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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
powered by
Advertising on your Radio App
Radio Kit
> Monetization
> adplace.com Portal: How it Works
> Banner Formats
> Price List
> References
> adplace.com Team
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Monetization 1/2
spodtronic products are designed to be of low cost for the end user. To generate value, so that radio stations
can cover the development costs, a wide range of mobile advertising solutions is offered by adplace.com.When
you purchase your spodtronic app, you automatically become a part of the ad network. spodtronic radio apps
have an integrated system for advertising. Banners, for instance, are displayed in an advertising space above the
radio player. Advertising campaigns are provided on all platforms by adplace.com, the mobile advertising division
of Liquid Air Lab, specialized in small display advertising on smartphone platforms. Radio stations can provide
campaigns at any time. An existing radio station’s advertising partner can also sell ads. In any case all net
revenue will be shared 60% for the radio station and 40% for adplace.com.
adplace.com is the marketer in charge that can always offer the most efficient advertising solution at the same
time ensuring a quality performance of your app. Our ad solutions encompass CPM (cost for 1.000 ad
impressions) and CPC (cost per click) campaigns, as well as suitable involvement in advertising networks (such
as Apple iAd, widespace, madvertise and others). All advertising content has to adhere to the guidelines of the
platforms (Apple, Samsung, Android or Nokia etc.). We do not accept campaigns with explicit content. Radio
station may also provide a blacklist of advertisers/brands.
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Monetization 2/2
60% revenue
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Ad server
LocalAdvertiser
RADIO
RADIO 40% revenueLocalCar Dealer
Advertising Partner
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
adplace.com Portal: How it Works
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
adplace.com Portal
- Go to www.adplace.com
- Click on log in.
With adplace.com you have your very own ad server and a total control: you can place campaigns, bid for the price, and monitor campaigns’ performance (detailed statistics provided).
Below you will see how the adplace.com portal works.
Step 1: Log in
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Text
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Log in with the data (user name and password)
that we have provided you with.
If you haven’t received it, you can request the
data by clicking on
“Forgotten your password? Click here”
on the Log in page.
adplace.com: Getting Started
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Step 2: Select your submenu
- Choose what you would
like to do
a. Place a campaignb. Manage your ad space & statistics
c. Change your account details
adplace.com: Getting Started
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
a. Place a Campaign
aa
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
a. Place a Campaign: General Infowith adplace.com Ad Server you have full control: you can integrate a campaign from your advertising partner or place a
campaign yourself.
In any case, you will determine the campaign parameters, such as
- targeting (you can choose markets, operators, platforms, devices, etc.),
- duration and volume,
- type (banner ads, dynamic text ads, splash screen ads, etc.)
- budget and price.
On the following pages we illustrate how to place a campaign.
We support ad tags (raw HTML code), which means that you can insert
a reference to your ad servers!
adplace.com implements an ad auction system (bidding) -
you set the price, which is compared with the price that
other advertisers have named, so that the ad with the
highest bid will be shown first.
This way you can control your campaign’s performance.
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Create an ad
- Fill in ad details
a. Place a Campaign: Ad Details
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Choose the ad format
- Upload the banner image(see page 26 for specifications)
a. Place a Campaign: Banners
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
a. Place a Campaign: Other Ad Types
- Choose the ad type
We support several ad types,
including ad tags
(more details on the following
page).
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
a. Place a Campaign: Ad Tags
Ad tags are HTML or JavaScript
code that you can place here in
order to display ads.
This way it is easy to connect your
existing ad servers (from your
advertising partners) with
adplace.com.
To activate this option, please
contact us.
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Choose the market(s)
where the campaign
should run
a. Place a Campaign: Market/Operators
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Select the platform(s) and
devices, time, ad spaces
and ad space group
preferences.
a. Place a Campaign: Platform, Devices, etc.
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Target your ads by Channel,
Market/Operator, Platform,
Device, Time and Ad spaces
a. Campaign Ad Zone Targeting
- Please be aware
that selecting "all" shows the ad
in the entire adplace radio app
network, not only in your ad
zones
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
adplace.com offers an ad auction system (bidding): every advertiser, when placing a campaign, sets a
price that he or she is willing to pay for a given ad spot. The auction plays out in an automated way. Each
time a visitor triggers the ad spot, the ad with the highest bid will be shown first.
This is a popular model that has been adopted by ad networks worldwide.
a. Place a Campaign: Bidding -Ad Auction
- Specify the CPC or CPM
price
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Click “Create ad” to
complete your campaign
placement.- We will activate your
campaign within 24 hours /one working day.
a. Place a Campaign: Confirm
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
b. Manage your Ad Space & Statistics
bb
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Overview - Check your balance
- Payments for revenue
share less than 100 EUR
will be postponed to the
following month.
user xxxx
b. Manage your Ad Space & Statistics
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Settlement of PENDING EARNINGS
Send an invoice for pending earnings higher than 100 EUR including the reference:
“adplace earnings” and your adplace.com username
to
Mail: Liquid Air Lab GmbH
Vaihinger Markt 28
70563 Stuttgart
Germany
Fax: +49 711 5089051
Email: [email protected]
Liquid Air Lab GmbH is registered under Value added tax identification number (VAT ID): DE223101850
b. Manage your Ad Space & Statistics
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$ $ $ $ $
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Statistics of campaigns in your apps - Go to My ad spaces
- Select Reports
Radio xxxx
Radio xxxx
Radio xxxx
Radio xxxx
Radio xxxx
Radio xxxx
Radio xxxx
Radio xxxx
b. Manage your Ad Space & Statistics
Reports for all ad zonesReports for this specificad zone (more details on the following page)
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Radio xxxx
b. Manage your Ad Space & Statistics
Reports for a specific ad zone
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
c. Change your Account Details
cc
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
- Fill in and/or change your
account details
c. Change your Account Details
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Advertising Formats Prices
References
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Banner Formats 1/2
iPhone, Android, Nokia 5th & Qt, Samsung bada Nokia 3rd iPad
320x50 (XX) or 300x50 (X) pixel .jpg or .gifMax. size: 30KBstatic and animated banner
240x37 pixel .jpgMax. size: 20KBstatic banner
768x90 pixel .jpgMax. size 35KBstatic and animated banner
Banners can be clickable with a standard web link format, for example: http://translationartwork.mobi/
Medium Rectangle
Resolution: 300x250 pixel
Format: jpg, gif, png
Max. size: 50 kb
Medium Banner
Resolution: 300x150 pixel
Format: jpg, gif, png
Max. size: 35 kb
Resolution: 300x300 pixel
Format: jpg, gif, png
Max. size: 100 kb
Expandable Banner
Banner Formats (All Platforms)
X / XX-Large Image Banner Leaderboard
Premium Banner formats (iPhone & Android only) NEW
X-Large Image Banner
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Resolution: 320x480* pixelFormat: jpg, gif, png, HTML 5 Max. size: 100 kb
Resolution: 320x150* pixel Format: HTMLMax. size: 35 kbVideo: H264 Stream,
< 1mb
Resolution: 320x75* pixel Format: HTMLMax. size: 20 kbSound: mp3 oder AAC, 50kb
Resolution: 320x300* pixel Format: HTML 5Max. size: 100 kb
Resolution: 320x50 pixel / 320x300 pixelFormat: jpg, gif, png HTML5Max. size: 100 kb
Interstitial / Splash Ad Banner with SoundTransparent HTML5
Layer AdBanner ad with
video linksBanner with
geolocation (based on expandable banner)
Banner Formats 2/2Premium Banner formats (iPhone & Android only)
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NEW
*We support also banners with 300 pixels width
Video Banners support also calendar reminder
Suitable for Movie and TV show premieres, so the user can be reminded
before and dont miss the show.
ÄR KAFFET SLUT? KLICKA HÄR FÖR NÄRMSTA BUTIK !
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com 29 / 31
adplace.com Price ListCPM Gross
X / XX-Large Image Banner 30€ +5€ +5€ Leaderboard 50€ +5€ +5€
X-Large High Image Banner 40€ +5€ +5€
Medium Banner 50€ +5€ +5€
Medium Rectangle 65€ +5€ +5€
Expandable Banner 65€ - +5€
Video/Sound Banner 65€ - +5€
Video Banner plus calendar reminder 70 €
- +5€
Interstitial 70€ - +5€
HTML5 Banner 75€ - +5€
Contact us at [email protected] for individual conditions.
Radio App Regional Targeting (additional charge)
BANNER TYPE OS Targeting (additional charge)
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
adplace.com Campaigns Reference List
International Brands National Brands
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© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
adplace.com Team
ContactMikko Linnamä[email protected] +49 162 4977007
Partners
Images and graphical material: www.pixelio.de, own material. The product names used in this document are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. iPod and iPhone names and logos
are © Apple Inc. All rights reserved. Statistics sources: p.2 top IDC Worldwide Mobile Phone Tracker (April 2011); p. 2 bottom Wikipedia (July 2011)
Sales [email protected] +49 30 6098849 20
Traffic [email protected]