La hierberia

LA HIERBERIA

Mom & Pop

Grecia Sofía Barreda 209629

Ana Karen Wilburn 337148

Karen HernándezChristian Lippert

Stefen PettersRaúl Gómez

FACTS & BACKGROUND

• Founded in 2009• Most selled product: herbal teas

STORE BEFOREOutsi

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STORE BEFOREOutsi

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STORE BEFOREInsideView

STORE BEFOREInsideView

STORE BEFOREInsideView

STORE BEFOREInsideView

STORE BEFOREInsideView

STORE BEFOREInsideView

STORE BEFORE

Herbal Tea Display and

Packing

InsideView

STORE AFTEROutsi

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Wood is used to engage a relationship to the natural products. The right section of the store is marked with a lighter tone; in order to

1. Attract the consumer's attention to the door (which protrudes for being darker) and induce him to enter the store.

2. Give more hierarchy to the store’s name.

STORE AFTERInsideView

STORE AFTERInsideView

STORE AFTER

HERBAL TEA NEW PACKING

Glass has an almost zero rate of chemical interactions, ensuring that the product inside a glass bottle keep their strength, aroma, flavor and its numerous benefits.

LA HIERBERIA

LOGONEW

Based on the Romani flag

• Blue: represents the heavens- Belief- Cure- Wellness

• Green: represents earth- Nature

• Red Chakra: represents Romani’s people traditions

- Tarot card reading

LA HIERBERIA

All of this represent the essence of the store

REFERENCES

• http://www.gpi.org/learn-about-glass/benefits-glass-packaging

• http://www.grtleeds.co.uk/Culture/romaGypsies.html