L G 2

L G

Presented By:Sumanth S.Sunil H.V.

COMPANY PROFILE

Founded: 1947

Headquarters': Seoul, South Korea

Key People: Koo Bon-Moo, CEO.

Number of Companies: 31 Overseas Subsidiaries: around 130

CONT…. Business Fields: Electronics, Chemicals,

Telecommunication & Services.

Revenue: $61 billion USD

LG holds Assets of $49.81 billion

Presence in over 39 Countries.

Slogan: Life’s Good.

Group families LG Corp. LG Electronics LG-Philips LCD LG Innotech LG Micron LG Hi-Plaza LG Hi-Logistics LG Chemical LG Petro Chemical LG Dow Chemical LG Seetec LG Health Care Chemical LG Life Science Industry LG MMA LG Telecom LG CS Leader

Siltron LG V-ENS LG N-Sys LG Serveone LG Economy Institute LG Academy LG Twins LG International LG Card (sharing the

corporate identity, but no longer part of LG Group)

Dacom Dacom MI Dacom Crossing Zenith Electronics

The Journey… Created in 1947 as “Lucky Goldstar”

Household products were sold under the brand name of "Lucky”

Changed to LG in 1995 In 2003,LG introduced the holding

company system, and established the Vision of becoming no.1.

Joint Ventures and Acquisition

LG has made a Joint Venture and created LG-Nortel Network.

Joint ventures with Royal Philips Electronic.

LG also has a joint venture with Hitachi.

Cont..

LG acquisition finalizes over Hyundai Petrochemical.

LG acquired Zenith in 1999.

LG Electronics,Zenith,signed VSB licensing agreements with Japan’s MITSUBISHI & SHARP in March-2005.

Recent Merger & acquistions: LG-CALTEX Oil Corp. Merged with

HOYU Shipping in 2000. In 2006,LG Chemicals acquired and

Merged with LG Daesan Petrochemical.

LG Electronics forms strategic alliances with Home Depot, the world's largest home improvement retailer in January 2005.

Cont..

A.S.WATSON, The retail division of Hutchison Whampoa Ltd. Joint ventured with leading Korean retail Company LG MART Company.

Why LG got engage in international biz

To expand sales

To acquire resources

To diversify sources of sales and supplies

To minimize competitive risk

Strategies of LG……

Diversification Strategy

Fast Growth

Fast Innovation

Cont..

Global Branding Strategies.

Quality Management Strategy.

Core Competencies:

Product Leadership.

Market leadership.

People Leadership.

Plans for INDIA……

Announced that it would invest Rs. 9 billion by 2008.

India a major export hub of DVD writers

LG’s Vision is to become the best in its class by winning customers acclaim as a true leader in the Global market.

THANK YOU