Lakme brand

LAKME ON TOP OF THE WORLD

CONTENTS

• INTRODUCTION• ABOUT THE INDUSTRY• ABOUT THE COMPANY• COMPETITORS OF LAKME• SWOT ANALYSIS• DISTRIBUTIONAL CHANNELS• PRODUCTS• SERVICES • ADVERTISEMENTS• CLIPS

INTRODUCTION

• THE NAME ‘LAKME’ IS BORROWED FROM ‘LAKSHMI’ THE NAME OF THE PRIESTESS IN 1952.

• THE RATE IS HIGH IN THE SKIN-CARE SEGMENT COMPARED TO COLOUR COSMETICS.

• IN THE SKIN-CARE SEGMENT, PRICE AND VOLUME PLAYED AN EQUAL ROLE IN VALUE GROWTH

• LAKME HAS A RANGE OF BEAUTY PRODUCTS TO OFFER TO ITS CUSTOMERS.

ABOUT THE INDUSTRY

• The cosmetic industry is a profitable business for most of the manufacturers of cosmetic products .

• The cosmetic industry world wide seems to be continuously developing ,many famous companies sell their cosmetic products online also in countries in which they do not have representatives.

ABOUT THE COMPANY

• Lakme is an indian brand of cosmetics founded by hindustun unilever in1973.

• It was run by CEO pushkaraj shenai.• Lakme started as a 100% subsidary of tata oil

mills ,part of the tata group.• Tata’s entered into a 50-50 joint venture with

hindustan lever ltd in 1995.

COMPETITORS

• Major multinational companies such as ..

• 1. Revlon• 2. Yardly• 3. Garnier• 4. L’oreal• 5. Ponds

SWOT ANALYSIS

• STRENGTH• High quality man power resources.• Brand name.• Wide range of products and services.• Distribution channel.• Unilever global technology capability.

• WEAKNESS• High sevice cost.• Use of hard chemicals

• OPPORTUNITIES• Growth in business of beauty parlour.• Growth in sales in all the areas.• Brand growth through increased consumption depth.• Lakme beauty training academy in new delhi ,mumbai

and chennai.

.

• Threats• Aggressive price competiton from local and

multinational players.• Availability of other cheap products.ex blue

heaven , lotus,himalaya etc…• Reports regarding presence of lead in

lipsticks.

DISTRIBUTION CHANNELS

• It is available in every super market , stores .• Also available in their own saloons .• Exclusive Lakme stores in malls.

• ADVERTISEMENT• Newspapers• Hoardings• Pamphlets'• Social networks• Brand ambassadors.

PRODUCTS

• Lakme fruit blush• Lakme compact • Face wash and scrub• Lakme perfect radiance cream• Lakme night fever cream• Cleansers• moisturisers

SERVICES

• Lakme beauty saloons are established almost in all the metro politician cities.

• They have beauticians who have been trained in their training centres.

• The staff has to attend the classes conducted by doctors and cosmetologists.

• Every six months they have been given new courses according to the product development,etc..