2019 MEDIA KIT www.plastico.com B2B Marketing experts for niche industries Contact us: 6355 NW 36th Street, Suite 302. Virginia Gardens, FL 33166 [email protected] | +1 (305) 448 6875 @tecnologiadelplastico @tecplastico Tecnología del Plástico +109.000 descision makers and influencer buyers P R I N T D I G I T A L E V E N T S
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2019 MEDIA KIT
www.plastico.comB2B Marketing experts for niche industries
Contact us: 6355 NW 36th Street, Suite 302. Virginia Gardens, FL [email protected] | +1 (305) 448 6875
@tecnologiadelplastico@tecplasticoTecnología del Plástico
+109.000descision makers
and influencer buyers
PRIN
T
DIGITAL EVENTS
Contact us: 6355 NW 36th Street, Suite 302. Virginia Gardens, FL [email protected] | +1 (305) 448 6875
EE.UUSales Rep. Miami
MexicoSales Rep. CDMX
North, Bajio, Editorial Mex.
ColombiaHeadquarters
InternationalSales representatives:
Japan, South Korea
We are leaders in B2B Marketingfor niche industries inLatin America
We serve1.600 SUPPLIERS
IN 45 COUNTRIES FROM ALL OVER THE WORLD
Our audience
+ 800.000DECISION MAKERS IN LATIN AMERICA
2 TECNOLOGÍA DEL PLÁSTICO Follow us
Tecnología del Plástico magazine is an Axioma B2B Marketing publication that develops and manages vertical business communities in Latin America through integrated B2B marketing solutions (print, digital and event), in order of promoting the exchange of goods and services among global technology providers, professionals and companies in the Latin American Plastics industry.
Tecnología del Plástico magazine reaches more than 109.000 certified decision makers and influencer buyers of the Plastics industry in Latin America. Audited by BPA Worldwide.
7%Argentina
11%Other
countries
4%Chile
6%Peru
3%Ecuador
4%Other
South America
47%Mexico
15%Colombia
3%Caribbean and
Central AmericaTOTAL
AUDIENCE109.467*
DECISION MAKERSAND INFLUENCERS
BUYERS
* Total Audience: Represents the summation of the qualified subscribers of the print and digital magazine and e-newsletters, without duplications, plusthe Website Unique Visitors. The Website Unique visitors could present potential duplications due to the impossibility to identify unlogged visitors.
TOTAL AUDIENCE
100% print and digital audience audited by BPA
Worldwide
ORGANIC TRAFFIC
More exposure and sales lead generation for your brand!
LEADS GENERATION THROUGHORGANIC TRAFFIC AND SEO SUPPORT
Leverage your brand through our reputation in search engines
88%2018
100%19.000
PAN-REGIONAL
100%DIRECT REQUEST.AUDITED BY BPA
PRINT MEDIA
63%11.885
MEXICO
233 leads/month2 0 1 8
OUR PUBLICATION COVERS6 MAJOR ECONOMIES*
They represent over 90% of the value of the machinery and equipment imported by the Spanish-speaking Latin American countries.* Mexico, Argentina, Colombia, Chile, Peru and Ecuador.
A tool for getting tra�ic and leads!
*Data reported by Omniture Jan-Jul 2018. Monthly average, BPA audited
PAGE VIEWS
169.471
PAGE VIEWS
63.052
VISITS
85.193
VISITS
35.885
UNIQUE VISITORS
71.556
UNIQUE VISITORS
30.360*Monthly average January- June 2018
PAN-REGIONAL
MEXICO
DIGITAL MEDIA
OUR E-NEWSLETTERS
14,6%17.81714,7%4.940
GENERAL
MEXICO
E-Mails delivered Click Average
3www.plastico.com
Tecnología del Plástico magazine reaches 19.000 industrial plastics processing professionals in the top 6 importing countries in Latin America. The Print magazine places especial emphasis in Mexico through its expanded 11.885 magazine circulation in this key and growing market. Tecnología del Plástico is the only Latin American magazine which circulation is audited by BPA Worldwide, certifying the quality and reach of its audience.
Tecnología del Plástico also provides our advertisers with an additional BPA Worldwide audited circulation of 71.556 Unique Visitors per Month via www.plastico.com
AUDI
ENCE
* Data projected based on the total audience audited by BPA June 2018** Country calculation done by the Circulation Department
PAN-REGIONAL AUDIENCE
Operations Management
Corporate Management
Operations Personnel
Purchasing/Commercial /Administrative Management
Other Titled/ Government/ Library Copies
TOTAL QUALIFIED CIRCULATION
TITLE BREAKDOWN
57,4%
23,8%
12,1%
6,5%
0,2%
100%
% Print andDigital Magazine
11.315
4.566
2.276
841
2
19.000
PrintMagazine
220
214
155
464
41
1.094
DigitalMagazine
8.673
3.880
2.303
2.530
431
17.817
E-newsletters/E-mails
NORTH AMERICA
Mexico
Total North America
CARIBBEAN
Cuba
Puerto Rico
Dominican Republic
Total Caribbean
CENTRAL AMERICA
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Total Central America
SOUTH AMERICA
Argentina
Bolivia
Brasil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela
Total South America
OTHER COUNTRIES
TOTAL QUALIFIED CIRCULATION
COUNTRY BREAKDOWN
61,1%
61,1%
0,1%
0,1%
0,1%
0,1%
0,5%
10,6%
0,1%
6,5%
10,9%
3,8%
6,1%
0,1%
0,4%
38,6%
100%
% Print andDigital Magazine
11.885
11.885
0
0
2.015
1.268
1.966
712
1.154
7.115
19.000
TotalQualified
PrintMagazine
338
338
5
2
15
22
9
11
19
3
3
1
46
125
21
8
38
217
51
9
75
13
81
638
1.094
TotalQualified
DigitalMagazine
8.349
8.349
19
13
58
90
121
81
166
25
6
19
418
2.056
85
132
1.018
2.837
729
70
1.066
98
462
8.553
407
17.817
TotalQualified
E-newsletters/E-mails
30.360
30.360
198
459
657
684
488
854
287
142
2.455
3.813
869
417
2.222
11.528
1.886
264
3.953
292
1.439
26.681
11.403
71.556
TotalQualified
Website**
BUSINESS AND INDUSTRY BREAKDOWN% Print and
Digital MagazinePrint
MagazineDigital
MagazineE-newsletters/
E-mails
Injection Transformation
Extrusion Transformation
Blow Molding Transformation
Plastic Recycling
Thermoforming Transformation
Manufacturers of Raw Material
Mold Manufacturers
Suppliers of Raw Material for plastic Industry
Rotational Molding
Manufacturers of Machinery
Suppliers of Machinery for plastic Industry
Educational Centers Association Library
Others related whit the sector
TOTAL QUALIFIED CIRCULATION
35,1%
26,0%
9,1%
5,8%
5,2%
4,9%
2,5%
2,6%
2,1%
1,9%
1,3%
1,0%
2,5%
100%
6.763
4.993
1.740
1.102
1.004
913
399
503
409
344
213
134
483
19.000
281
229
86
56
36
75
101
22
23
34
50
73
28
1.094
5.771
4.211
1.380
954
864
899
641
439
304
372
365
351
1.266
17.817
4 TECNOLOGÍA DEL PLÁSTICO Follow us
Tecnología del Plástico magazine reaches 11.885 industrial plastic professionals across Mexico. Its audience is audited by BPA Worldwide, enabling advertisers to evaluate in detail the demographic composition of the audience, while guaranteeing real and exact readership and distribution numbers.
MEXICO AUDIENCE
* Data projected based on the total audited by BPA June 2018
Operations Management
Corporative Management
Operative Personnel
Adminsitrative Management
Other titles/Goverment/Libraries
TOTAL QUALIFIED CIRCULATION
TITLE BREAKDOWN
60,5%
20,8%
12,4%
6,1%
0,2%
100%
Percentage
7.361
2.495
1.467
562
11.885
Print
68
59
52
189
20
388
Digital
2.394
996
690
754
106
4.940
E-newsletters
E-newsletters
919
1.052
613
546
264
286
135
166
115
91
89
98
49
58
59
400
4.940
18,8%
19,7%
12,7%
10,9%
5,2%
5,5%
3,5%
3,3%
2,8%
2,1%
2,3%
1,6%
1,6%
1,3%
1,2%
7,6%
100%
Percentage
2.221
2.342
1.519
1.301
627
641
421
387
331
246
274
187
190
153
148
897
11.885
Print
82
77
45
40
14
32
11
15
13
9
5
6
5
1
2
31
388
Digital
Distrito Federal
Estado de México
Estado de Jalisco
Estado de Nuevo León
Estado de Guanajuato
Estado de Querétaro
Estado de B.C.N.
Estado de Puebla
Estado de Coahuila de Zaragoza
Estado de Chihuahua
Estado de San Luis Potosí
Estado de Tamaulipas
Estado de Yucatán
Estado de Morelos
Estado de Sonora
Others
TOTAL QUALIFIED CIRCULATION
CITY BREAKDOWN
BUSINESS AND INDUSTRY BREAKDOWN Percentage Print Digital E-newsletters
Injection Transformation
Extrusion Transformation
Blow Molding Transformation
Plastic Recycling
Thermoforming Transformation
Manufacturers of Raw Material
Suppliers of Raw Material for plastic Industry
Mold Manufacturers
Rotational Molding
Machinery manufacturer
Suppliers of Machinery for plastic Industry
Educational Centers Association Library
Others related whit the sector
TOTAL QUALIFIED CIRCULATION
35,4%
25,4%
8,8%
6,0%
4,8%
5,3%
2,5%
2,9%
2,3%
1,9%
1,3%
1,0%
2,5%
100%
4.238
3.036
1.052
713
584
612
265
347
281
220
143
93
301
11.885
105
76
22
18
10
37
41
6
7
14
18
26
8
388
1.598
1.139
324
267
197
355
208
132
77
108
113
110
312
4.940
5www.plastico.com
PRINT
Our print and digital media reaches:
109.467 DECISION-MAKERS *
*And up
PRINT AD FORMATS
Issuesper year6
CIRCULATION 34YEARS
We are a Pan-Regional printed media specialized in business for the plastic industry, o�ering timely information which guides the decisions taken by Top Management.
How do we impact your positioning?
TECNOLOGÍA DEL PLÁSTICOMAGAZINE WE ARE THE LEADERS OF THE SECTOR
WE EXPAND OUR AUDIENCE
GREATER CIRCULATION DUE TO THE DIGITAL REACH
ONE-TO-ONE MARKETING (PRINT)*
Personalized Info-letters
Personalized Covers
Wrap-around tagged to your print advertisement page
Ask our sales reps for the rates*
PRIN
T2 Page spreads 1 Page 1/2 Page
Vertical1/2 Page
Horizontal1/2 Page
Island
1/3 PageVertical
1/3 PageHorizontal
1/3 Page Square
1/4 Stackable vertical
6 TECNOLOGÍA DEL PLÁSTICO Follow us
2019 EDITORIAL CALENDAR
PERMANENT CONTENT FEED
InjectionMolding
• Machinery: Hydraulic, Electric & Hybrid Technology
• Special Applications: GIT & WIT Co-Injec-tion, Foamed Injection
• Molds and components• Applications: Packaging, Automotive,
Medical
DryingBlow Molding
Screws, barrels andtooling
Thermoforming
CAD/CAM so�wareand simulation
technologies
Technology forrigid packaging
Part inspection, quality control,
testing and measuring
Decoration and surface treatment
technologies
Molds and accesories,
tempering systems, hotrunners, toolings
PurgingRotomolding
• Film & Sheet Extrusion• Additives, Processing aids
• Innovation in processes, materials andapplications
Blow MoldingThermoforming
RecyclingRotomolding
• Case Studies• New Technologies• Business Opportunities• Practical Applications
8Jan
8Mar
7May
5Jul
5Sep
8Nov
MED
IA M
IX
• Plastimagen Mexico 2019Mexico City, MexicoApril 2-5, 2019
ONLINE MEDIA DESCRIPTIONPRODUCT FREQUENCY
Daily updates
Every other month (6X/year)
12X per year - once a month
12X per year - once a month
12X per year - once a month
Industry news, technical articles, industry trends, product news, product catalogues (showrooms), case studies, special reports,events, associations, and archives of past digital editions and e-newsletters
The print issue in digital format for expanded coverage and service of more web-savvy readers
In depth information about current trends and new technologies for the plastics industry, focused in specific content areas:Materials, Industry, Recycling & Sustainability (once a month); Injection Molding, Packaging, Extrusion (once a month)
New product releases in di�erent topics relevant to plastics industry: injection molding, extrusion, blow molding,auxiliary equipment, raw material, recycling and other secondary transformation processes
Focus Mexico: News and market features about the plastics industry in Mexico
• Innovation in processes, materials andapplications
Blow MoldingThermoforming
RecyclingRotomolding
• Case Studies• New Technologies• Business Opportunities• Practical Applications
8Jan
8Mar
7May
5Jul
5Sep
8Nov
MED
IA M
IX
• Plastimagen Mexico 2019Mexico City, MexicoApril 2-5, 2019
ONLINE MEDIA DESCRIPTIONPRODUCT FREQUENCY
Daily updates
Every other month (6X/year)
12X per year - once a month
12X per year - once a month
12X per year - once a month
Industry news, technical articles, industry trends, product news, product catalogues (showrooms), case studies, special reports,events, associations, and archives of past digital editions and e-newsletters
The print issue in digital format for expanded coverage and service of more web-savvy readers
In depth information about current trends and new technologies for the plastics industry, focused in specific content areas:Materials, Industry, Recycling & Sustainability (once a month); Injection Molding, Packaging, Extrusion (once a month)
New product releases in di�erent topics relevant to plastics industry: injection molding, extrusion, blow molding,auxiliary equipment, raw material, recycling and other secondary transformation processes
Focus Mexico: News and market features about the plastics industry in Mexico
For more information, contact our EDITORIAL DEPARTMENT:
8 TECNOLOGÍA DEL PLÁSTICO Follow us
DIGITALDIGITAL
www.plastico.com* The client supplies the content of the article.
E-BLAST / E-MAIL MARKETING
E-NEWSLETTERS
1 Personalized communication with target audience
2 E-blast tool with certified domain
3 Smart reports in real time
4 Multiple functions (according to the communication goal)
Benefits
SUPPLIER NEWS MODULE
CO-SPONSOR 3 CLIENTS
EXCLUSIVE PREMIUM SPONSOR
HEADLINE BANNER
Send bulk E-mails to the most complete database and reach directly the decision-makers of the sector.
Communicate valuable content to our qualified audience through our website
1 Choice of content areas related to your product or brand
2 Interaction and monthly visibility for your brand
3 Your content hosted on the website with “Contact the supplier” button
4 SEO friendly
Benefits
Custom HTML design provided by the client Audience segmentation according to the client’s objectives Addition of spam lines for sending Image: Height: 1300 px., Width: 950 px., Weight: 300 Kb (size required to avoid spam)
Call to Action Link to the Web page, showroom or product sheet of the client
Characteristics
Open rate Average:
23%Decision-maker subscribers:
26.360
Our data
General 1, General 2, Mexico and Product
We send 4 E-newsletters monthly
Text (minimum 500 andup to 2000 characters).
Up to 5 photos of yourproduct (900 x 700 px).
Video (Youtube). “Share” and “Contact the Supplier” button
Company information (Logo and contact
information)
Characteristics
9www.plastico.com
www.plastico.com
DIGI
TAL
Increase your presence on the Internet through your own showroom in the most important product catalogue of sector hosted in www.plastico.com
SHOWROOM
100Qualified attendees
*2018 Avarage
WEBINARS
THE SPACE WHERE YOUR BRAND IS THE PROTAGONIST!
Direct contact with our captive audience.Share the latest advances of your brand
through video conference.You propose the subject,
we the audience.
* ClickMeeting Plataform
LOCAL IP’S SHOWROOM:
Deploy your showroom exclusively to the audience in Mexico, Peru and/or Colombia according to your sales goals and optimize your investment.
Banner with link to your website
Company information (Logo, name, description, contact information, link to website).
Social Media links
Video.
Product sheets
SEO friendly.
”Contact the supplier” Button
Characteristics
1 Product exposure in www.plastico.com
2 Segmented and qualified audience
3 SEO intervention to your Showroom for greater visibility on the Internet
4 Drive your strategy through our digital reputation
5 Interactivity of the user through videos and product sheets
6 Online product portfolio
7 Hard and so® leads generation in real time
Benefits
Hard leads and So® leads
Potential customersattraction
10 TECNOLOGÍA DEL PLÁSTICO Follow us
www.plastico.com
1 Visibility of your brand on www.plastico.com
2 Sponsor a Content Area or Product Taxonomy and impact decision-makers and influencer buyers for your brand
3 Impressions and clicks
4 Link building and greater qualified tra�ic directed to your website
Get more professionals to recognize your brand with the qualified audience of www.plastico.com
BANNERS / DISPLAY
Characteristics
Headline Banner: 1170 x 117 px
Prominent Banner: 235 x 260 px
Content Areas/Product Taxonomy Premiumm Sponsorship 740 x 200 px
Content Areas/Product Taxonomy Co-Sponsorship 235 x 260 px
Benefits
ORGANIC TRAFFIC
MONTHLY VISITS
85.193
MONTHLY UNIQUE VISITORS
71.556
PAN-REGIONAL
88%2018
Specs files:.JPG / .GIF / .PNG
Headline Banner
BANNER FORMATS
Prominent Banner
Content Areas Co-Sponsorship
Product TaxonomyCo-Sponsorship
Content Areas Premium Sponsorship
Product TaxonomyPremium Sponsorship
in the target market
Brand positioning
11www.plastico.com
EVENTS
EVEN
TS
The 3rd Latin American Summit on Innovation in Plastic Packaging brings to you a unique academic and commercial platform that will bring together the main actors of the plastic packaging production chain in Latin America.
Academic program Networking Commercial
Exhibition
HOT TOPICS 2019
From Latin America to the world: Innovative packaging in the Latin American region.
Packaging and its role as the most powerful means of communication for your product.
Digital revolution, artificial intelligence and packaging, how far will we go?
Circular economy in action: 100% reusable, recyclable and compostable packaging, brand owners’ commitment.
Innovative trends in graphic and structural design to create memorable experiences.
I’m part of the analysis for the purchase50%
I’ve frequently consulted about the technologies to incorporate into the company
18%I don’t participate in the purchase process
16%
*Statistical data obtained from our 2018 attendees
I decide the purchase
15%I’ve sporadically consulted about thetechnologies to incorporate into the company
1%
LEVEL OF PARTICIPATION IN THE PURCHASE PROCESS
VISIT: WWW.CUMBREENVASES.COM MAY 14 TO 15
WTC MEXICO CITY
ATTENDEEPROFILE
17,0%Coordinator, Supervisor
32,0%Manager
19,0%Director, CEO,
President15,0%Engineer,
Technician
17,0%Marketing,
Sales, Others
12 TECNOLOGÍA DEL PLÁSTICO Follow us
PLANO DEL EVENTO / FLOOR PLAN
210
208
202
309310
307
301302
409
212311312411
401
W.C.
PASILLOHALL
SALÓN DE CONFERENCIAS
CONFERENCE ROOMÁREA DE EXPOSICIÓN
EXHIBITION AREA
110209
108
102
207
204303304403
206305
104203
106205
201
112
109
111
113
101
103
105
211
313314 213214413414 114
REGISTROREGISTRATION AREA
EXPOSITORES / EXHIBITORS
ESTANDBOOTH
EMPRESACOMPANY NAME
206-208 Clariant Color 207
209 AGR International Inc.
210-309 ExxonMobil
CASO DE ÉXITO
CASO DE ÉXITO
201-203 PolyOne CASO DE ÉXITO
307 Eastman EXPOSITOR
108 Cold Jet EXPOSITOR108 Cold Jet EXPOSITOR
EXPOSITOR214 Axioma B2B Marketing EXPOSITOR
PATROCINADOROFICIAL
303-301204-202 Patrocinador o�cial
CASO DE ÉXITO
GOLD
PuertaDoor
Disponible / AvailableStand Standard: 3 x 3 mt.Verificar disponibilidad de pesoAsk for weight limit
Reservado / Reserved
Vendido / Sold
Salida de EmergenciaEmergency Exit
HidranteHydrant
CONVENCIONES / CONVENTIONS
12-06-18
30 Enero 2019 / January 30th
www.cumbreenvases.com
EXHIBITOR PACKAGES
OFFICIAL SPONSOR USD$ 18.000
SUCCESS STORIES USD$ 9.000
GOLD SPONSORSHIP USD$ 4.500
STANDARD SPONSORSHIP USD$ 3.500
2019 PRINT MEDIA RATES
SPECIAL INDUSTRY - SEGMENT REPORTS SPONSORHIP
Includes sponsorship mention, logo, first full-page 4C ad in the section $ 8.384
DIRECT MARKETING PROGRAMS - INCLUDING CUSTOMIZATION + USE OF THE DATA BASES
Personalized covers, inserts, wrap-arounds and marketing pieces + Market Research Surveys
Price/Unit
1X
Ask your SalesRepresentative
MEXICO4-6X Each 1-3X EachDISPLAY RATES PAN-REGIONAL
4-6X Each 1-3X Each
4-6X EachSPECIAL POSITION RATES (4 COLORS AND B/W) 1-3X Each
Inside Front CoverInside Back CoverBack CoverCenter Spread(Earned rate plus)Other positions(Earned rate plus)
$ 7.905 $ 7.546 $ 8.243
$ 911
$ 293
$ 7.675 $ 7.326 $ 8.003
$ 884
$ 284
PAN-REGIONAL
TECNOLOGÍA DEL PLÁSTICO Follow us:
1 Full page1/2 Page Island1/2 Page1/3 Page1/4 Page2 Page Spreads
Distributor Search: 1/4 page 4C ad in the distributor search section of the print magazine(1 logo, text of 400 characters and contact information. Also an e-blast to the distributor data base)
$ 1.166
SPECIAL PROMOTION Each
CLASSIFIED ADS RATES: 4C OR B/W YEARLY BUYS ONLY 1colx1” 1colx2”/2colx1” 1colx3”/3colx1” 1colx4”/2colx2”
It includes mention of sponsorship, logo and warning page 4C openingsection
$ 254 $ 445 $ 689 $ 901
(US $ GROSS)
2019
MED
IA R
ATES
$ 4.452 $ 3.265 $ 2.915 $ 2.205 $ 1.823 $ 5.877
$ 4.759 $ 3.487 $ 3.127 $ 2.353 $ 1.940 $ 6.282
$ 6.977 $ 5.109 $ 4.563 $ 3.450 $ 2.849 $ 9.210
$ 7.457 $ 5.459 $ 4.891 $ 3.690 $ 3.046 $ 9.843
DIGITAL MAGAZINE (AVAILABLE IN PC, TABLET & MOBILE)
$7.484
$2.417
$2.798
$2.798
Minimal Buy:6 Editions
ADVERTISING IN PLASTICO.COM (Minimum buy 1 full year)
DIGITAL COMBOS - LEVEL 1 CONTENT AREAS(Recycling & Sustainability, Materials, Industry, Injection, Packaging Market and Extrusion)
NON-CONTENT SPECIFIC SPONSORSHIPS - RUN OF SITE ROTATION - 12 MONTHS 12 Editions
$6.996
$5.088
Headline banner: Max rotation 10 clients.
Prominent Banner: Max rotation 3 clients/spot at Home of Suppliers & intermediate search results, asociations, events, blogs,digital magazine and e-newsletters.
Enhanced Listings (Includes logo, 50 word description and preferential search results to the basic listing)
Showroom IP Local Mexico
Showroom Pan-regional
$7.123 $4.007 $2.226
E-NEWSLETTER (Twice per month) 12X Pack 6X Pack 3X Pack
$8.014 $4.452 $2.417
2019 DIGITAL MEDIA RATES
www.plastico.com Follow us:
(US $ GROSS)
2019
MED
IA R
ATES
Exclusive Digital Issue Sponsorship: Includes logo & sponsorship mention on page-2; sponsorship mentionon promotional email distributing the publication; and full-page ad on page-3 including videos and/or a carrouselof photos
Theme Tabs
View Video Button (Audio/Video up to 5 mega - heavier files require a customized quote)
View Presentation Button
Supplier News Modules: Select the level 1 Content Area of your interestHeadline banner