, ch a mua,)

- Quy m cng ty khch hng

- Cc dch v khch hng mu n nh n thng tin (m b n cung c p)

T i sao b n l i c n nh ng thng tin ny? V chng gip b n phn nhm danh

sch khch hng b n c th g i nh ng chi n dch ring t i t ng nhm c th .

Hnh 2.1 Phn lo i khch hng d a trn Webform

B n c th t m t lin k t ng k hay form ng k b t c n i u trnwebsite c a b n.

2. Thu th p t m ng l i quan h :

Hy tch c c tham gia trao i business card v i m i ng i trong cc bu i h ith o, b a ti c, v ng qun xin php c g i email t i h . B n c ng nn t othi quen g i email cho h trong vng 3 ngy v c p t i v n b n t ng trao i. M t s a i m b n c th ti n hnh trao i:


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- Cu l c b , hi p h i

- Tri n lm th ng m i

- H i th o - Seminar

3. M t s ngu n khc b n c th tch h p thm form ng k:

- Trong cc b n kh o st s hi lng c a khch hng

- Trong form v n chuy n hng ha khi khch hng mua s n ph m twebsite

- Trong form mua hng khi khch hng mua s n ph m t website

- Trong cc email xc nh n hay giao dch- Trong ch ng nh n thanh ton tr c tuy n

- Trong ha n

- Trong cc bi vi t

- Trong cc n ph m pht hnh

- Trong cc thng tin cng khai c a cng ty nh brochure, catalog,

4. Cung c p cc b n bo co mi n ph, cc tin t c h u ch ho c cc ph nm m mi n ph.

B ng cch yu c u khch gh th m i n thng tin khi mu n download hay ct ng m t s n ph m mi n ph c a b n. y l m t cch th ng c dng nh tkhng ch trn internet.

5. Ngu n a ch t cc n v Mi gi i danh sch:

Cc nh mi gi i th ng l cc cng ty marketing thu th p v bn cc thng tinv khch hng. N u b n nh mua l i danh sch t cc cng ty ny, hy ch v n h p php c a danh sch. N u khng vi c ny s ph h y hnh nh c acoong ty b n.

G i : C r t nhi u blog, di n n, m ng x h i h tr vi t bi d ng HTML. B nc th a bi vi t c a mnh ln v km cu i bi m t lin k t ku g i ki unh : ng k ti p t c nh n bi vi t v ch ny qua Email v lin k t nt i form ng k trn website c a b n.


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M t s g i thi t k form ng k hi u qu :

C r t nhi u kha c nh t o ra m t form ng k c hi u qu . D i y lnh ng g i v vi c t o m t form ng k chi n dch marketing c a b n.

1. V tr:

D a theo thi quen, c i m sinh l c ng nh tm l c a ng i duy tweb. S lun l t t nh t n u t form c a b n m t trong cc v tr sau:

- Bn ph i, pha trn cng.

- Bn tri, d i thanh naviagation ho c

- cu i trang, ngay d i n i dung

2. Thng i p m i g i:

Form ng k hi u qu ph n l n ph thu c vo l i m i g i c a b n. Nng vai tr quan tr ng trong vi c thu ht s ch c a m i ng i c ngnh thuy t ph c m i ng i tin t ng b n cho b n thng tin c a h .

S l t t nh t n u b n bao g m l i ch m ng i ng k c c trongm t s m u cu ku g i m nh m . Nh :

ng k nh n cc m o tng hi u qu chi n dch c a b n

ng k t i v bo co TMDT m i nh t 2010

ng k c u i 20% ngay trong hm nay

3. Cung c p l i ch cho ng i ng k:

B n n n cung c p nhi u thng tin gi tr, bo co mi n ph, m gi m gi,ph n m m, ch ng trnh khuy n m i,n u khng c cc l i ch ny thl i ku g i c a b n c ng khng t n t i v m i ng i s ch ng c l do g a cho b n a ch email c a h c .

4. Thi t k form:

M t form ng k c thi t k t t s tng ng k t l chuy n i (tkhch gh thm thnh khch hng) c a b n. N u qu trnh ng k ph ct p, khng r rng v thu th p qu nhi u thng tin ring t c a khch thb n s khi n h nghi ng v e ng i.


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Hy ch t p trung vo nh ng thng tin quan tr ng nh t, v gi i thch rrng v chnh sch ring t c ng nh nh ng g khch s nh n c saukhi ng k.

Thi t k v xy d ng n i dung Email

Thi t k Email:

Quy t nh Email c thi t k nh th no c ng l m t trong nh ng b cquan tr ng trong vi c th c hi n chi n l c Email marketing c a b n. Thi t kEmail i h i ph i ch n m t ki u nh d ng nh l th tin t c, thi p chc m ng,th ng , cho hng,

Ng i c a ph n ch l t qua m t l t xem cc n i dung chnh y u,n u nh email c a b n khng c b c c d c th khng ai kin nh n cm t l t t u t i cu i c .

Vi c thi t k Email c lm t t c ng nng t m th ng hi u c a b n, c nggi ng nh business card, catalog,email c ng n m trong b nh n di n th nghi u c a b n. N u m t email c thi t k c u th , ng i c s khng m y tint ng vo b n.

Thi t k email c ng i h i b n ph i c ki n th c v HTML v thi t k giaodi n, chng c ng gi ng nh thi t k web m c d khng ph c t p nh web v c

m t s quy c khc nhau. N u b n khng thnh th o HTML th c th s d ngs n cc m u Email c tch h p trong ph n m m Email Marketing c a nhcung c p dch v nh http://www.vinaContact.com

tm hi u thm v thi t k Email, cc b n c th c cu n Email Marketingfor Dummies.

N u cng ty b n hay c nhn b n khng ph i l ng i chuyn v thi t k ,vi c thu m t n v hay c nhn bn ngoi thi t k l m t l a ch n t t. B nc th c n thi t k nhi u h n m t m u Email v s c n dng cho nhi u m c chkhc nhau.

Xy d ng n i dung Email:

Trong Email Marketing th y l ph n quan tr ng v t n nhi u cng s cnh t. V cc b c khc b n c th th c hi n t ng, nh ng xy d ng n i dungcho Email i h i chnh b n hay cng ty b n ph i tr c ti p tham gia. D b n cth thu ngoi copywriting nh ng i khi vi c ny t n km v khng th c struy n t i c h t n i dung m b n mong mu n.


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Cc cng ty chuyn v chm sc khch hng qua email c ng l m t l a ch nt t cho b n n u b n khng c ngu n l c th c hi n. Tuy nhin vi c xy d ngn i dung cho Email Marketing c ng nh ton b v Email Marketing hon ton

khng qu kh nh cc ph ng ti n qu ng co khc. B n hon ton c th tlm v i s tr gip c a ph n m m email marketing. i khi i u ny ch ngi n l: so n m t ci g c ngha v g i cho cc khch hng c a b n .

Ph n sau y s gip b n xc nh nh ng chi n l c n i dung t t nh t g i t i cho khch hng c a b n.

M t n i dung Email thnh cng th bao g m:

- Nh ng thng tin lin quan n lnh v c khch hng c n

- Khuy n mi, gi m gi c bi t

- Thng tin v pht tri n s n ph m hay dch v m i

- Tin t c trong ngnh

- Nh ng thng tin c gi tr trong kinh nghi m c a b n

- Cc Case study hay cc v d th c t v khch hng thnh cng v is n ph m/dch v c a b n.

Email Marketing s l t t nh t n u b n c th cung c p m t i u g c gitr i v i khch hng v khng nh h ng t i l i nhu n c a b n.

M t vi trong s l:

- Nh ng thng tin h u ch

- Gi m gi %

- Qu t ng mi n ph

- Dng th mi n ph

- Mua 2 t ng 1

- Mi n ph/gi m gi nng c p

- Mi n ph/gi m gi khi mua hng m i

- Bo co mi n ph


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Email c th c s d ng nh cng c marketing tr c ti p, cng c qu ngco, cng c bn hng v cng c xy d ng lng trung thnh. Khi m t t ctrong s c ch a m t yu c u ph n h i hay m t call to action. Do b n

c th o l ng c t su t l i nhu n/v n u t c a b n. Hay n gi n chl theo di ph n h i, ph n ng c a khch hng.

D i y l m t s v d v cc chi n dch Email Marketing m b n c ththam kh o :

1. Cc c h i c h n :

Cung c p cc c h i gi m gi hay khuy n mi c bi t c gi i h n b ith i gian hay s l ng s cho b n ph n h i nhanh chng :

- Ch cn 5 ng i cu i cng

- Ch trong tu n ny

- Khuy n mi c bi t 30/04

- Ch trong hm nay

B n c ng c th t vo cc Gi vng :

- Tr c 11 gi

- T 11 n 12 gi

- Ch vo th 7 v ch nh t hng tu n.

2. Th tin t c :

Th tin t c newsletter l m t cng c t t nh t v ph bi n nh t xyd ng m i quan h v i khch hng c a b n. D i y l hnh nh m t h pth v i cc th tin t c nh n :


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Hnh 2.3 H p mail v i cc th tin t c nh n c

N u cc email qu ng co hay email cung c p cc c h i c h n nh bn trnyu c u ph n h i trong th i gian ng n. Th th tin t c c thi t k xyd ng m i quan h v lng trung thnh c a khch hng trong th i gian di.

Ngy nay, u c chng ta b trn g p b i v s cc thng tin. Nh ng g nkhng th ng xuyn u b chng ta qun i m t cch nhanh chng. Khchhng c ng v y, n u b n khng lin l c v i h th ng xuyn th c c th clc h s khng cn nh b n l ai. M t khc, m c c nh tranh trn internetth kh c nghi t h n r t nhi u so v i mi tr ng bn ngoi. Ch c n 1 giy ch, m t c click chu t r t c th b n s l t khch hng vo tay i th c nhtranh.

l l do t i sao nh ng hng l n chi hng t ng c xu t hi nth ng xuyn tr c m t chng ta. M c ch c a h l m i g i b n mua hngc a h ngay l p t c? T t nhin l k hng r i. B t c ng i lm Marketing no u hi u, m c ch c a t t c nh ng vi c l chi m m t v tr trong tmtr c a chng ta.

M t cch v th c, nh ng hnh nh, thng tin l p i l p l i s c u cchng ta ghi nh . V m t trong nh ng m c ch chnh c a th tin t c chnhl khi n khch hng nh n ra b n, ghi nh b n.


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N i dung th tin t c cung c p cc thng tin c gi tr cho khch hng, ccthng tin ny c th thu c v nh ng nhm sau :

- Cc nghin c u tnh hu ng

- G i v m o

- T v n & l i khuyn

- Cc cu h i th ng g p

- Cc v n k thu t c gi i thch n gi n ha

- Cc phn tch chuyn su

3. Cc tin t c v s n phm, c p nh t hay pht hnh m i:- S n ph m nng c p, v l i, c p nh t

- Tnh nng m i

- Ki u m u m i

- Cc dch v m i

i u quan tr ng trong s thnh cng c a chi n dch l b n t p trung vocung c p thng tin gi tr cho khch hng. V b t c khi no c th , hy cho

h m t l do ph n h i :

- Th mi n ph

- Cung c p cc gi i thi u

- Khuy n mi ho c gi m gi

4. Th tin t c n i b :

Vi c g i cc th tin t c n i b th ng xuyn c ng l y u t quan tr ng trongvi c truy n thng thng su t trong n i b doanh nghi p. Hy m b o t t ccc nhn vin c a b n lun c c p nh t cc v n quan tr ng nh :

- Ch quan tr ng, thng bo

- Chnh sch v th t c


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- M c tiu v k t qu

- Cc s ki n v ho t ng c a cng ty.

5. L i m i :

G i cho khch hng c a b n cc l i m i qua email, ng th i cung c pcc lin k t h c th ng k tr c tuy n. Ty thu c vo th i i m vs ki n c a t ng cng ty, b n c th a ra m t s l i m i vo dp:

- L i m i tham d bu i ra m t s n ph m

- Cc h i th o, seminar

- S ki n c ng ng

- S ki n gy qu t thi n

- Kho ng th i gian trao i c bi t

- Open House

- Dng th s n ph m

Cc l i m i tham d s ki n gip khch hng c m nh n c h l quantr ng v i b n. M t trong nh ng chi ph cho cc s ki n l in n v g i th m i, v i email i u ny tr nn th c s d dng.

6. Email g i sau khi bn hng:

B n c th t ng ( b ng ph n m m) email t i khch hng sau khi khchhng mua s n ph m c a b n nh m t l i c m n v cung c p cho h ccl i ch sau khi mua hng c a b n. Khch hng s khng c m th y b br i sau khi thanh ton ti n cho b n, ch v i m t email c th s t o ra skhc bi t l n.

M t s v d c a email sau khi bn hng:

- Email Cm n v mua hng

- G i chm sc v s d ng s n ph m

- Gip v cc cu h i th ng g p

- Email kh o st hi lng c a khch hng


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7. Thng i p c nhn:

L do b n thu th p ngy sinh c a khch hng chnh l c c h i cg i email chc m ng sinh nh t t i h .

- Thi p chc m ng sinh nh t

- Cc email c p lu khng th y tin t c g c a b n khi khch hngkhng gh thm hay khng ch n b n trong m t kho ng th i gian.B n nn g i email nh c nh kh i g i tr nh c a h .

- Cc email thng bo: Ti kho n c a b n b qu h n, ha n bqu h n,

Cch vi t Email 6 b c t o n t ng m nh qua Email

1. T o tiu . S d ng t ng gy nn s ch , h p d n nh ng v n b o m tnh chnh xc. ng phng i m hy t o nn s tn nhi m chob n.

2. Vi t l i gi i thi u. B n c th lm i u ny b ng cch t cu h i chong i c. H ang ph i i m t i u g? M c ch c a l i gi i thi u lkh i g i s ham mu n t khch hng.

3. K m t cu chuy n. Hy k cho h nghe v n m b n t ng v p ph i

v cch m b n gi i quy t chng. Qua m i ng i s hi u h n v conng i b n. Hy ch c r ng b n cung c p y thng tin v cch m b n gi i quy t v n . B ng cch ny, khch hng s tin nh ng g b n nitrong t ng lai.

4. H i nh ng cu h i khc. Lc ny b n kh i g i c s thch th tkhch hng, h i h n u h mu n bi t cch b n lm i u .

5. Vi t l i ku g i hnh ng. V d nh nh p vo y khm ph cchm ti gi i quy t v n . L i ku g i y s d n tr c ti p khchhng n website hay s n ph m c a b n.

6. K t thc email. Hy vi t m t o n k t cho email c a b n. Cch t t nh t lt ng h p l i nh ng n i dung chnh c a email. V c b n, hy trnh by l i

n i dung c a nh ng o n tr c . H n n a s t t h n khi ni cho khchhng c a b n bi t nh ng g h ang tm ki m. Lun t o cho khch hngc m gic thch th b ng vi c cung c p thng tin v cch gi i quy t t tnh t cho nhu c u c a h .


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Nh ng thnh ph n c n ph i c trong m t Email

Tr c khi quy t nh g i i m t Email, b n nn xem xt c cc thnh ph n

sau ch a? (i u ny khng p d ng v i email trao i trong nhm, hay trao ikhi cng vi c).

1. L i cho:

- Cho b n!, Cho Nam!, B n ng k thnh cng kha h c c a chng ti,...

Ph n ny b n c th chn thu c tnh c nhn (nh tn) tng kh nng cnhn ha Email c a b n.

2. Ngy thng:

ch ng t cho ng i c r ng email h nh n khng ph i l do b n so n tn a nm tr c. B n c ng nn chn ngy thng g i vo trong email c a b n.

Cc email template c thi t k c s n cc v tr cho ngy thng, th ng thchng ph n trn cng c a email (ngay d i logo, banner v trn l i cho).

3. Phin b n web c a email:

C th my tnh c a ng i nh n ch a ci font, ho c email client c u hnh bl i,...nn ng i nh n khng th c c n i dung email c a b n trong ch ng

trnh c a mnh. Hy chn vo dng u tin c a email lin k t t i m t phin b nweb ng i c c th m chng trn trnh duy t v d dng bookmark l i.

4. Logo:

ng qun logo c a b n. Hy th ng hi u c a b n xu t hi n trong b t c tili u, email no m b n g i i. Hy t o m t email template cho ring mnh v ng nh t v i nh n d ng th ng hi u c a cng ty b n.

5. Call to action:

i u ny cn m r ng ra c v i cc nt, cc lin k t m b n h ng hnh ngc a ng i c. B n g i email ch c v y thi sao?

ng qun d n d ng i c g i cho b n, click vo m t lin k t ho c lm m thnh ng c th no . N u khng cc b c tr c c a b n coi nh b ph.


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6. a ch vn phng c a b n:

N u b n khng mu n coi l m t k n c danh, m t spammer th hy a vo

email a ch vn phng (ho c a ch ng k kinh doanh) c a b n. i u ny lb t bu c trong lu t ch ng spam c a qu c t v c c a Vi t Nam. C n th n bph t.

7. Lin k t D b ng k (unsubcribes link):

hy cho ng i nh n c quy n t ch i nh n email c a b n b t c lc no.M c d h t ng ng k nh n email c a b n tr c . i u ny l b t bu ctrong lu t ch ng spam c a qu c t v c c a Vi t Nam. C n th n b ph t.

Ch ng 3: G i v theo di k t qu chi n dch

Trong ch ng ny:

- Nh ng i u c n ch khi g i Email

- Thi t l p cc kch b n g i Email t ng

- B l c th rc & Tng t l t i ch c a b n

- G i th & xem th

- B n c th theo di nh ng g?

- Hi u v m t b n phn tch k t qu chi n dch

Sau khi b n c m t danh sch khch hng v xy d ng xong n i dungEmai. Vi c n gi n c n lm cu i cng l ti n hnh g i email i. y c m ts i u b n c n ch khi g i:

1. Ch g i email t i ng i nh n khi c s ng c a h . Hy ch c ch n lemail c a b n c ch a n i dung "Xc nh n ng k" (Opt-in), v "D b ngk" (Opt-out). N u khng, b n vi ph m php lu t y! Tm hi u thm lu tch ng th rc.

2. Ch nn g i n i dung lin quan n lnh v c ng i nh n yu c u.


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Vi c b n g i email gi i thi u "S n ph m ch ng n mn kim lo i" t i m t c h csinh th "c v " nh khng c hi u qu lm.

3. Xem xt vic g i theo nh k , hng tu n, hng thng, ...ng i nh n snhanh chng qun m t b n l ai n u b n khng th ng xuyn l i n t ngv i h . Hy g i m t thng i p th ng xuyn t i h (t t nhin khng nn quth ng xuyn n m c c th lm phi n).

4. Th i gian t t nh t g i email giao dch kinh doanh l t th 3 n th 6.Sau 9h30 ho c 1h30 chi u. T t nh t l trnh g i email sau 16h30 v cu i tu n.T i th i i m ny m i ng i d ng nh m t m i, ch ng cn h i s c u mgiao dch, trao i n a.

5. Th i gian t t nh t g i email n khch hng/khch hng ti m n ng l

kho ng 17h n 20h t th 3 n th 6. Gi a bu i sng th 7 v sng ch nh t.Khch hng khi c nhi u th i gian r nh r i, v c th s c k email gi ithi u c a b n.

6. Hy t tn ng i g i n l tn cng ty b n ho c m t ng i trong cngty b n. V th i i m ng i nh n quy t nh g i email, m t trong nh ng y u tquan tr ng nh t khi h quy t nh l tn ng i g i quen thu c v i h .

7. Hy g i email d i c 2 d ng HTML (c c nh, lin k t gi ng nh trangweb) v Text (ch c ch ), v c ng i s ch nh n c n i dung Text. N u b nch g i HTML th ho ng 5% s ng i s khng nhn th y n i dung.

8. Khng nn t nhi u d u chm than trong tiu hay n i dung c a b n.Vi c ny s gy ch c a b l c th rc.

9. Hy c nhn ha Email c a b n. Thay v "Xin cho", th "Xin cho Nam" s hi u qu h n, cc n i dung trong email c ng nn c c nhn ha. V i uny c th lm m t cch t ng. Trong ph n m m c a vinaContact, b n c thch n "Chn th c nhn ha" vo tiu ho c b t c u trong Email.

V i nh ng chi n dch khng l p l i v g i m t l n b n c th t tay nh n ntnh ng email khng ch c s d ng cho nh ng tr ng h p nh v y. B n slm th no khi ph i th c hi n cc vi c sau y?

- G i m t email 1 gi sau khi khch ng k vo danh sch email c a b n.- G i m t email c m n 1 gi sau khi khch hng thanh ton mua hng c a

b n.- G i cc email tin t c nh k sau 1 tu n, 1 thng cho cc email nm trong

danh sch nh n tin t c c a b n.- G i m t ch ng trnh o t o qua email di h n, m i 3 ngy m t email


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- Danh sch c a b n hm nay c 90 ng i, m i ngy c thm m t sng i ng k m i th ph i g i th no?

- V i nh ng ai m email hay click vo lin k t, b n mu n g i cho h m t

email ti p sau . Nh ng nh ng ng i cn l i th khng c n?Cu tr l i t t nh t trong tr ng h p ny l:T n d ng h t cc tnh nng c aph n m m Email Marketing.

Ph n m m Email Marketing tr c tuy n vinaContact.com h tr r t t t vi c ny,n u b n tham kh o m t ph n m m khc th hy ch n cc ch c nng c thth c hi n cc vi c trn. Ph n m m ci t trn my tnh c v khng ph h p vb n c n ch ng trnh ch y 24/7, cho d b n khng k t n i th n v n ph i ti pt c lm cc cng vi c b n ci t.

Tuy nhin, b n khng nh t thi t ph i th c hi n h t cc cng vi c bn trn, c thnhu c u hi n t i c a b n ch a c n n. Nh ng th c s m i l ph n th vnh t c a vi c ng d ng CNTT t ng ha quy trnh bn hng, ch m sckhch hng c a b n.

V v y, trong k ho ch tri n khai kinh doanh, hy nn dnh m t ph n ln kho ch th c hi n vi c t ng ha email marketing c a b n. V i m i email cso n th o m t l n, b n c th g i r t nhi u l n t i nhi u ng i khc nhau, t icc th i i m khc nhau.

Theo di v phn tch k t qu

Trong m t b n phn tch k t qu chi n dch, nh ng thnh ph n sau s cth ng k v b n ph i hi u c ngha c a chng:

- Email no b t ch i

- T i sao chng b t ch i

- Ai m email c a b n

- Ai click vo lin k t trong email c a b n

- Lin k t no c click

- Ai d ng k ra kh i danh sch c a b n

- Ai chuy n ti p email c a b n cho ng i khc


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Hnh du i y m t m t th ng k c th c hi n b i ph n m m EmailMarketing

Hnh 3.1 Th ng k chi n dch Email trn ph n m m

T l b t ch i (bounce rate): l t l gi a s email b tr v do khng th g i c trn t ng s email g i i c a chi n dch.

T l m : l t l email m (nh ng c g i yu c u t i my ch ) trn t ng s emailkhng b t ch i. Email c a b n c tnh l m khi m t trong cc hnh ngsau x y ra :

- Ng i nh n cho php hi n th Email m t cch y (cho php hi n thhnh nh).

- Ng i nh n click vo m t lin k t trn email.

Nh v y n u b n xem email m khng b t hnh nh ln th h th ng v n tnhl ch a m . Do s ng i th c s m email c a b n s c th cao h n s c tnh b i h th ng.

Ch : a s cc ch ng trnh Email m c nh l n hi n th nh v i nh ng nh ph i t i t ngu n bn ngoi (b n chn nh d i d ng url) trnh t i v

nh ng m c h i. N u b n mu n nh lun c hi n th th khi chn nhvo n i dung Email, hy ch n chn nh nh l nh km i u ny s lm tngkch th c c a email.

V i ph n m m Email Marketing t i vinaContact, khi g i chi n dch b n c thch n m c chn nh nh l m t nh km do nh s c g i i cngemail c a b n.


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T l click: l t l ng i click vo m t hay nhi u lin k t trong email tnh trnt ng s email c m (theo th ng k c a ph n m m).

V khi click vo m t lin k t th email c ng c coi l m . Do s ng iclick khng bao gi v t qu s email m .

i khi s click v t qu l b i v m t s ng i nh n click nhi u l n ho cclick vo nhi u lin k t trong m t email.

D i y l m t th ng k v click trong m t chi n dch Email

Hnh 3.2 Th ng k chi n dch Email trn ph n m m

K t h p v i Google Analytics nh gi hi u qu chi n dch c a b n

Google Analytics l cng c th ng k v phn tch web mi n ph ang c r tnhi u webmaster s d ng. N u b n c m t website v ch a c ti kho n, hyvo trang http://www .google.com/analytics ng k. Dch v ny s d ng tikho n gmail c a b n v giao di n ti ng Vi t nn b n ng k r t d dng.C th thch h p Google analytics v i chi n dch Email Marketing b ng cch :

- Trong ph n c u hnh theo di chi n dch c a ph n m m Email Marketingc m c theo di click lin k t s d ng google analytics. B n ch c n i ncc thng s t ng ng vo.

- Theo di l u l ng truy c p vo website c a b n khi b n th c hi n EmailMarketing.

- H ng cc truy c p t Email t i m t Landing Page (l m t trang trunggian ho c m t trang c bi t trn website s d ng trong vi c thu th p cc
http://www.google.com/analyticshttp://www.google.com/analyticshttp://www.google.com/analyticshttp://[email protected]/


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thng tin v khch hng khi b n click vo cc lin k t qu ng co trongemail, n th ng s d n b n t i trang ny). V th c hi n th ng k truyc p cho trang ny v i google analytics.

D i y l v d v m t Langding Page:

Hnh 3.3 V d v m t Landing Page

N i dung c a m t Landing Page c th bao g m:- Nh ng thng tin b sung thm v s n ph m/dch v c p trong Email- Ti p t c bi vi t hay cu truy n trong Email- M t Shoping Cart mua hng- M t form thu th p thng tin khch hng- M t form hi n th thng tin c nhn nh tr ng thi ti kho n, lch- Cc h ng d n t ng b c h ng ng i c th c hi n mua hng- M gi m gi ho c cc thng tin khc c th in ra c.

M t s l do khi n Landing Page b th t tho t khch hng:- Thi t k c a Landing page khng t ng ng v i thi t k c a Email- Nh ng qu ng co v dch v , s n ph m trong Landing page khc v i

trong Email- N i dung c a Landing page khng nh mong i c a khch hng, lm

khch hng c c m gic truy c p sai h ng- Khch hng h ng th v i ci m b n cung c p nh ng khng c nh

mua


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- Landing Page khng t o c cc hnh ng ti p theo m t cch lint c, khi n khch hng bn khon khng bi t ti p theo s nh th no.


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Trnh Spam v tng t l vo Inbox c a b n

M t trong nh ng y u t nh h ng n hi u qu chi n dch Email c a b n, lT l t i ch c tnh b ng s email t i c Inbox c a ng i nh n trn t ngs email g i i.

Email c a b n, n u khng vo c Inbox s c th do cc nguyn nhn sau:

- B tr v do Inbox y (t ch i m m)

- B a vo Spam box b i b l c Spam

- B ch n: Do b l c Spam ho c a ch c a b n (a ch IP, tn mi n) c a vo danh sch en c a nh cung c p dch v Email.

Ngo i tr m t l do l ch t l ng danh sch a ch c a b n (N u danh schch a nhi u a ch h ng, khng t n t i,th t l b t ch i (bounce) s cao). Thl do th hai chnh l cc b l c th rc.

Cc nh cung c p dch v email nh : Gmail, hotmail, yahoo mail, vnn, fpt,netnam,.. lun c cc c ch l c th rc trnh ng i s d ng c a h nh n c cc email khng mong mu n. Lu t CAN -SPAM c M a ra coi nh lm t tiu chu n cc nh cung c p dch v d a vo trong cc cu c chi n iv i nh ng ng i g i th rc. B n c th tham kh o chnh sch c a Gmail t i ach http://mail.google.com/mail/help/intl/vi/program_policies.html

T i Vi t Nam ban hnh ngh nh s 90/2008/N-CP v ch ng th rc. B nc th xem t i http://www.cpv.org.vn/

t l g i t i ch cao, ng ngha v i vi c gi m ngn c n b i cc b l cSpam, b n c th c n ph i th c hi n cc yu c u sau:

- N i dung Email (tiu , hnh nh, cc lin k t, t ng ,) trnh c ccyu c u c a b l c th rc.

- Khng c m o danh a ch ng i khc g i.

- Ch c g i t i a ch m ch nhn cho php b ng cc c ch nh : xcnh n ng k (double opt-in), hay tham gia ng k khng xc nh n (opt-in).

- Khng nn g i vo cc danh sch m b n m ua trn m ng. i u ny viph m quy t c bn trn, nh th ngha l b n vi ph m lu t v c th b a vo Danh sch en c a nh cung c p dch v .


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Lm th no ch n c ph n m m Email Marketing t t?

i u u tin khi ch n ph n m m cho ch ng trnh email marketing, b n nn

nh h ng tr c l b n s t lm m t mnh hay l giao cho m t b ph nchuyn trch. B n c th th c hi n c hai cch trn b i v i u hon ton cth , nh ng khi ch n m t cch b n ph i ch c ch n l n s hi u qu . B n khngh mu n th l n l t t ng chi n l c marketing nu trn r i pht hi n rar ng n khng hi u qu , b i v lm nh v y ch gy t n th i gian v ti n c a.

Trong tr ng h p b n c giao ph nh ng cng vi c quan tr ng h n vi c th chi n m t chi n dch qu ng co qua email, th t t nh t b n nn nh c c b ngcch giao cng vi c quan tr ng ny cho m t bn th ba. Hy ch c ch n r ngbn th ba m b n giao ph c s thnh th o, kinh nghi m v chuyn mn i v i lo i cng vi c nh th ny.

T th c hi n chi n dch v l a ch n ph n m m email marketing c th mang l icho b n nhi u l i ch. u tin l b n c th ki m sot ton b cng vi c c amnh v cch th c hi n n. B n c th pht hi n ra v lm theo cch m b nth y t t nh t b i v khng ai hi u r cng vi c b ng chnh b n. ng th i khi tth c hi n, b n cn c th linh ho t l a ch n nh ng g ng n nh t cho cngvi c c a mnh. N u b n th c hi n tr c ti p b n s khm ph ra r ng n r h n lkhi giao cho m t bn th ba.

B i v c r t nhi u cng ty cung c p cc ph n m m trong lnh v c kinh doanh,cho nn tm ra c m t ph n mm thch h p th c ng ph i m t m t kho ng

th i gian.Sau y m m t vi th thu t c b n b n c th tm ra c ph n m m thchh p cho mnh:

1. B n c th s d ng cc ph n m m mi n ph, v cho d l ph n m m mi n phhay ph n m m th ng m i th khi ch n l a b n c ng ph i ch c ch n l n p ng c yu c u chuyn mn c a cng vi c c a b n. B n c th s d ng ccph n m m c th t nhi u ch c nng trong cng m t m ng cng vi c, nh ng hyc n th n v ki m tra k cng b i v ch a ch c n l cng c t t nh t khi sd ng vo cng vi c c a b n m t cch chi ti t. H n n a ph n m m c nhi u

ch c nng th ng r t kh s d ng.Email marketing c chia ra lm nhi u khu: thu th p a ch email, qu n lchng, vi t/g i email v ki m tra k t qu . V v y t t nh t l hy ch n m t ph nm m ch t p trung vo email marketing.

2. Ch n ph n m m m c th s d ng k t h p v i cc ph n m m v dch vemail marketing khc.


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3. Ch n ph n m m tr c tuy n th t t h n cho b n. V c th d dng s d ngtrn my tnh hi n th i c a b n c ng nh h u h t cc my tnh khc, l do ngi n l b n khng h bi t khi no b n s ph i i my tnh. Hy ch c ch n r ng

b n khng c n b t c m t ch ng trnh hay ph n c ng h tr no khc ph nm m c a b n c th ch y n nh.

4. M t ph n m m khi s d ng cho chi n dch email marketing c nh gi lt t khi n cho php b n t m d ng ho c ng ng k t n i v i ch ng trnh. C thtrong l n th c hi n u tin b n s ngh r ng i u ny khng quan tr ng, nh ngkhi chi n dch marketing c a b n pht tri n, b n s nh n ra ch c n ng ny quantr ng t i m c no.

5. Email marketing th khng ng ng pht tri n v m r ng, cho nn ph n mmm b n l a ch n ph i c kh nng b t kp s pht tri n i ln khng ng ng .

y c ng chnh l l do t i sao b n nn mua ph n m m t nh ng cng tychuyn v lnh v c email-marketing nh vinaContact, iContact, mailermailer,campaigner,

N u m t cng ty ph n m m cho b n dng th s n ph m c a h th b n hydng th . Th i gian dng th ny s gip b n lm quen v xc nh xem c phh p v i b n khng. Bn c nh , c nh ng bi nh gi v nhi u ph n m mkhc nhau s gip b n c c d u hi u tm ra ph n m m thch h p m b nmu n.

C th b n th y cn nhi u v n ch a c c p n trong ti li u ny.Vng, ng nh v y. Email Marketing c th tch h p cng v i cc ph ng ti ntruy n thng khc nh Mobile, M ng x h i, h qu n tr khch hng CRM. Hayv cc v n v k thu t trong vi c thi t l p m t my ch g i email uy tn.Chng ti hi v ng s c th c p v i cc b n trong nh ng bi vi t khc.

Cc b n c th gh thm website http://www.vinaContact.com c p nh tnh ng bi vi t m i v Email Marketing.

M t s ngu n ti nguyn trn m ng b n c th tham kh o:

http://www.marketingprof.comhttp://www.lyris.com/ http://www.thetruthaboutemailmarketing.com/ http://emailstatcenter.com/ http://brightwavemarketing.com/ http://www.em ailresults.com/ http://ezinearticles.com
http://www.emailresults.com/http://www.emailresults.com/http://brightwavemarketing.com/http://emailstatcenter.com/http://www.thetruthaboutemailmarketing.com/http://www.lyris.com/http://www.marketingprof.com/http://[email protected]/


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hi u su h n v Email Marketing, b n c th tm c cc cu n:

1. Total Email Marketing 2nd

- Dave Chaffey 20072. Emai Marketing for Dummies Wiley Publishing 20083. Eriches2.0 Scott Fox 20094. Email Newsletter 101 Michael Griffin 2003

V r t nhi u cc Ebook, Playbook b n c th tm th y trn Internet.

Gi i thi u v vinaContact

Chng ti cung c p dch v Email Marketing tr c tuy n cho cc c nhn vdoanh nghi p c nhu c u th c hi n Email Marketing.

Ph n m m c a chng ti c cc c i m:- Ti ng Vi t d s d ng- y tnh nng Email Marketing- Dng tr c tuy n, khng c n ci t, khng c n c u hnh g i email

n v i vinaContact b n s c:- Mi n ph dng th trong vng 30 ngy- T v n th c hi n Email Marketing mi n ph- Nh n cc bi vi t, m o tng hi u qu chi n dch Email Marketing c a b n- c h ng cc gi dch v : Chm sc khch hng tr n gi, thi t k

email, xy d ng n i dung email v i gi u i.

M i v n v gp , ph n h i c ng nh lin h , xin vui lng email t i a ch:[email protected] ho c s i n tho i :082.237. 3956 chng ti r t vinhh nh nh n c s gp c a cc b n.
http://[email protected]/http://[email protected]/http://ezinearticles.com/http://[email protected]/http://ezinearticles.com/

Lam Quen Voi Email Marketing 2010

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