La era de las medias verdades Miguel Alonso – Director de Proyectos Estratégicos
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La era de las medias verdadesMiguel Alonso – Director de Proyectos Estratégicos
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LA POSVERDAD
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3.000 publicaciones / 10 mm de votantes
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¿Desconfiados?
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SIMBIOSIS
7 6
11/10min 7/10min 0/10min 1 X
Mi día en impactos…
4
3
157 39PUBLICIDAD CONVENCIONAL CONTENIDOS PUBLICITARIOS
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62% de los consumidores NOasocian marcas con contenidos de calidad
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Organizations will need to shift their emphasis from “touch points” to “trust points” when carving out market differentiation.
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Misión
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to
the environmental crisis.”
Common Threads Initiative
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2011 2017
2014 2016 PatagoniaProvisions
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Besides dramatically increasing sales and creating an even more loyal customer
base, Patagonia now controls the conversation instead of being subject to
it.
THANK YOU
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