LA Kings 2010-11 seAson TicKeT RenewALs And PLAyoff infoRmATion guide

LA Kings 2010-11 seAson TicKeT RenewALs And PLAyoff infoRmATion guide

Season Ticket Member Benefits on Reverse

Pricing guide

* ice seats include full access to chairman’s Room and other benefitsPricing for Playoffs rounds 3 and 4 will be communicated to you by the end of round 1 of the 2010 Playoffs.

STANDARD PRICINGRenew 2010-11 ReguLAR seAson And 2010 PLAyoffs beTween mARch 22 And June 25, 2010

2010 PLAyoffs Round 1

2010 PLAyoffs Round 2

2010-11 ReguLAR seAson

goal judge sold out

goal judge sold out

goal judge sold out

ice seats $400.00*

ice seats $440.00*

ice seats $363.50*

PReMieR PReMieR PReMieR$111.50 $122.50 $101.50$93.00 $102.50 $84.50$87.50 $96.50 $79.50$64.50 $71.00 $58.50$67.00 $73.50 $61.00$54.50 $60.00 $49.50$53.50 $59.00 $48.50$29.50 $32.50 $27.00$28.50 $31.50 $19.00$24.50 $27.00 $22.00$21.50 $23.50 $11.00

*** EARLY INCENTIVE PRICING ***Renew 2010-11 ReguLAR seAson And 2010 PLAyoffs by mARch 22, 2010

2010 PLAyoffs Round 1 PRices fRozen

2010 PLAyoffs Round 2

2010-11 ReguLAR seAson

goal judge sold out

goal judge sold out

goal judge sold out

ice seats $355.50*

ice seats $391.50*

ice seats $361.50*

PReMieR PReMieR PReMieR$98.50 $108.50 $99.50$79.50 $87.50 $82.50$75.50 $83.50 $78.50$55.50 $61.50 $57.50$57.50 $63.50 $59.50$46.50 $51.00 $48.50$45.50 $50.00 $47.50$25.50 $28.00 $26.50$18.50 $21.50 $19.00$20.50 $22.50 $21.25$11.00 $18.50 $11.00

Pricing Guide on Reverse

SeaSon TickeT MeMber benefiTS

Royal Treatment •YouwillreceiveinvitationstoexclusiveTeamMembereventsincludingMeetthePlayersParty,

StateoftheFranchise,privatepractices,conferencecallswiththefrontofficeandmore

•ParticipateinSeasonTicketMemberoftheGame–Everygame,wehonoronelong-term SeasonTicketMemberwithacomplimentarydinnerfortwo,personalizedgifts, amid-game“spotlight”andmore

•YouwillbeabletoearnevenmorerewardsthroughourRoyalReferralprogram–Referafriend forSeasonTicketMembershipandreceivegiftssuchasfreeticketsandTEAMLAgiftcertificates

Royal service Programs •AccesstoapersonalSeasonTicketServiceExecutivewhoissupported

byourdedicatedteamofservicespecialists

•AccesstoLAKINGS.COM/seasontix–AdedicatedwebsiteforTeamMembers, likeyou,toaccessyourticketsandaccountsonlineaswellasrenewyourtickets, makepayments,edityouraccountinformation,emailyourticketstoyourself and/orfriendsandfamily,sellyourticketsonTicketExchangeandsubmit questionsandprovidefeedback–allonline!

•ExclusiveSeasonTicket“MembersOnly”lineatSTAPLESCenterWillCall windowandatTEAMLA

•Invitationtotheannual“Select-A-Seat”event(dateTBD)whereyouhave theopportunitytoupgradeyourseatsoraddadditionalseasontickets

•Abilitytoexchangeyourunusedseasonticketsforfuturegames

•UseoftheRoyalConciergeProgram–Haveyourbirthdayoranniversarymessage displayedontheDiamondVisionscreen,havemerchandisedeliveredtoyourguestsin theirseats,andmore

•KingsCAREDonationProgram–Youcandonateticketsforgamesthatyouareunable toattendtotheKingsCAREFoundation

•SplitSeasonTicketServices–ThisprogrammatchesyouwithotherLAKings fanswhoarelookingtoshareseasontickets

Royal benefits •Complimentaryticketstothe2010NHLDraftheldJune25-26inLosAngeles

•StanleyCupPlayoffticketpriority

•Significantsavingsoverindividualgameticketprices

•Optiontopurchaseextraindividualticketsinadvanceofthepublic– atthestandardSeasonTicketMemberprice

•Flexibleinterest-freepaymentplans

•10%discountattheTEAMLAstore

•OpportunitytopurchaseadvanceticketstoselectspecialeventsatSTAPLESCenter, HomeDepotCenter,LALIVEandmore

•OptiontopurchaseSTAPLESCenterpre-paidparking

•ComplimentaryLAKingsYearbook

Being a Dedicated Team Member Has Its Rewards

addiTional renewal oPTionS

LA Kings Booster Club–Foreveryonewholovesthissportasmuchaswedo,your membershipintheofficialLAKingsBoosterClubwillhelppromotetheLAKingsandthe gameofhockeythroughoutsouthernCalifornia.MembershiptotheBoosterClubisonly $30andincludesupto6peopleinthesamehousehold.PleasevisitLAKBC.COMfor moredetails.

Bailey’s Buddies -Ifyou’vegotanybuddinghockeyfansinyourfamily,you’llwant totakeadvantageofthisOfficialKid’sCluboftheLAKings.Theteam’slovablelionmascot “Bailey”iswaitingtowelcomeyourlittleoneswithopen“paws.”Kidsofallagesareinvited tobecomeamemberofBailey’sBuddies.ThefunstartsinOctoberandrunsthrough June,butkidscanjoinatanytime.ThespecialSeasonTicketMemberpriceisonly$15.

AsmembersofBailey’sBuddies,youandyourkidswillhavethechancetowinallsorts ofcoolprizes,merchandiseandgametickets.

Tip-A-King -Aspartofyourrenewal,theKingsCareFoundationispleasedtooffer youdiscounted2011Tip-A-KingTickets.Theonlypublicautographsessioneachseason, thisspecialeventfeaturesallplayers,coachesandbroadcasterstoreceive“tips”from theirloyalfansinexchangeforanautographand/orphotograph.AllproceedsbenefittheKingsCareFoundation,theLAKingsawardwinningnon-profitorganization.

AddtoyourrenewalbyMarch22,2010andreceive10%offgeneraladmissionpriceof $45ortheVIPAdmissionPriceof$300.

Frozen Fury -Thisyear’sannualFrozenFurymatchupvstheColoradoAvalanchein LasVegasisscheduledforOctober2,2010atthefabulousMGMGrandGardenArena.Ticketpriceshavebeenfrozenatthe2009pricesandrangefrom$28to$220,with discountsforlargergroups.CallyourServiceExecutivetodayat1.888.KINGSLAto bethefirsttoorderyourticketstothisyear’sevent!

Parking Information on Reverse

You can add any of these items to your invoices and payment plan by accessing your account at LAKINGS.COM/seasontix, by indicating your selected options on your order form via mail, or by calling your Season Ticket Service Executive at 1.888.KINGS.LA – ext. #1.

Parking inforMaTion

Additional Renewal Options on Reverse

2010 PLAyoffsSWVIP: $40.00(Valetonly)OlympicWest: $22.00 Lot4: sold outLot8: $25.00Lot10: $18.00Lot12: $13.00Alllotssubjecttoavailability

2010-11 ReguLAR seAsonSWVIP: $40.00(Valetonly)OlympicWest: $22.00 Lot4: sold outLot8: $25.00Lot10: $18.00Lot12: $13.00Alllotssubjecttoavailability

2010-11REGULARSEASON

PaRking PRices discounted

ORFROzEN.2010PLAYOFF

PARKINGPRICESFROzEN!!!

Earlyparkingincentive:Reneworaddparkingforthe2010-11SeasonbyMarch22,2010andreceive5“flexparkingpasses”goodforany2010-11LAKingsregularseasongameintheWestGarage–a$110value!

STeP by STeP renewal inSTrucTionS

sTeP #1: choose A RenewAL oPTion (see encLosed 2010-11 RenewAL invoice)

5%ofyourtotalseasonticketinvestmentisdueMarch22,2010.Thisoptionprovidesthefollowing incentivesandbenefits:

•ComplimentaryticketstotheNHL2010DraftJune25-26inLosAngeles •Earlyrenewalpricingforentire2010-11LAKingsRegularSeason(seepricinggrid) •PlayoffTicketFreezefor2010Playoffsround1andsignificantdiscountsforallremainingroundsoftheplayoffs •Opportunitytoparticipatein“PlayoffsPay-As-We-Play”–payonlyforLAKingsplayoffgamesastheyareconfirmed •QualifyforspecialrewardsatselectLALiveestablishments •TeamLAstorecredit •Extended10-InstallmentPaymentPlan •Reneworaddparkingandreceive5“flexparkingpasses”goodforany2010-11LAKingsregularseasongame

Thisoptionprovidesthefollowingincentivesandbenefits:

•Standardpricingfor2010-11LAKingsRegularSeason(seepricinggrid) •Standardplayoffticketpricingfor2010Playoffs(seepricinggrid) •Paymentforrounds1&2ofthe2010Playoffs(atotalof8possiblegames)duebyMarch22,2010

sTeP # 2: choose A PLAyoff oPTion (see encLosed 2010 PLAyoff invoice)

Creditcardonly.Exclusivelyavailabletothosewhorenewtheir2010-11RegularSeasonticketsbyMarch22,2010. Yourcreditcardwillbechargedfortwohomegameswhentheteamclinchesaplayoffspotandthenchargedforthe remaininggamesonlywhentheyareannounced.Playoffpricingisfrozenat2010-11RegularSeasonratesthroughout allofround1.

Paymentfor8gamesisduebyMarch22,2010.Pleaseseethepricinggridforprices.Round1pricingfreezeandround2 discountedpricingonlyappliestothosewhorenewtheir2010-11RegularSeasonticketsbyMarch22,2010.Standard playoffpricingappliestothosewhorenewtheir2010-11RegularSeasonticketsafterMarch22,2010.

sTeP # 3: seLecT youR 2010-11 ReguLAR seAson PAymenT PLAn oPTion•PayinfullbyMarch22,2010

•50/50Plan–Pay5%byMarch22,2010,then45%ofthebalancebyJune18,2010andtheremaining50%byAugust20,2010

•10-InstallmentPaymentPlan–Pay5%byMarch22,2010,thenpaythebalanceover9monthsstartingJune2010(pleaseseetermsonagreement)

sTeP # 4: submiT youR PAymenTONLINE:logontoLAKINGS.COM/seasontixandrenewviaMyKingsAccount.Torenewonlineyoumustloginusingyour LAKingsaccountnumberandpinnumber.(Pleasenote:allseasonticketlicenseagreementsandnecessarypaymentagreements canbesubmittedonlineforyourconvenience)

FAX:submittheinvoicesandallsignedseasonticketlicenseagreementpagesto213.742.7329

MAIL:submittheinvoicesandallsignedseasonticketlicenseagreementpagesusingtheenclosedenvelope

INPERSON:atanyLAKingshomegameatthecustomerserviceboothintheconcourseatSTAPLESCenteroutsideofsection102

The deadline to renew your 2010-11 LA Kings Season Tickets and 2010 Playoffs in order to receive the Early Incentive pricing is March 22, 2010 at 5:00 pm.

oPTion Renew2010-11SeasonTicketsbyMarch22,2010.1

oPTion PlayoffsPay-As-We-Play.1

oPTion Renew2010-11SeasonTicketsbyJune25,2010.2

oPTion Payforrounds1-2infull.2

FAQ on Reverse

BestSavingsand

Benefitswiththisoption

faQ

Renewal Instructions on Reverse

WhenistherenewaldeadlineformyLAKings2010-11SeasonTicketsand2010StanleyCupPlayoffTickets?Thereare2deadlines:RenewbyMarch22,2010andreceivediscounted“EarlyIncentive”pricingonboththe2010-11RegularSeasonandthe2010Playoffs,includingapricefreezeonround1oftheplayoffs.RenewbyJune25,2010andreceivestandardpricingforthe2010-11RegularSeasonand2010Playoffs

HowdoIrelocate,upgradeoraddseasonseats?Youwillhaveanopportunitytorelocate,upgradeoraddseatsatour2010“Select-A-Seat”eventatSTAPLESCenter(exactdatesareyetto bedetermined).Invitationsandmoredetailsfor“Select-A-Seat”willbemailedinthecomingmonths.YoualsohavetheoptiontoaddadditionalSeasonTicketsnow–anyadditionalSeasonTicketspurchasedpriortotheMarch22deadlinewillbediscountedattheEarlyIncentivepricingforBOTHthe2010-11RegularSeasonANDthe2010Playoffs.CallyourSeasonTicketServiceExecutiveat1.888.KINGSLAtodaytoaddadditionaltickets.(Pleasenote:Tobeeligibletoparticipatein“Select-A-Seat,”youraccountmustberenewedbyJune25,2010)

WhatoptionsdoIhavetopayformy2010-11SeasonTickets?Youhavethreepaymentoptionstochoosefrom:1)PayinfullbyMarch22,2010;2)50/50plan–5%byMarch22,2010,45%byJune18,2010,andtheremaining50%byAugust20,2010;or3)Our10-installmentpaymentplan.

HowcanIapplymyTicketExchangeresalecredits?Anycreditsonyouraccountfromthe2010-11Season,includingTicketExchangecreditsfromgamessold,willbeappliedtoyour2010Playoffpurchaseand/oryour2010-11renewal.

Howdoes“PlayoffsPay-As-We-Play”work?RenewyourLAKings2010-11SeasonTicketswitha5%depositbyMarch22,2010andyouwillbeeligiblefortheLAKings“Playoffs Pay-As-We-Play.”Yourcreditcardwillbechargedfortwohomegameswhentheteamclinchesaplayoffspotandthenchargedfor theremaininggamesonlywhentheyareannounced.Avalidcreditcardisrequiredforparticipationinthisprogram.

Whatdomy2010StanleyCupPlayoffStripsinclude?A2010StanleyCupPlayoffStripincludesticketstoeverypotentialLAKingshomegamethatcouldbeplayedduringtheplayoffs.Becausethereisstillachanceforhome-iceadvantagethroughouttheplayoffs,eachplayoffroundincludesfourhomegamesandtherearefourplayoffrounds.

WillIhavethesameseatlocationfortheplayoffs?Yes.

CanIpurchaseadditionalPlayoffStrips?Yes!OnceyouhaverenewedyourLAKings2010-11SeasonTicketsandyour2010StanleyCupPlayoffTickets,youwillbeabletopurchaseup toeightadditionalseatsperaccount.YouwillreceiveanemailnotificationfromusinearlyAprillettingyouknowwhenadditionalPlayoffStripsareavailable.Atthatpoint,youwillbeabletoorderStripsbyeitherloggingontoLAKINGS.COM/seasontixorcallingyourSeasonTicketService Executiveat1.888.KINGSLA.Pleasemakesureyouremailaddressisup-to-date,asindicatedonyourseasonticketinvoices.Alladditionalplayoffordersaresubjecttoavailabilityandaresoldonafirst-come,first-servedbasis.Inaddition,ifyouhaveanyfriends,familyorcolleagueswhoareinterestedinLAKings2010PlayoffStrips,youwillbeabletoreferthemtopurchaseticketsaswell.

Whathappenswithmyparkingfortheplayoffs?Whenyourenewyourplayofftickets,yourparkingfortheplayoffswillautomaticallyberenewedinthesamelotasyourregularseasonparking.Oncerenewed,yourplayoffparkingvoucherswillbesenttoyou.

CanIpurchaseadditionalsingle-gameticketsfortheplayoffs?TheLAKingswillput2010StanleyCupPlayoffindividualgameticketsonsaletothegeneralpublicuponclinchingaplayoffspot.SeasonTicketMemberswillhaveaprioritypre-saletopurchaseindividualtickets.

Whenwillmyplayoffticketsbemailed?PlayoffticketswillbesenttotheaddressonyouraccountviaFedExinearlyApril.

WillIbeabletoforwardandsellmyplayoffticketsonTicketExchange?Yes,oncewereceivepaymentforyourplayoffpurchaseyourticketswillbeenabledforforwardingandresale.

WhathappensiftheLAKingsdon’tmaketheplayoffs?Ifyourenewandsignupfor“PlayoffsPay-As-We-Play”andtheLAKingsdon’tmaketheplayoffs,youwillnotbechargedforplayoffticketsandyour2010-11SeasonTicketpaymentswillbeginasscheduled.Ifyouarenotsignedupfor“PlayoffsPay-As-We-Play”andyoupayforplayoffsinadvance,yourplayoffpaymentscanbeappliedtoyour2010-11SeasonTicketsorberefunded.Yourplayoffpaymentswillautomaticallybeappliedtoyour2010-11SeasonTicketsunlessyounotifyusinwritingbyApril12,2010.

Whenwillthepricesforrounds3and4oftheplayoffsbereleased?Pricesforround3willbereleasedoncetheLAKingsgetpastround1.

Ismy5%depositrefundable?No.However,shouldyounotbeabletorenewyourseasontickets,yourdepositcanbeappliedtoanLAKingsPartialPlanpackage orsinglegamepurchases.