Lakelovers property growing guide

PROPERTY GROWING GUIDE.

A COMPREHENSIVE INTRODUCTION TO NURTURING YOUR HOLIDAY HOME WITH LAKELOVERS.

EST. 1977Lake District holiday lettinghas been our specialist subject since way back when we were just a seedling originally planted by Carol Latham-Ward - Chair of The British Self-Catering Federation.

1999Current MD Paul LIddell joins the team at Lakelovers and takes our portfolio up to 100 properties..

2003Lakelovers introduce secure online bookings.

2005Ambleside Office opened.

2012Established as the market leader in Lake District holiday home marketing and management.

2007 - 2011Increase in bookings by 50%.

THE FUTUREDedicated to continual growth.

2002Our property brochures receive their first Cumbrian Tourism Award.

2000Dedicated Property Maintenance Office opened.

2001Lakelovers eye-catching Bowness office opened.

THANK YOU FOR CHOOSING TO GROW WITH US.

We’re always delighted to speak with property owners who are looking to nurture their property and help it grow to be profitable.

We’ve devised this handy growth guide

to help explain our services and tell you a

bit about how we can help your property

flourish. Before you read on we’d like to

introduce our Managing Director Paul

Liddell. Paul has managed Lakelovers since

1999, leading our highly qualified property

management, marketing and customer

service teams.

Paul’s entire career has been in the

self-catering industry, and his knowledge of

our market here in the Lake District is vast.

Paul is also Chairman of Cottageline, the

UK’s leading online portal for high quality

self-catering accommodation. “We’re

motivated by every new addition to our

portfolio, and we’ve proven the benefit of

choosing to grow with us. By working with

you to create an individual plan for growth

we turn holidaymaker enquiries into successful

bookings, and successful bookings into

reliable repeat bookings.”

We hope you find our Growth Guide informative and we look forward to speaking with you soon.

The Lake l overs Team.

STEP: 1ENSURE YOUR PROPERTY HAS ALL THE RIGHT CONDITIONS FOR GROWTH.

THE LAKELOVERS TEAM HAS BEEN HAND-PICKED TO ENSURE WE OFFER YOU AND YOUR PROPERTY THE BEST CARE AND ATTENTION POSSIBLE.

Our dynamic culture is made up of a wide and varied group of talented and experienced people who all have a passion for the Lake District.

With experienced craftsmen in our maintenance department and a dedicated sales and marketing team that includes our own photographer and copywriters, we can help ensure your property is presented in the best possible manner.

We are constantly looking to improve our team and the way we work with home-owners and, as a result, have been recognised as Investors In People since 2002.

STEP: 2NURTURE YOUR PROPERTY, MAKING SURE IT RECEIVES THE BEST CARE AND ATTENTION.

FROM HELPING YOU MAKE THE RIGHT CHOICE WHEN PURCHASING A PROPERTY TO ADVISING ON FURNISHINGS AND IMPROVEMENTS, WE’RE DEDICATED TO GIVING YOUR PROPERTY THE BEST CARE AND ATTENTION.We’ll not only advise on the presentation of your property but also recommend who best to speak to regarding legal and financial matters.

Our eye for detail means that our bespoke service is constantly evolving and growing and this has helped us acquire a minimum of 3 Star ratings for all of our properties in the Visit Britain National Grading.

We are also 100% assured, gaining our AQA award in 2006 from the English Tourism Council. The AQA Award is a national grading scheme that ensures all our practices, policies and procedures are quality assured.

WE ARE DRIVEN BY EFFICIENCY AND WE ARE DEDICATED TO THE ENVIRONMENT IN WHICH WE WORK.We have a comprehensive Green Policy that means we are committed to:

• The continuous improvement of our operations

in relation to our environmental impact.

• We strive to recycle all waste, use energy

responsibly and procure environmentally friendly

products and services wherever possible.

• We contribute wholly to the environment of the

local and wider community, through

volunteering and partnerships with

environmentally responsible organisations.

• We seek to inform property owners and their

holidaymaking guests of the importance of

respecting the natural environment, and of

supporting the local economy.

STEP: 3MAKE SURE YOUR PROPERTY RECEIVES THE RIGHT NOURISHMENT.

A BESPOKE GROWTH PLAN FOR YOUR PROPERTY IS ONLY THE START OF OUR COMMITMENT TO YOU.We offer a wealth of knowledge and experience that ensures we give your property 24/7 care and attention.

We’re happy to work with you doing as much or as little to help your investment grow. From advising on how to make improvements to your property through to making sure our trusted local suppliers and specialists care for it in your absence.

We’re proud of our in-house maintenance and housekeeping teams that provide each property with a cleaner and a dedicated ‘checker’ who regularly performs checks on properties to ensure the high standards we set are maintained.

As a result we consistently achieve an average 4-5* rating for properties listed with us from Visit Britain.

We’ll keep you constantly informed on how your growth is progressing with reports and updates on a regular basis.

STEP: 4PRESENTING YOUR PROPERTY IN THE BEST POSSIBLE WAY.

OUR AWARD WINNING BROCHURE AND WEBSITE ARE JUST THE START OF HOW WE ARE DEDICATED TO BRINGING YOUR PROPERTY THE ATTENTION IT DESERVES.We not only provide national and targeted advertising, but we also give your property pride and place on our website.

We are committed to constantly evolve and develop our online service via SEO and Pay Per Click advertising. This means we have a consistently high page ranking on Google and other search engines with high traffic and conversion levels.

As part of the Cottageline Association we also increase your property exposure through our trusted partners.

We lavish attention on your property by maintaining our commitment to new and emerging technologies such as interactive QR codes and Social Media whilst also ensuring that each property is tended to in an individual and bespoke way that best suits you.

STEP: 5ENJOYING THE GROWTH YOU ARE LOOKING FOR AND THE RESULTS YOU WANT.

WE’LL MAKE YOUR PROPERTY THE BEST IN SHOW AND RAISE IT TO BE HEAD AND SHOULDERS ABOVE THE COMPETITION.As leaders in Lake District self-catering we consistently deliver performance based results for our properties.

We will help grow your bookings and occupancy by increasing your property’s exposure.

We’ll help your property evolve with us as we continually improve the way we work.

But most of all we’ll give you the piece of mind that lets you relax with the knowledge that your property is in safe hands.

THE NEXT STEPLET US NURTURE YOUR PROPERTY.

GET IN TOUCH TO ARRANGE TO SEE HOW WE CAN ASSIST IN THE MANAGEMENT OF YOUR HOLIDAY HOME.We’ll offer our advice, discuss management options to suit your needs and create a bespoke Growth Plan tailored to you.

BOWNESS OFFICEBelmont House, Lake Road Bowness-on-Windermere Cumbria LA23 3BJ

AMBLESIDE OFFICELow Fold Car Park, Lake Road Ambleside Cumbria LA22 0DN

WINDERMERE OFFICE

OPENING 2013

ARE YOU CONSIDERING BUYING A PROPERTY?Before you buy is a great time to get in touch with us. We’ll

give you an honest and professional opinion on the potential

for growth, estimate the rental rates your property could

achieve with us, and even help you plan for the finances of

your purchase.

CONTACT US TO START GROWING YOUR INCOME TODAY.

015394 [email protected]

015394 88855www.lakelovers.co.uk LL

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