Private & Confidential Tejash Shah – Direct: +9122 4228 8155 Mobile: +9193238 89447 , [email protected]La Opala RG – In ‘HOT’ pursuit 1 Corporate Factsheet Promoter Background Established in 1987, La Opala RG (LOG) under the leadership of Mr. Sushil Jhunjhunwala and Mr. Ajit Jhunjhunwala has transformed itself as one of the leading brands in the Indian crockery market through its three brands, La Opala, Diva and Solitaire. Presence Headquartered in Kolkatta, India. Operates out of dual facility at Madhupur (Jharkhand) and Sitarganj (Uttarakhand) Management depth Mr . A C Chakrabortti - Chairman Mr . Sushil Jhunjhunwala - Vice Chairman & Managing Director Mr . Ajit Jhunjhunwala - Joint Managing Director Ms . Nidhi Jhunjhunwala - Executive Director Business LOG is engaged in the manufacturing and marketing of Opalware and Crystalware products. Corporate Structure Associates: Genesis Exports Ltd, Ishita Housing (P) Ltd, SKJ Estate (P) Ltd, Anuradha Designers (P) Ltd Revenue Model (FY13) Three Brands – La Opala (~40%), Diva (~48%) and Solitaire (~12%) Capacity Madhupur (Jharkhand) (5000 tpa) and Sitarganj (Uttarakhand) (8000 tpa) Key Clientele Aspiring middle class retail population Key Vendors LOG currently has ~125 distributors with a reach of ~10,000 retail outlets. 75 employees are involved in selling to distributors as also Modern Retail. Modern Retail contributes ~15%. Key Success Factors Brand strength and expanding distribution network Capital History Rs.34mn in February 1995 Credit Rating Long Term Bank Facilities - CARE A + ( Single A Plus) Short Term Bank Facilities - CARE A 1 + ( A One Plus) Corporate Bankers State Bank of India Auditors Doshi, Chatterjee, Bagri & Co Market Data Market Cap (Rs. mn) 6,390 Shareholding 68% Promoters, 13% institutions, 19% Public Key Shareholders Kotak Mahindra (1.9%), UTI asset mgmt. (1.9%) 52-week High-Low (Rs.) 230-631 All time High-Low (Rs.) 33-631 3M Average Volume 18984 Stock Return (%) Correction from 52WH 4.4% Rise from 52WL 162% F&O NA Index BSESMCAP Stock exchange list BSE-NSE 3M 6M 1Y YTD 24% 57% 122% 0.5% Fundamental View Current Market Price Rs. 600 Recommended entry price NA Target Price NA
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India’s crockery/opalware market is serviced predominantly by the unorganised sector with most of the products sold being imported by small-time
traders from China, Dubai and France and sold through local stores. The US brand, Corelle, is the largest known player in the super-premium
category with sales of approximately about Rs.500mn last year. We believe La Opala RG’s portfolio of well-established brands in the Indian
tableware market (La Opala, Diva and Solitaire) command high recall and enjoys premium positioning which should enable them to gain share
from unorganized players. The 100%+ anti-dumping duty on opalware implemented few years back on imports from China and UAE should further
assist in taking away the pricing pressure off the industry.
• Domestic expansion led growth:
~85% of LOG’s turnover is from domestic market, balance from exports. Management has indicated that overseas market is currently not the
focus area for the company and focus would be more on the Indian markets where it can leverage brand equity of its brands – La Opala, Diva and
Solitaire. LOG currently has ~125 distributors reaching out to ~10,000 retail outlets. At present, 75 employees are involved in selling to distributors
as also modern retail. Modern retail contribution has increased to ~15% from ZERO in the last 3 years. We believe growth of modern retail would
be a key growth driver, we learn that terms of trade are similar to that of with distributors. Interesting to note – LOG has Rs. ~130mn sales in its
largest single market – Kolkata. Reach in Mumbai, Bangalore and Delhi is growing stealthily. We believe attractive channel margins should enable
rapid expansion as LOG bills distributors and Modern Retail ~60% of MRP, leaving the rest for the sales channel. This is in line with major brands
in the branded apparels business (Page Industries earns 60%, Kewal Kiran Clothing earns 58%). In general, payments are collected in less than
45 days.
Robust historical financial performance:
(1) Healthy revenues & expanding margins: Revenues have grown at a CAGR of ~23% in FY08-13 enabling the company attain the critical size of
Rs.1.5bn turnover. EBIDTA margins expanded from 12.7% in FY08 to 26.8% in FY13.
(2) Strong Balance sheet: Balance sheet indicated management’s aversion to debt funded growth. Despite maintaining stupendous growth rate in
last decade, average Debt/Equity has hovered at ~0.8x most of the time with the highest point being ~1.2x in FY09. In FY13 Debt/Equity stood at
0.3x. Controlled working capital cycle – FY13 Debtor days: 44 days, Inventory days: 73 days (because of the nature of the business), Creditor
days: ~9 days. Healthy capital efficiency (Current RoE ~35%, Current RoCE ~27%), sharp improvement from the lows of 2-3% in FY08-09.
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Absolute Rating Interpretation
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