L. Martin Diffusion of Technology Where there’s a Need… Note-taking at the next level Assistive technology for disabled. Diagnostic testing Data collection.

L. Martin Diffusion of Technology

Where there’s a Need…Note-taking at the next level

Assistive technology for disabled.

Diagnostic testing

Data collection

ResearchHow was the pen used during research?

The chart shows early uses.

The maker of Leapfrog is the innovator.

DevelopmentLeapFrog SystemThe cameraMicrophoneSpeakerUSB ConnectorMyScribe software with 25 languagesHandwriting recognitionVoice recordingSpecial Paper controllersUploading to computerShare notesBlogs

CommercializationNever miss a word!

Always get it!

Share it!

$129.99 -$199.99 at Target, Best Buy and the Apple Store!

Where in the innovation-decision is the Smart Pen?

Knowledge-Who knows about it?Persuasion- Who must be persuaded?Decision- Who will make the choice to adopt

or reject? Implementation- Who will actually use it and

for what purposes?Confirmation- Is this a good thing? Is this a

fad? How long will it last? Will it be discontinued?

The S CurveLivescribe was founded in January 2007 by Jim Marggraff,

an entrepreneur and the inventor of paper-based computing, including the LeapPad and Fly Pentop Computer.

Livescribe first blog about launching the Smart Pen in October 2007.

The Smart Pen launched Tuesday, January 29,2008 The Smart Pen shipped to pre-orderers in March 2008.Smart Pen publicly available in April 2008.Smart Pen goes to conferences April, May 2008.Smart Pen wins first of many awards. May 2008.Smart Pen national availability at Target, Target.com,

Amazon.com and college and university bookstores nationwide. June 2008.

The S CurveSmart Pen goes to Hollywood. August, 2008.Smart Pen available internationally. October, 2008.Smart Pen Mac compatible, software MyScribe available, print

your own paper,November,2008.People start reporting how they use the Smart Pen including

“Pencasts”, January, 2009.Tips and Tricks for using the Smart Pen shared online. February

2009.Livescribe gets 18.6 million dollars in funding from

investors..Mr. Gadget shows off Smart Pen on “The View” March 2009. Wins more awards, more uses posted online. March 2009

Livescribe to award 10 million dollars in scholarships and Smart

Pens to college students. April 2009.

The S CurveThe Smart Pen goes to high school. May 2009.Smart Pen enters K-12 arena at NECC conference June,2009.Smart Pen one of the Best 25 back to school gadgets. July

2009.Smart Pen goes to “Good Morning America and Cornell

University wins 200 Smart Pens. August, 2009.Smart Pen transcribes text into more than 25 languages.

September, 2009.Livescribe awards $10,000 and 18 pens to Facebook winners.

October, 2009.

Retrieved October 15, 2009 from

http://www.livescribe.com/blog/2009/10.

The S Curve2007-Innovation Concept—2008-Launch of innovation ?% Early users Marketing to college students and techies.2009-Innovation still relatively in early stages.

% ? of possible market.No sales or diffusion data discovered at this

point.The Smart Pen is at the decision stage of

diffusion. Many people have not seen or heard about it even though there are two other competitors pens on the market.

Innovators and Early Adopters

College Students

AdministratorsLead TeachersMentorsK-12 Students

The Laggards

Those who wait and watch

Limited resources

Those reluctant to try any innovation

Strategies for LaggardsLower pricesRequired job/school innovationAvailabilityTelevision commercials

Attributes for Critical MassRequired useWider distributionK-12 necessityAdministrative benefitsBusiness presentation and benefits

The Best Diffusion ApproachDecentralized Diffusion Approach BestPeer to peer diffusion through horizontal

networksA problem centered approachLocal units deciding best use for adoption

(Rogers, 2003, p.396)

Achieving Critical MassRecommended strategy for achieving critical

mass would be to give incentives to innovators to involve their networks in adopting the innovation.

A self-sustaining critical mass will occur when enough individuals adopt the innovation.(Rogers. 2003)

Change Agents Change agents are the innovators who: 1. develop need 2. Information exchange 3. Diagnose problems 4.To create an intent to change in client 5.Translate intentions into actions 6. To stabilize adoption and prevent discontinuance 7. To achieve a terminal relationship with clients

(Rogers,2003 p.400)

The Need for the Smart PenThorough note-takingAssistive Note-takingConference RecallAssistive TeachingShared Notes

Smart Pen Meets the Needs Easy to carryAvailableAffordableAdaptable

Where does it go from here?

Get the Smart Pen!Whether home, school or work, the Smart

Pen is the tool to use to put you and your organization on the cutting edge!

You won’t miss a word!