Lakefront Grille Advertising Campaign

Advertising

CampaignBy: Ari Van Willigen, Jacob Fink, Angela Povlich, Kayla Muth

Campaign Objectives

Increase Revenue

Increase Social Presence

Create a Focused & Consistent Brand Image

Increase Awareness Among Target Market

Ad Schedule

Advertising Campaign FocusJune, July, August, September, October, November

Print Ad

• M Magazine Milwaukee

• 50,000 Local Impression

• 35-54 age of readership

• Focuses on local people,

home, fashion, health, and entertainment

Print Ad

Best Version Media Newsletter

Average household income $175,000

Average Household Worth $1.5 Million

BLUE average

1,300

Pewaukee Neighbors

1,200 – 1,500

Promotion

Website

Social Media

Email Members

Local Colleges

Promotion

Website

Social Media

Email Members

Promotion

Website

Social Media

Email Members

Thank You’s

Billboard

I-94 Grandview Exit

Impressions

Radio Commercial

5-10 AM WTMJ Am 620/WISN

Local News and Weather

Radio Script

Instead of wondering what you’re going to do this Friday night,

Imagine this. The sun is setting, there’s live music playing softly in

the background, you’re surrounded by the aroma of your

delicious freshly made dinner, and you’re spending time with the

ones you love most.

Make this Friday night a Lakefront Night, at the Lakefront Grille

on Pewaukee Lake! It’s our pleasure to serve you, because here

at the Lakefront Grille, It’s more than just dinner. Make your

reservation today! Call us at 262.619.0200 or visit our website at

www.Lakefrontgrille.com

Commercial

http://animoto.com/play/zHZAkFlEJ3m7sbxY53Rchw

Website

Marcus Theatres Trailer Vision

Majestic - Brookfield

Hillside – Delafield

Why Marcus?

72% of all Americans go to the movies at least once every year

51% of all moviegoers attend once a month or more

42% go to eat before/after the movies

Website

6 Seconds to Make an Impression

Represents Your Restaurant

Pre Menu Look-up

Current Website

Simplistic

New Design

Mostly Same Information

High Impact

Interactive

Video Instantly Starts

Email List

Promotions

Relatable Images

Attention Grabbing

Current Menu

Traditional

Informative

New Design

Interest & Pull

Organized

Website Pricing

GoDaddy Monthly

Design Yourself

Let them Manage for You

Milwaukee Web Design

Monthly Payments

Social Media

Photo Contest Advantages

Display Local Image

Traffic Driven to Social Media

Emails Sent in

Social Media

Adjustment Suggestion

for Email Sign Up

Incentive

Social Media

Thunderpenny Tabs

“Like” Lock

Incentive to Join Email

Membership

1 Winner a Month

Monthly Newsletter

Description of what’s new

Music Line-up

Monthly Promotion

Monthly Coupon

Measure Effectiveness

Guest fill out while check is run

See what works

Free appetizer incentive

Print off on location as needed

Other Forms

Social Media Likes

Social Media Interactions

Website Visits

Growing Email Member List

Overview

June July August September October November

Rhino News Letter Magazine

BOGO

Rhino Room Promo

Billboard

Marcus Theatres

Website

Photo Contest

E News Letter

E News Letter

E News Letter

E News Letter

E News Letter

E News Letter

Radio M Magazine

20% Student

B

U

D

G

E

T

Aspect June July August October September November Total

MMagazine

3 Months

- - - $5,000 $1,250 $1,250 $7,500

Rhino Newsletter

1 Year ($9,051.60)

$754.30 $754.30 $754.30 $754.30 $754.30 $754.30 $4,525.80

($9,051.60)

Promotions - - - - - - $100

Billboard

1 Month

$3,500 - - - - - $3,500

Radio

2 Weeks

- $1,350 - - - - $1,350

Marcus Commercial

3 Months

$820 $820 $820 - - - $2,460

Social Media

$100 Month Give Away

$200 Photo Contest

$100

-

$100

-

$100

$200

$100

-

$100

-

$100

-

$600

$200

Website $5,000

Monthly Totals: $5,174.3 $3,034.3 $1,874.3 $5,854.3 $2,104.3 $2,104.3

Total: $29,962.60

($34,288.40)

Thank You!