Connecting Getting personal with your audience Kyle Biehle Blog: The Ivory Sofa (ivorysofa.blogspot.com) [email protected] @kylebiehle
Jul 28, 2015
ConnectingGetting personal with your audience
Kyle Biehle
Blog: The Ivory Sofa (ivorysofa.blogspot.com)[email protected] @kylebiehle
Tapping into the Zeitgeist
• Datasets of Shared Experience• Personally or emotionally connective
Want it to be . . .
Far-Reaching EngagingLong-lasting/ UsefulImmersiveExperientialAll of the AboveX
The Whitburn Project
Catalogue of all of the songs in the Billboard Hot 100 from 1890 to the Present.
40,000 Songs in an Excel Spreasheet 34 Unique elements per song Position by Week: one column for song position in each chart
week (76 Columns total)
Reshaping the Data
From Flat and Wide
To Narrow and Deep
The Wayback Machine
http://ivorysofa.blogspot.com/2011/10/billboard-wayback-machine.html
Dates make it personal
Is There Life After 50 for a Songwriter?
Is There Life After Fifty for a
Songwriter?
http://ivorysofa.blogspot.com/2013/03/is-there-life-after-fifty-for-songwriter.html
Share some insights
Wikipedia Version
What’s the Greatest Album? and Says Who?
Data of Shared Experience
Can you find yourself in it?
Make something long-lasting and useful
Draw them In
Be a guide
Bespoke it
Make it immersive
You don’t always have to have a Story
Anyone?
Thank You!
Blog: The Ivory Sofa (ivorysofa.blogspot.com)[email protected] @kylebiehle