L earn new things A ccumulate experience M ove your body B e yourself

Learn new thingsAccumulate experience Move your bodyBe yourself

L.A.M.B.

Join the fantasy!

What do we provide?

Services in the educational field

Justification

We have chosen this type of business because we are interested

in providing a good education for your children, because we want our

country to be one of the most important countries in what

concerns the educational system.

Who are we adressing to?

Parentswho love their children, but who do not have

enough time or knowledge to help them

Not so developed on the market

Company strengths

We offer normal children the support and attention that they need by using people that are trained in handling children

Learning how to learn[help improve learning skills]

Interactive games [supervised and organized by specialists]

A balanced meal

Outdoor sports and body movement

Counseling for children [and also parents][a psychologist who will talk to them about their needs and

problems]

Full services:

Children might not react positive to the program

Parents might not cooperate

Company weaknesses

Counseling for children [to help children give away

their frustrations and become opened to new opportunities]

Special sessions for parents: In group [whit other parents] Individual

Solutions:

Posters and flyers in schools, the Sub Arini park and other special places for children

Sending a representative to talk to the head teachers of the schools of Sibiu

Advertising our business

Financial issues

A. Estimated costs

Equipment: 34,200 € (including furniture, decorative objects etc) Other things needed(notebooks, color paper, games etc): 150 € per month Employees (doctor, cook): 400 € per month Location : 250 € per month Credit rate: 250 € per month Food: 3,000 € per month Advertising: 400 € per month

Maximum 50 children per month Tariff (per month): 150 €

Total costs per year [8 months- school year, winter holiday (one week),

intersemestrial holiday (one week), summer holiday (2 weeks - trip) ]: 40,050 €

Total costs per month: 4,450 €

B. Estimated profits

Profit per month: 27,500 €

school year (8 months): 220,100 € summer holiday (2 weeks): 2,500 € winter holiday (one week): 1,250 € intersemestrial holiday (one week): 2,500 €

Profit per year : 226,350 €

a. The best case: 50 children per month

b. In case just 30 children join our center (per month)

Profit per month: 16,600 € Profit per year: 137,000 €

Total profit a → per month: 23,050 € → per year: 187,000 €

Total profit b → per month: 12,200 € → per year: 97,000 €

TOTAL PROFIT = PROFIT – TOTAL COSTS

In what will we reinvest?

extension of the center

private school for the children with disabilities

contests for children

extend the center in other towns

Financial problems that may appear

there are some after school centers in our town maybe the parents don’t trust us because we are new on the market the parents may consider that the prices are a bit high

Solutions:

special offers the possibility to came and assist some activities

The findings of the market research

Questionnaire !?1. What does your child do after he/she returns from school?

A. eats lunch and watches TV/plays video-games until I return from workB. eats lunch and begins his/her homeworkC. Waits for me to come home

A28%

B61%

C11%

2. Would you consider the option of using the services of an after-school/ vacation center for the free time of your child?

A. YesB. No

A61%

B39%

3. What would you like the activities proposed by the after-school schedule to be?

32%

14%

4%

7%4%

11%

4%

18% 7%

Educational activities

reading

interactive games

memory practicing

geography

history

visiting museums

mathematics activities

homework

going to theatre

24%

21%

3%3%

6%

3%

3%3%

3%

3%

6%

3%

9%6%

6%

Recreational activities

sportoutdoor activitiespraybasketballfootballtennisbaseballsleepinghikingtrekkingcampingciclismsinging activitiesdancinggames

4. Do you think your child needs support doing his/her homework?A. YesB. Noc. Only at certain subjects ( name them)

A32%

B32%

C (mathematic, biology, science)

37%

5. Do you wish to send your child to a camp during vacations?A. YesB. Noc. It depends on the type of camp

A39%

B6%

C56%

6. Do you consider that your child needs sport activities?A. No, he plays with other children near the houseB. No, I take him/her to a sports club oftenc. Yes, he/she practices sport only at gym classes at school

A50%

B22%

C28%

7. Do you think your child needs supplementary classes in order to learn a foreign language?

A. No, he learns enough at schoolB. Yes, I would like him/her to learn more

A22%

B78%

8. What foreign language(s) would you like to be taught in an after-school?

33%

19%21%

19%

2% 4% 2%

EnglishSpanishFrenchGermanRussianChineseJapanese

9. How much will you be willing to pay per month for an after-school service?

1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

100 €

150 €

25 €

40 €

145 €

175 €

45 €

115 €

50 €

100 € 150 € 25 € 40 € 145 € 175 € 45 € 115 € 50 €

Loredana Muntiu - General ManagerAntonia Rogos - Creation ManagerMaria Văcar - Financial ManagerBianca Duţu - Market Researcher

Project team – Who is who?

CNOG, Sibiu 2011