LABOUR PARTY GENERAL ELECTION 2017 REPORT · General Election 2017 Report Page 10 1. INTRODUCTION Foreword I’d like to thank all the candidates, party members, trade unions and

FOR THE MANY NOT THE FEW

LABOUR PARTYGENERAL ELECTION 2017 REPORT

LABOUR PARTYGENERAL ELECTION 2017 REPORT

General Election 2017 Report

Page 7

Contents1. Introduction from Jeremy Corbyn 07

2. General Election 2017: Results 11

3. General Election 2017: Labour’s message and campaign strategy 15 3.1 Campaign Strategy and Key Messages 16 3.2 Supporting the Ground Campaign 20 3.3 Campaigning with Women 21 3.4 Campaigning with Faith, Ethnic Minority Communities 22 3.5 Campaigning with Youth, First-time Voters and Students 23 3.6CampaigningwithTradeUnionsandAffiliates 25

4. General Election 2017: the campaign 27 4.1 Manifesto and campaign documents 28 4.2 Leader’s Tour 30 4.3 Deputy Leader’s Tour 32 4.4PartyElectionBroadcasts 34 4.5BriefingandInformation 36 4.6 Responding to Our Opponents 38 4.7PressandBroadcasting 40 4.8Digital 43 4.9NewCampaignTechnology 46 4.10DevelopmentandFundraising 48 4.11 Nations and Regions Overview 49 4.12Scotland 50 4.13Wales 52 4.14RegionalDirectorsReports 54 4.15 Events 64 4.16 Key Campaigners Unit 65 4.17 Endorsers 67 4.18ConstitutionalandLegalservices 68

5. Labour candidates 69

2017GeneralElectionReport

Page 9

1. INTRODUCTION


Page 10 1. INTRODUCTION

ForewordI’d like to thank all the candidates, party members, trade unions and supporters who worked so hard to achieve the result we did.

TheConservativescalledthesnapelectioninordertoincreasetheirmandate.Insteadtheylosttheirmajority.LabourgainedseatsineveryregionandnationofBritain,gainingseatsforthefirstelectionsince1997.LaboursecuredthelargestpercentageincreaseintheLabourvotesince1945.AsaresultwearenolongerjustanOpposition,weareaGovernment-in-waiting.

Ourpartyisgrowingagainwithwelloverhalfamillionmembers,andthegreatresourceofouraffiliates.Thatenabledustoreachmorepeoplewithourmessageandtoencourageandenthusemorepeopletoregistertovoteandtoparticipateintheelection.

LabourisasocialmovementcapableofcampaigningandwinningineverycommunityofBritain.Wemustbereadyforageneralelectionwheneveritmaycome,andnextyearwehaveelectionsinover150localauthorityareasacrossEngland.

WeareunitedinourdeterminationtoworktogethertoelectaLabourgovernmentthatdeliversforthemanynotthefew.

Jeremy Corbyn Leader of the Labour Party

2. General Election 2017: Results


Page 14 2. GENERAL ELECTION 2017: RESULTS

General Election results votes % 2015 Comparison Change in Share

Labour 12,874,310 41.0% 9,347,326 31.2% +9.8%

Lib Dem 2,371,772 7.6% 2,415,888 8.1% -0.5%

Conservative 13,628,849 43.4% 11,290,848 37.7% +5.8%

SNP 977,569 3.1% 1,454,436 4.9% -1.7%

Plaid Cymru 164,466 0.5% 181,694 0.6% -0.1%

Green 517,919 1.7% 1,150,791 3.8% -2.2%

UKIP 596,217 1.9% 3,862,805 12.9% -11.0%

BNP 3,924 0.0% 1,667 0.0% +0.0%

EngDem 1,820 0.0% 6,531 0.0% -0.0%

Others 246,981 0.8% 267,771 0.9% -0.1%

TOTAL 31,383,827 29,979,757

Gain from

Total Seats Change Held Lab LD Con Nat Grn UKIP

Lab 262 +30 226 - 2 28 6 - -

LD 12 +4 4 - - 5 3 - -

Con 317 -13 297 6 1 - 12 - 1

Nat 39 -20 38 - 1 - - - -

Grn 1 1 - - - - - -

Oth 19 -1 19 - - - - - -

Total 650 567 6 4 33 21 0 1


Page 152. GENERAL ELECTION 2017: RESULTS

Labour gainsSeat From:

Bedford ConIpswich ConPeterborough ConDerbyNorth ConHigh Peak ConLincoln ConBattersea ConCroydonCentral ConEnfield,Southgate ConStockton South ConBuryNorth ConCrewe & Nantwich ConWarrington South ConWeaverVale ConBrighton,Kemptown ConCanterbury ConPortsmouth South ConReading East ConBristolNorthWest ConPlymouth,Sutton&Devonport ConStroud ConWarwick & Leamington ConColneValley ConKeighley ConCardiff North ConGower ConValeofClwyd ConKensington ConCoatbridge,Chryston&Bellshill SNPEast Lothian SNPGlasgowNorthEast SNPKirkcaldy&Cowdenbeath SNPMidlothian SNPRutherglen&HamiltonWest SNPLeeds North West LDSheffield,Hallam LD


Page 16 2. GENERAL ELECTION 2017: RESULTS

Labour lossesSeat To

Mansfield Con

MiddlesbroughSouth&EastCleveland Con

NorthEastDerbyshire Con

Stoke-on-Trent South Con

WalsallNorth Con

3. General Election 2017: Strategy


Page 18 3. GENERAL ELECTION 2017: STRATEGY

3.1 Campaign Strategy and Key MessagesWhentheGeneralElectionwascalled,thelocalelectioncampaignwasunderwayandwehadalreadyplacedourstrapline–Labourwillstandupforyou–inthecontextofawidernarrativeaboutthewaypeoplewerebeingheldbackbyariggedsystem.Wesaid:“Itdoesn’thavetobelikethis.Britainisawealthycountry,butyouwouldn’tknowit from our antiquated infrastructure and underfunded services. Tax giveawaystotherichhavebeenputbeforeinvestingingrowthinwhichwecanallshare.”

ThispremisewasthebasisfortheadoptionoftheGeneralElectionstrapline-Forthemany,notthefew-andforacampaignthatwouldpresentatransformationalmanifestotovotersfor‘aBritainwhereprosperityisshared’.Individualpolicieswouldbesetinthiscontext as part of an ongoing narrative thatpeoplearebeingheldback,reachingapointonpollingdaywherevoterscouldseehowLabour’spoliciescouldchangetheirlivesandsocietyforthebetter.

OtherearlydecisionstakenbythejointParty and Leader’s office strategy group werethatthecampaignshould:

• Aim to win and invest in campaigning inbothseatsweweredefendingandthose we had a chance of winning.

•GiveahighprioritytomakingfulluseofthegreaterbroadcastmediaaccessprovidedbyaGeneralElectionbecauseofrulesgoverningpoliticalbalance.

•Launchacelebrity-ledvoterregistrationcampaignonascaleneverseenbeforeaimedatstudents/youngpeople.

•Investinreachingoldervoters,especiallythroughFacebook,withmessages addressing their specific concerns.

•HoldmajorralliesinalltheEnglishregionsaswellasinScotlandandWales.

•Aimtoraiseatotalofatleast£12mforthecampaign,includingthe£4mheldinthecampaignfundpriortotheelectionbeingcalled.

Goingagainstconventionalwisdom,the campaign chose to address directlyissuestheToriesandmanycommentators were presenting as Labourweaknesses.WebelievedEurope/Brexit,JeremyCorbyn’sleadership,securityandtheeconomywere strengths if framed in a different way.Jeremythereforegaveaset-piecespeechonhisapproachtoleadershipon29Aprilandtalkedabouthisvaluesinalonger-than-usualpartyelectionbroadcastdirectedbyKenLoach. The issue of security was addressed in depth in a speech at Chatham House on12May.TheeconomyandBrexitwereeachdedicatedapartyelectionbroadcast,andShadowChancellorJohnMcDonnellsetouttheparty’seconomicstrategyindetailinakeynotespeechon7 May.

The voter registration campaign was launchedon29Aprilandprovedhugelysuccessful.Injustoverthreeweeks,morethantwomillionpeoplevisitedtheElectoralCommission’swebsite,leadingtoanunprecedentednumberofsuccessfulregistrationsbyyoungvoters.

ThenationalcampaignandBattleBusfortheLeader’sTourwaslaunchedon9MaywithamajorrallyatSalford


Page 193. GENERAL ELECTION 2017: STRATEGY

MediaCityattendedbymorethan1,000supportersandtheshadowcabinet.ThefollowingweekthemanifestowasunveiledattheUniversityofBradfordwhereLabour’sHaroldWilson,servedasChancellor.

The four main strands of the campaign throughoutwere:fulluseofbroadcastmedia opportunities taking advantage oftherequirementforbalance,aLeader’stourinvolvingmorethan100eventsandralliesin82constituencies,amulti-faceteddigitaldrivereachingmillionsorganicallyandthroughpaidadvertising,andcontinuouspolicyannouncements to generate content for allcommunicationchannels.

Labour’smessageinthiselectioncampaignwassummedupbyForthemanynotthefew.Thisstraplinedefinedacontestbetweentwocompetingvisions:Labour’sofferofaBritainbuiltandrunforthemany,versustheConservativePartywhichstandsonlyforaprivilegedfew.

Thismessageranthroughallofourcampaign communications. Our aim wastocontrastLabour’sprogrammeforafreshstart-tobuildafairerBritainwherenoonewouldbeheldback–with the threat of five more years of a ConservativePartythatwillnot,andcannot, stand for the many.

ThecampaignlookedtohighlighttherealityofaConservativegovernment



3.1 Campaign Strategy and Key Messagesthathasaccruedarecordoffailureandbrokenpromises.Inparticularourcampaignfocussedonthefollowingissues:

•Livingstandards:TheConservativeshave spent the past seven years givingthesuper-richtaxbreaks,worthtensofbillions,whileworkingfamilieswagesareworseoffwithrealearningslowerin2017thantheywere in 2010.

•Publicservices:TheToriespromisedtoprotectpublicservicesbutthroughcutsandneglecttheyhavepushedthesevitalservicesintoa state of emergency. The NHS hassufferedsoaringwaitinglists,staffingshortagesandhospitalsinfinancialcrisis.Theirrecordonschoolsisoneofcutsandrisingclasssizes,whilethoseyoungpeoplewhowant to go to university face huge debts.Andpublicsafetyhasbeencompromised with more than 20,000 policeofficerscutsince2010.

As the campaign progressed our attention turned to the threat posed byanotherfiveyearsoftheTories.Indoingthis,weexposedtherealityofwhat the Conservatives were offering theBritishpublicfocusingon:

•ThethreattoworkingpeopleposedbyaConservativegovernmentwhichrefusedtoruleoutfurthertaxrisesonworkingpeople,instarkcontrasttoLabour’spromiseofnotaxincreasefor95percentofpeople.

• The Conservative threat to pensioners,exemplifiedbyamanifestowhichsignalledanendtothepensions‘triplelock’,proposaltomeanstestWinterFuelPayments

andwouldhaveseenpeoplehavingto pay for their care with their own homes(theso-called‘dementiatax’).

•Thethreattopublicservicesposedbyfurthercutsandausterity.

•TheirrecklessapproachtoBrexitwhichthreatenedtopushBritainoutofEuropewithoutaplan,puttingjobsandtheeconomyatrisk.

The threat of the Conservatives was contrastedwithaLabourPartyunderJeremyCorbyn.OurcampaignfocussedontherealchangethatLabourwouldbringthroughapositivepolicyagendawhichofferedworkingpeopleafairerBritainwhereprosperityisshared,everyoneisrewardedfairlyforhardworkandwhereahometorentorbuyisaffordable.OurmessagewasoneofhopelookingathowLabourwoulddeliverforthemany,by:

•BuildingafairereconomywitharealLivingWageof£10perhour,fullrights from day one for workers and establishinganationalinvestmentbankandregionaldevelopmentbankstofinancegrowthandgoodjobs.

•ProtectingpensionersbyguaranteeingincomeswiththetripleLlockonpensions,keepingWinterFuelPaymentsandopposingtheTories’ ‘dementia tax’.

•SupportingtheNHSbyinvestingover£30billionoverthenextParliamentto ensure it has the money it needs, ensuring minimum standards of care, tacklingthecrisisincareandjoiningupservicesfromhometohospitalwithaproperlyintegratedhealthandsocialcareservice.



•Standupforchildrenandyoungpeoplebyreducingclasssizes,introducinguniversalfreeschoolmealsforprimaryschoolchildren,reintroducing an Education MaintenanceAllowanceandmaintenance grants for students fromlowandmiddleincomebackgroundsandscrapping tuition fees.

•Investinginnewaffordablehomestorentandbuy,buildingoveramillionnewhomesinfiveyears,withatleasthalfofthemforsocialrent.

Campaign management structureTheLabourParty’sGeneralElectioncampaignwasledbytheNationalCampaign Coordinators, Andrew Gwynne and Ian Lavery.

In the months running up to and during theGeneralElection,regularmeetingsoftheGeneralElectionStrategyGrouptookplaceinvolvingtheNationalCampaign Coordinators, other Shadow CabinetmembersandtheseniorteamsatLabourHeadOfficeandtheLeader’sOffice. This meeting agreed the strategy fortheelectionandplannedthecampaign grid.

Dailymeetingswereheldduringthecampaigntodiscussdetailedplanningandthegrid.Therewerealsoregularbudgetingandfinancialmanagementmeetings, with reports to the NEC BusinessBoard,toensuretheGeneralElectionbudgetwasadheredtoandspendingandstaffingallocationsweredeliveringcampaignpriorities.

National Campaign Coordinators, Andrew Gwynne and Ian Lavery.



3.2 Supporting the Ground Campaign Inpreviousconventionalelectionstheallocationofpartyresourceswasdeterminedbyalistofdefined‘keyseats’. The nature of the 2017 snap electionmeantthatsuchalistdidnotexist. This meant we had to decide on anapproachforallocatingresourcesonarollingbasisasthecampaignprogressed.

In addition, without enough time for a recruitment process, we had to manage the campaign on the ground with far lessstaffthanwasthecaseinthe2015election.

The party went into the campaign with£3.5millioninthebank,whichenabledustogetthecampaignofftoaflyingstart.Inthefirstfewdaysofthecampaignwewereabletoallocate£1.6milliontodefensiveseats.Noseatswere written off.

Thisfundingforseatswasputmainlyatdefensiveseatsbecause:

•Ourpollingpositionwasbetween 20to25pointsbehindatthatstage.

•Thisinitialdeploymentofresourcecoupledwiththesnapelectionguide on the previous day gave the sitting MPs greater confidence that thenationalcampaignwaswellorgansised and responding to the snapelection.

Digitalspendingwasalsofocussedonoffensive seats and voter registration directlyfromthestartofthecampaign.

Laterinthecampaign,withLabourperformingbetterinthepolls,additionalfundswereplacedintooffensiveaswellasdefensiveseats.

Spendingwasmainlyfocusedonthreetypesofcampaigning:

1)Asetofnationaldirectmails

2)Digitalspend–coveredindetailelsewhere

3)Newspaperadverts

Inadditionthepartyalsosetupandmanagedafullnationalprintandfreepost programme that was open to any CLP to use.



3.3 Campaigning with Women Engaging women voters was a key part ofourelectioncampaign.Ourmanifestooutlinedkeypledgestoadvancegenderequality,includingprotectingawoman’srighttochoose,tacklingmaternitydiscriminationandappointingaViolenceAgainst Women Commissioner.

Ourpledgetopensionerscommittedto extra Pension Credit payments to womenborninthe1950swholostout when their State Pension age was increased.Ourpledgestoendthepublicsectorpaycap,banzero-hourcontractsandabolishemploymenttribunalfeesappealedtowomenwhomakeupthemajorityofpublicsectorandinsecureworkers. Our offer to extend free universalchildcareandraiseCarer’sAllowancerecognisedtheunpaidworkas carers that women provide to society. Wealsocommittedtogenderauditourpolicyandlegislativeprogrammeforitsimpactonwomenbeforeimplementation.

TheLeader’stourincludedavisitwithwomen from the ‘Women Against State Pension&Inequality’(WASPI)women,and we engaged with women-focused mediatopromoteourpolicies.Wealsotargetedwomenvotersthroughdirectmaildropsinmarginalseatsfocusedonkeypolicyissues,includingwomen’sstatepensionsandchildcare.UsingPromotewedelivered2.8millionadverts to WASPI women in target seats.

Bymaintaininga50percentfemaleShadowCabinet,weensuredthatwehad a diverse range of women message carriers to appear in the media with EmilyThornberry,DianeAbbottandAngelaRaynerallplayingkeyroles.Our Shadow Secretary of State for WomenandEqualitiesSarahChampion

deliveredouranti-austeritymessagefocussing on the fact that 86 per cent of the money raised from the Tories’ tax andsocialsecuritychangescomingfromwomen’s pockets.

TheLabourWomen’sNetworkplayedakeyrolesupportingwomencandidates,organisingcampaignvisitsandweeklyphonebanksforwomencandidatesfightingmarginalseatsandencouragingwomen to stand. Two of the women currentlyparticipatingintheJoCoxWomen in Leadership Programme, runjointlybythepartyandLWN,weresuccessfullyelectedasMPs.Wewerepleasedtomakefurtherprogressonwomen’s representation with 45 per centofthePLPnowbeingwomen.


Page 24

3.4 Campaigning with Faith and Ethnic Minority Communities Campaigningwithblackandminorityethniccommunitieshasbeenvital.WepublishedaRaceandFaithmanifestotobringtogetherourpolicycommitmentsonraceequality,andheldamanifestolaunchevent,gainingwidecoverageinBAMEmediaoutlets.

ArenewedfocuswasalsogiventodevelopingrelationshipswiththeBAMEmedia,withamemberofthepressteamdedicatedtoengagingwithBAMEmedia.DuringpollingweekweplacedGOTVnewspaperadsinanumberofBAMEandfaithnewspapers,andfaith-basedvisitsandengagementwithethnicminorityvoterswereincludedaspartofthe Leader’s tour.

BAMELabouralsoplayedakeyroleinsupportingLabour’sBAMEparliamentarycandidates,organisingcampaigndaysandphonebankswithBAMELabourmembersandmobilisingvoters up and down the country.

WewerepleasedtomakeprogressonBAMErepresentationinthePLPwitharecordhighof32LabourMPsbeingBAME,makingourPLPmorediversethan ever.

3. GENERAL ELECTION 2017: STRATEGY



3.5 Campaigning with Youth, First-time Voters and StudentsEncouraging voter registration and mobilisingyoungpeopletovotewaskeytoourcampaign.BetweenthecallingoftheGeneralElectionandtheregistrationdeadlineonMay22,morethantwomillion18–34yearoldsvisitedtheElectoralCommission’swebsite,leadingtoanunprecedentednumberofsuccessfulregistrationsbyyoungvoters.

Priortotheregistrationdeadline,LabourStudents’MillionMoreVoicescampaignsuccessfullypresseduniversitiestocombinevoterregistrationwithcourseenrolment.WorkingwithCatSmithMPandBaronessRoyall,wepressedtheGovernment to improve measures for student voter registration as part of the HigherEducationBill.

TheLabourPartydeliveredaground-breakingdigitalcampaign,usingnewplatformslikeSnapchatandInstagramaswellasFacebookandTwitter.Weservedoverfourmillionadvertstoyoungpeopleacrossthecountryintherunuptothevoterregistrationdeadlinewithvideosfeaturinghigh-profileendorsers.

We used interviews with Kerrang, NME,Copa90footballYouTubechanneland an ID interview with Grime artist JMEtoreachadiverserangeofyoungaudiences and promote the importance of registering to vote. We worked with arangeofcelebritiestofacilitatesocialmediacontentbothencouragingvoterregistration–suchasPalomaFaith,



ProfessorGreen,Rudimental,LilyAllen,RickyGervaisandDynamo–andexplicitlyendorsingLabour–suchasKateNash,RobDelaney,WolfAlice,RizzleKicks,PaulMcGannandAJTracey.In comparison, the Conservative Party andTheresaMaydidnotusetheirsocialmediaplatformstoencouragepeopletoregister to vote.

Followingthevoterregistrationdeadlinethe focus shifted to turning out the youthvote.Wetargetedmillionsofyoung voters with content around our youngvoterpoliciesandusedhigh-profilevoicestoenhanceourmessage.Many of these adverts were targeted intothemarginalseatsthatwegained.Ourfivekeypledgestoyoungvoterswerepackagedintoadirectmailtargeting130,00018-24year-oldsandusedasorganicFacebookcontentthatreachedmorethanonemillionpeople.

Inparalleltothis,organicmovementssuchasGrime4Corbynmadenationalnewsandpopularyouth-focussedvideocontent from Momentum reached a quarterofallFacebookusers.Jeremy’sunexpected appearances at events suchasWirralLiveFestivalatTranmereRoversfootballstadiumcontributedtothis.

Onpollingday,Labour’sSnapchat filtermorethandoubledthebenchmarkforswipesandwasseenbynearly eightmillionpeople,withcelebritiessuch as Stormzy using it.

This creative engagement strategy took ourmessagedirectlytoyoungpeople,andamplifiedtheexcitementaboutJeremyCorbynamongstyoungpeople.Asaresult,wewitnessedahugeswingtowardsLabourwith63percentof

18-29yearoldvotersvotingforLabourcompared with 36 per cent in 2015.

JeremyandtheLabourcampaigninspiredyoungpeopleacrosstheUKto get out and vote. Youth turnout amongst18-24yearoldsincreasedto 58 per cent from 43 per cent in the 2015GeneralElection.TheageatwhichavoterismorelikelytohavevotedConservativethanLabourisnow47–upfrom 34 at the start of the campaign.

3.5 Campaigning with Youth, First-time Voters and Students



3.6 Campaigning with Trade Unions and Affiliates Fromthedaytheelectionwascalled,TULO(theTradeUnionandLabourPartyLiaisonOrganisation)workedtosupportandengageLabour’s12affiliatedunionsinthe‘snap’campaign,andtoinvolveand activate as many trade union membersaspossibleintargetseats.

Labourisrightlyproudofitsrelationshipwithmillionsofworkingpeoplethroughthelinkwiththetradeunionmovement.The snap nature of the campaign meant that unions had to hit the ground running on day one, to ensure that they were abletocommunicatewiththeirmembersaboutwhyvotingLabourissoimportant,andaboutwhyLabour-supportingunionmembersshouldtakethenextstepandjointhecampaignonthedoorstep.

Acrosstheboard,unionsrosetothischallenge,puttinginplacetheirownstrategies to maximise voter registration, andtomakethecasetomembersthatworkingpeoplearebetteroffwithLabour–allthisinashorttimeframe,andinadifficultregulatoryframework,withtheTories’LobbyingActmakingitmoredifficultforthirdpartycampaigners(likeunionsandNGOs)tospeakoutpolitically.

Unionswerefullyengagedinthemanifestoprocess,andtheresultingdocument set out a transformative vision ofafairerBritain.Havingastrongsetofpolicies,thatwoulddeliverabetterlifeforworkingpeopleandtheirfamilies,waskeyinmotivatingunionmemberstovoteLabourandtojointhecampaign.

TULO used their own communications channels–theunionstogetherwebsiteandsocialmediafeeds–toreachasmanypeopleaspossiblethroughoutthe campaign, seeking to persuade andtomobilise.TULOlaunchedan

interactivewebsite,whyvotelabour,designedtopersuadepeopletovoteLabour,sharewithfriends,andsignupforapersonalisedremindertovoteonelectionday.Wecoordinatedajointsocialmediaeventwithalltheunions,theLeader‘sOfficeandvolunteerstotweetalongwiththeLeadersDebates.

On the groundTULOworkedcloselywithRegionalTULOCommitteesandRegionalunionofficialstoensure a huge campaign presence in seats across the country. Over the campaign, thereweremorethan75BigUnionCampaignDaysinlocalconstituencies.

Inthefinaldaysofthecampaign,weco-ordinated ‘Trade Union Tuesday’, to give allunionsanopportunitytocampaigntogether with a strong, positive message tothepublic-‘VoteLabouronThursday’.Thedaywasanoverwhelmingsuccess,withdozensofnewvolunteersandstrongsupportfromeverysingleunionmeaningwehadalmost200teamsoutontheday,distributingoveraquarterofamillionleafletsacrosseveryregionofthecountry.



4. General Election 2017: The campaign


Page 30

4.1 Manifesto and Campaign Documents

FOR THE MANYNOT THE FEW

THE LABOUR PARTY MANIFESTO 2017

THE LA

BOU

R PARTY M

ANIFESTO

2017 FO

R THE M

AN

Y N

OT TH

E FEW

Labour’s2017GeneralElectionmanifesto ‘For the many not the few’setoutLabour’spopularandtransformationalpolicies,whichinspiredpeopletovoteLabour.

Launchedon16MayatBradfordUniversity, the manifesto was the productofanacceleratedpolicydevelopmentprocess,designedaspartoftheParty’scontingencyplanninginthemonthsfollowingAnnualConference 2016. This process was rapidlyimplementedfollowingthePrimeMinister’ssnapelectionannouncementandbuiltontheworkalreadyoftheNationalPolicyForum(NPF),withinputfrommembers,affiliatesandtheshadowcabinet.

Intheshortperiodavailable,consultationswereheldwithmajorgroups within the party. Over 40,000 peoplesubmittedtheirideastotheonlineconsultationlaunchedbyJeremyCorbyntheweektheelectionwascalled.Everyshadowcabinetteamand,throughTULO,everyaffiliatedtradeunionwasasked to input their priorities into the processandwasconsultedondrafts.Inputswerealsosoughtfromsocialistsocietiesandotherstakeholders.

AttheClauseVmeetingheldon11May 2017 the manifesto was discussed chapterbychapterand,withonlyminortweaks,wasagreedunanimouslyinaconsensualmanner.

ThemanifestoofferedahopefulandpositivepolicyagendatotransformBritainforthemanynotthefew.Itmadethecaseforpublicownership,strongerrightsatwork,andproperlyfundedpublicservicesfundedthroughredistributivetaxation.

In stark contrast to the Conservatives’ approach which made a series of vague,unfundedpromises,Labour’smanifestowasfully-costedandcredible.To emphasise this fact, we produced a costingdocument–‘FundingBritain’sFuture’–alongsidethemainmanifestowhichshowedindetailthetaxationandspendingdecisionsLabourwouldtakeingovernment,explaininginfullhowourplanswouldbedelivered.

Thiswasapivotalmomentinthecampaign,whichwasreflectedinafurtherupturninLabour’spolling.ItalsohelpedtonullifytheConservatives’falseclaimsaboutLabour’splanswhilesimultaneouslyhighlightingtheflimsinessofTheresaMay’soffer.

TheLabourPartymanifestowasproducedinbothdigitalandbookformats,withtheformerbeingviewedoverfivemilliontimesonlinebetweenpublicationandelectionday.

4. GENERAL ELECTION 2017: THE CAMPAIGN


Page 314. GENERAL ELECTION 2017: THE CAMPAIGN

Alongsidethiswealsoensuredthatourmanifestowasaccessibletoasmanypeopleaspossiblebyworkingwithdisabilityorganisationstoprovidethefollowingversions:largeprint;anaudiosummaryreadbytheactorPaulMcGann;aneasyreadversion;adownloadableBraillefile;andaBSLvideo. In addition, a video was produced ofDawnButlerMPsigningsomeofourkeymanifestopledgesinsign-supportedEnglishtomarkDeafAwarenessWeek.Alltheaccessibleformatswerehostedon a dedicated page of the Party website,linkedtothefullmanifestopages.Inaddition,asmallnumberofthematic manifestos were produced. Thesewere:

•A‘CreativeFutureforAll’settingoutLabour’splantobuildonBritain’sstatusasaworldleaderincultureand the creative industries.

• A Race and Faith manifesto outliningtheParty’scommitmenttoracialequalityanddetailinghowthemanifestobenefitsBAMEcommunities.

•AManifestowithandforDisabledPeopleproducedfollowingLabour’sDisabilityEqualityRoadshow,involvingextensiveconsultationwithdisabledpeopleandtheircarersacross the country.

•Labour’sNewDealonHousing:developingoncoreambitionsoutlinedinthemainmanifesto,itoutlinedpoliciesincludingbuildingmorecouncilandsocialhousing,reforming the private rented sector andendingroughsleeping.


Page 32 4. GENERAL ELECTION 2017: THE CAMPAIGN

4.2 Leader’s Tour TheLeader’sTourwaslikenootherembarkeduponbyanypreviousLabourleader.ItincludednotonlytraditionalelectionvisitsbutalsomusiceventsandJeremy’strademarkrallies.

The Tour started in Croydon and covered 82constituencies.ItwasaremarkablejourneythatsawJeremyandLabourlaunchaninspirationalmanifesto,capturingtheimaginationofmillions,buildingsupportacrossthecountryanddeliveringoneofthebiggestpoliticalshocks of modern times.

Jeremyaddressedtensofthousandsofpeople-fromtheTownHallstepsinTory-heldLeamingtonSpato6,000peopleonabeachinmarginalWestKirby.AtTranmereRoversfootballground on Merseyside, 20,000 music fansfirstchanted‘OhJeremyCorbyn’whichbecametheunofficialthemetunetothispeople-poweredcampaign.

Theaimofthetourwasthreefold.Tomeetasmanypeopleaspossible.To

mobilisesupporterstocampaignforandvoteLabour.Andtoprovidegreatfootage and pictures for the media.

Thechallengewasenormous. TheresaMaycalledthesnapelection on18Aprilfor8June,leavinglittleoversevenweekstodeliverthetourfromastanding start.

But,justhoursaftertheelectionwasannounced on the steps of Downing Street,JeremyandtheLaboureventsteam were out on the streets of Croydon.

The campaign and the Leader’s Tour werebothlaunchedinSalfordMediaCity,withJeremy’sBattleBusformingthestagebackdrop.Aftertheevent,theteamtookthebusonajourneythatwouldcovermorethan7,000milesacross the UK.

ItwasatourthatsawJeremylisteningtothepeople,motivatingactivistsandhighlightingthechallengeswefaceasanation.



IttookintheUniversityofBradford,whereformerLabourleaderHaroldWilsonservedasChancellor,fortheunveilingofLabour’smanifesto ‘For The Many Not The Few.’

From18Apriluntilthepollsopened, aperiodofjustover50days,theteammanagedanddeliveredmorethan100eventsincluding90rallies.

We often made four or five campaign stopsinaday,andtheteamhadtobeflexibleenoughtodelivereventsatveryshortnotice,includingcatchingTheresaMayunawarebyturningupinCambridgetotakepartintheBBCLeaders’Debate.

Eventsgotbiggerandbigger. InGateshead,8,000peopleflocked tohearJeremyspeak,drawntherealmostentirelybywordofmouth ndsocialmedia.

Twodaysbeforepollingday more than 15,000 took part in a multi-venuecampaignevent,withpeopleinCroydon,Brighton,Warrington,GlasgowandBarrylinkingliveviasatellitewithamassrallyinBirmingham,headlinedbyJeremy,SteveCooganandcharttoppersCleanBandit.

Theeve-of-polltoursawJeremytravelbytrainacrosstheUK,startinginGlasgow,travellingtoRuncorn,beforevisitingColwynBay,WatfordandHarrow.HethenboardedthebattlebustotakehimbacktoIslington,todeliveronelastrallyinfrontof900peoplepackedintotheUnionChapel,with1,000waitingoutsidetowelcomehimhome.

Ourteamhelpeddeliverajourney of hope.

Wearereadyandwillingtodoitalloveragain. For the many, not the few.



4.3 Deputy Leader’s Tour50 seats in 50 daysTomWatsonvisited50marginalconstituenciesacrossEnglandandWalesduringtheGeneralElectioncampaign,settingoutLabour’svisionforacountrythatplacestheneedsofthemany ahead of the interests of a few.

IncitiesandtownsacrossEnglandandWales,Tommethundredsofmembers,supportersandactivistsaswellascountlessmembersofthepublic.Thetour reached many thousands more online,withacomprehensiveandenergeticsocialmediacampaign.

In every constituency visited on the tour,Labour’scampaignonthegroundwas energetic and enthusiastic. It was effective,too–eitherelectingaLabour

MP for the first time or returning a LabourMPtoparliamentin47out of50ofthosemarginalseats.Ourpartyowesamassivedebtofgratitudetoeachandeverypersonwhohelpedtomake that happen.

The tour took in a range of different campaignevents,eachorganisedbytheDeputyLeader’sofficeinconjunctionwithregionaloffices,andwithsupportfromthevisitsteamatLabourPartyHead Office.

Examplesofcampaignsessionsundertaken during the first stages of the DeputyLeader’stourincludedayoungvoter drive with the NME in Leytonstone, akeynotespeechattheUSDAWAnnualDelegates’meetinginBlackpool,



fundraisingdinnersinCaerphillyandCardiff,andtheofficialopeningofChrisMatheson’s campaign office in Chester.

TomjoinedothermembersoftheShadowCabinettolaunchLabour’sGeneralElectionmanifestoinBradford,andalsolaunchedLabour’smanifestofortheartsinHullwithJeremy.

InstarkcontrasttotheTories’closelystage-managed campaign, the Deputy Leader’stourtookinstreetstallsandsocialclubs,Sikhtemplesandstumpspeeches.

FromWakefieldtoWrexham,BurnleytoBriggandGoole–localpeoplewerekeentoengagewithTomanddiscussLabour’svisionforafairer,moreequalsociety.

ThenationalcampaignwassuspendedtwicebecauseoftheterroristattacksinManchesterandLondon.InlightoftheLondonBridgeattack,amajorspeechplannedforthefinalweekofthecampaignwascancelled,withTomgivingamorelow-keyspeechtomembersandactivistsinsupportofourcandidateinBirminghamEdgbastonPreetGill.

Throughout the tour the energy, commitmentandhardworkofallourcandidates,membersandsupporterswas evident. With the prospect of anothergeneralelectionlooming, wemustnowbuildonthis.


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4.4 Party Election Broadcasts Labour’sfivepartyelectionbroadcastsplayedanimportantroleinpromotingkeythemesofourtransformationalmanifestoandwerescheduledsotheywouldunderpintheoverallcampaignnarrative.

HighcreativequalitywasassuredbytheinvolvementofI,DanielBlakedirectorKenLoachandhiscolleaguesatSixteenFilms,whoproducedthreeofthebroadcasts,andTheKing’sSpeechmakerBedlamProductions,whoproduced the other two.

TheopeningBedlam-producedbroadcast,filmedinManchesterandpresentedbyactorMaxinePeake,wasbasedonthelaunchcampaignscriptframingtheelectionasachoicebetweentheToriesrunningBritainfortheprivilegedfewandLabourcreatingsharedprosperity,protectingpublic

servicesanddeliveringafairersociety.

The Ken Loach-directed second broadcastwasapersonalportraitofJeremyinwhichhetalkedabouthisviewsandvaluesandwhathadshapedthem,filmedintheinformalsettingofacoffeebarinhisownconstituency.ItalsofeaturedclipsofpeoplefromdifferentpartsofBritainandwalksoflifespeakingaboutwhytheysupporthim.

ThethirdbroadcastfocusedexclusivelyonBrexit.ProducedbyBedlam,andnarratedbythreeactors,itmadeclearthatLabouracceptedtheresultofthe referendum and that the choice nowwasbetweenLabour’sjobs-firstapproachtoBrexitandaToryBrexitwhichwouldthreatenBritishjobsandlivingstandards.ItsaidtheissueisnotBrexitornoBrexitbutwhoyoutrust




to fight for your future and what sort ofcountryyouwantBritaintobe.(WecancelledtheshowingofthisbroadcastonBBC1becauseitfellduringthesuspensionofcampaigningfollowingthe Manchester terrorist attack. This did notapplytotheotherchannels,whichhadscheduleditforsubsequentdays).

Thefourthbroadcastmovedthenarrative onto the economy. Directed byKenLoachandfilmedmainlyinthenorthofEngland,itfeaturedlocalpeopletalkingaboutdeindustrialisation,zero hours contracts, agency working andinequality,withJohnMcDonnelloutliningLabour’splansforrightsatwork,industrialinvestmenttocreatejobsandafairtaxsystem.Shownonallchannelsinthepenultimateweekofthecampaign,itsrolewastohighlightthe economic strategy that underpins Labour’scommitmenttobuildingaBritainforthemanynotthefew.

Thefinalbroadcast,ontheMondaybeforepollingday,focusedontheNHS.AlsodirectedbyKenLoach,itillustratedthe crisis in the NHS through the experiences of doctors and nurses on thefrontline,withoneofthembreakingdownashetoldofhowhehadstruggledtofindahospitalbedforachildwithseverementalhealthproblems.ThebroadcastsaidLabourwouldreverseprivatisation of the NHS and invest over £30billioninextrafundingoverthenextParliamenttoimprovepatientcare.

TheMaxinePeakeandBrexit broadcastswerebothadaptedforradioandusedbyTalkSport,ClassicFMandAbsoluteRadio.AllthebroadcastswerepostedontheLabourandJeremyCorbynsocialmediafeedswheretheywerewidelysharedandviewedbymanymoremillions.

Viewing figures

BROADCAST Viewers Audience shareMAXINE PEAKE 6.5m 23 per cent

JEREMYPROFILE 7.2m 23 per cent

BREXIT 2.45m 15percent(notshownonBBC)

ECONOMYANDJOBS 3.4m 22 per cent

NHS 8m 23 per cent


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4.5 Briefing and Information LabourstafffromPolicyandCommunications teams provided frontbenchers,candidates,keycampaignersandstaffwithbriefingandinformationonLabour’smessages,policiesandrebuttalsonthemainissuesintheGeneralElectioncampaign.

Throughoutthe2015-2017ParliamenttheLabourPartyBriefingteamproducedaweekendbriefingpackwhichwascirculatedtotheLabourfrontbenchandotherspokespeopleeachweek.Thiscontainedlinestotake on the main stories of the week, alongsidecorescriptsoneachofthe

keypolicyareas.Thesescriptsweredevelopedinconjunctionwithshadowministerialteams,coveringbothourmainmessagesaboutouropponentsandourmostimportantpolicyproposals.Thiswasalsoprovidedtothoseparticipatinginmajorpoliticalprogrammes throughout each week.

DuringthegeneralelectioncampaignLabourbroadenedanddeepenedourbriefingservice,providingawiderrangeofproductstoalargeraudience,reflectingtheincreaseddemandsofacampaign where every word from our spokespeoplewassubjecttoscrutiny.



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TheBriefingteamexpandedinsize,providing seven-day, 24-hour cover and ensuring that every spokesperson who neededitcouldbebriefedinadvanceofanymediaappearance.Thebriefingpackwasupdatedonadailybasis,anddetailedbriefingsaccompaniedeverynewpolicylaunch.Alongsidethis,wealsobriefedspokespeopledailyonthemajornewsstoriesoftheday.

The Leader’s Office provided preparation for the Party Leaders TVdebatesandmajorinterviews.TheBriefingteamalsoprovidedbriefingsupport to candidates who wanted supportwithlocalhustings,debatesandmedia interviews.

Labour’sPolicyandResearchteamproduced two key resources to support theGeneralElectioncampaign:thePolicyGuideandtheLocalStatisticsDatabase.Theseweredesignedtoprovide activists with information and politicalmessagesbothnationallyandatconstituencylevel.Theproductswereintendedtohelpcampaignersproduceliterature,draftspeeches,preparefordebatesandhustingsandtorespondtoqueriesfromthemediaandthepublic.

ThePolicyGuidesetoutLabour’skeypoliciesanddividinglines,contained

answerstocommonlyaskedquestionsandincludedsummary“ataglance”sectionstohelptailormessagingtoparticularaudiences.Alongsidethis,thePolicyStatisticsDatabasecontainedkeylocalisedfactsandfiguresbyconstituencyonarangeofpolicyareasforlocalcampaignerstouse.WritingtheGuideandcompilingthestatisticswasasubstantialpieceofworkforthePolicyandResearchteam,conductedin a much shorter time period than at previouselections,andprovidedavitalreferenceguideforallsectionsoftheParty during the short campaign.

Throughout the short campaign thePolicyandResearchteamsentoutregularbriefingemailstoseveralthousandkeycampaigners,communicating the main campaigning messages of the day with supporting information,includingdetailsofLabourannouncements and our responses to announcementsbyouropponentsandtootherdevelopingstories.

ThePolicyandResearchteamalsoworked with the Press Office to respond tomediaenquiriesaboutLabourPartypolicy,andprovidedsupporttocandidates in responding to surveys and questionnaires from a wide variety of organisationsandindividuals.



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4.6 Responding to Our Opponents Thepolicyandcommunicationteamsworked together to expose the dangers ofanotherfiveyearsofToryruleandtocounterfalseclaimsbytheTories.

Labour’sresearchteamprovidedin-depthanalysisandmonitoringofouropponents’record, manifestos and campaign activity, helpingtoshapeourmessagingandmaterialsthroughouttheelection.

In the face of Conservative efforts to focustheelectionexclusivelyonBrexit,the campaign worked from the start tochallengeTheresaMay’sattempttoavoid scrutiny of her record and remind voters that the Conservatives remained the party of a few not the many.

ByexposingtheTories’recordofbrokenpromisesandtherealthreattheyposedtoworkingpeople,pensionersandourpublicservices,weamplifiedthechoicebetweenLabour’spositiveofferandaTorycampaignthatofferedlittleotherthan empty rhetoric.

Throughout the campaign, we designedanddeliveredmajorset-pieceinterventionsheaded-upbyLabour’sfrontbench.Thesewerefocusedoncutting through Theresa May’s empty slogansandliftingthelidontherisktolivingstandardsandourpublicservicesposedbyaConservativePartythathadrun out of ideas.

Examplesofthisincludehighlightingthe threat to pensioners and working people,revealingtheTories’plantostriptenmillionpensionersoftheirWinterFuelPaymentandexposingthefactthatBritainundertheToriesriskedtheworstdecadeforrealhouseholddisposableincome since 1949.

Attention was drawn to the core choice facingvoters:Labour’splantotransformBritainforthemanynotthefeworcontinuingwiththeTories’failedausterityagenda.

#VoteLabour

THE TORIES ARE HOLDING BRITAIN BACK: Schools face first funding cut in 20 years, think tank warns

The Telegraph, February 2017

Zero hours contracts reach record levels

BBC, March 2017

Homeownership in England at 30-year low The Telegraph, March 2017

NHS calls in British Red Cross as A&Es forced to shut their doors 42 times in one week. The Daily Mirror, January 2017



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With the Tory manifesto promising no new funding and providing no solutionstoaddressthechallengestheNHSandourschoolsface,webuiltabodyofevidencetoshowhowanotherfiveyearsofausteritywouldleadto5.5millionpeopleonwaitinglistsinEnglandby2022andcutstoper-pupilspending of around seven per cent. ThishelpedputtheToriesonadefensivefooting,allowingLabourtospread its message of a fairer more prosperous society.

The research team carried out research on opposition candidates across the country,helpingtoexposeweaknessesofotherparties’localcampaigns.Feedingintoregionalcampaignteams,thishelpedinformlocalmessagingandtargetedliterature,ensuringcandidatesand activists were provided with relevantintelligence.

The Leader’s communications team was responsibleforrapidrebuttalofToryattacksonJeremyandotherleadingShadowCabinetmembersandworkedwithpolicyandresearchcolleaguestoexposeToryclaimsthatLabour’splanswouldmeanincreasedtaxesandafundinggap-insteadhighlightingthetruththatwehadputforwardacredibleplanandafullycostedmanifesto,wherethe Tories had not.

Alongsidethis,theteamfocusedonexposing the Tories’ true nature as the partyofafew.ThisincludedanalysisoftheTories’relianceondonationsfromhedgefundmanagersandtheoiland gas industries, and their ongoing dependencyonaverysmallgroupofverywealthyindividuals,whopaylargesumsofmoneyforexclusiveaccesstoToryfrontbenchers.

Ongoing monitoring of the Tory campaignalsohelpedtobreakdowntheirkey‘strongandstable’message.ByhighlightingTheresaMay’sweaknesseswhentakingquestionsfromthepublic,herrefusaltoruleoutchangestotaxationandthepensionstriplelock,heru-turnonsocialcarepolicy,aswellasfrequentchangesincampaignmessaging, we managed to expose the Toriesasweakandwobbly.

Throughouttheelectionwealsomonitoredothersmallerparties,inparticularwhentheyweregivencoverage during interviews, Q&A forums andthedebate.TheteamprovidedmaterialforbriefingandonlineattacktoexposetheweaknessesoftheLiberalDemocrats, UKIP and others. At the same time opposition research work was used toprovidebriefingsforcandidatesandfeedintocampaignliterature.

Thecombinationofallthisworkwasthebasisofdossiers,posters,digitalandonlinecontent,pressreleases,campaignleafletsandbriefingpacksforcandidates and activists throughout the campaign.

#VoteLabour

WHAT THE LIB DEMS WOULD RATHER YOU FORGET:




4.7 Press and Broadcasting Intheweekthegeneralelectionwascalled,Labourrapidlyintegrateditspress team at party head office, its regionalcommunicationsofficers(RCOs)and the Leader’s media team into one unified structure providing a 24/7 servicecoveringallaspectsofnational,regionalandspecialistmediainbothprint,broadcastandonline.

Thisincludeddedicatedteamsdeliveringdifferentelementsofthecampaignstrategy:

•AnationalpressdeskforbriefingnationalprintandspecialistpressincludingBAMEandwomen’smedia.

•AbroadcastdesktohandlenationalTVandradiobidsandtoco-ordinatethebriefingofshadowcabinetministers,MPsandcandidatesonbroadcastmedia.

• A team supporting the Leader and ensuring maximum positive coverageofhisspeechesandpolicyannouncements,therebuttalofattackstoriesandpreparationforhismajormedia appearances.

•Aregionalpressdeskco-ordinatingtheworkoftheRCOsanddeliveringregionalsupportfornationalpressevents, such as the campaign and manifestolaunchesinManchesterandBradfordrespectively.

•Amediamonitoringunit(MMU)providing a 24/7 service producing transcripts and our overnight, morning andeveningmediabriefs.

•Aninternationalpressteamdedicatedtohandlingpressenquiresandarranging interviews for foreign journalistscoveringtheelectioncampaign.



National press deskThenationalpressdeskwasthemainpointofcontactforjournalistsduringthe campaign. It was staffed from earlyuntillate,sevendaysaweekandhandledhundredsofinquiriesfromawiderangeofmedia.Thenationaldeskalsosentoutpressbriefingsandreleases,operationalnotesandmediaaccreditation for speeches and events.

PressOfficersonthenationaldeskbriefedjournalistsandplacedproactivestoriesinthemediathatbothpromotedtheLabourParty’spoliciesandexposedthefailingsofouropponents.PressOfficersonthenationaldeskalsoprovidedadedicatedserviceforBAMEmedia,workingcloselywiththeLeader’sofficetoprovidearticlesandsupportthelaunchoftheBAMEmanifesto.

Thenationaldeskalsokeptthe @LabourPresstwitterfeeduptodatewiththelatestnewsfromtheParty’scampaigntogetherwithrebuttallinestocorrectfalseclaimsmadebyouropponents.

Broadcast deskAdedicatedbroadcastteamwasthefirstportofcallfornationalTVandradiojournalists.TheyproducedadailybroadcastgridandfacilitatedappearancesbyLabourspokespeopleonTV,radioandonlineeveryday,frombreakfastprogrammestoNewsnight.ThedesktookprimaryresponsibilityforbriefingLabour’sdailystoriestoallbroadcasters.

Leader’s communication teamTheLeader’steamtookresponsibilityfor managing the huge media operation surroundingJeremy’snationwideelectiontourandallhisTVandradioappearances,includingmajorset-pieceinterviewsandTVdebates.

The team co-ordinated on-the-road press officers who provided advance preparation and media management foreachstopofthebattlebustour,ensuringexcellentpicturesanddeliveryof the main message of the day. Working withtheRCOs,theteamalsoorganisedregionalmediaopportunitieswiththeLeaderandotherseniormembersoftheshadowcabinetacrossthecountry.

TheLeader’steamplannedbroadcastcoverageforlargescaleevents,suchasthecampaignandmanifestolaunches,ensuringexcellentcoverageonprimetimenewschannels.ItalsomanagedfairaccesstoJeremyandensuredhemadekeymediainterventionspracticallyeverydayofthecampaign,includingdailypoolclips,commentsforthepress,andlongerforminterviewsforbothbroadcastandprint.

Regional deskTheregionalmediateamco-ordinatedthe work of RCOs across the regions and nationstoensureLabour’smessagewasdeliveredtobothheldandtargetseats,throughprint,broadcastandarangeofsocialmediatools.

Theteamidentifiedregionalanglesineachnationallyplannedstoryorvisit.Thisofteninvolvedworkingwiththepolicyteamtosourcelocalstatistics



wherepossible;findinglocalcasestudiesanddraftinglocallyfocusedquotes and op-eds.

TheteamdroveLabour’sdailymessage into the areas it needed tobeheard,seeingeverypieceofLabourcommunicationsactivityasanopportunity to speak to voters in the areas where it mattered.

Theteamalsoworkedcloselywithregionallobbytoplacestoriesandarrange interviews and offered shadow cabinetvoicesontheissuesofthedaytoBBCandITVregionalnewsandpoliticalprogrammes.

International MediaInterestinthe2017GeneralElectionfromtheinternationalmediawasparticularlyhigh.Ourinternationalmediateamdealtwithhundredsofenquiriesfrombroadcastandprintmediafromaroundtheworld.

WhileourprioritywasalwaysUK-basedmedia,weensuredthatforeignjournalistsweregivengoodaccesstooureventsandbriefings.Theinternationalmediateamprovidedassistancetoforeignbroadcasterscoveringourlargerevents.

Media Monitoring Unit (MMU)MMUofferedround-the-clockcoveragefor the duration of the short campaign. AswellastheusualovernightandAMbroadcastbriefs,therewereadditionalextensivebriefsatlunchtimeandintheevening.Thismeantallnewsbulletinsandallmediaappearanceswerecovered.Transcripts,articlesandDVDs

were provided on demand to assist with policyandresearchoperations.Trackingofdailymediaappearancesallowedcolleaguestomonitorbroadcastersbulletins.

4.7 Press and Broadcasting



4.8 Digital Campaigns Labour’sDigitalCampaignsteamandtheLeader’ssocialmediateamworkedcloselytogetherthroughoutthecampaigntospreadLabour’smessageonsocialmediaorganicallytomillionsofvoters.TheDigitalTeamsupplementedthisexceptionalorganicpresencewithtargetedonlineadvertisingandinformativeandengagingwebcontent.

JeremyCorbyn’spersonalsocialmediapresence was huge at the outset of thecampaign.Bypollingday,hisTwitterfollowinghadgrown32%to1.2mandthelikesforhisFacebookpage had increased 31% to 1.21m. His videopostsonbothchannelswerewatchedbymillions:thetoppost–We Offer Real Hope–attracted8.35millionviewsonFacebookandTwitter.Intotal,videopostsonJeremy’ssocialmedia feeds were viewed 72.6m times duringthecampaign.WeeklyFacebookpostengagements(likes,sharesandcomments)reached9.48minthefinalweekalone,whileretweetsonTwitterexceeded 1.5m during the campaign. Jeremy’sfollowingonInstagramandSnapchat reached 91,000 and more than 100,000respectivelybytheendofthecampaign.

Alongsidethis,Labour’sFacebookpagesawlikesreachingnearlyamillionbypollingday(up44%duringthecampaign),andtheparty’sTwitterfollowingrosetonearlyhalfamillion(up24%).Between18Apriland9JuneLabourgained230,135paidlikesofvitalvoters in key constituencies and 220,802 organiclikes,whichisa44%increaseinourFacebookchannel.Thishelpedusreachover29millionuniqueusersbetween15May-11June,nearly80%oftheminthefinalweek.

There were more than 1.2m shares of Labour’sFacebookcontentandmorethan 400,000 retweets on Twitter. OnInstagram,Labour’sfollowingincreasedten-foldandwereceivedover124,000likesandcomments.Forvoterregistration,wehadaFacebookfilterthatwasusedbymorethan32,000people,andoneofourmainpiecesof organic voter registration content reached1.2millionpeople.

Acrossallthesocialmediachannels,videowasthemostengagingofallourcontent.Thiswassupportedbyourin-house video team who produced high quality,engagingvideosofeventsandanimations.Labour’ssuccessinreachinglargenumbersofpeoplewasmadepossiblebyhavingdigitalexpertsintheteamforyearsbeforehandpreparingforapotentialsnapelection.


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Targeted Digital ContentThiswasthelargestareaofgrowthintheLabourdigitaloperationintermsofstaffing,resourceandbudget.Ourtargeted content strategy was focused aroundfourkeygoals.

• Targeting key voter groups through digitalchannelswithmessagestopersuadeandmobilisethem.

•Growingoursocialmediapresencewithvitalvotergroupsbeyondourorganic reach.

• Providing cost efficient and reactive messagingsolutionsforthecampaign.

•Providingrapiddigitalrebuttalandattack.

LabouradvertisedacrosssevenchannelsincludingFacebook,Twitter,Instagram,GoogleAdwords,pre-rollvideoonYouTube,displayadvertingandSnapchat.WeusedourowntoolPromote and worked with agency partners to ensure that we matched ouraudiencesacrossallofourchannelsto ensure there was consistency of messaging.

Ontopofdeliveringonourgoalsatanationallevel,Labour’sdigitalteamsupportedhundredsoflocalcampaignstoadopt‘Promote’anddeliverhyper-targetedelectorallysignificantcampaigns in their own constituencies.

Labour’stargeteddigitaloperationfollowedthroughonmanyofthekeythemesoftheelectionsuchastheNHS, tuition fees, pension changes and socialcarefunding,whilealsodeliveringvoterregistrationcontent,celebrityendorsementsandelectiondaycontent.

Inthefinaldaysofthecampaign,thedigitalteamdroveaverylargeandtargeted Get Out The Vote operation, specificallytargetingyoungervotersonchannelstheyuse,suchasSnapchat,topushthemtothepollingstationfinderand remind them to vote. More than 1.2 millionpeoplevisitedthepollingstationfinderwiththevastmajorityofthisdrivenbytargetedadvertisingofvotersin key constituencies.

ThesuccessofLabour’sdigitaladvertisingprojectwaspossibleduetoearlyinvestmentintheteam,includingdevelopingthetoolsnecessarytodeliveramodern,integratedand


4.8 Digital Campaigns



targeted campaign. Having trained and experiencedadvertisingstaffinplacemeantthatwewereabletoquicklyrespond and adapt to the changing campaignlandscape.

ThesubstantialfundingthedigitalteamreceivedwasalsovitaltobeingabletoexploreandtrynewadvertisingoptionswhichhelpedusreachmillionsofvoterswithhundredsofmillionsofadvertsengagingmorepeoplethaneverbeforeinLabour’smessage.

Labour’s WebsiteLabour’swebsitecontinuestobeourshop-fronttotheworldonline.Itattractsmillionsofusers,raisesmoney,persuadesvotersandisthelandingpageforallsocialandadvertisingcampaigns.

Between18Apriland8June2017,theteambuiltover24engagingwebpages

andtools.Thesepagesattractedmorethanfourmillionusersand16millionpageviews.Themanifestoalonereceivedoversixmillionpageviewsandwasthesinglemostviewedpieceofcontent during the campaign.

Labourproducedeffectivewebtoolsin-house,suchas‘Pollingstationfinder’,whichhelpeddrivevoterturnout.Over1.24millionpeoplevisitedthepollingstationfinderinthefinaldaysofthecampaign.Thedigitalteamalsoranasmallbutsuccessfuldigitaltesting and optimisation programme tohelpimproveemailanddonationcontributionsonhightrafficpages.

Havingasmallspecialistteamoffront-enddevelopersworkingonthewebsitemade a significant difference to the overalldigitalcampaignsoperation.



4.9 New Campaign Technology TheLabourPartyranthemosteffectiveandhightechmobilisationprogrammeoftheelection,usingcuttingedgetechnologytoharnesstheenthusiasmofmembersandvolunteers.Wemadesignificant strides forward from 2015’s alreadystrongcampaign.

Ourmembersweremobilisedandmotivatedtobothcampaignand todonate.Inaddition,theabilityoforganisations such as Momentum to movepeoplearoundthecountrywasalsoeffective,andsomethingwewantto work further with them on ahead of the next campaign.

Wemobilisedpeoplethroughemails,callsandabrandnew,two-waytextmessagingtool-Chatter.Onlinesurveysallowedustoassesspeople’svolunteeringexperienceandengagement;followedbyacallansweringpeople’squestionsanddirecting them towards upcoming events intheirarea.VolunteerdetailswerepassedtolocalPartieswhocouldfollow-uplocally.

ThiswasthemostcomplexandsophisticatedmobilisationoperationinUKpoliticalhistory.Usingacombinationoftechnologyweturnedtheenthusiasmofourmembersandsupportersintoover85,000localvolunteersoverthecourse of the campaign.

NEW CAMPAIGNING TOOLSPromote ThegeneralelectionallowedustouseournewonlinepaidadvertisingtoolPromote for the first time.

Promotewasdevelopedtolinktheindividualvoterbasedtargetingthatis

presentinContactCreatortotheworldofonlinepaidadverts.ThisenabledbothHQandlocalcampaignstodirectlytarget specific sets of voters with paid digitaladvertsonfacebook.Thesystemprovedamassivesuccessandwewillbecontinuingtorollitoutacrosstheorganisation.

Dialogue Wecreatedanonlinephonebankingtoolforcanvassingvoters.Memberswereabletocallacrossthecountryfrom the comfort of their own home usingaPCortabletandaphone.Thiswaspromotedtomembersviaemail.Dialogueisfreeformemberstouseandallcostsarebornebythenationalparty.

• 3987 registered users

•17,279callingsessions(i.e.timesthesystemdialledouttoavolunteer)

• 166,258 minutes, or 11 days of phonecalls(tobothvolunteers &voters)

• 104,508 phones that rang at the other end (not engaged, disconnected)

•58,323callsconnectedtovoters

• 24,271 voter IDs

Events ToolThistoolwasredesignedasa streamlinedcampaignsfindingtoolforactivists.Itcapturedallcampaigningeventsacrossthecountry,withlocalparties creating and regions approving. Aspecificpollingdaymodulewasused byover300CLPs.InformationfromthistoolpoweredallLabourPartytechnologyandalsopoweredMomentum’s “MyNearestMarginal”tool.



• 953,467 visits

•29,411RSVPs,including4,500 onpollingday

• 14,722 campaigning events, and1,608onpollingday

OnlineEmailswerethemaindriversofaction,sendingpeopleeithertospecificevents,surveysortoageneric“I’min”message.WecreatedanonlineVolunteerhubtoanswerquestions,videos,andhundredsofsocialmediaposts.TargetedFacebookadswenttoallmembers,registeredsupportersandaffiliatedsupporters,encouragingthemtovolunteer:

•75,000peoplepledgedtovolunteeronline(splitroughly50/50betweenLabourheldandoffensiveseats)

•Doorknockingexplainervideohad220,000 views

•Pollingdayexplainervideohad185,000

•Targetedmobilisationadswereviewedoveronemilliontimes

ChatterApersonalisedSMSsenttomembersencouragingthemtovolunteerlocally,whichmemberscouldreplyto,allowinga team of staff to engage in 1-2-1 SMS conversations.ThisnewtechnologyforUKpolitics,builtinhousebyacombinationofstaffandvolunteers:

• Sent text messages to 167,000 people,with33,000peoplereplying,generatingover10,000localvolunteeringleads

•Sentpollingdayvolunteerinformationviatextto55,000peopleonpollingday

Local LeadsWeprovidedastreamlinedleaddeliverysystem to organisers and CLPs up and down the country. This made it easy for organiserstocallthroughandmobilisevolunteers,andtosetupcampaigningevents for activists to attend.

•73,000bestvolunteeringprospectsgiventolocalparties,prioritisedbylikelihood

•Over10,000wereloggedaslocallyconfirmedasvolunteersandanother5,000peoplecontactedandsaidtheywouldvolunteerinthefuture

Mobilisation CallingWecalledonlinevolunteerpledgeswithin a few hours of signing-up to confirm their interest and gather more informationwhichcouldbepassedtolocalpartiesandsignthemuptolocalcampaigning events.

• 6,500 activists spoken to.

• 4,000 activists confirmed as volunteeringleads,andpassedtolocalCLPs

OTHER TECHNOLOGY PROJECTSCandidate profiles Wecollecteddetailedinformationonallourcandidatesupanddownthecountry,tobetterinformvoterswhotheywerevotingfor.500,000peoplelookedupandreadabouttheirlocalcandidate during the campaign.



4.10 Fundraising Low value donations: Ourlowvaluefundraisingdramaticallyexceeded expectations. The generosity ofmembersandsupporterswasoutstanding and had a dramatic impact ontheamountwewereabletospendononlineadvertisingintheclosingstagesoftheelection.

Online: almost£3.5m income, overwhelminglycomingfromemails,including£470,000 in one day.

Ouremaillistisnowat2.3 million, a growth of 100,000 from the start of thecampaign.Unsubscriberateswereroughly0.2 per cent,comparableto2015.

Offline: £1m gross income from direct mailandraffles,includingsendingapostertoallmembersandanelectionhandbook.

Overallourlowvaluefundraisingwas

dramaticallymoresuccessfulthan2015,whichwasalreadyaverystrongbaselineforcomparison.In2015weraised£2monline,with£1.5mcomingintheshortcampaign.Complaintsaboutfundraisingwerejustfivepercentofthelevelof2015complaints,showingthatweachievedabetterbalanceinboththe tone of our fundraising, and the frequency of asks.



4.11 Nations and Regions overview ThecallingofasnapGeneralElectionduringthelocalelectionperiodplacedenormouspressureonRegionalOffices.There were competing priorities duringtheearlystagesasMembersofParliamentandconstituencyofficerssoughtsupportfortheGeneralElectionwhilstotherelectionsneared pollingday.

Priortotheshortcampaign,RegionalstaffworkedwithLabourheldseatstodeliverprintedmaterialsanddigitalcampaigns.Candidateswereselectedfornon-Labourheldseatsandsystemsputinplacetosupportlocalconstituencies with the print package.

ThecampaignfeaturedanumberoflargeeventsandralliesandtheRegionalstaffwerecrucialtotheorganisationanddeliveryoftheseevents,aswell

asregularvisitsfrommembersoftheShadowMinisterialteamandotherkeycampaigners.

MediaanddigitalsupportwasprovidedtolocalpartiesandcandidatestomaximisethereachofLabour’smessage,particularlytoyoungpeopleand to first time voters.

RegionalDirectorsandGeneralSecretaries,whilstfocussedontheirregionalresponsibilities,participatedinweeklyphoneconferences.Thisenabledsharingofinformationandfeedbackfrom across the country important to the shaping of the campaign.

Theirhardworkwasreflectedthroughouttheregionalnetworkofstaff and dedicated activists. The party owesthemconsiderablethanksforanexcellentcampaign.



4.12 Scotland ComingjusttwoyearsafterScottishLabourlostallbutoneseat,andthedisappointmentofthe2016Holyroodelection,thesnapGeneralElectionhappenedinachallengingenvironmentinScotland.However,withapositivemessage, targeted ground campaign and smart use of our resources, Scottish Labourexceededallexpectations.

TheGeneralElectionresultinScotlandmarked a turning point in Scottish politics:Labourgainedsixseatsandcame within 1,000 votes of winning anotherseven;theSNPvotewentintoreverse,losing21seatswithanalysisshowing 12 per cent of its 2015 vote switchingtoLabour,and12percentnotvotingatall.TheConservativestooktheirnumberofMPsto13–theirbestresultinScotlandsince1983.

MessagingUndertheleadershipofKeziaDugdale,supportedbyScottishGeneralSecretary,BrianRoyandmembersofpartystaff,candidatesandactivists,ScottishLabourfoughttheelectionasScotland’strueanti-austerity party, committed to the re-distributionofpowerandwealthacross the entire UK. Rooted in the visionofhopecharacterisedbyJeremyCorbyn,whilefirmonoursupportforthe UK and opposition to a divisive second independence referendum, themessageappealedtobothanewgeneration of voters and sought to maintainandbuildonoursupport from 2016.

Thefalloutfromthe2014ScottishindependencereferendumstilldominatesScottishpoliticaldiscourse.

ScottishLabourisfirmlyopposedtoanother referendum and independence becauseoftheturbo-chargedausterityitwouldcause.ScottishLabour’smessage of Together We’re Stronger, launchedinearly2017,ensuredthatvoterswereclearonourpositiononScotland’sconstitutionalfuture.Coupledwith the UK message For the many, not thefewduringtheelectioncampaign,weweretheonlymajorpartywithadualpro-UK,anti-austerityofferforthepeopleofScotland.

Ateverystage,ScottishLabourdevelopedourstrategyandmessageonthebasisofarenewedapproachtoourinternalpoliticalresearch.ScottishLabourfocusedourmessageonkeyvoter groups, such as those SNP voters who opposed a second independence referendum(25percentinOctober2016),alongwiththebroaderappealof our manifesto and the weakness of the SNP and Conservative offers, undoubtedlygivingthecampaignasignificantboostinthefinalweeks.

The Digital CampaignThedigitalcampaignhadthreepriorities:message,moneyandmobilisation.Asmallstaffteamdeliveredthiskeycomponentofthecampaign,responsibleforthecreationofalldigitalcontent,includingvideo,animationsandgraphics.Amajortargeted advertising campaign was runthroughPromote,matchingonlineadvertdeliverytoidentifiedLabourortarget swing voters, with over two and ahalfmillionusersseeingourcontentandoveronemillionvideoviews.


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Organisational StrategyThiswasalwaysgoingtobea‘persuasion’ campaign, therefore focusedonthegeographicalareaswiththehighestnumberoftargetvoters,coupledwithdemonstrableevidencefromrecentlocalelections.

ThatmeantprimarilytargetingsixseatstowinbackfromtheSNPwithstaffing,digitalandprintsupport–Coatbridge,ChrystonandBellshill,EastLothian,EdinburghSouth,KirkcaldyandCowdenbeath,LanarkandHamiltonEastandMidlothian–fiveofwhichwewon.

ConclusionThiselectionsawthegroundmoveinScottishpolitics.AresurgentToryPartyandthefalloftheSNPgivesScottishLabourthespacetoreassertapositive

visionforScotland,basedonthepoliciesput forward in our recent manifestos. The shine has come off the SNP and the nextgenerationofvotersinScotlandarelookingtoScottishLabourtodeliverafuture of hope and unity.

Agrowingmembershipbase-supportedbyasmall,dedicatedteamofstaff–willrenewourlinkswiththetrade unions, generate our campaigns from the grassroots up, and provide us with our candidates of the future. WhilesevenseatswasasignificantwinforScottishLabour,weneedtoachievemuchmoreinScotlandifwearetotake our party to where we need to be-inGovernment.Afterthiselection,everyoneinScottishLabourwilldothiswith a renewed sense of determination andoptimism–ledbyKeziaDugdaleandherShadowCabinet.




4.13 Wales WelshLabour’sGeneralElectionperformance exceeded expectations withLabourseeinga12.1percentincrease in its vote share and gaining 48.9percentofthevoteinWales,thehighestin20years.Despiteearlypredictions,Labourheldall25Labourseats,gainedthreeseats;CardiffNorth,ValeofClwydandGower,andcamewithin 700 votes of winning three more.

Withthecampaignfallingintheall-outlocalelectionsLabourvolunteers,MPs,AMs,councillorsandTradeUnionistsacrossWalesfacedanextrafiveweeksof campaigning with gusto, hitting the streets with a positive and united campaignrightacrossWales,buildingon the work that was done in the run up tothelocalelections.

The campaign saw an increase in volunteers,includingunprecedentednumbersoffirsttimeactivists.

TheusualpressuresofaGeneralElectionwereheightenedbylimitedtimecreatedbyasnapelection,alongsidedeliveryoflocalelectioncampaigns.It is a huge testament to activists, and agentsinconstituenciesacrossWalesthat such an effective ground campaign was instigated in such a short time.

LedbyWelshLabourleader,CarwynJones,theWelshcampaigncombinedtheWelshLabourGovernment’spledgesandachievementsinalldevolvedcompetencieswiththeU.K.Labour’spositiveandpopularcontentinnon-devolvedareas.

TheWelshLabourcampaigncapturedanincreasinglymatureunderstandingofdevolutionacrossWales.Aswith other parts of the campaign, the main campaign messages and

communicationswereasuccessfulcombinationofUKandWelshLabour.ExposingToryrisk–acentralpartoftheUKLabourcampaign–wasdifferentinWalesbynecessity,asWelshLabourhasbeeninGovernmentforalmosttwentyyears.Theeffective“Don’tlettheToriestramplealloverWalesagain”contrastedtheToryhistoricrecordinWales,theTory chaos and under investment in EnglandwithWelshLabour’srecordof investment and improvement. ThecampaignalsofocusedonUK-widepolicyareassuchaspolicing,pensioners, pay and conditions and majorinfrastructurespending.

ItwasthiscombinationofadistinctlyWelshLabourtone,alliedwithapositiveandpopularU.K.Labouroffer,deliveredthroughagroundandonlinecampaign,thathelpedturnan11pointpollingdeficit to the Tories on day one into atenpointlead,andalsodrivePlaidCymruoutofLabour-heldseatsandrunthemcloseinotherpartsofWales.

WelshLabourhostedthreemajoreventswithCarwyn;andacampaigneventwithJeremyandCarwyn,inCardiffNorththeweektheelectionwasannounced,aGOTVrallywithJeremyonlivefeedintheValeofGlamorganinthelastweekandaneveofpollrallyinClwydWestattendedbyover3,000people.

TheWelshcampaignlaunchwasheldinCardiffstraightafterthelocalelectionswithWelshLabourpledgesandnationalcoverage.TheWelshmanifestolaunchwasheldinFlintshireinNorthWaleshighlightingspecificWelshcommitmentsintheLabourmanifesto.TheGOTVcampaign was kick started with an ad van launchinCardiffwhichtravelledroundCardiff and surrounding constituencies.



Furthermore,theWelshLabourteamfacilitatedkeycampaignervisitswiththe Leader, Deputy Leader, Shadow Cabinetmembers,theWelshLeader,Welshcabinetmembersandcelebrityendorsers.

Maximumfocuswasputonpersonalcontact with increased doorstep work throughoutthecampaign,withWelshLabourstaffprovidingsupporttoseatsacrossWales.AdailyWelshLabournationalphonebank,launchedbyEddieIzzard,washeldinWelshLabour’sofficein Cardiff.

Working with the campaign committee, and with support from the Head Office fieldteam,WelshLabourproduced 1.2millionWelshLabourdirectmails andself-mailers,alongsideadoordropleafletto225,000households.

Thedigitalcampaignplayedamoreimportantroleinthecampaignthaneverbefore.WelshLabourproducedgraphicsandvideocontentforFacebook,Twitter,prerollvideocontentandadvertisingonWelshnewswebsites.UsingthenewPromotetooltotargetFacebookadvertisingandindividualvotersallowedagreaterreachthaneverbefore.

WelshLabourstaff,workingalongsidelocalvolunteers,candidatesandstaff,andwiththesupportofcolleaguesatHead Office, provided guidance and supportwithGeneralElectionPrintandsocialmedia,supportingtheuseofthenewPromotetooland1.5millionpiecesoflocalisedprintproducedthroughCampaign Creator.

Sadly,WelshLaboursawthepassingofformerWelshLabourleader,RhodriMorgan,duringtheelectioncampaign.The campaign was paused as a mark of respect.

AstheGeneralElectioncampaignwascalledduringalloutlocalelections,WelshLabourstaffcontinuedtosupportlocalgovernmentcampaignsaswellas preparing for and then working a GeneralElection.AsalwaysLabourPartystaffworkedincrediblyhardduring the campaigns for the 2017 electionsandtheirdedicationandeffortsaretobeacknowledged.

HugethanksmustgotoWelshTULOandtheTradeUnionsinWalesfortheirsupportinthecampaignbothinresourcesandinmobilisingtheirmembersacrossWales.

ThiselectioncampaignsawWelshLabourincreasethenumberofMPsinparliamentbutalsolaidthegroundworktobeabletomakefurthergainsinseatslikeArfon,PreseliPembrokeshireandAberconwywhichwillbethefocusofWelshLabourdevelopmentworkgoing forward.



4.14 Regional Directors reports LabourNorthAcrosstheNorthEastandCumbria,candidates,membersandstaffworkedextremelyhard,securingLabourvictoriesinheartlandandmarginalseats.PaulWilliams’ssuccessinwinningtheoffensivemarginalofStocktonSouthfromtheTorieswasafantasticresult,and despite a swing to the Tories across theregion,weheldeveryLabourseatasidefromthelossofMiddlesbroughSouth&EastCleveland.Gainingthatseatbackatthenextgeneralelection,wheneveritcomes,alongsideCopelandandCarlislearekeyforLabour.

Staff, candidates, agents and activists movedextremelyquicklytoensureagentswereappointed,andcruciallythat funds and infrastructure was inplaceforallcampaignsextremelyquickly.LabourNorthheldaregionaltrainingeventforallagents,andoneto one support for each campaign, alongsidebriefingsandmediasupportfor new candidates.

Thehardworkofstafftodothis,whilestilldeliveringthelocalandMayoralcampaigns, was amazing and their effortsandutterdedicationwasvital.

WithfoursittingLabourMPsretiringinthe region, providing support to new candidatesintheseseatswasanearlypriority,andMikeHill,LauraPidcockandLizTwistarealreadycontributinghugelyas new MPs and to the Northern Group.

Regionalstaffsupportedcandidates,agents and campaigns across the region, with nominations, fundraising and print via Campaign Creator and usingtheNewcastleHeadOfficeprintresource.Thelevelofeachcampaignwas unprecedented with sessions

takingplaceandmembersmobilisedviatheLaboureventstool,email,textsandtargetedsupport.Inparticularintheregion,wegavebespokesupporttoahugenumberofLabourheldand offensive seats with the new Promotetool,andconductedverysuccessfulregionaldigitalcampaignswhichcomplementedouradvertsandwraparoundsinregionalnewspapers.The support of Trade Unions on the groundandwithfinancialsupportwaskey to the campaign across the North.

ThehighlightofLabourNorth’scampaign in the region was the huge rallyinGatesheadwithJeremyCorbyn.Our thanks to the staff and Trade Union stewardswhodeliveredanamazingevent.

ItwasafantasticboosttothecampaignregionallyontheMondaybeforePollingDay,andwastheculminationofatwodayvisittotheregionthatincludedaspeechinCarlisleandcampaignstopsinMiddlesbroughSouthandEastClevelandandBlythValleyandavisitto North West Durham. Other key visits tomarginalseatsincludedIanLavery,KeirStarmer,AngelaRayner,EddieIzzard,EmilyThornberryandJonathanAshworth.

The efforts, dedication and hard work fromacrosstheLabourmovementwasexceptionalandensuredLabourdeliveredsuccessfulcampaignsintheNorth.Hugethankstoallwhoplayed a part.



LabourNorthWestUnprecedentednumbersofmembersandsupportersdeliveredexcellentcampaigns right across the North West region. From Crewe & Nantwich intheSouthtoBarrow&Furnessinthe North, activists from across the LabourmovementcametogethertodelivervictoriesineveryLabourheldconstituencyandinthefourformerlyToryheldconstituenciesofCrewe&Nantwich, Warrington South, Weaver ValeandBuryNorth.

Inotherseatstoo,therewerebigincreasesintheLabourvoteshareandinSouthport,Labourmovedintosecondplace,makingtheseatakeytargetforaLabourgainatthenextgeneralelection.

DuetotheGeneralElectionbeingcalledduringlocalandMayoralelectionsandtheGortonby-election,regionalstaffwererequired to continue to support these campaignswhilstprovidingthenecessarysupporttoalargenumberofLabourheldandmarginalseatsfortheGeneralElection.Thestaffworkedincrediblyhardduring the campaigns of 2017 and their effortsarehugelyappreciated.

AsaresultofthesuccessfulMayoralcampaigns in Greater Manchester and theLiverpoolCityRegion,newcandidateswererequiredfortheLiverpoolWaltonseat,formerlyheldbySteveRotheram,andLeighwhereAndyBurnhamhadbeentheMemberofParliament.FollowingthecancellationoftheManchesterGortonby-election,AfzalKhanwaselectedastheMPattheGeneralElection.TonyLloydwasselectedtostandfortheRochdaleconstituencyandwassuccessfullyelected.

CongratulationstoDanCarden,JoPlatt,TonyLloyd,AfzalKhan,LauraSmith,JamesFrith,FaisalRashidandMikeAmesburywhojointheNorthWestParliamentaryLabourParty.

Workingalongsidelocalvolunteersand staff and with the support of the HeadOfficeteams,theRegionalstaffsupported candidates across the region withprint,socialmediaandnewspaperadvertisingaswellasfundraisingandcampaignsupport.Socialmediaplayedan important part of the campaign and through the use of Promote many localpartieswereabletodeliververysuccessfuldigitalcampaigns.

TheRegionalphonebankinWarringtonsawlotsofvolunteers,manyphoningvoters for the first time.

TheNorthWesthostedanumberofhighprofileeventsduringthecampaignincludingtheCampaignLaunch at Event City in Trafford and thelaunchofthe‘ManifestoWithandForDisabledPeople’inManchester.ArallywithJohnMcDonnellwasheldinLiverpoolandtherewerefrequentvisitsfromcelebritiesandmembersoftheShadowCabinet.JeremyCorbynvisited Manchester, Warrington South and Crewe & Nantwich to kick off the campaign and returned on eve ofpolltovisitWeaverVale.ArallyatWestKirkbybeachsawthousandsofpeoplegathertohearspeechesfromJeremyCorbyn,SteveRotheramandMargaret Greenwood. Attendees at the WarringtonRallywerelinkedtoralliesacrosstheUKtohearJeremyCorbynspeakandenjoyedliveentertainmentand speeches.


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Thanksgotothelocalparties,regionalstaffandparticularlytotheTradeUnions who provided stewarding supportforthelargeeventsandhelpedensurethatallweresafelyandeffectivelydelivered.

Youngpeoplewereavitalpartofthe2017GeneralElectioncampaign.Theengagementofmanyyoungerpeopleintheparty’scampaignsbroughtnewideas and fresh enthusiasm and the partywillbuildonthisasitpreparesforthenextgeneralelection.

Yorkshire&TheHumberThankstothehugenumberofmembersand supporters who came out to support Labourcandidates,YorkshireandtheHumberdeliveredoneofthestrongestelectioncampaignsthattheregionhasseenformanyyears.Notonlydidthepartyholdallofthe33existingLabourseatsintheregion,thepartyalsomanagedtosecurevictoriesintheformerToryseatsofColneValleyandKeighleywhilealsotakingLeedsNorthWestandSheffieldHallamfromtheLiberalDemocrats.Unfortunately,thecandidatesinPudseyandCalderValleynarrowlymissedoutondefeatingtheincumbentToryMPs,butwithahugeincreaseinthenumberofLabourvoterstheymanagedtoslashcurrentmajoritiesaheadofthenextgeneralelection.

LabourgainsintheregionmeanthattheParliamentaryPartyintheregionhasbeenjoinedbyJohnGrogan(Keighley),JaredO’Mara(SheffieldHallam),AlexSobel(LeedsNorthWest),andThelmaWalker(ColneValley)whohavebeenwelcomedalongsideStephaniePeacockwhoreplacesMichaelDugherinBarnsleyEastandEmmaHardywhotakesoverfromAlan

JohnsoninHullWestandHessle.

TheresaMay’sdecisiontocallthesnapGeneralElectionafewweeksbeforethelocalelectionsputextrapressureonhardworkingactivistsandregionalstaffwhohadbeencampaigningfortheMayelectionsinNorthYorkshireandDoncaster.Theregionalteamswitchedstraightontothegeneralelectioncampaignproducingourlargestlevelofbespokelocalprint,socialmediaandnewspaper adverts, fundraising and advicetosupportbothourtargetandLabourheldseats.TheregionalTradeUnionsalsoprovidedfinancialsupport aswellasimportantlyencouragingahugenumberoftradeunionmemberstojoinLabourcandidatesoutonthecampaigntrail.

JeremyCorbyn’spositivecampaignalongsidethe2017ManifestonotonlyhelpedmotivateourmembersandsupporterstocampaignitalsohelpedproducelargeincreasesinLabourvotesinmanyofourseats.OneofthebiggestgroupsintheregionthathelpedswellLabour’svotesharewasfirsttimeandyoung voters. This provides even greater hopeforthenextgeneralelectioncampaignandwewillbeworkingoverthecomingmonthstobuildonthenewideas and enthusiasm that many of our youngervoterscanbring.

YorkshireandTheHumberwasproudtohostalargenumberofvisitsduringtheelectioncampaign,includingJeremyCorbynandtheentireShadowCabinetfortheNationalManifestoLaunchinacrowdedatriumatBradfordUniversity.Jeremyalsovisitedseatsacrosstheregion speaking to packed out campaign eventsandralliesinmanylocationsincludingColneValley,Leeds,Sheffield,



Scarborough,York,CalderValley,Hull,and Rotherham.

EasternTheresultoftheGeneralElectionintheEastofEnglandsawaverypositiveoutcomeforLabour.ThepartywonthreeseatsfromtheTories,weheldourfourLabourseatswithsignificantlyincreasedmajorities,andwesawalargeincreaseinourshareofthevoteinalmosteverypartoftheregion.

Thanksgoestoourlocalparties,members,candidates,tradeunionsandotheraffiliateswhocampaignedhard for the successes achieved. We sawunprecedentedlevelsofactivism,andwellorganisedcampaignsacrosstheregion–aconsequenceofnewmembersandactivistsbringingnewideasandenthusiasm,andworkingwellwith experienced campaigners.

Congratulationsandwelcometoournewly-electedMPs-MohammadYasininBedford,SandyMartininIpswichandFionaOnasanyainPeterborough.TheywillbringnewenergyanddiversitytothePLPintheEast.AlongsideDanielZeichnerinCambridge,LutonMPs,KelvinHopkinsandGavinShuker,andCliveLewisinNorwichSouththeywillbeafantasticteamstandingupfortheirconstituents and for Eastern region.

WhentheGeneralElectionwascalledlocalpartiesandregionalofficestaffwerealreadyworkinghardonCountyCouncilelectionsacrosstheEastandtheMayoralelectioninCambridgeshire&Peterborough.Theyquicklyadaptedtothe new circumstances and ramped up their campaigns.

Theregionalofficeteamworkedcloselywithmanylocalparties,particularlyinLabour-heldandmarginalseats,to provide support with campaign planning,printedmaterialsandadvertising.Thepartyalsoprovidedsupport with a variety of new campaign technologydevelopmentslikePromote,ourplatformwhichenablespartiestoservetargetedadvertisingonsocialmedia.EasternLabourhadateambasedatregionalofficeworkingtomobiliseactivistsintoLabour-heldandmarginalseats.

TherewerealsoanumberofhighprofileeventsintheEastduringtheGeneralElectioncampaign.TheParty’sBAMEmanifestowaslaunchedinWatford,andWatfordtowncentrewasalsothevenueforabigeveofpollrallywithJeremyCorbyn.JeremyalsogaveamajorspeechonLabour’sapproachtoBrexitinBasildon,wherehewassupportedbyKeirStarmerandEmilyThornberry.JeremymadeothervisitstoStevenage,Bedford,Peterborough,Lowestoft,Great Yarmouth and Norwich during the campaign.Severaloftheseeventswereattendedbyhundredsofsupporters.Regionalofficestaffandlocalparties,who in some cases provided stewards, playedacentralroleinensuringtheseeventsweresuccessfulandsafesohugethanks to them.

Becauseofthehardworkofactivistsandtheparty’ssubsequentachievementson8JuneLabourisinastrong position to make further gains intheEastatthenextgeneralelection,forwhichwewillbereadywheneveritcomes.


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EastMidlandsExcellentcampaignspoweredbymembersinEastMidlandsseatssawLabouraddingthreenewMPsintheformerlyToryseatsofDerbyNorth,HighPeakandLincoln,sendingRuthGeorgeandKarenLeetoParliamentforthefirsttimeandwelcomingbackChrisWilliamson.TheretirementofGrahamAllenalsosawtheelectionofAlexNorrisinNottinghamNorth.CongratulationstoallofournewestmembersoftheEastMidlandsgroupofMPs.

SeveralotherseatssawthepartyrunningtheToriesincrediblyclosewithusfinishingjustshortinBroxtowe,Northampton North and South amongst others. Our campaigns in these and other areas were innovative andenergetic–astarkcontrasttotheConservative offer. The vote share in theseareaswasincreased,alongwiththeturnout,andseatslikethesearegoingtobekeyinthenextelectiontoensureaLabourgovernmentisreturned.

The region did see some disappointments on the night and are incrediblysadtosaygoodbyetoAlanMealehavinglostbyjustover1,000votesinMansfield,andNataschaEngelinNorthEastDerbyshire.Insomeofthetraditionalcoalfieldareasweunderperformed in what were at one timeourheartlandseats,thisiscauseforseriousreflectiontohelpusensurethisis turned around for next time.

TheelectionbeingcalledinthemidstoflargescaleCountyCouncilelectionsmeant staff were providing support to a largenumberofseatstoreadythemfortheGeneralElection,whilstcontinuingto provide support for the County

Councilelections.Asevertheywentaboveandbeyond,andtheirhardworkanddedicationishugelyappreciated.

Candidates,membersandstaffallputin a fantastic performance in what was anintenseGeneralElectioncampaigngiven the short timeframe. Support was provided to seats with regards to print, highprofilecampaignvisits,newspaperadverts,membermobilisationandsocialmedia.NewcampaigningtoolswhichwereprovidedbythePartywereabletohelpmobiliseactivistsandtargetmessagingeffectively,particularlytogroupsofvoterswhohadpreviouslybeendifficulttoreach.

DuringthecampaigntheEastMidlandswelcomedanumberofShadowMinistersand key campaigners to the region on highprofiletripstotheregion.JohnMcDonnellandthecampaignbusvisitedLincolnandDerby,withafantasticturnoutdespitelessthanfantasticweather!OnthefinalweekendofthecampaignwealsowelcomedJeremyCorbyn,visitingtargetareasincludingLincolnandBroxtowewherehugecrowds turned out to hear from him.

Abigthankyoutothethousandsofmembersandactivistswhohelpedtotake our message out on the doorsteps oftheEastMidlands,andtoourTradeUnionsandotherStakeholdersforsupporting the campaign throughout. There are some exciting opportunities, notwithstandingsometoughchallengesforLabourintheEastMidlands,butwiththesignificantnumberofactivistsandmemberswhowereengagedwiththecampaign,thepartycannowbuildon these opportunities and meet the challengeshead-ontogaintheadditionalseatsneededatthenextgeneralelection.



WestMidlandsWhentheGeneralElectionwascalledinApriltheWestMidlandsRegionalOfficewasinthefinalstagesofsupportingtheWestMidlandsMayoralCampaign,aswellassupportinggroundcampaignsintheCountyCouncil.

TheGeneralElectionresultlefttheregionwithanetlossofoneseat,downto24from25,withtwolosses(WalsallNorthandStoke-on-TrentSouth)butgaining Warwick & Leamington. A numberofseatsintheregionhavebeenleftwithveryslimmajorities-DudleyNorth(majority22)andNewcastle-under-Lyme(majority30).

The party did however improve majoritiesinanumberofseatsincluding:BirminghamEdgbaston,BirminghamErdington,BirminghamNorthfield,BirminghamYardley,Coventry North West, Coventry South, WolverhamptonSouthWestandWalsallSouth.CongratulationstoPreetGill,EleanorSmithandMattWesternwhojointheWestMidlandsPLP.

ThepartyalsothankRobFlelloandDavid Winnick for their years of dedicatedservicetoboththeparty and their constituents.

Regionalstaff,despitealreadyworkinghardontheWestMidlandsMayoralcampaign and supporting efforts in theCountyelectionswentaboveandbeyondtosupportlocalpartiesandcandidatesintheGeneralElectionandtheireffortsarehugelyappreciated.This,onthebackoftheStoke-on-TrentCentralby-electionatthestartoftheyearrepresentedanexceptionaleffortbyourdedicatedstaff.

Ontopofthiswemustacknowledgetheeffortsofourvolunteers.

Thededicatedarmyofpartyvolunteersoutintheconstituenciesranexcellentcampaignssupportedbymoremembers.Thecampaignalsobenefitedfromasmallnumberoftalentedvolunteersataregionallevel,helpingwith visits and supporting the work of thestaffoneventsaswell.

Warwick&LeamingtonandTelfordbothreceivedmultiplehigh-profilevisitsincludingLeader’svisits.WorcesteralsoreceivedaLeader’svisit,asdidBirmingham.TheregionhostedsixLeader’svisitsto:Worcester,Telford,Warwick&LeamingtonandBirmingham.

TheLeader’srallieswereextremelypopularandattractedlargeaudiences.

TheWestMidlandsofficeworkedwithcolleaguesatHeadOfficetobringcelebrityendorserstotheregion;includingSteveCoogan,DavidNeilson(CoronationStreet)andEddieIzzard.Thesevisitswereimmenselyusefulformembermobilisation.

AllvisitsbythefrontbenchteamandcelebrityendorsersprovidedpositivepresscoverageforLabourandwewereextremelyvisibleacrossallregionalpressoutletsonbroadcast,radioandprint.Therewasahighleveloflocalpress access to the Leader for one-to-one interviews, something that waswelcomedbylocaljournalists.Aparticularsuccesswasalong-formsitdown interview with the Shropshire Star attheiroffices,somethingweshouldlookintoreplicatingwithotherregionalpapers in the future.



4.14 Regional Directors reports Theacceptedandwell-tested campaignformulaofliterature, VoterIDschedulesandothertraditionalcampaigning activities such as street stallswerecomplimentedduringthesnapElectionbytheparty’snewsocialmediatool,Promote.

ThePromotetoolempoweredlocalpartiestocampaignonsocialmediagivingmanyofourlocalcampaignsanedgeonFacebook.

ClearlyitwasdisappointingintheWestMidlandsregiontoendthecampaignwithanetlossofoneseat.However,there were significant steps forwards inagoodnumberofseats.TheGeneralElectionresultgivesaclearindicationofkeymarginalseatsthatneedattentionin the coming weeks and months for the nextgeneralelection.

LondonTheGeneralElectioninLondonshowedtheLondonLabourPartyatitsbest.Despite the pressures of the snap electioncampaignthewholemovementcametogethertodeliveranexcellentelectioncampaignacrossthecapital.Ourcandidatesweresupportedbyelectedrepresentatives,tradeunions,LondonYoungLabour,CLPofficersandmanythousandsofpartymembersandothervolunteersaswellasbyLabourParty staff.

All45LabourseatsinLondonwereretained,manyonsignificantlyincreasedmajorities.WealsogainedfourseatsinBattersea,CroydonCentral,EnfieldSouthgateandKensington.ThelastofthesehasneverbeenheldbyLabouralthoughpartofthe

seatwasrepresentedbyKarenBuckMPbeforethelastsetofboundarychanges.Encouraginglyforthefuture,theTorymajorityinmanyseatsthattheydidretainwasdramaticallycut.ThisincludesinseatsthatwehaveheldbeforesuchasFinchley&GoldersGreenandHendon,aswellasseatswhichthepartyhavenotpreviouslyheldsuch as Chingford & Woodford Green orUxbridge&SouthRuislip.At54.5per cent our vote share in London was the highest for any Party in the city for many decades and the swing from the ConservativestoLabourwasthehighestofanyregion.Theelectionresultsalsofurther improved the diversity of the LondonGroupofLabourMPs.OfthefivenewMPselectedthreearewomen,twoareBAMEandonehasadisability.28ofLondon’s49LabourMPsare now women.

TheRegionalOfficerapidlyexpandedand reorganised into a taskforce structuretoprovideafullelectionserviceandthanksareduetoalloftheindividualsandorganisationswhosupported this effort. Taskforces had responsibilityfor:

•Organisation–supportingorganisersinthefield,laycampaigncoordinatorsand agents.

• Print–deliveringtheregionalprintschemeandfulfillingmillionsofprintitems across hundreds of variants.

• Mediaandvisits–deliveringtheparty’spress,broadcastinganddigitalstrategy,organisingeventsand supporting the Leader’s Tour andotherfrontbenchvisits,includingJeremy’svisittoCroydonthemorningaftertheelectionwascalledand



finishing with stops in Harrow and Islingtononeveofpoll.

• Membermobilisation–runningourphonebank,workingwithstakeholdersandactivistgroupsandsupporting the effective use of the Party’smembermobilisationtools and techniques.

Whilstasnapelectionmaybelimitedinsomeofthelessonswecandrawforthefutureanumberofthemesarerelevant.ThiswasthefirstGeneralElectionsince2005withaLabourMayoratCityHall.SadiqKhanworkedeffectivelywiththeRegionalOfficetoplayaneffectivemembermobilisationrolebothateventsanddigitallyaswellasmakingnumeroussupportive media interventions.

The other distinguishing feature of this electionwastheveryhighnumbersofactivistswhobecameinvolved,manycampaigning for the first time inspired inparticularbyJeremy’sleadershipandtheradicalpromiseofourmanifesto.This presented a series of exciting challengesandopportunitieswithorganisersandexperiencedvolunteerslayingonongoingprogrammesoftrainingtoengageandempowerpeoplecampaigningforthefirsttime.Italsomadeahugedifferencetothevolumeofwork achieved, with the party contacting twice as many voters across London in theweekbeforepollingdayashadbeenachievedatthe2015GeneralElection.

South EastThesnapGeneralElectioncampaignsawhugenumbersofmembersandsupportersdeliverexcellentandenergetic campaigns across the South

East.ThepartyheldallourseatsandgainedfourfromtheToriesdoublingthenumberofMPsfromfourtoeight.TheSouthEastgroupofLabourMPsisnowAlanWhitehead,PeterKyle,AnnelieseDodds, Tan Dhesi, Stephen Morgan, RosieDuffield,LloydRussell-MoyleandMattRodda.ThepartyalsoincreasedtheLabourshareofthevoteinallbuttwo seats and came second in the majorityofseats.ThenumberofvotesforLabourintheSouthEastincreasedfrom804,774(2015)to1,326,279(2017).

Regionalstaffworkedextremelyhard during the campaign, putting longplannedholidaysonholdandrearranging other commitments. Their efforts are very much appreciated. TheelectionwascalledduringtheCountyCouncilelectionswhichmeantthatatthestartoftheGeneralElectioncampaignstaffwererequiredto continue to provide support to thesecampaignswhilstsupportingparliamentaryseatsingettingcampaigns up and running, ensuring candidates were nominated and meetingearlyprintdeadlines.TheRegionalOfficeworkingwithcolleaguesfrom Head Office provided day to day support and guidance to seats on pressandmedia,print,socialmedia,newspaper adverts and training for localvolunteersandactivists.TheyalsosupportedlocalcampaignsintheiruseofLabourPartytoolssuchastheeventstool,Promote,ChatterandDialogue.Therewasaphonebankbasedatourregionalofficeandwewereabletosupportanumberofcampaignsinspeaking to voters.

Therewereanumberofvisitsandeventsthroughouttheelectioncampaign.



4.14 Regional Directors reports JeremyCorbynvisitedSouthamptontolaunchourpolicingpledgeandvisitedOxfordonthedayoftheCountyCouncilelection;healsoattendedarallyinReading.TherallyheldinBrightoninthefinaldaysofthecampaignwaslinkedtoralliesacrosstheUK;over400membersheardJeremyCorbynspeakviavideolinkandenjoyedlivemusicandpoetryfromlocalactsandspeechesfromthelocalParliamentaryCandidates.TherewereanumberofotherShadowCabinetandcelebrityvisitsacrosstheregionwhichhelpedtosecurepositivelocalmediacoverage.

AsalwaysTradeUnioncolleagues across the South East were very supportive. Thanks to them for their donationsaswellassupporttoseatsinmobilisingvolunteersandprovidingotherresources.ParliamentaryCandidates,agents,localvolunteersandlocalstaffshouldalsobeacknowledgedforrisingtothechallengeofasnapGeneralElectionandrunningpositivecampaigns.

ThereremaintoughchallengesforLabourintheSouthEastbuttheresultspointtoanumberofpotentialgainsatthenextgeneralelectionincludingSouthampton Itchen and Hastings andRye.Thesignificantnumbersofmembersandactivistswhoengagedin this campaign and the many young peoplewhogotinvolvedalsogivesan opportunity to gain seats at the nextelectionandkeeplocalpartiesenergised.

South WestThelevelsofactivismandnumberofmemberscampaigninginseatsacrosstheSouthWestRegionwasalmost

unprecedented. This was demonstrated boththroughthehundredsofcampaigningeventspostedbyCLPsacrosstheregionontheeventstoolthroughoutthecampaign,butalsoonpollingdaywherewesawveryhighnumbersofmembersoutandaboutinmany constituencies.

WiththeGeneralElectionbeingcalledmid-waythroughtheCountyCouncilandMetro-MayoralCampaigns,regionalstaffwererequiredtocontinueproviding support for these campaigns, whilsthelpingtoadministertheprocessforGeneralElectionCandidateSelectionsandCandidatenominations,alongsidetheveryearlystagesofbuildingcampaigns,managingprintfortheGeneralElection.AsalwaysLabourPartystaffworkedincrediblyhard(somecancellinglongplannedholidays)duringthecampaignsforthe2017electionsand their dedication and efforts are to beacknowledged.

Regionalstaff,workingalongsidelocalvolunteers,candidatesandstaff,andwiththesupportofcolleaguesatHeadOffice, provided guidance and support withGeneralElectionPrint,socialmediaand newspaper advertising. These arealwayssignificantrequirementsandtasksduringaGeneralElectioncampaign,andwiththeadditionaltimepressuresimposedbythecallingofasnapelection,itisonceagainahugetestamenttoallofthoseinvolvedindeliveringsuccessfulcampaigns.SocialmediaplayedanimportantpartofthecampaignandmanylocalpartieswereabletodeliverimprovedandsuccessfuldigitalcampaignsthroughtheuseofPromote.Itislikelythatthesignificanceofdigitalcampaigning



willonlyincrease,anditwillthereforebeextremelyimportantthatouruseandunderstandingoftools,suchasPromote, is enhanced, and advanced trainingisprovidedtolocalvolunteersandalsoLabourPartystaff.

TheRegionalPhoneBankbasedinRegionalOffice(Bristol)wasaconstantandsuccessfulresource,providingsupporttoanumberofcampaignsinthe South West.

Aseverfundraisingprovedvitaltoourabilitytoproperlyresourceourcampaigns,andaspecialmentionandthanksmustbeofferedtoourSouthWestTradeUnioncolleagueswhoonceagain, and at very short notice provided vitalsupportforourLabourheldseats,andalsotargetmarginalgains.

Therewereanumberofcampaignvisits throughout the short campaign, whichincludedearlyLeadervisitstoSouthSwindonandBristolNorthWest.Perhapsthebiggestsingledayofthe

campaign for visits/events was when the partywereabletostagethreeseparaterallies(Swindon/Stroud/Bristol)alltoverylargeandenthusiasticcrowds.

LabourincreasedthenumberofSouthWest MPs from four to seven, retaining ourseatsinBristolEast,BristolSouth,BristolWestandExeter,andalsomakinggainsinBristolNorthWest,PlymouthSutton&Devonport,andStroud(allfromtheConservatives).

OverallthenumberofvotesforLabourin the South West increased from 501,684(2015)to875,213(2017).

ThereisstillaParliamentaryBoundaryReviewinprocess.Theexcellentresultsin the South West point to some very strongpotentialgainsatthenextgeneralelectionincluding(oncurrentboundaries)twoinCornwall(Camborne&Redruth,Truro&Falmouth).



4.15 Events The events team are proud of the professionallook,feel,styleandtoneoftheeventstheydeliveredacrossthe country. Due to the nature of a snapelection,planningwasaluxury,deliverywaschallengingandpressureenormous.Duetothe‘Jeremyeffect’,neverhassuchlargeaudiencesandcrowdsattendedevents.Neverbeforehavewedeliveredsomanylargeevents,specificallyoutdoor,inashortperiodofplanninganddelivery.

Despitelackofplanningtime, wewerestillabletothinkinnovativelyandcreatively.

We organised 71 events around the countryfromthe19Aprilupuntil 8Juneincluding:

•ThecampaignlaunchatEventCity,Manchester

•ThemanifestolaunchatUniversityofBradfordandtheseparateDisability,BAME,andCulturemanifestolaunches

•sixsimultaneoussatellite-linked#YourVoiceYourVoterallies,wherethe Leader addressing an audience in

BirminghamwasshownliveatsitesinWarrington,Brighton,Croydon,GlasgowandValeofGlamorgan

•Sixseparateoutdoorralliesincluding:anNHSworkersrallyinBristolandLeaderoftheLabourPartyralliesinHull,WirralWest,Gateshead,BirminghamandIslington

• Numerous stump speeches and campaignstopsforthebustour

•Sixad-vanlaunchesincludingfiveinonedayinGlasgow,WeaverVale,ColwynBay,WatfordandHarrow

•Severalpressconferences

• Key-note speeches for the Leader oftheLabourPartyandShadowCabinetontopicssuchasIndustrialStrategy,Brexitandhealthand socialcare.



4.16 Key Campaigners Unit The Key Campaigners Unit in the GeneralElectionwasresponsibleforallShadowCabinet,FrontbenchMPsandPeers visits to our priority seats. These visitshelpedmobilisemembers,getlocal,regionalandsometimesnationalmedia coverage, increase campaigning, raisefunds,stakeholderengagementandgaveaboosttothecandidates’campaigns.

The visits team at Head Office worked closelywithourRegionalandNationalVisitsstaffbasedintheRegional/NationalOfficesalongwiththeRegionalCommunicationsOfficers,RegionalDirectorsandRegionalandLocalOrganiserstoensureallvisitsbyourkeycampaignerswerewellplanned,organised and executed.

WeworkedcloselywiththeLeader’sTourandthecampaignbusstafftoensure we had an even spread of visits

acrossourpriorityseatsenablingaparity of media coverage throughout the regions and nations.

Thevisitsweretailoredtosuiteachindividualcampaignfocussingonthethemesthecandidatesandregionalofficeswantedtohighlightwhilstreflectingnationalmessagingincoordinationwithourplanninggrid.

Inadditiontovisitsrelatingtoakeycampaigners’policybriefssuchastohospitals,businesses,ornursery,thekeycampaignersunitalsoorganisedhousemeetings,streetstalls,highstreetwalkabouts,schoolgatecampaigning,highvisibilitycampaignkickoffsandQ&A events.

Inconjunctionwiththeeventsteam,theKey Campaigners Unit organised the ShadowCabinetattendingtheelectioncampaignlaunchandthemanifestolaunch.Inadditiontothistheteam



helpedorganisepressconferences,speeches,BAMEManifestolaunch,disabilitymanifestolaunch,industrialstrategylaunch,childcare,nationaleducationpolicylaunch,nationalrailwaysannouncementandad-vanposterlaunches.

In partnership with the endorsement team, the Key Campaigner’s Unit managedsomereallysuccessfulcelebrityvisitswhichralliedthetroopsandmadeforsomegreatlocalpaperstories.AvisitthatwentdownwellwasDavidNeilson,akaRoyCropperfrom Coronation Street, endorsing the candidate in Stoke-on-Trent North visitingacafétotryoutthelocaldelicacy.LabourhadEddieIzzardalloverthecountrymotivatingmembersandgettingsomegoodlocalpress.Anotherboostforthecandidateswasthe Prescott Express in Yorkshire and Humber,NorthWest,EastandWestMidlands.Johnmanagedtoencouragemembersoutcampaigningthathadn’tknockeddoorsinyearsorifatall

beforeandgaverabblerousingstumpspeechesthatwereappreciatedbythelocalparties.

In the six weeks of the short campaign oftheGeneralElectiontheKeyCampaignerVisitsUnitorganisednearly350 visits across the regions and nations with over 30 key campaigners.

The Key Campaigners Unit worked with the Conference Services Office to bookalltravelandaccommodationforvisits,weprovidedfullprogrammesandbriefingsforthosecampaigning,enablingthemtofocusonourmessageandthecampaign,knowingallthelogisticsweretakencareof.

Wearegratefultoallthestaffthatwereseconded to the Key Campaigners Unit from around the organisation. Without such a dedicated and hardworking team, alwayspreparedtobeflexible,politeand do so with good humour, the unit wouldnothavebeenthesuccessitwas.

4.16 Key Campaigners Unit



4.17 Business Relations and Endorsements Overview TheBusinessRelationsandEndorsements team were tasked with sourcingendorsers(celebrityandpeoplewithcompellingstories)formajorelectioneventsandrallies,digitalcampaignsandprintmaterialduringthe seven week campaign. Given the natureofasnapelectiontherehadbeenminimalpreparationdonetosure-upthese endorsers in advance and most of theworkdonewasverylast-minute,butwith great success.

Theteamwasalsoresponsibleforhelpingtosourcebusiness-locationsformajorspeechesduringthecampaignand organised a manifesto engagement dayforaround50businesseswhocametoLabourHQtospeaktotheShadowBusinessSecretary,ShadowChiefSecretary to the Treasury and Shadow SecretaryofStateforInternationalTrade.

Specific Endorsements-9MaycampaignlaunchatEventCity,Manchester–JulieHesmondhalgh(CoronationStreetandBroachchruch)spoke,JermainJackmanattended.Bothrecordedvideosfordigitalcampaigning.

-16MayManifestolaunchatBradfordUniversity–securedtwolocalpeopleto speak and share their stories.

-31MayBristolNHSrally–PaulMcGannandthreepeoplewithcompellingstories spoke.

-31MayspeechbytheShadowSecretaryofStateforInternationalTradeattheACCA,includingbuildingabusinessaudienceof100for the event.

-5JuneGatesheadrally–BillieJDPorterspokeattherally.

-Sixsimultaneoussatellite-linked#YourVoiceYourVoteralliesonthe6June–SteveCoogan,CleanBanditandtheFarmperformedinBirminghamandBenElton,JermainJackmanandTanyaFranksinLondon.

-PaulMcGannrecordedtheaudiomanifesto.

- Numerous videos recorded for our digitalcampaignsincludingEmilyBerrington,MaddieHill,ShaunDooley,BenEltonandAnnMitchell.

StaffingTheteamoftwowasjoinedbytwosecondees from the House of Lords teamwhowereabrilliantadditionandextremelyhelpfultousduringthecampaign.Theyrespondedtolastminute requests to find endorsers and travelaroundthecountrywiththemwith good humour.

Theteamdidanadmirablejobinsecuringmanytop-levelendorsers,often at very short notice.



4.18 Governance and legal services Despite the short notice, the GovernanceandLegalUnitprovidedcomprehensivelegalandcomplianceadvice and training to staff, organisers, agents, candidates, treasurers and other membersduringtheGeneralElectioncampaign.ThisincludedaseriesofwebinarsandwrittenlegalbriefingsavailabletodownloadfromMembersnetand in print.

Adedicatedlegalhotlinewasalreadyinoperationforthelocalelections,butthis was extended to operate seven daysaweekfrom1March2017untilallthegeneralelectionresultshadbeendeclared.Thehotlinerespondedtohundredsofcallsandemailsonavarietyofsubjectsincludingthenominationprocess,electionexpenses,data protection, opposition activity, the campaigners’ code of conduct and the counting of votes.

GovernancestaffweresupportedbyoursolicitorsGeraldShamash,FrancesRandle,JohnSharpeandJoshJaskiewicz.Candidates and agents were covered byelectionlegalinsuranceandmotorinsurancewasavailabletomembersusingtheircarsforelectionactivities.

TheGovernanceandLegalUnitcompiledandsubmittedthestatutoryweeklydonationreportstotheElectoralCommission during the short campaign andaswellasprovidingsupporttoregionalofficesonthelocalgovernmentandmayoralelectionspendreturns,whichwereduetobesubmittedon 9June.

AdepositschemewasofferedtoallCLPsinconjunctionwithUnityTrustBankPLCwhichsuppliedabankers’draftfor£500asthecandidate’sdeposit,whichwasrepayableafter theelection.

5. Labour candidates


Page 72 5. LABOUR CANDIDATES

5.01 Selections FollowingthecallingofanunexpectedGeneralElectionitwasclearthatthePartywouldneedtoselectcandidatesin631seatsbeforethestatutorynominationsdeadlineof11May2017.

AsidefromsittingLabourMPs,therewerenoParliamentarycandidatesselectedatthispointintheelectoralcycle.TheNECagreedatitsmeetingonWednesday19April2017toadvertisevacancies,shortlistandselectcandidates,butthatitwouldbesimplyimpossibletoholdtriggerballots,selectionhustingsormeetingsin constituencies in this timeframe, especiallyconsideringmemberswereneededmostcampaigninginthelocalandgeneralelections.

InaccordancewiththeParty’srulebook,theNEChastheauthoritytoproducemodifiedproceduralrulesandguidelinestomeettheparticularcircumstancesofasnapGeneralElection.Thisincludesthepowertoimpose candidates where it deems this is required.

Sitting MPsAllsittingMPswereaskedtoconfirmby6pmonThursday20Aprilwhethertheyintended to stand again. Those who did intendtostandagainwereautomaticallydeemedreselectedsubjecttoNECendorsement.

Applications process and due diligence ApplicationsforcandidatesinallseatsopenedonFriday21AprilandclosedonSunday23Aprilat12noon.

During that period a team of 15 GovernanceStaffworkedlateintothenightonprocessingthoseapplications

andconductingaseriesofcompliancechecks.Thisincludedcheckingallapplicationstoensuretheywerequalifiedtostandlegally,aswellasfreeze date checks, NEC and arrears statuschecks.Aduediligencedocumentwascreatedtobringtotheattentionofselectionpanelsshoulditbedeemednecessary.

Inthe79hourswhileapplicationswereopen,GovernanceandLegalUnitstaffeachworkedforapproximately56hours. Across the three days and nights, GovernanceandLegalUnitstaffleftthebuildingforonlysevenhourseachperday.

InthattimetheGovernanceandLegalUnitprocessed3619applicantemails.2,913ofthoseemailcontainedeligibleapplicationsandofthose2,163arrivedinthefinal12hours.

Stafflogged,recorded,createdfilesandfoldersfor3032eligibleapplications.Theyfurtherperformedfullduediligencechecksandcreatedreportsfor546applicantsfromthe889applicationsforretirementseats.Thisismoreworkthan632individualCLPproceduressecretarieswouldordinarilyundertake in two years.

Retirement seatsThe process for seats where an MP declaredbythisdeadlinetheirintentiontoretireandnotseekselectionintheirownseatwascompletedfirst.

Followingshortlistingconferencecalls,NECOfficers,splitintopanelsofthreememberseachandspentthe25,26and27AprilconductinginterviewswithlonglistedcandidatesinLondoninthoseretirement seats.


Page 735. LABOUR CANDIDATES

TheNECinitiallyagreedthatretirementseatsheldbywomenshouldbeselectedonthebasisofanAllWomenShortlist,sothatthenumberofwomencandidatesattheelectioninseatscurrentlyheldbyLabourisatleastequaltothecurrentnumberofwomenLabourMPs.TheNECfurtheragreedto ensure that representation for other under-representedgroupsshouldbeimproved.

Of those 13 retirement seats three wereheldbywomeninthepreviousParliament–GiselaStuartinBirminghamEdgbaston,PatGlassinNW Durham and Fiona Mactaggart in Slough.AftertheNECpanelprocessthepartywasrepresentedbytenwomencandidatesandthreemembersoftheBAMEcommunity.AllbutTracyHarveyinMiddlesbroughSouthEastandClevelandwontheirseats,includingLabour’sfirstSikhwomanMPPreetGillandfirstturbanedSikhmanMPTanDhesi.

Candidate applications for other seatsAllotherseatswereselectedviapanelsoftheNECalongsideaRegionalBoardrepresentative,whoappointedcandidatesonthebasisofexaminationofcandidateapplicationformsandlocalknowledgewithoutaninterview.

ThepanelsconsideredCVsandapplicationsofallcandidatesonaseatbyseatbasis,andmakeadeterminationofthebestcandidateforeachseat.

Thosepanelsgaveapreferencetoany2015GeneralElectioncandidateswhohaddecidedtostandagain,butthen

alsoconsideredanynewcandidateexpressing a preference for that seat and then any other candidates who had appliedforseatsinthatregion.

ThosepanelssatonSunday30April,Monday 1 May and Tuesday 2 May.

Scotland and WalesThechangestotheParty’srulesin 2016 mean that the process for selectingcandidatesinScotlandandWaleswereamatterfortheScottishExecutiveCommitteeandWelshExecutiveCommitteerespectively.The SEC and WEC agreed their own candidateselectionprocesssimilartothatagreedbytheNEC,althoughwithminordifferencestotimings,applicationprocedures and candidate interviews. ScottishandWelshcandidatesremainedsubjecttofullNECendorsement.

Simon DanczukOnecandidate–theformerMPforRochdaleSimonDanczuk–wasunder an administrative NEC suspension pendingahearingoftheNationalConstitutionalCommitteeatthetimetheelectionwascalled.

The NEC officers determined that inaccordancewiththerulebookheshouldbeinterviewedbyapanelofthe NEC to determine whether they were to recommend his endorsement as a candidate. After considering in detailhiscaseandspeakingtohiminaninterview,theLabourParty’sNECendorsementpanelunanimouslyrecommendedheshouldnotbeendorsedasaLabourcandidate.HewasthereforenotabletostandasaLabourcandidate in any constituency at the



5.01 Selections GeneralElection.

TheapplicationprocessfortheconstituencyofRochdalewasre-opened,andfollowingthestandardlonglistingandselectionprocessforaretirementseat,TonyLloydwaschosenasLabour’scandidate.SimonDanczuk stood as an independent candidateagainsttheLabourPartyandwasthusautomaticallyexcludedfrommembership.Hereceived883votescomparedtoLabour’s29,035votes.

Liverpool WaltonAlthoughSteveRotheramhadconfirmed that he intended to stand againasLabour’scandidateinLiverpoolWalton,followinghiselectionastheMayoroftheLiverpoolCityRegionhedecidedontheweekendof6May–justdaysbeforethenominationdeadline–towithdrawhiscandidacy.TheNECswiftlyconvenedanotherretirementpanelandDanCardenwasselectedonTuesday 9 May.



Labour candidates SCOTLANDAberdeenNorth OrrVinegoldAberdeenSouth CallumO'DwyerAirdrie & Shotts HelenMcFarlaneAngus WilliamCampbellArgyll&Bute MichaelKellyAyr, Carrick & Cumnock CarolMochanBanff&Buchan CaitlinStottBerwickshire,Roxburgh&Selkirk Ian DavidsonCaithness,Sutherland&EasterRoss OliviaBellCentralAyrshire NairnMcDonaldCoatbridgeChryston&Bellshill HughGaffneyCumbernauld,Kilsyth&KirkintillochEast ElishaFisherDumfries&Galloway DanielGoodareDumfriesshire,Clydesdale&Tweeddale DouglasBeattieDundee East LesleyBrennanDundee West AlanCowanDunfermline&WestFife CaraHiltonEastDunbartonshire CallumMcNallyEastKilbride,Strathaven&Lesmahagow Monique McAdamsEast Lothian MartinWhitfieldEast Renfrewshire BlairMcDougallEdinburghEast Patsy KingEdinburghNorth&Leith Gordon MunroEdinburghSouthWest FoysolChoudhuryEdinburghSouth Ian MurrayEdinburghWest MandyTelfordFalkirk Craig MartinGlasgowCentral Faten HameedGlasgowEast Kate WatsonGlasgowNorthEast PaulSweeneyGlasgowNorthWest MichaelShanksGlasgowNorth Pam DuncanGlasgowSouthWest Matt KerrGlasgowSouth EileenDinningGlenrothes AltanyCraikGordon Kirsten MuatInverclyde MartinMcCluskeyInverness,Nairn,Badenoch&Strathspey MikeRobbKilmarnock&Loudoun Laura Dover



Labour candidates Kirkcaldy&Cowdenbeath LesleyLairdLanark&HamiltonEast AndrewHillandLinlithgow&EastFalkirk JoanCoombesLivingston RheaWolfsonMidlothian DanielleRowleyMoray JoanneKirbyMotherwell&Wishaw AngelaFeeneyNaH-EileananAnIar EalasaidMacDonaldNorth Ayrshire & Arran Chris RimicansNorth East Fife RosalindGartonOchil&SouthPerthshire JoanneRossOrkney&Shetland RobinaBartonPaisley&RenfrewshireNorth AlisonTaylorPaisley&RenfrewshireSouth AlisonDowlingPerth & North Perthshire DavidRoemmeleRoss,Skye&Lochaber PeterO'DonnghaileRutherglen&HamiltonWest GedKillenStirling Chris KaneWestAberdeenshire&Kincardine BarryBlackWestDunbartonshire Jean-AnneMitchell

WALESAberavon Stephen KinnockAberconwy EmilyOwenAlyn&Deeside Mark TamiArfon MaryClarkeBlaenauGwent Nick SmithBrecon&Radnorshire Dan LodgeBridgend MadeleineMoonCaerphilly Wayne DavidCardiffCentral JoStevensCardiffNorth Anna McMorrinCardiffSouth&Penarth Stephen DoughtyCardiffWest KevinBrennanCarmarthen East & Dinefwr David DarkinCarmarthenWest&SouthPembrokeshire Marc TierneyCeredigion DinahMulhollandClwydSouth SusanElanJonesClwydWest Gareth Thomas



Labour candidates CynonValley AnnClwydDelyn David HansonDwyfor Meirionnydd Matthew NormanGower Tonia AntoniazziIslwyn Christopher EvansLlanelli NiaGriffithMerthyrTydfil&Rhymney GeraldJonesMonmouth RuthJonesMontgomeryshire IwanWynJonesNeath Christina ReesNewport East JessicaMordenNewport West PaulFlynnOgmore ChrisElmorePontypridd Owen SmithPreseliPembrokeshire PhilipaThompsonRhondda ChrisBryantSwansea East CarolynHarrisSwansea West Geraint DaviesTorfaen Nick Thomas-SymondsValeofClwyd Chris RuaneValeofGlamorgan CamillaBevanWrexham Ian LucasYnys Mon AlbertOwen

ENGLANDAmberValley JamesDawsonAshfield GloriadePieroBassetlaw JohnMannBolsover Dennis SkinnerBoston&Skegness PaulKennyBosworth ChrisKealeyBroxtowe GregMarshallCharnwood SeanKelly-WalshChesterfield TobyPerkinsCorby BethMillerDaventry Aiden RamseyDerbyNorth ChristopherWilliamsonDerbySouth MargaretBeckettDerbyshireDales AndrewBotham



Labour candidates Erewash Catherine AtkinsonGainsborough Catherine TiteGedling Vernon CoakerGrantham & Stamford BarrieAnthonyFairbairnHarborough Andrew ThomasHigh Peak RuthStephanieNicoleGeorgeKettering MichaelJohnScrimshawLeicester East Keith VazLeicester South JonathanAshworthLeicester West ElizabethKendallLincoln Karen LeeLoughborough JewelMiahLouth&Horncastle JulieSpeedMansfield JosephMealeMidDerbyshire AlisonMartinNewark ChantalLeeNorthEastDerbyshire NataschaEngelNorth West Leicestershire Sean SheahanNorthampton North SallyKeebleNorthampton South Kevin McKeeverNottingham East ChristopherLeslieNottingham North AlexNorrisNottingham South LilianGreenwoodRushcliffe DavidMellenRutland&Melton Heather PetoSherwood MichaelAnthonyPringleSleaford&NorthHykeham JimClarkeSouthDerbyshire RobertPearsonSouthHolland&theDeepings WojciechKowalewskiSouth Leicestershire ShabbirAslamSouth Northamptonshire SophieJohnsonWellingborough AndreaJayneWattsBasildon&Billericay KayteBlockBedford Mohammad YasinBraintree MalcolmFinckenBrentwood&Ongar GarethBarrettBroadland Iain SimpsonBroxbourne SelinaElizabethNorgroveBuryStEdmunds WilliamPaulEdwards



Labour candidates Cambridge DanielZeichnerCastlePoint JosephPatrickCookeCentralSuffolk&NorthIpswich ElizabethHughesChelmsford Christopher VinceClacton NatashaOsbenColchester Tim YoungEpping Forest Liam PrestonGreat Yarmouth MikeSmith-ClareHarlow PhilipWaiteHarwich & North Essex JaniceRosalindScottHemelHempstead AmandaJaneTattershallHertford & Stortford KatherineChibahHertsmere Fiona Katherine SmithHitchin & Harpenden JohnHayesHuntingdon NikJohnsonIpswich Sandy MartinLuton North KelvinHopkinsLuton South Gavin ShukerMaldon PeterWilliamCEdwardsMidBedfordshire Rhiannon MeadesMidNorfolk Sarah SimpsonNorthEastBedfordshire JulianVaughanNorthEastCambridgeshire Kenneth RustidgeNorth East Hertfordshire Doug SwanneyNorthNorfolk StephenBurkeNorthWestCambridgeshire IainRamsbottomNorthWestNorfolk JoanneRustNorwich North ChristopherNicholasJonesNorwich South CliveLewisPeterborough Fiona OnasanyaRayleigh&Wickford MarkDanielsRochford & Southend East AshleyDaltonSaffronWalden CarolJaneBerneySouthBasildon&EastThurrock ByronTaylorSouthCambridgeshire DanielGreefSouthEastCambridgeshire HuwJonesSouthNorfolk DanielleGlavinSouthSuffolk EmmaBishtonSouthWestBedfordshire DanielScott



Labour candidates South West Hertfordshire RobertAngelWakelySouthWestNorfolk Peter SmithSouthend West JulianWare-LaneStAlbans KerryPollardStevenage SharonTaylorSuffolkCoastal Cameron MatthewsThurrock JohnGeorgeKentWatford Chris OstrowskiWaveney SoniaValerieBarkerWelwynHatfield AnawarBabulMiahWestSuffolk MichaelJohnJefferysWitham PhilBarlowBarking Margaret HodgeBattersea MarshaChantolDeCordovaBeckenham Marina AhmadBermondsey&OldSouthwark NeilCoyleBethnalGreen&Bow RushanaraAliBexleyheath&Crayford StefanoBorellaBrentCentral DawnButlerBrentNorth BarryGardinerBrentford&Isleworth RuthCadburyBromley&Chislehurst Sara HydeCamberwell&Peckham Harriet HarmanCarshalton&Wallington EmineIbrahimChelsea&Fulham AlanDe'AthChingford & Woodford Green BilalMahmoodChippingBarnet EmmaWhysallCities of London & Westminster IbrahimDogusCroydonCentral SarahJonesCroydon North Steve ReedCroydon South JenniferBrathwaiteDagenham & Rainham JonCruddasDulwich&WestNorwood HelenHayesEalingCentral&Acton Rupa HuqEalingNorth Stephen PoundEaling,Southall Virendra SharmaEast Ham Stephen TimmsEdmonton Kate OsamorEltham CliveEfford



Labour candidates EnfieldNorth JoanRyanEnfield,Southgate BambosCharalambousErith & Thamesmead Teresa PearceFeltham&Heston SeemaMalhotraFinchley&GoldersGreen JeremyNewmarkGreenwich&Woolwich Matt PennycookHackney North & Stoke Newington DianeAbbottHackney South & Shoreditch MegHillierHammersmith AndySlaughterHampstead&Kilburn TulipSiddiqHarrow East Navin ShahHarrow West Gareth ThomasHayes&Harlington JohnMcDonnellHendon Mike KatzHolborn&StPancras Keir StarmerHornchurch & Upminster RockyGillHornsey & Wood Green Catherine WestIlfordNorth Wes StreetingIlfordSouth Mike GapesIslingtonNorth JeremyCorbynIslingtonSouth&Finsbury EmilyThornberryKensington Emma Dent CoadKingston&Surbiton Laurie SouthLewisham East HeidiAlexanderLewisham West & Penge EleanorReevesLewisham, Deptford Vicky FoxcroftLeyton & Wanstead JohnCryerMitcham & Morden SiobhainMcDonaghOldBexley&Sidcup Danny HackettOrpington NigelDeGruchyPoplar&Limehouse JimFitzpatrickPutney NeerajPatilRichmond Park Catherine TuittRomford AngelinaLeatherbarrowRuislip,Northwood&Pinner RebeccaLuryStreatham Chuka UmunnaSutton & Cheam BonnieCravenTooting RosennaAllenKhanTottenham David Lammy



Labour candidates Twickenham Katherine DunneUxbridge&SouthRuislip Vincent LoVauxhall Kate HoeyWalthamstow StellaCreasyWest Ham LynBrownWestminster North KarenBuckWimbledon Imran UddinBerwick-Upon-Tweed Scott DickinsonBishopAuckland HelenGoodmanBlaydon Liz TwistBlythValley RonnieCampbellCarlisle RuthElizabethAlcroftCity of Durham RobertaBlackman-WoodsCopeland GillianTroughtonDarlington JennyChapmanEasington Grahame MorrisGateshead Ian MearnsHartlepool MichaelHillHexham Stephen PowersHoughton&SunderlandSouth BridgetPhillipsonJarrow StephenHepburnMiddlesbrough AndyMcDonaldMiddlesbroughSouth&EastCleveland Tracy HarveyNewcastleUponTyneCentral Chi OnwurahNewcastleUponTyneEast NicholasBrownNewcastleUponTyneNorth CatherineMcKinnellNorth Durham KevanJonesNorth Tyneside MaryGlindonNorth West Durham Laura PidcockPenrith&theBorder LolaMcEvoyRedcar AnnaTurleySedgefield PhilWilsonSouthShields EmmaLewell-BuckStockton North AlexCunninghamStockton South PaulWilliamsSunderlandCentral JulieElliottTynemouth AlanCampbellWansbeck Ian LaveryWashington&SunderlandWest Sharon Hodgson



Labour candidates Workington Sue HaymanAltrincham&SaleWest Andrew WesternAshton-Under-Lyne AngelaRaynerBarrowinFurness JohnWoodcockBirkenhead FrankFieldBlackburn KateHollernBlackley&Broughton Graham StringerBlackpoolNorth&Cleveleys ChrisWebbBlackpoolSouth Gordon MarsdenBoltonNorthEast DavidCrausbyBoltonSouthEast Yasmin QureshiBoltonWest JulieAnnHillingBootle Peter DowdBurnley JulieCooperBuryNorth JamesFrithBurySouth Ivan LewisCheadle MartinMillerChorley LindsayHoyleCity of Chester Chris MathesonCongleton Sam CorcoranCrewe & Nantwich Laura SmithDenton & Reddish Andrew GwynneEddisbury CatherineReynoldsEllesmerePort&Neston JustinMaddersFylde JedSullivanGarston&Halewood MariaEagleHalton Derek TwiggHazelGrove Navendu MishraHeywood&Middleton Liz McInnesHyndburn GrahamJonesKnowsley George HowarthLancaster&Fleetwood Cat SmithLeigh JoannePlattLiverpool,Riverside LouiseEllmanLiverpool,Walton DanielCardenLiverpool,Wavertree LucianaBergerLiverpool,WestDerby Stephen TwiggMacclesfield NeilFrancisPuttickMakerfield Yvonne Fovargue



Labour candidates ManchesterCentral LucyPowellManchester, Gorton AfzalKhanManchester, Withington JeffSmithMorecambe&Lunesdale VikkiSingletonOldhamEast&Saddleworth DebbieAbrahamsOldhamWest&Royton JimMcMahonPendle WayneBlackburnPreston Mark HendrickRibbleValley David HinderRochdale TonyLloydRossendale&Darwen AlysonBarnesSalford&Eccles RebeccaLong-BaileySeftonCentral BillEstersonSouthRibble JuliePatriciaGibsonSouthport ElizabethSavageStHelensNorth Conor McGinnStHelensSouth&Whiston Marie RimmerStalybridge&Hyde JonathanReynoldsStockport AnnCoffeyStretford & Urmston Kate GreenTatton SamuelRushworthWallasey AngelaEagleWarrington North HelenJonesWarrington South FaisalRashidWeaverVale MikeAmesburyWest Lancashire Rosie CooperWestmorland&Lonsdale EliAldridgeWigan Lisa NandyWirralSouth AlisonMcGovernWirralWest Margaret GreenwoodWorsley&EcclesSouth BarbaraKeeleyWyre & Preston North MichelleBentleyWythenshawe&SaleEast Mike KaneAldershot GaryJohnPuffettArundel&SouthDowns CarolineFifeAshford SallyGathernAylesbury MarkBatemanBanbury Sean WoodcockBasingstoke TerenceBridgeman



Labour candidates Beaconsfield JamesEnglishBexhill&Battle ChristineBaylissBognorRegis&Littlehampton AlanButcherBracknell PaulBidwellBrighton,Kemptown LloydRussell-MoyleBrighton,Pavilion SolomonCurtisBuckingham SPEAKERCanterbury RosieDuffieldChatham&Aylesford VinceMapleChesham & Amersham NinaDluzewskaChichester MarkFarwellCrawley Tim LunnonDartford BachchuKainiDover StaceyBlairEast Hampshire Rohit DasguptaEast Surrey HiteshTailorEast Worthing & Shoreham Sophie CookEastbourne JakeLambertEastleigh JillianPayneEpsom&Ewell Ed MayneEsher&Walton LanaHylandsFareham MatthewJamesRandallFaversham & Mid Kent MichaelDesmondFolkestone&Hythe Laura DavisonGillingham&Rainham Andrew StampGosport AlanEdwardJamesDurrantGravesham Mandy GarfordGuildford Howard SmithHastings & Rye Peter ChowneyHavant GrahamGilesHenley OliverKavanaghHorsham SusannahBradyHove DrPeterKyleIsleofWight JulianCritchleyLewes DanielAnthonyChapmanMaidenhead PatrickMcDonaldMaidstone&theWeald AllenSimpsonMeonValley Sheena KingMid Sussex Greg Mountain



Labour candidates MiltonKeynesNorth CharlynnePullenMiltonKeynesSouth HannahO'NeillMoleValley Marc Patrick GreenNew Forest East JulieRenyardNew Forest West JoGrahamNewbury AlexanderSkirvinNorth East Hampshire BarryJonesNorth Thanet FranRehalNorth West Hampshire Andy FitchetOxford East AnnelieseDoddsOxfordWest&Abingdon MarieTidballPortsmouth North RumalAbdullahKhanPortsmouth South Stephen MorganReading East Mathew RoddaReading West OliviaBaileyReigate TobyBramptonRochester & Strood Teresa MurrayRomsey & Southampton North DarrenPaffeyRunnymede&Weybridge Fiona DentSevenoaks ChrisClarkSittingbourne&Sheppey MichaelRolfeSlough TanmanjeetDhesiSouth Thanet Raushanara RahmanSouth West Surrey DavidBlackSouthampton, Itchen Simon LettsSouthampton, Test AlanWhiteheadSpelthorne RebeccaGeachSurrey Heath LaweenAl-AtroshiTonbridge&Malling DylanJonesTunbridgeWells CharlesWoodgateWantage RachelEdenWealden AngelaAirlieWinchester MarkChalonerWindsor Peter ShearmanWitney Laetisia CarterWoking FionaColleyWokingham Andy CroyWorthing West RebeccaClaireCooperWycombe RafiqRaja



Labour candidates Bath JosephRaymentBournemouthEast MelanieSempleBournemouthWest David StokesBridgwater&WestSomerset Wes HinckesBristolEast Kerry McCarthyBristolNorthWest DarrenJonesBristolSouth Karin SmythBristolWest ThangamDebbonaireCamborne&Redruth GrahamRobertWinterCentralDevon LisaRobillardWebbCheltenham Keith WhiteChippenham Andrew NewmanChristchurch Patrick Canavan Devizes Imtiyaz ShaikhEast Devon JanetRossExeter BenBradshawFilton&BradleyStoke NaomiRylattForest of Dean Shaun StammersGloucester BarryKirbyKingswood MhairiThrelfallMidDorset&NorthPoole StephenBrewNewtonAbbot JamesOsbenNorthCornwall JoyAnneBassettNorth Devon Mark CannNorth Dorset PatrickOsborneNorth East Somerset RobinMossNorth Somerset GregoryChambersNorth Swindon Mark DempseyNorthWiltshire PeterNeilBaldreyPlymouth,MoorView Sue DannPlymouth,Sutton&Devonport LukePollardPoole KatieTaylorSalisbury TomCorbinSomerton & Frome SeanDromgooleSouth Dorset Tashi WarrSouthEastCornwall Gareth Derrick South Swindon Sarah ChurchSouth West Devon PhilippaDaveySouthWestWiltshire Laura Pictor

StAustell&Newquay KevinNeilSt Ives Christopher DrewStroud David DrewTaunton Deane MartinJevonTewkesbury ManjinderKangTheCotswolds MarkHubandThornbury&Yate BrianPeterMeadTiverton & Honiton CarolineJuliaKolekTorbay PaulRaybouldTorridge & West Devon VinceThomasBarryTotnes Gerrie MesserTruro&Falmouth JayneSusannahKirkhamWells AndyMerryfieldWest Dorset Lee RhodesWeston-Super-Mare TimTaylorYeovil Ian MartinAldridge-Brownhills JohnFisherBirmingham,Edgbaston PreetGillBirmingham,Erdington JackDromeyBirmingham,HallGreen RogerGodsiffBirmingham,HodgeHill LiamByrneBirmingham,Ladywood ShabanaMahmoodBirmingham,Northfield RichardBurdenBirmingham,PerryBarr KhalidMahmoodBirmingham,SellyOak SteveMcCabeBirmingham,Yardley JessPhillipsBromsgrove MichaelThompsonBurton JohnMcKiernanCannock Chase PaulDadgeCoventry North East ColleenFletcherCoventry North West GeoffreyRobinsonCoventry South JimCunninghamDudleyNorth Ian AustinDudleySouth NatashaMillwardHalesowen&RowleyRegis Ian CooperHereford & South Herefordshire Anna CodaKenilworth&Southam BallySinghLichfield Christopher WorseyLudlow JuliaBuckley

Labour candidates



Meriden ThomasMcNeilMid Worcestershire Fred GrindrodNewcastle-Under-Lyme PaulFarrellyNorth Herefordshire North Shropshire Graeme CurrieNorth Warwickshire JulieAnneJacksonNuneaton PhilipJohnsonRedditch Rugby ClaireEdwardsShrewsbury&Atcham Laura DaviesSolihull NigelKnowlesSouthStaffordshire Adam FreemanStafford DavidWilliamsStaffordshireMoorlands DavidMazzocchi-JonesStoke-on-TrentCentral GarethSnellStoke-on-Trent North Ruth SmeethStoke-on-Trent South RobFlelloStone SamHaleStourbridge Peter LoweStratford-on-Avon JeffreyKennerSuttonColdfield RobPocockTamworth AndrewJamesHammondTelford KuldipSinghSahotaThe Wrekin DylanHarrisonWalsallNorth David WinnickWalsallSouth ValerieVazWarley JohnSpellarWarwick & Leamington Matthew WesternWestBromwichEast Tom WatsonWestBromwichWest AdrianBaileyWest Worcestershire SamanthaCharlesWolverhamptonNorthEast EmmaReynoldsWolverhamptonSouthEast Pat McFaddenWolverhamptonSouthWest EleanorSmithWorcester JoySquiresWyre Forest MatthewLambBarnsleyCentral DanJarvisBarnsleyEast Stephanie Louise PeacockBatley&Spen TracyLynnBrabin

Labour candidates



Labour candidates Beverley&Holderness JohannaBoalBradfordEast Imran HussainBradfordSouth JudithCumminsBradfordWest Naseem ShahBrigg&Goole Terence SmithCalderValley JoshuaFenton-GlynnCleethorpes PeterJohnKeithColneValley ThelmaWalkerDewsbury PaulaSherriffDonValley CarolineFlintDoncasterCentral Rosie WintertonDoncaster North EdMilibandEast Yorkshire AlanClarkElmet&Rothwell DavidPatrickNagleGreatGrimsby MelanieOnnHalifax HollyWalker-LynchHaltemprice&Howden HollieDevanneyHarrogate&Knaresborough Mark SewardsHemsworth JonTrickettHuddersfield BarrySheermanKeighley JohnGroganKingstonUponHullEast KarlTurnerKingstonUponHullNorth DianaJohnsonKingstonUponHullWest&Hessle Emma Ann HardyLeedsCentral HilaryBennLeeds East RichardBurgonLeeds North East FabianHamiltonLeeds North West AlexSobelLeeds West RachelReevesMorley&Outwood NeilDawsonPenistone&Stocksbridge AngelaSmithNormanton,Pontefract&Castleford Yvette CooperPudsey Ian McCargoRichmond(Yorks) DanielPerryRotherValley KevinBarronRotherham Sarah ChampionScarborough&Whitby EricBroadbentScunthorpe Nic DakinSelby&Ainsty DavidBowgettSheffieldCentral PaulBlomfield



Labour candidates SheffieldSouthEast CliveBettsSheffield,Brightside&Hillsborough GillianFurnissSheffield,Hallam JaredO'MaraSheffield,Heeley Louise HaighShipley StevenClapcoteSkipton & Ripon AlanWoodheadThirsk&Malton AlanPhilipAveryWakefield Mary CreaghWentworth & Dearne JohnHealeyYorkCentral RachaelMaskellYork Outer Luke Charters-Reid



9881_17 Reproducedfromelectronicmedia,promotedbyIainMcNicol,GeneralSecretary,theLabourParty,onbehalfoftheLabourParty,bothat,Southside,105VictoriaStreet,London, SW1E 6QT.