“ L’Architecture d’Aujourd’hui is an essential landmark of the modern architectural culture of the 20th century. It is the only French magazine that achieved the respect of architecture lovers and professionals throughout the world, where it had become a bold, provocative and constructive voice.” Jean NOUVEL Architect, Pritzker Prize 2008, member of the editorial board INTERNATIONAL ARCHITECTURE MAGAZINE SINCE 1930 L’ARCHITECTURE D’AUJOURD’HUI MEDIA KIT 2017
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L’ARCHITECTURE D’AUJOURD’HUI€¦ · “ L’Architecture d’Aujourd’hui is an essential landmark of the modern architectural culture of the 20th century. It is the only
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“ L’Architecture d’Aujourd’hui is an essential landmark of the modern architectural culture of the 20th century. It is the only French magazine that achieved the respect of architecture lovers and professionals
throughout the world, where it had become a bold, provocative and constructive voice.”Jean NOUVEL
Architect, Pritzker Prize 2008, member of the editorial board
INTERNATIONAL ARCHITECTURE MAGAZINE SINCE 1930
L’ARCHITECTURE D’AUJOURD’HUI
MEDIA KIT 2017
A REFERENCE MAGAZINE SINCE 1930
“The magazine’s history
is fantastic.”Dominique JAKOB
& Brendan MACFARLANEArchitects,
Jakob + MacFarlane office (Paris)
Founded in 1930 by André Bloc and Le Corbusier, L’Architecture d’Aujourd’hui has been the leading French and international architecture magazine since its creation.
International publication, contemporary and opened to various disciplines such as design, urban planning, arts and landscape design, its ambition today is to shed a new light on architecture.
A prestigious editorial committee supports AA:
Jean NouvelPritzker Prize in 2008, he conceived masterpieces such as the Arab World Institute, the Cartier Foundation and the Quai Branly Museum in Paris, the Dentsu Tower in Tokyo, Montpellier City Hall,… His current projects include the Louvre in Abu Dhabi, the National Museum of Qatar and the National Art Museum of China in Beijing. Shigeru Ban, architect, Centre Pompidou in MetzAldric Beckmann, architect, member of the French Touch group Patrick Bouchain, architect, Cité nationale de l’histoire de l’immigration in ParisNicolas Bourriaud, art historian and criticRenaud Donnedieu de Vabres, former French Minister of Culture Frank Gehry, architect, Louis Vuitton Foundation in ParisAnne Lacaton, architect, Palais de Tokyo in ParisWiny Maas, architect, Tianjin LibraryRenzo Piano, architect, Whitney Museum in New YorkFrancis Rambert, director of the French Institute for ArchitecturePhilippe Starck, designerBenedetta Tagliabue, architect, Edinburgh ParliamentJean-Philippe Vassal, architect, Palais de Tokyo in Paris
“It’s a mythical magazine.”Nicolas MICHELIN
Architect, ANMA office (Paris)
“It is the ‘ideal’ French magazine, as it is a
worldwide standard setter.” Marc MIMRAM
Architect, Marc Mimram office (Paris)
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UNIQUE, LUXURIOUS AND INTERNATIONAL
• 6 issues per year
• Bilingual French / English
• 144 pages, rich format, Condat Satin 100 gr.
• 230 x 298 mm
• 25,000 copies distributed per issue
• 75,000 readers
• 25.00 euros
• 3 collections of thematic special issues
• 80% of subscribers
• 20% of sales in selective newsstands and bookstores (France and abroad)
• Distribution in art galleries, professional fairs and events
Six times a year, remarkable architects and urban planners, promising designers and contemporary artists are published in AA!
Because architects are trend-setters and opinion leaders whose intervention is essential to our present and future (environment, growth of global metropolises, inner-city transformations…).
ARC
HIT
ECTU
RE
PORT
RAIT
NEW
S
TEC
HN
IQU
E
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TITRE ... AND OTHER DISCIPLINES
Because architecture has become an issue in international debates, arousing passions beyond the specialists’ sphere.
AA brings a unique transversal point of view to architecture admirers, professionals of architecture and players of the construction field:
• Trends and new talents • Major projects and remarkable construction sites • Professional debates • Research on the cities of tomorrow • Urban journeys around the world • Spotlights on designers and artists
DES
IGN
& A
RT
URB
AN
PLA
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ING
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TITRE THE TRENDS SECTION...
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• A specific topic per issue, with an international approach.
• An elegant lay-out to showcase companies’ products, expertise and technical innovations, in an architectural context.
...DEDICATED TO PRODUCTS AND INNOVATIONS
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A thematic report per issue. A sectoral approach to provide a better understanding of the products and techniques that make contemporary architecture. The last trends in the construction industry, outdoor and interior design, new technologies... shown through outstanding projects, products and landmark buildings all around the world, selected by the editorial team.
Cersaie Maison & ObjetArchitect@work Paris Batimat Mapic Salon des MairesArchitect@work Marseille
THREE COLLECTIONS OF SPECIAL ISSUES
Three collections of special issues that ponctuate AA’s editorial life: AA Projects, AA Events and AA Perspectives.
A targeted insight, through internationally oriented case studies, into reports linked to the major themes of the magazine : architecture and urban planning.
Editorial conception, graphic design, printing and distribution by AA’s team. Ad hoc sponsoring to be found.
FOR ANY REQUEST REGARDING A CUSTOMIZED PROJECT, CONTACT US!
AA PERSPECTIVES special issue dedicated to the Droneport project signed
by architect Norman Foster.
AA EVENTS special issue dedicated to a selection, made by AA’s editorial team, of
projects awarded at the 2014 Holcim Awards.
AA PROJECTS special issue dedicated to the work of kinetic artist Carlos Cruz Diez,
integrated into architecture and public spaces.
AA PROJECTSA focus on architecture offices’ approach through landmark buildings, or lesser-known projects, always noteworthy.
AA EVENTSA perspective on major professional fairs, conferences, awards or exhibitions.
AA PERSPECTIVESResearch on innovation, urban questions and the city of tomorrow.
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TITRE AA PERSPECTIVES - AN EXAMPLE OF SPECIAL ISSUE
THE DRONEPORT PROJECT
Conceived by AA’s editorial team, with a panel of international talented writers, this special issue highlights the remarkable Droneport project, presented at the 2016 Venice Biennale of Architecture. Focus on an unprecedented collaboration between a large variety of players, among them LafargeHolcim, the LafargeHolcim Foundation, Norman Foster, ETH Zurich, ODB...
A tailor-made format:• 88 pages• 230 x 298 mm, rich format• Arcoprint paper 110 gr., Arcoprint cover 250 gr. with flaps• Elegant and creative layout conceived specifically by AA’s graphic
design studio Violaine & Jérémy
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DISTRIBUTION
Retail price: 10€
Printing: 15.000 copies
Circulation: • In newsstands and specialised
bookshops• Routing to AA’s subscribers in
France and abroad• Sent to the LafargeHolcim
Foundation’s VIP contacts• World Architecture Festival
in Berlin and Venice Biennale 2016
OPTIMAL VISIBILITY ON THE INTERNET
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• 6 categories: News, Architecture, Urban planning, Design, Events, Arts
• Dedicated articles and focus on innovative firms• 35.000 unique visitors per month
21.450 likes on Facebook
2.352 followers on Twitter
• +5% visits every month (average)
• Up to 2 publications per day
• Public : architects (France and abroad)
Data 07/11/16
• +8% visits every month (average)
• Up to 2 tweets per days
• Public : architects, institutions, opinion leaders (France and abroad)
Data 07/11/16
SOCIAL NETWORKSWEBSITE
New Instagram account
• 266 subscribers• 1 post per day on
AA’s most beautiful covers since 1930
• Public : architects, designers, artists, opinion leaders
Data 07/11/16
ADVERTISING IN THE MAGAZINE
ADVERTISING RATES
TECHNICAL INFORMATION DISCOUNT SCALE
Format: 230 x 298 mm
Signature and sending of the order: 30 days before publication
Sending of the technical elements: high-resolution PDF file
Creation, graphic design, execution and photoengraving: on estimate
COVERSBack coverInside font coverInside back cover
FIRST SECTIONOpening spread (OPS)First double page after OPSRight-hand page1/2 page
TRENDS SECTIONRight-hand page1/2 page
14.000 €11.000 €
8.000 €
17.000 €16.000 €
7.500 €4.000 €
6.200 €3.500 €
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ADVERTISING ON THE WEBSITE
ADVERTISING RATES TECHNICAL INFORMATION DISCOUNT SCALE
New advertiser discount: – 5%
Fidelity discount:– 5%
Trade discount: – 15%
For any advertiser ordering through a duly appointed media buyer.
SOME USEFUL DATA...
Unique visitors on website per month: 35.000 Facebook: 21.450 likesTwitter: 2.352 followersNewsletter sent to 10.000 contacts twice a month. Opening rate : 53%
1/2 page in the first section of the magazineUpper square on the website - 1 monthSocial networks - 2 posts in the month PREMIUM VISIBILITY PACK 8.000€ Right-hand page in the first section of the magazineUpper square on the website - 1 monthSocial networks - 3 posts in the month
1.500€
450€
800€
1.100€
1.300€
2.500€
1.000€
SPECIALOPERATIONSFor brand-content and “3 questions to...” section, contact us.
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MULTIPLE INVESTMENT OPPORTUNITIES
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IN THE MAGAZINE • Inserts• Banners • Gatefolds
ON THE WEBSITE • Brand content• “3 questions to...” section
For more information, contact us.
ADVERTISING EDITORIAL EVENTS
SPECIAL ISSUES
Conception, graphic design, printing and distribution, by AA’s teams, of tailor-made editorial projects. Financed within the framework of sponsoring agreements.
To conceive a special editorial project, contact us.
EVENTS AND CONSULTING• Organisation of private
tours of professionnal fairs (Maison&Objet and Batimat) and industrial sites, conceived and guided by AA’s teams.
• Organisation of talks between architects and industrials at the Venice Biennale of Architecture in May 2016.
To organise an event, contact us.
2017 EDITORIAL CALENDAR
ISSUE ADS DEADLINE RELEASEMAIN FEATURE417 March 2017