Ladies and gentleman

“Ladies and Gentleman”

LOW PRICE HAIRDERSSER SERVICES FOR SOCIALLY VULNERABLE PEOPLE

IN REMOTE AREAS

Zinta, Ilga, Jurģis, Riga November 9, 2012

My grandmother said:

Decent hairdosafeguards

dignity!


1957, Grandma is 57


Daughters

• My Mother and her Sister,

• Mom lives in Riga

• Her Sister lived in Mežciems

• Small willage nearby Jelgava


Fancy-Dress Party at Mežciems 1995


My aunt

• PHD in Biology

• Could not afford going to Jelgava to hairdresser

• She never told..

• So he made for that party a Crown of the queen… to hide non-existing hairdo and to feel worthy


There is the reason why…


2012

Woman in need can’t afford woman’s hairdresser’s prices, so they attend Men’s hairdresser and choose man’s haircuts It’s emotionally hard.

• Observation of my mother who is a volunteer in a social day care centre Ābeļzieds

• A need to explore more about men


Ilga

She has never met my grandma but shares her opinion.

Ilga had an idea!


Project «Ladies and Gentleman»

Mission: Development of self-sustaining social service to make people more beautiful and happy;

Vision: Everyone has access to hairdresser services for accessible price elsewhere in Latvia;

Values: Human dignity for everyone, Mutual trust




Calculations

COSTS

• Start up costs (business plan, finding investors, cooperation partners)

• Investment (bus, hopefully a donation)

• Running costs (buss maintenance, gas, water, hairdresser’s service costs, driver, administrative costs)

INCOME– Price for service 2 – 5 LVL

– 10 – 15 clients a day

Min income LVL 20 a day

Max income LVL 75 a day

Should be scarce to cover start up, investment and running costs.


Balancing income-expenditure

Lowering costs

• Cooperation with schools which train hairdressers on providing internship/practice opportunities;

• Cooperation with hair dressers saloons on voluntary work.


Balancing income-expenditure• Cooperation with

providers of other social services (possibly reducing admin. costs)

or

• Selling other goods and/or services e.g. computer devices and maintenance


TEAM

• Ilga Miezaine –7 years of selling experience for a leading mobile operator, passion for style and beauty;

• Jurģis Miezainis – Owner and manager of a small business company in Mežciems; on his way to MA degree in Business Administration,;

• Zinta Miezaine – Deep understanding in public benefit issues, analyst and project manager for both profit and not for profit projects.


Questions for experts

• Which direction for further development of the idea you suggest – towards larger social assistance providers or – towards business model.

• If business - would not the project destroy small hairdresser’s businesses if they exist?

• What about fair competition if we provide also e.g. computer maintenance?


Thank you!

[email protected], Ilga, Jurģis, Riga November 9, 2012

mailto:[email protected]

Ladies and gentleman

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