LafLife Presentation

The world’s first web apppowered by your sense of

humor.

WHY

OH GOD WHY ISA SENSE OF HUMORSO IMPORTANT?

MARKET OVERVIEW

Sense of humor is the heart and soul of a revolution in personalization that drives massive, rapidly growing markets.

Social Networking and Personalization

$100+BILLION Facebook showed the power of

recommendations by friends. Pandora used an algorithm to make even better personal

recommendations for music. Laflife’s algorithm makes better recommendations

for content and people who really click with your sense of humor.

Media and Advertising$82+ BILLIONAppealing to a consumer’s sense of humor is the holy grail of advertising. The most important studies in the field have confirmed the power of successful humor in advertising. A big problem: no one is ever sure why something works. Laflife understands how to put a smile on your face and what put it there.

On-line Dating$2+BILLION

Multiple polls of top on-line dating communities show that sense of humor

is one of the very top “must haves” in any relationship.

On-line Recruiting$14+ BILLIONMillions of job postings—more than ever before—now state “SENSE OF HUMOR REQUIRED”. No product or service has ever been available to address this growing concern.

What do you find most attractive about the opposite sex?

Women say:Sense of humor 24%Physical appearance: 21%

Intelligence: 16%

Integrity: 16%

Confidence: 15%

Professional success: 3%

Domestic skills: <5%

Financial success: negligible

Men say:Physical appearance: 33%

Sense of humor 19%Intelligence: 16%

Confidence: 12%

Integrity: 12%

Professional success: <3%

Domestic skills: 5%

Financial success: negligible

People Media, eHarmony, J-date, Christian Mingle

(If you are equal on relevance and information) funny always wins.

*http://www.acemetrix.com/spotlights/insights

The results. Sense of humor wins again.

What kind of Ads are most effective?

In 2012 the biggest study ever

of nationwide advertising asked,

*Robert Half International

84%employers feel that people who use their sense of humor do a better job.

91%executives

believe a sense of

humor is important

for career advancement.

Introducing the world’s first web apppowered by your sense of humor

Laflife Optimizes Discovery and Personalization_____________________________________________________________________________________________________________________________________

A breakthrough algorithmThe “Intel Inside” for who and what clicks with your sense of humor.Patent pending.

A robust platformDating, HR, Content Recommendation and a host of apps poweredby the same secret sauce.

A daily habit – sharing your sense of humorAn inspiring user experience. A solid, defensible business model.No one else can do what we do.

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LAFLIFE PROFILES

Automatically compiled infographics about your personal sense of humor.

Every user on the site gets a Humor Compatibility Score and Analysis.

LafGroups for friends and businesses: with two or more people get their own daily humor feed to share.

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CONTENT RECOMMENDATION

Machine Learning

The more you rate, the better it gets.

Every click gets a unique reward.

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TRACTION THROUGH MARKETING PARTNERSHIPS

Send us your customers

Turn your customer database…

…into a segmented, psychographic database

1

2

3

With Laflife, marketers get impressive psychographics and a sense of humor. Suddenly their customers are real.

- Pamela RaleyFormer head of online ad sales Disney, Hearst, Newsweek

“

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Revenue Sources and Goals

Laflife.com Laf Saas

LafDate (2% of users pay $5.00/mo.) LafAds (4 ads per visit, $1.50 cpm) SendaLaf (2% of users pay $1.00 per)

Start as Subscription Year 2+ Move to Transaction Based Recruiting, Dating, Media

Year 1Year 2

Year 3Year 4

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

Laflife.com

SaaS

Total

  Y1 Y2 Y3 Y4 Laflife.com (B2C)         monthly uniques 250,000 2,000,000 4,000,000 10,000,000 LafDate $300,000 $2,400,000 $4,800,000 $12,000,000 Laf Ads $144,000 $1,393,920 $3,373,286 $10,204,191 Send-a-Laf $60,000 $480,000 $960,000 $2,400,000 Total B2C $504,000 $4,273,920 $9,133,286 $24,604,191 B2B SAAS Dating $19,800 $59,400 $990,000 $1,980,000 HR $106,800 $3,738,000 $16,020,000 $37,380,000 Media $48,000 $480,000 $4,800,000 $16,800,000 Ad Network Services         Total B2B $174,600 $4,277,400 $21,810,000 $56,160,000 Revenue $678,600 $8,551,320 $30,943,286 $80,764,191 Cost of Sales $284,920 $2,355,480 $6,362,000 $13,732,000 Gross Profit $393,680 $6,195,840 $24,581,286 $67,032,191 Gross Margin 58% 72% 79% 83% OPEX $978,000 $3,562,900 $11,363,000 $33,363,000 Operating Profit $(584,320) $2,632,940 $13,218,286 $33,669,191 Taxes, Interest $2,000 $1,154,544 $5,796,219 $14,763,940 Net Income $(586,320) $1,478,396 $7,422,068 $18,905,251 Laflife.com 74% 50% 30% 30% B2B Saas 26% 50% 70% 70% ARPU (Laflife.com) $2.02 $2.14 $2.28 $2.46

FOUNDER_________________________________________________________________________________________________________________________________________________________________

Bennett Johnston – CEO, investor, inventor, seasoned business development leader for multiple startups. Designed the algorithms for self discovery, content recommendation and sense of humor compatibility.

John McConnico - Designer, UI and UX with a who’s who client list including: Apple, Adobe, Cisco, EBay, HP, Intuit, NBC, Sony, Microsoft, Stanford University, Sun Microsystems, USPS, General Motors.

Jared White - Full Stack Software Developer who really knows how to build and scale heavy-duty database-driven applications.

Ruben Kleiman – Algorithm • Netflix Algorithm Scientist, Sr. Engineer • Architect of Movie Matching Algorithm• Apple, Principal Scientist • SGI, Architect first VOD system

Kourosh Karimkhany – Content, Ads, Operations• Wired.com - General Manager• Conde Nast Digital – acquired Reddit • Hipmunk, Yahoo, TPM, SAY Media, Gawker

ADVISORS______________________________________________________________________________________________________________________________________

At Laflife, our mission is to help you find yoursense of humor whenever you need it.

Discover yours atwww.LafLife.com

Appendix_______________________________________________________________________________________________________________________________

More Info

Company Type Acquirer Price InvestedMonthly uniques(at sale)

Notes

OkCupid Online Dating –ad supported

IAC $50M$38/user

$5M 1.3M NotableAlgorithm

Tinder Online Dating – no revenue

IAC$100+/user

$100+MFor 10%

fast growth

Major Innovation, really different

Hunch Consumer Profiles EBay $80M$66+/user

$20M 1.2M Notable Algorithm

StumbleUpon Content Recommendation

EBay $75M$53/user

$1.5M 1.4M Content Recommendations

HowStuffWorks Content Discovery $250M$64/user

3.9M Content fit

TRANSACTIONS

Laflife projects 10M users in 4 years, discount 5X = 2M users in 4 years$35/user = $70M

Sense of Humor as a Service - 1____________________________________________________________________________________________________________

  HR - Recruiting          GOLD SILVER BRONZE Conversion Monthly Annual

Potential 1,000 5,000 14,000 20,000    year 1 0.1 0.5 1.4 0.0% $8,900 $106,800year 2 3.5 17.5 49 0.4% $311,500 $3,738,000year 3 15 75 210 1.5% $1,335,000 $16,020,000year 4 35 175 490 3.5% $3,115,000 $37,380,000

     Dating            GOLD SILVER BRONZE Conversion Monthly Annual

Potential 10 90 500 600    year 1 0.01 0.09 1 0.1% $1,650 $19,800year 2 0.03 0.27 2 0.3% $4,950 $59,400year 3 1 5 25 5.0% $82,500 $990,000year 4 1 9 50 10.0% $165,000 $1,980,000

     Media            GOLD SILVER BRONZE Conversion Monthly Annual

Potential 600 2000 5000 8,000    year 1 0 0 1 0.0% $4,000 $48,000year 2 1 2 5 0.1% $40,000 $480,000year 3 6 20 50 1.0% $400,000 $4,800,000year 4 21 70 175 3.5% $1,400,000 $16,800,000

Sense of Humor as a Service - 2____________________________________________________________________________________________________________

GOLD SILVER BRONZEMo. Transactions* 250,000 100,000 5,000

Cost/mo. $20,000 $10,000 $1,000Cost per $0.08 $0.15 $0.20

Total/mo.      GOLD SILVER BRONZE TOTAL MO.

year 1 $4,250 $7,900 $2,400 $14,550year 2 $103,250 $197,700 $55,500 $356,450year 3 $537,500 $995,000 $285,000 $1,817,500year 4 $1,425,000 $2,540,000 $715,000 $4,680,000

Annual      GOLD SILVER BRONZE TOTAL

year 1 $51,000 $94,800 $28,800 $174,600year 2 $1,239,000 $2,372,400 $666,000 $4,277,400year 3 $6,450,000 $11,940,000 $3,420,000 $21,810,000year 4 $17,100,000 $30,480,000 $8,580,000 $56,160,000

Value for Users

Social Networks

Humor Sites

Dating Sites

Compatibility

Easy, fun, compelling Well, sort

ofNo Loooooooong

questionnaires

Explore new connections Shared laughs Well, sort

ofNo ?

Get a date Yes facebook apps No Yes

Personalized content

Attuned to what makes you laugh. “follow” No No

Laflife connects you to who and whatclicks with your sense of humor.