L2012 spectator experience-traveline 2011-v0a

London 2012

The Spectator Experience

Traveline Conference - 2011

The overriding spectator experience…

Digital Experience - ‘Ahead Of the Games’

What is It?

- Digital information hub - Providing travel information and/or directing users to other sites

- all modes- all users

Why are we Doing it?

- Raise awareness about the totality of the transport impacts- make it easy for people to access information

- Facilitate a behavioural change

Digital Experience - Social Media

Digital Experience - Games Travel Pages

What are the Games Travel Pages?

• Central information source for all London 2012 spectator transport and travel information

Where are we at the moment?

• Launched 15th March 2011• Circa 750,000 visits

Where are we aiming to get to?

• Continuous updates• Background Demand Late 2011• Games time website launch - May 2012

www.london2012.com/travel

Digital Experience - Spectator Journey Planner

What is the Spectator Journey Planner?

• Web based Journey Planner (for spectators) includes PT, cycling and roads – use of TDM Rules based on routing strategy

• Plan to venues only• Accessible planning• Retail hand-off

Where are we at the moment?

• Launched 7th July

Where are we aiming to get to?

• Service management• Phased updates thereafter (e.g. park-and-ride, cycle

mapping)• Data extension (live sites, data/schedules)• Mobile SJP• Games time integration – real-time spectator

information

www.london2012.com/journey

Travel Demand Management (TDM)

What are we trying to achieve?Victoria to Olympic Park - Unconstrained Route

Travel Demand Management (TDM)

What are we trying to achieve?Victoria to Olympic Park - Preferred Route

‘On the Ground’ Experience – Wayfinding and Signing

‘On the Ground’ Experience – Volunteers

LOCOG Volunteers/ London Ambassadors/ Transport Operator staff

‘On the Ground’ Experience – Other Tools

• Transport Operators’ CRM

• PIS – Passenger Information System  (automated – pre-planned only as this is recorded in advance of the Games)

• CIS – Customer Information System – in-station message boards

• Manual On-board train announcements

• Manual in-station announcements

• In-Car schematics

• Hotel Concierge Services

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